Beer In Ads #1466: To My Ballantine


Saturday’s ad is for Ballantine, from 1948. A simple Valentine’s Day ad with a great play on words with the title: “To My Ballantine” and showing a woman cutting out a red heart and leaving the three-ring Ballantine logo as the scraps. Those have got to be the longest scissors I’ve ever seen. They look more like garden shears. But nice and simple, with a great illustration in the center. Happy Valentine’s Day.

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Beer In Ads #1432: The Long Arm Of The Beer


Sunday’s ad is another one for Ballantine Ale, this time from 1947. It’s another great illustration, but the disembodied arms holding the beer seem just a little bit creepy to me. But for one of the few times (maybe the only time) I can recall, both the bottle and the glass are half-full, which is nice to see for a change. Also, the way the Borromean rings of the Ballantine logo are shown, with the beaded bubbles slightly larger, it reminded me of the way a bicycle chain looks, as if the three rings were made out of a bicycle chain, which would be kind of interesting.

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Beer In Ads #1430: Is This Something Special?


Friday’s ad is for Ballantine Ale, from 1954. It’s a beautifully illustrated ad, done by Dorothy Monet, a well known advertising artist of the day. It depicts an elegant dinner party, made all the more “special” by serving Ballantine Ale, of course, on a silver tray. There’s some great ad copy, referring to is as a “sociable beverage” and that it has the “time-honored flavor of all” which contains the “lightness and liveliness Americans prefer in their brewed beverages.” I’m convinced.

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Beer In Ads #1369: Did Somebody Say Ballantine At The Beach


Sunday’s ad is yet another one for Ballantine Ale, this one from 1946. This is from a series of billboard ads from around the same time I stumbled upon, though I’m sure the originals in color are more spectacular. In this ad for Ballantine, they’re advertising with a man at the beach, buried in the sand. Wearing quite the floppy hat, and a goofy grin. An unseen person is holding a bottle of beer in front of him, apparently saying; “Did Somebody Say Ballantine.” I think they’ll have to hold the bottle to his lips and tip his head back, too.

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Beer In Ads #1368: Did Somebody Say Ballantine


Saturday’s ad is yet another one for Ballantine Ale, this one from 1946. This is from a series of billboard ads from around the same time I stumbled upon, though I’m sure the originals in color are more spectacular. In this ad for Ballantine, they’re advertising with a man fishing, reeling in a big one. Apparently, over his shoulder he heard something. “Did Somebody Say Ballantine.” Happily, there’s a delivery on the horizon.

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Beer In Ads #1367: You’re Next Ballantine


Friday’s ad is another one for Ballantine Ale, again from 1950. This is from a series of billboard ads from around the same time I stumbled upon, though I’m sure the originals in color are more spectacular. In this ad for Ballantine, they’re advertising with what appears to be a typo. Punctuation matters. What’s on the billboard is “You’re next Ballantine,” as in “you are next Ballantine,” but next for what? It seems like it would make more sense as “Your next Ballantine,” especially since the woman in the ad is holding a beer out, as if to hand it to you, or at least the next person to stop. She seems to be showing you your next beer rather than warning the brewery that they’re next.

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Beer In Ads #1366: You’ll Swing To Ballantine Ale!


Thursday’s ad is for Ballantine Ale, from 1950. This is from a series of billboard ads from around the same time I stumbled upon, though I’m sure the originals in color are more spectacular. In this ad for Ballantine, they’re advertising with a curious slogan, “You’ll swing to Ballantine Ale!” But I like the idea of a man pointing at drivers as they pass by, a giant bow-tied man smiling from on high, his expression seeming to say, or even smirk, “drink.”

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Beer In Ads #1232: Blacksmith Romance


Tuesday’s ad is for Ballantine Ale, from 1941. It’s part of a series of ads Ballantine did under the umbrella name “Early American something,” in this one, for example, it’s “Early American Interlude.” I find this one a little creepy. It reminds me more of the cover of a romance novel, with a smiling colonial babe peering in at a shirtless blacksmith.

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