This caught me by surprise. Anheuser-Busch InBev announced today that it is buying 10 Barrel Brewing, the award-winning brewpub located in Bend, Oregon. 10 Barrel is the brewery that Tonya Cornett, formerly of Bend Brewing, moved to a couple of years ago.
From the press release:
“For the past eight years, we’ve been brewing beer, drinking beer and having fun doing it.” said co-founder Jeremy Cox, who will continue to lead 10 Barrel along with his partners, co-founder and brother Chris Cox, and Garrett Wales. “We are excited to stay focused on brewing cool beers, get our beers in more hands, and make the most of the operational and distribution expertise of Anheuser-Busch,” said Cox.
10 Barrel expects to sell approximately 40,000 barrels of beer in 2014. Apocalypse IPA, the brewer’s most popular beer, accounts for nearly half of the company’s total volume.
“10 Barrel, its brewers, and their high-quality beers are an exciting addition to our high-end portfolio,” said Andy Goeler, CEO, Craft, Anheuser-Busch. “The brewery is a major contender in the Northwest, an area with a large number of craft breweries. We see tremendous value in the brewery’s unique offerings and differentiated style, which 10 Barrel fans know and love.”
In addition to the Bend brewery, the acquisition will include the company’s existing brewpubs in Bend and Boise, Idaho; and a Portland brewpub scheduled to open in early 2015.
The deal should close by the end of the year, though the terms or price have not been disclosed.
The founders of 10 Barrel also posted a short video explaining their decision and, perhaps more importantly, asking people to give them the benefit of the doubt before rushing to judgment and “let the beer do the talking.”