Beer In Ads #2119: The ‘A’ And Eagle Has Learned To Fly


Thursday’s ad is for Budweiser, from 1943. In this ad, featuring the Bald Eagle soaring with U.S. war planes in a nakedly patriotic ad (it was mid-WW2 after all), you’ll be surprised to learn what the ad is actually about. Despite the all-American imagery, the ad is about refrigeration, and gliders, and how A-B converted their refrigeration division to make gliders for the military to help the war effort. And if you look at the bottom, A-B was doing a lot for the war effort, and wasn’t shy about letting people now, probably still smarting from the prohibition years and trying to get back in their customers’ and especially the teetotalers good graces.

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Beer In Ads #2112: This Calls For … Spaghetti Night


Thursday’s ad is for Budweiser, from 1962. In this ad, part of series entitled “This calls for …,” in this case “Spaghetti Night.” I thought I found all of the “This Calls For” ads, but today accidentally found another one I hadn’t seen before. In this one, a couple looks waaay too happy about spaghetti. The only rational explanation is that this is not their first beer, but they’ve had quite a few before sitting down to eat.

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Beer In Ads #2110: This Calls For … The Picnic


Tuesday’s ad is for Budweiser, from 1963. In this ad, part of series entitled “This calls for …,” in this case “the Picnic.” Three couples are out in the woods, by a stream, having a picnic. Although there is a table there, so it’s more likely they’re at a park. Don’t they look happy? I especially love their outfits.

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Beer In Ads #2108: This Calls For … Open House


Sunday’s ad is for Budweiser, from 1962. In this ad, part of series entitled “This calls for …,” in this case “Open House.” A holiday party, an “open house” type of brouhaha, is taking place and the host went all out by serving cans of Bud. I do love the expression of the woman putting food in her mouth while staring at the man pouring a beer.

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