Business

tenth-blake
Amid recent rumors, the Tenth and Blake Beer Company, the craft-and-import division MillerCoors created last year, announced today that they’re purchasing Crispin Cider, which includes both the Crispin and Fox Barrel hard cider brands.

Crispin-Cider

From the press release:

Minneapolis-based Crispin sold its first cases on St. Crispin’s Day, October 25, 2008. The company grew approximately 200 percent in 2011, outpacing the overall cider category’s 26 percent growth during the same period, and is already the No. 3 producer of cider in the U.S.

“Our vision is to accelerate our portfolio expansion within the world’s most exciting beer market. With cider’s explosion in the U.S., we were looking at the best way to participate in that growth,” said Tenth and Blake President and CEO Tom Cardella. “As we explored the category, Crispin stood out, not only because they were the most progressive and innovative producer, but also because we shared great personal chemistry. In addition to the best cider portfolio in the business, we love their energy, creativity and unsurpassed innovation capability. They make us an even better company right away.”

The deal includes Crispin’s affiliate, Fox Barrel Cider Company.

“We’re thrilled to be part of the Tenth and Blake family,” said Joe Heron, Crispin’s CEO. “We’ve always had very ambitious plans, and we’re proud of what we’re achieving with great products and an unrivaled creativity that mirrors the inspirational American craft-beer ethos. Tenth and Blake provides us the capability to scale up at the same pace as our increasingly accelerating demand in the U.S. and beyond.”

Crispin Cider Company produces European-style natural hard apple ciders using fermented unpasteurized fresh-pressed apple juice in Original, Light and Brut varietals, as well as additional unfiltered Artisanal Reserves — Honey Crisp, Lansdowne, The Saint and Cho-tokkyu, and also imports a classic English Dry Cider, Crispin Browns Lane.

Crispin affiliate, Fox Barrel Cider Company, is dedicated to the production of superior pure pear ciders, using fermented unpasteurized fresh-pressed pear juice. Available in Pacific Pear, Blackberry Pear and Apricot Pear varietals and additional unfiltered Cidery Reserves — Ginger & Blackcurrant and Rhubarb & Elderberry.

Crispin will be run as an independent division of Tenth and Blake.

Basic CMYK

In addition to these two cider brands, Tenth and Blake also controls the following brands: “Blue Moon Brewing Co. at the Sandlot in Denver, Jacob Leinenkugel Brewing Co. in Chippewa Falls, Wis., 10th Street Brewery in Milwaukee, AC Golden in Golden, Colorado, Birra Peroni in Rome and Plzeňský Prazdroj (Pilsner Urquell) in Pilsen, Czech Republic. Tenth and Blake beers include Blue Moon Belgian White, Leinenkugel’s Honey Weiss, George Killian’s Irish Red, Batch 19, Henry Weinhard’s IPA, Colorado Native, Pilsner Urquell, Peroni Nastro Azzurro and Grolsch.”

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spirits-wine-beer
The Distilled Spirits Council, a trade organization for producers of distilled spirits, just released their annual report on how spirits are doing relative to the other alcoholic beverages. Vodka continues to lead the spirits parade, with rum in second and tequila in third.

alcohol-sales-2011

While beer continues to be the most popular adult beverage, spirits once again took market share from beer, which was up 4% by sales in 2011 over 2010. According to their figures, beer currently enjoys 49.3% of the alcohol market, with spirits having 33.6% and wine 17.1%. [Note: I can't account for the 0.1% difference in the two charts. They're supposedly taken from the same source, though the one below is directly from the Distilled Spirits Council.]

spirits-wine-beer-2011

While 49.3% sounds pretty good, the year before it was 49.8%

spirits-wine-beer-2010

And in 2000, only 11 years ago, it was 55.5%, meaning beer has lost 6.2% marketshare in just over a decade. Hey, beer people; you’re just not pulling your weight. Drink a few more beers tonight. A can (or bottle or pint) a day, that’s all we ask.

spirits-wine-beer-2000

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Big Changes At A-B InBev

by Jay Brooks on January 23, 2012 · 8 comments

in Breweries,Editorial,News

ab-inbev
Wow, there’s a lot going over at Anheuser-Busch InBev, and besides the slip in sales of their core brands. Last week, rumors abounded that ABI was planning to roll out some version of 100% Share of Mind, which had been the “unofficial” policy until a few years ago, when it became unworkable. I wrote about it four years ago as it started to wane in Losing Their Share of Mind, and you can get the history and background of the policy there, assuming you’re unfamiliar with it. In a nutshell, A-B insisted that their distributors focus ONLY on A-B and A-B-related brands, and there were ways they had for dealing with those distributors that didn’t toe the line. And it worked well enough while A-B brands were selling well, but when they began to slip, it became harder to enforce and harder for distributors to remain profitable without taking on non-A-B brands, especially craft brands.

According to Beer Business Daily, ABI “is again turning up the leverage with Sales Opportunity Teams starting next week.” Apparently “Sales Opportunity Teams” (SOT) is the new buzzword for it this time around. They continued:

The SOTs, which A-B chief Dave Peacock has repeatedly said are not punitive in nature, will certainly be uncomfortable for distributors with growing competing brands in the house, as they try to explain this or that competing display or tap handle on the floor.

It’s got to be even harder this time, with craft beer riding a wave, with great growth, higher rings and consequently more profits. Sell less, make more. Hard to walk away from that, but of course having the best-selling brands is also pretty attractive, too. So what’s a distributor to do?

Today, the other shoe dropped, as Anheuser-Busch President Dave Peacock — and the last of the pre-InBev top executives — resigned effective today. According to ProBrewer

Peacock was one of the few remaining high-level holdovers who had stayed with the company after it was acquired in 2008 by InBev. He was only one of two non-Busch family members to hold the title of CEO.

Peacock is well liked by wholesalers and is known as reasonable, fair and an advocate for the second tier. The latest pressure on wholesalers by InBevAB may certainly have prompted Peacocks departure.

Peacock began his career at A-B in 1992 and was promoted to president in 2008 in the wake of the acquisition after serving as VP-marketing since late 2007. Many U.S. executives departed after the InBev takeover, but Peacock was handpicked by the new owners to lead the U.S. operation.

Harry Schuhmacher, in his Beer Business Daily, broke the news this morning, calling it “a watershed moment in the history of A-B since its acquisition by InBev.”

Coincidence? Hard to imagine the two developments are completely unrelated, especially since Beer Business Daily, presumably working from a press release, states he’s leaving “to spend more time with his family and pursue other business interests.” I’m always more than a little suspicious when that’s the official reason for leaving, as it so often is in circumstances like this one.

Peacock is succeeded by Luiz Fernando Edmond, who until today was the Zone President of North America. Oh, and Bud Light Platinum is coming soon, in the cobalt blue bottle, and should be on store shelves as early as this week. They’re calling it a “game changer,” but I tend to think these other two developments will change the beer landscape far more than a Bud Light line extension.

bud-light-platinum-sixer

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Paper or Plastic & Beer

by Jay Brooks on January 18, 2012 · 2 comments

in Beers,Editorial,News,Politics & Law

paper-or-plastic
Here’s an odd little story from Virginia, sent in by an alert reader (thanks Jeff). In many places, there’s a growing debate about plastic bags, paper bags or no bags at the grocery store. In Virginia, there currently is no law regarding them, but that hasn’t stopped stores all along the southeastern coast of Virginia — an area known as Hampton Roads — from insisting that customers get a plastic bag, if they’re buying beer, that is. It’s not the law, of course, as confirmed by Kathleen Shaw, a spokeswoman for the state Department of Alcoholic Beverage Control.

According to a story in the local Daily Press, apparently “[c]ashiers are either erroneously told by their employer that Virginia requires them to bag alcohol or they mistakenly equate store policy to state law. Either way, beer is bagged at nearly every supermarket and convenience store in Hampton Roads.” As the article, entitled The ABCs of plastic bags and beer shopping in Virginia, points out, in many places outside the area, stores are actually prohibited from using plastic bags, while still others champion their use.

But whether you think plastic, paper or your own bag is the way to go at the grocery store, that’s not what caught my eye. It’s the notion that it’s “beer” that has to be covered before it leaves the store. As for why that might be the case, multiple 7-11 franchise owner Raj Gupta, had this to say: “it’s convenient for the customer [and] it deters customers from drinking alcohol in the store parking lot.” Uh-huh. Whether it’s more “convenient” is debatable, and a bit beside the point if it’s mandatory at all of his stores. And as for deterring customers from ripping open the thin plastic bag and starting to drink in the parking lot, I can’t believe placing the six-pack into a bag is really going to do much good. Gupta certainly doesn’t care about the environment, as he also states. “If they don’t want the bag, they can throw it out in the trash can when they leave the store.” And then start drinking it, one presumes, which is what he was claiming the bag prevented.

But since those reasons are as flimsy as the plastic the bags are made out of, it seems more likely it’s his third reason why “he requires cashiers to bag six-packs, bottles of wine, and single cans and bottles of alcohol.” And it’s a doozy. “[I]t prevents minors from seeing people carrying alcohol.” Holy crime wave, Batman, thank goodness Gupta’s on the scene. We wouldn’t want the little kiddies “seeing people carrying alcohol.” Goodness knows what untold harm that might cause. He doesn’t mind selling alcohol, but he doesn’t want children seeing it. If parents bring their children into his stores, do employees have to cover the kid’s eyes? Or is alcohol on a shelf safe; it’s only dangerous when an adult is carrying it? Or when it’s outside the sanctuary of the store.

Yes, I’m making fun of him, but only because he deserves it. Yes, he’s free to run his stores any way he sees fit, just as anyone is free to not shop at any of his stores. But it points out a deeper issue, which is that he has some weird, unhealthy issues with alcohol. They’re obviously deep enough that he believes that children seeing adults carrying alcohol is such a problem that he’d make it his “company policy” to avoid it happening. As I pointed out, not enough of an issue that he’d voluntarily stop selling alcohol, but still. Why that might be, I can’t fathom, but I’m curious enough to want to know. It has to have something to with the way alcohol is demonized by certain factions of our society. It has to have something to do with our society only hearing one side of the story, with neo-prohibitionist groups spreading their biased propaganda, and doing everything in their power to prevent anyone else from having their say, telling the opposite side of that tale. How else to explain a businessman who sells alcohol believing it’s in his best interests to make sure that children don’t get the idea that people buy alcohol. What possible benefit could he derive from that “company policy?” Frankly, I’m stumped. I can’t think of one reason that’s not fanatical, based on erroneous information or just plain looney.

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coors-light
I’m not exactly sure why this appears to be such big news, but it seems to be everywhere. Beer Marketer’s Insights is reporting that, based upon estimated numbers for 2011, Coors Light has overtaken Budweiser to become the 2nd best-selling beer in America. According to the report, “[t]his is the first time in almost 20 years, since 1993, that AB didn’t have top 2 brands.” But I note that according to IRI data, Miller Lite held the #2 spot at least as recently as 2007. Though to be fair, it’s true that Bud Light and Budweiser have enjoyed the top two spots, if off and on, for quite some time.

But the story isn’t so much about Coors Light being up (they were, but only 0.8%). What’s more interesting is that Budweiser was down 4.6%, which had more to do with the switch in positions. InBev seems to be struggling with the A-B core brands ever since they took over Anheuser-Busch. It can’t help that they’ve laid off countless employes, bullied suppliers and lost a great deal of goodwill through their cost-cutting way of doing business. They don’t seem to have the same relationship with consumers that the company did when it was run by the Busch family. And while the big breweries are losing ground to craft beer overall, ABI seems to losing more. So it makes sense that another brand would pick up the slack, catapulting Coors Light into the number two position, a spot Avis once upon a time used to great effect in their advertising. Maybe we’ll see Coors do something similar. “Coors Light is No. 2 in beer. We try harder.

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Yuengling Becomes Biggest American Brewery

by Jay Brooks on January 13, 2012 · 8 comments

in Breweries,News

yuengling-eagle
According to new estimated beer sales data for 2011 from Beer Marketer’s Insights, Yuengling Brewery in Pottsville, Pennsylvania has now eclipsed the Boston Beer Co. (makers of Samuel Adams) to become the biggest American brewery. Yuengling’s area newspaper, the Lehigh Valley’s The Morning Call, had the story this morning. The numbers shake out like this:

Yuengling sold 2.5 million barrels of beer in 2011, up 17 percent from the previous year, according to Beer Marketer’s Insights in Suffern, N.Y., a magazine that tracks the beer industry. Boston Beer sold 2.4 million barrels in 2011, the magazine estimated.

Boston Beer, a public company, has yet to release final sales for 2011. Beer Marketer’s Insights based its estimate on Boston Beer sales in the first three quarters and the company’s own sales forecast for the fourth quarter.

Even if Boston Beer had a surprisingly good fourth quarter, it wouldn’t close the gap with Yuengling, said Eric Shepard, editor of Beer Marketer’s Insights.

The Morning Call also created the chart below to illustrate the shift in sales between the two companies over the last five years.

yuengling-vs-boston-beer-2010

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Brewing Up: WSJ Beer Sales Infographic

December 29, 2011

The Wall Street Journal, through their WSJ News Graphics twitter feed, posted the following graphic on TwitPic, showing yearly beer sales through November 2011. This data is from Nielsen and the Brewers Association. A couple of weeks ago I posted similar numbers, but with data from Symphony IRI, in Beer Sales By Style Through Thanksgiving. [...]

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Mission Rock Cafe To Become Brewery In 2012

December 27, 2011

Yet another new brewery is apparently coming to San Francisco next year. According to the San Francisco Chronicle and SF Weekly, the Mission Rock Cafe, in China Basin not to far from the stadium where the Giants play, will soon become a brewery. Local publican Peter Osborne, who currently owns MoMo’s, Pete’s Tavern and Pedro’s [...]

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Ownership Of Beer Brands & Varieties 2010

December 18, 2011

A couple of years ago, shortly after Anat Baron released her film Beer Wars, people kept asking her which big beer companies owned which beer brands. In December 2009, she put together a list of Who owns what? That inspired to me took take a closer look myself, and that produced my own list, The [...]

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Mills River, North Carolina On The Short List For New Sierra Nevada Brewery

December 16, 2011

After Sierra Nevada Brewing‘s plans to build a brewery in Black Mountain, North Carolina fell through, they set their sites on the nearby town of Mills River as one possible location they’re considering. According to Blue Ridge Now, the Mills River location “is now among a ‘handful’ of possible locations for California-based Sierra Nevada to [...]

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Beer Sales By Style Through Thanksgiving

December 11, 2011

MC Basset, publishers of the Beer Bible — better known by its official title, “The Essential Reference of Domestic Brewers and Their Bottled Brands” — in their monthly e-mail blast, Style Trends, “provided a snapshot of (YTD) beer sales by beer style.” The data they use was compiled by the Symphony IRI Group (IRI), using [...]

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North Carolina Rebuffs Sierra Nevada

December 3, 2011

Sierra Nevada Brewing sells its beer in all fifty states, and has sold increasingly more over the last few years. Not surprisingly, there have been rumors circulating for some time about them building a brewery farther east, in such places as Tennessee and Virginia. It seems they had also identified a site in Black Mountain, [...]

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Top 8 Beer Sales Days

November 26, 2011

This two-year old SlashFood article showed up in my Paper.li today, retweeted by a brewery I follow. The article, Super Bowl Sunday — The 8th Biggest Beer Day of the Year? questions the list of the top eight “Holidays/Events for Beer.” The list was complied by Nielsen, and as he points out is “combined beer [...]

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Jennifer Talley Going To RedHook

October 11, 2011

Here’s some surprising news. Jennifer Talley, the award-winning brewer from Squatter’s Pub Brewery in Salt Lake City, Utah, is moving to Washington to take over brewing for RedHook at their Woodinville brewery. Specifically, her title will be “brewing operations manager.” Talley had been with Squatters for at least 20 years. According to Pro Brewer, who [...]

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Moonshot Grounded

June 25, 2011

Ever since the FDA absurdly went after drinks that combine alcohol and caffeine, the future of New Century Brewing’s Moonshot Beer was uncertain. Founded by Rhonda Kallman in 2001, after she left the Boston Beer Co., New Century Brewing created a craft light beer, Edison Light, along with the caffeinated Moonshot, which debuted in 2004. [...]

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The Economy’s Down, But Alcohol Sales Are Up

June 9, 2011

According to a short item today in CNN Money, “[a]lcohol sales climbed with little interruption throughout the recent recession, and have continued to expand in recent months.” Over the last, for the period ending May 31st, “[a]lcoholic beverage sales grew by nearly 10%,” according to the financial information company Sageworks. During that same period of [...]

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