Monday’s ad is for Budweiser and I suspect it’s from the late 1960s or 70s, when the big breweries seemed to finally discover that not everybody was white. They’re still using the “Where There’s Bud … There’s Life” campaign. Also, check out the clasp on the back of the jeans worn by the man on the left. Does anybody remember jeans like that? I’m not exactly a fashion maven, but I don’t remember that particular trend. Do you?
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Thursday’s ad is from Budweiser’s long-running “Where There’s Life” series. Showing a bashful woman hiding her face, barely, with a fan, as her beau pours her a glass of Budweiser.
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Thursday’s ad is also for Budweiser, this one from just after Prohibition ended in 1933. Expressing the celebratory mood that prohibition was finally over, but that “Something More Than Beer Is Back,” hopefully not meaning just polo. No, what they’re trying to get across is that with beer’s return, it was now “For those with a Flair for Good Living.” But I guess that means people who play polo. Hmm.
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Wednesday’s ad is for Budweiser, from around the 1950s, part of their long-running “There’s nothing like it … absolutely nothing” campaign. The setting for this one is a couple making popcorn in their fireplace, fully dressed. I love the man’s smiling-with-a-pipe expression.
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Thursday’s ad is for Bud Light from 1988, during the Spuds McKenzie days. I never a big fan of Spuds, a booze hound, womanizing anthropomorphized pup. He debuted during the 1997 Super Bowl, a couple of years after Pete’s Wicked Ale started out with their dog Millie on their label. He was also a Bull Terrier, like Spuds McKenzie. To make maters worse, even though Pete’s use of his own dog on the label preceded Bud Light using a similar dog, they threatened legal action and, as they say, the big dog always wins. It’s never a fair fight. Pete changed their label and Spuds went on to become an advertising legend. After all, “he’s the guru of good times.”
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Tuesday’s ad is for Budweiser from presumably the late 1800s. The well-dressed woman holding a beer surrounded by flowers, or a garden, or something like that was a staple of beer advertising in that era. That’s some red dress.
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For more of my past columns, see Brooks On Beer
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