Friday’s ad is for Budweiser, from 1943. This World War 2 ad, while people were rationing, wants to ensure you get all of your B vitamins so you can keep on working or fighting. The imagery is fairly surreal, with a planet-sized clock with a ramp of working people lined up around it, creating a Saturn-like appearance. At the end of the line is a soldier, sailor, a construction worker who brings his own sledgehammer with him, a female member of the military, a farmer, another soldier with a pack on his back, a businessman, and so on ad infinitum. And the ad isn’t even about beer, but the brewer’s yeast which they supply to pharmaceutical companies who in turn use it to make Vitamin B pills. Yay yeast!
Friday’s ad is for Budweiser, a later one from 1983. We just had 5-7 inches of rain dumped on us (not that it will help the drought) but this ad of a waterfall of Budweiser flowing from Bud Can Mountain seemed appropriate. They do say shampooing with beer is good for your hair, but taking a shower under a waterfall would be even cooler.
Thursday’s ad is for Budweiser, from 1965. It’s gatefold two-pager, with an empty bottle of Bud on its side. Only some residual foam remains in the bottle, slowly dripping out, with the tagline “… Every drop tells you why Budweiser is the largest-selling beer in the world.” But does it? Does it really? I remain unconvinced.
Tuesday’s ad is for Budweiser, from 1933. The ad is celebrating the end of prohibition, which is what they’re referring to when they say America is back, saying both “liberty” and “Budweiser” have returned. But I love the tagline toward the bottom where they refer to Budweiser as “Something More Than Beer.” More how, I wonder?
Tuesday’s ad is for Budweiser, also from 1943. Another World War 2 ad, it’s again a very patriotic ad showing the Anheuser-Busch eagle soaring with wartime airplanes, or more specifically gliders, which were apparently helped along by A-B’s refrigeration division making parts for them to help with the war effort.
Monday’s ad is for Budweiser, from 1943. A World War 2 ad, it’s a play on the poplar song “praise the lord and pass the ammunition,” written the year before. It’s also a very patriotic ad, and mostly soft sell, just celebrating the technology of the navy during the war, and then finishing with an offhand suggestion that Anheuser-Busch similarly uses cutting edge technology, too, to make their beer.
Friday’s ad is for Schlitz, from 1906. The ad is part of a series from that time highlighting different aspects of the beer’s process, its healthfulness and other factors. In this one, the headline is “The After-Effects,” and in the text they talk about spending “more than half the cost of our brewing is spent to insure purity.” Anything, apparently, to avoid biliousness, the scourge of beer drinking.
Saturday’s ad is for Budweiser, from 1946. This is from a series of billboard ads from around the same time I stumbled upon, though I’m sure the originals in color are more spectacular, though in case I’m a little glad it’s in black and white. In this ad for Budweiser, they’re advertising with a giant glass of Bud apparently making a phone call, ringing someone up for dinner. How crazy/cool is that? Yes, please, dinner with beer.