Friday’s ad is for Ballantine Ale, from 1956. Showing an ambiguous pair of dudes eyeing one another, with frosty glasses of pleasure curled around each hand, who are saying — in unison, perhaps? — “That’s Ale, Brother!” And then there’s this great copy below. “No other ale … no beer … has such refreshing flavor yet is so light and non-filling.”
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Thursday’s ad is a 1942 ad for Ballantine. Given that it’s the middle of World War 2, showing off new American technologies such as this beautiful new train engine — my son Porter would be salivating over it — makes sense, especially with that forward looking tagline: “How American it is … to want something better.”
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Monday’s ad is a 1955 Halloween ad for Ballantine Ale. Showing an apparently impressed jack-o-lantern who just tried some beer, he’s declaring “that Ale brother!”
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Thursday’s ad is for Ballantine Ale and is — I’m guessing here — from the late 1940s-50s given that that was the time when bowling was king. The ad shows a cutaway of a bowling alley, with the bar at the right, and seemingly every person there having either a ball or a beer in their hand. You have to love a sport where drinking is not only allowed, but encouraged. And how about that lovely poem?
A cheery chatter at the Alleys tonight;
The pins are flying left and right.
The “Beer frame” next … everyone agrees,
Ballantine, waiter, over here, please!
We’ve learned long since this beer will hold
Its flavor even when when ice cold!
A-a-h! that deep-brewed flavor chill can’t kill—
Another round? Of course we will!
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Thursday’s ad is from 1954, and is for Ballantine Ale. Three men, dressed in colors that would seem more at home in the 1970s than the 50s, share a beer on a veranda with a coastal view. Apparently one of them says to the other. “Is this something special?” To which the reply is. “It certainly is … that’s Ballantine Ale … the light ale millions prefer.”
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Wednesday’s ad is from 1954, and is for Ballantine Ale. With the slogan “Where hospitality is a fine art it’s Ballantine Ale 4 to 1, I can’t help but think the art they’re using to illustrate that point could have been better. Ah, well, I guess everybody’s an art critic.
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For more of my past columns, see Brooks On Beer
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