Beer In Ads #1232: Blacksmith Romance


Tuesday’s ad is for Ballantine Ale, from 1941. It’s part of a series of ads Ballantine did under the umbrella name “Early American something,” in this one, for example, it’s “Early American Interlude.” I find this one a little creepy. It reminds me more of the cover of a romance novel, with a smiling colonial babe peering in at a shirtless blacksmith.

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Beer In Ads #1207: Ale Man Eugene Burdick


Friday’s ad is another one for Ballantine Ale, also from 1963. In an ad series somewhat similar to the Blatz series, the “Ale Man” in the ad is a famous person, although more marginally famous tending more toward the manly fame. In this one, a second, and different, ad featuring political scientist, novelist, and non-fiction writer Eugene Burdick, who was also fond of scuba diving, making him “a man with a thirst for a manlier brew.”

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Beer In Ads #1206: Ale Man Colin Ratsey


Thursday’s ad is another one for Ballantine Ale, from 1963. In an ad series somewhat similar to the Blatz series, the “Ale Man” in the ad is a famous person, although more marginally famous tending more toward the manly fame. In this one, the ad features the appropriately named Colin Ratsey, who was a world-class sailor before founding a sail-making company, making him “a man with a thirst for a manlier brew.”

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Beer In Ads #1205: Ale Man Ray Manley


Wednesday’s ad is another one for Ballantine Ale, from 1963. In an ad series somewhat similar to the Blatz series, the “Ale Man” in the ad is a famous person, although more marginally famous tending more toward the manly fame. In this one, the ad features the appropriately named Ray Manley, who was a photographer known for his landscapes of Arizona, making him “a man with a thirst for a manlier brew.”

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Beer In Ads #1204: Ale Man Eugene Burdick


Tuesday’s ad is another one for Ballantine Ale, also from 1962. In an ad series somewhat similar to the Blatz series, the “Ale Man” in the ad is a famous person, although more marginally famous tending more toward the manly fame. In this one, the ad features political scientist, novelist, and non-fiction writer Eugene Burdick, who was also fond of scuba diving, making him “a man with a thirst for a manlier brew.”

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Beer In Ads #1203: Ale Man John W. Harvey


Monday’s ad is another one for Ballantine Ale, also from 1962. In an ad series somewhat similar to the Blatz series, the “Ale Man” in the ad is a famous person, although more marginally famous tending more toward the manly fame. In this one, the ad features John W. Harvey, owner of the Elliot Bay Lumber Co., making him “a man with a thirst for a manlier brew.”

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Beer In Ads #1202: Ale Man Alec Cushing


Sunday’s ad is another one for Ballantine Ale, also from 1962. In an ad series somewhat similar to the Blatz series, the “Ale Man” in the ad is a famous person, although more marginally famous tending more toward the manly fame. In this one, the ad features Alec Cushing, who built the Squaw Valley Ski Resort, making him “a man with a thirst for a manlier brew.”

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Beer In Ads #1201: Ale Man Elliot Burch


Saturday’s ad is another one for Ballantine Ale, also from 1962. In an ad series somewhat similar to the Blatz series, the “Ale Man” in the ad is a famous person, although more marginally famous tending more toward the manly fame. In this one, the ad features Elliot Burch, who trains horses, making him “a man with a thirst for a manlier brew.”

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