Beer Film #17: Shit Beer Geeks Say

brookston-film
Today’s beer video was originally created last year for Good Beer Week in Melbourne, Australia, and I think I may even have posted it before. But given the positive response to yesterday’s humorous Hipsters Love Beer, I thought I had to post this one again. Shit Beer Geeks Say was a ” short film by Good Beer Week and Bridge Road Brewers about the beer geeks we all know and love who might sometimes take their craft beer a little too seriously!” Enjoy.

GBW – SHIT BEER GEEKS SAY from GOOD BEER WEEK on Vimeo.

Hop Flavour Spectrum

hops
Today’s infographic is a Hop Flavour Spectrum, created by an Australian company HPA. They describe their Hop Flavour Spectrum as follows:

The Hop Flavour Spectrum has been created through years of research, experimentation and conversations with brewers, and by tasting a few beers along the way. It’s what we believe, and we want to build the spectrum with what you think too. Our hop varieties are divided into four flavour profiles: fruit, floral, spice and resin. This allows brewers to compare varieties and get an understanding of how each hop may impact the flavour of beer.

hop-flavor-spectrum

Then they took that scheme and placed the hops that their company carries on the spectrum, depending on each hops’ characteristics. Beverage World, in describing it, “The Hop Flavour Spectrum goes beyond the limitations of chemical analysis to provide an effective tool for comparing varieties and understanding how each hop may impact the flavor of beer.” You can click on each variety listed to see additinoal information about it. It would be cool to see even more varieties added to the spectrum.

hop-flavor-spectrum
CLick here to see the original interactive chart.

Hello, Is It Beer You’re Looking For?

lion
First Willie Nelson did ads for Taco Bell to pay his back taxes, and now Lionel Richie is apparently doing the same thing, crooning a version of his hit song “Hello, Is It Me You’re Looking For” to pay the $1.1 million he owes in back taxes to the IRS. The ad itself is pretty funny, a man in searching his refrigerator, presumably looking for a beer, when we here Richie singing his song, and then the man sees him singing through the back of the refrigerator. Cut to the inside of the icebox, and there’s Lionel Richie, dressed in white, sitting a white piano in an all-white room.
lionel-richie-tap-king-beer-commercial
He stops playing long enough to fill a pint glass of beer using the new Tap King dispenser from the Lion Nathan Brewery. Richie reportedly was paid $1.5 million for the ad, which should get him out of hot water with the taxman. The only thing that would have made it better would have been if he’d actually sung “hello, is it beer you’re looking for?”

If the ad won’t play (the embed code has been giving me error messages off and on), try this link here or watch it on AdWeek or Australia’s newspaper The Age.

Beer Clothing

hawaiian-shirt
I’m not sure I’d wear any of these (nobody wants to see me in anything this tight) but for the right beer geek … maybe?! Created by an Australian clothing company, BlackMilk, they have three beer-themed outfits for the discerning woman who also loves beer. There’s a dress, a bathing suit and leggings.

First, there’s the beer dress.
beer-suit-1

Secondly, a beer swimsuit.
beer-suit-4

And finally, beer leggings.
beer-suit-2

Don’t forget to scroll down to the bottom of each page, where there are lots of photos and self-shots of people wearing the beer clothing.

The Brewing Process Diagram

brewhouse
Today’s infographic is another diagram of the Brewing Process, this one from the Beer Masons, a beer appreciation society in Australia.

brewingprocessdiagram
Click here to see the diagram full size.

One interesting addition is they point out that beer is known by many names in the process from grain to glass, and list them in a flowchart.

productprocessflowdiag
Click here to see this one full size.

Beer In Ads #781: A Harvest Of Rich, Ripe Oats


Monday’s ad is for the Australian beer Tooheys Oatmeal Stout. It looks to be an older ad, pre-WWII possibly, but I’m not sure. Since it refers to the Oatmeal Stout as building “radiant health,” I suspect that it’s from a time before the age of television. It seems to me that such health claims tend to be in ads from before the 1940s.

Tooheys Oatmeal Stout