Beer In Ads #1475: The Wise Trainer Of Athletes


Monday’s ad is another one for Budweiser, this one from 1910. The headline is “The Wise Trainer of Athletes,” but that’s just the start. It continues. “The Wise Trainer of Athletes Knows that the moderate use of a mild stimulant is beneficial to his charges. The vast majority of such men recommend Budweiser Because it is nourishing and refreshing and quickly relieves the tired feeling that may result from physical activity.” My son Porter just joined his middle school’s track team, but I think I’ll hold off on adding beer to his workout regime, at least for now.

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Beer In Ads #1474: A Congenial Friend, And A Cool, Refreshing Bottle


Sunday’s ad is for Budweiser, from 1913. Showing an idyllic suburban porch setting, with a tray of beer bottles, and this question. “Where’s more real enjoyment? The shady home-porch, a comfortable chair, a good cigar or pipe, a congenial friend, and a cool, refreshing bottle of Budweiser.” Apparently, in 1913, the St’ Louis brewery was producing 3 million bottles each week. But I wonder how many people in 1913, well before the post-war suburban boom that occurred after 1945, even had a porch like this one?

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Beer In Ads #1472: The Pleasure of Yachting Is Incomplete Without Budweiser


Friday’s ad is for Budweiser, from 1905. At least it’s not just yachting. The full tagline is “The Pleasure of Yachting, Golfing, Fishing, Camping Is Incomplete Without Budweiser.” But since this particular ad’s illustration is aboard a yacht, I have to wonder if there are companion ads on a golf course or campsite. Either way, the ad is certainly going for the outdoorsy demographic circa early 20th century.

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Beer In Ads #1470: Shook Itself Like An Angry Bulldog


Wednesday’s ad is for Budweiser, from 1910. After fighting a muskie fish you’re “mad and sweaty” you’ll want a beer. But I love their description of Budweiser. “It’s alive with the strength of the finest barley grown in the New World and the tonic properties of the finest hops grown in the Old World.” The “tonic properties” of hops?

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Beer In Ads #1469: Puzzle?


Tuesday’s ad is also for Budweiser, from 1962. It’s part of Anheuser-Busch’s “where there’s life” series and features Helen Williams, the first African-American model to “break into the mainstream.” Born in New Jersey, she’d been wildly popular in France in the 1950s but — surprise, surprise — she faced rampant discrimination in her native country from modeling agency until her cause was taken up by several reporters who took her side and wrote about her plight, prompting her to get offers of modeling work from a variety of clients, including Budweiser. In the ad, Williams is looking up from the crossword puzzle she’s working on to watch unseen hands pouring a can of Budweiser into a glass for her. I know a beer always helps me with crossword puzzles.

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Beer In Ads #1468: House Building


Monday’s ad is for Budweiser, from sometime in the late 1940s or early Fifties, is my guess. A couple looks over a tiny house model for what looks like it will be an actual tiny house when built full size. I know it’s just a scale model, but it looks like a one-room studio home with a bathroom, or closet. And how about his fashion sense, that green jacket with the ridiculously large yellow ascot; and striped grey pants?. Is he going to a Packers game or just a player? Maybe it’s a bachelor pad and that’s his sister or girlfriend helping him with the design?

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Beer In Ads #1463: Croquet & Beer


Wednesday’s ad is for Budweiser, from 1950. Here’s a great rule of thumb for living. “Some sort of recreation belongs in every one of your busy days.” If it’s croquet and drinking beer, I’m in. Especially if I get to dress up in the backyard. But I love croquet, used to play it at my grandmother’s place all the time growing up. Curiously, though, she never offered me a beer. I do like that their croquet set appears to have a place on it where you set down your beer. Ours didn’t have that.

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Beer In Ads #1461: The Sensible Choice


Monday’s ad is yet another one for Budweiser, this one from maybe the late 1930s. “The Sensible Choice of those who guard their health.” According to the ad, Budweiser is the “favorite beer of athletes and sportsmen everywhere.” That’s because “Pure, wholesome food and drink are necessary to have and to keep a healthy body.” And Bud is made with a mixture of American hops and “imported Saazer hops.” Which apparently makes it “strength-building but not fattening.”

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Beer In Ads #1460: Gardening With Buds


Sunday’s ad is another one for Budweiser, this one from 1950. I love the idea that Mother Nature is responsible bringing us beer, however this may be taking the thank you a bit too far. No fan of gardening myself, it seems like it would be even more difficult — nearly impossible I should think — trying to garden while holding a glass of beer in one hand.

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