Historic Beer Birthday: John Molson

Today is the birthday of John Molson (December 28, 1763–January 11, 1836). He “was an English-born brewer and entrepreneur in colonial Quebec and Lower Canada. He was the founder of Molson Brewery.”


Here’s a biography of Molson from the Dictionary of Canadian Biography, written by Alfred Dubuc:

MOLSON, JOHN (John Molson Sr), businessman, landowner, militia officer, and politician; b. 28 Dec. 1763 in Moulton, Lincolnshire, England, son of John Molson and Mary Elsdale; m. 7 April 1801 Sarah Insley Vaughan in Montreal, and they had three children; d. 11 Jan. 1836 in Boucherville, Lower Canada.

Having lost his father by the time he was six and his mother when he was eight, John Molson was put under the guardianship of his maternal grandfather, Samuel Elsdale. Early in July 1782, at the age of 18, he emigrated to Montreal, and immediately became involved in various commercial endeavours with family friends who had arrived at the same time as he. He went into the meat business with the two James Pells, father and son, who were both butchers, and then he joined in a brewing enterprise which Thomas Loid (Loyd) set up that year at the foot of the Courant Sainte-Marie in the faubourg Québec.

Coming as he did from the English gentry, Molson naturally wanted to own a farm. During his first year in the colony he bought 160 hectares of land in Caldwell’s Manor, south of Montreal. He parted with it in the spring of 1786, when he began to run the brewery. He had sued Loid for repayment of a debt in the summer of 1784, and as Loid had formally admitted the justice of the case, the buildings had been seized and put up for auction. At an initial sale on 22 October there had been no offers, but at the second, held on 5 Jan. 1785, eight days after Molson had attained his majority, he was the only bidder. He put James Pell Sr in charge of the brewery and on 2 June sailed for England from New York. He could now settle his business affairs himself.

In England, Molson bought some equipment for the brewery. Returning to Montreal on 31 May 1786, he took over management of the operation. He oversaw the enlargement of the plant and began to buy grain for the coming season of malting and brewing. His first purchase, on 28 July, was an exciting event for him, as the entry in the little notebook he kept for his expenditures shows: “28th, Bot 8 bushs of Barley to Malt first this Season, Commencement on the Grand Stage of the World.” Rarely does the spirit of enterprise find such clear expression but, as a letter from Molson to his business agent in England indicated, it also spurred the Lower Canadians: “People here are more of an enterprising spirit than at home, as it is in a great measure owing to that restlessness that induces them to quit their native shore.”

During the next 20 years Molson dedicated himself to his business. He invested in it all the funds at his disposal in order to enlarge his facilities and production. It is estimated that he received about £10,000 sterling from a succession of inherited properties, including the family home, Snake Hall, which was sold on 11 June 1789. Molson had turned away from the import-export business in 1788 because the risks were too great and the profits too slow; he also foresaw that the large-scale fur trade would run into increasing difficulties. He therefore did not seek to diversify his activities during this period. In 1806 he considered opening a brewery in York (Toronto) and was warmly encouraged to do so by his correspondent D’Arcy Boulton*, who also hailed from Moulton, but nothing came of the idea.

Molson preferred to reinvest continually in his Montreal establishment and for that purpose went occasionally to England, as in 1795 and 1797, to buy equipment. The young immigrant had decided to put his money into a sector which was at the forefront of technological innovation in that country during the late 18th century. The influx of loyalists to the colony, and then the first arrivals of British immigrants, opened a market for him and soon there was a demand even from French Canadians, who had not previously been inclined to drink beer. As there was not much barley being produced in the Canadas, Molson induced farmers to grow it by initially supplying them with seed, to be paid back in kind at the rate of two bushels for one.

After his return from England in 1786, Molson had begun living with Sarah Insley Vaughan, who was four years older than he. They remained together and had three children: John*, born in 1787, Thomas*, born in 1791, and William*, born in 1793. They were married on 7 April 1801 at Christ Church in Montreal; according to the declaration they made in the marriage contract drawn up that day by notary Jonathan Abraham Gray, they wanted to acknowledge their mutual affection and legitimize their three children. Sarah signed the contract and the church register with a cross.

Not much is known about how well the young entrepreneur fitted into Montreal business circles, then dominated by the big fur merchants, most of them Scottish. From June to December 1791 and from June 1795 to June 1796 he is known to have held the masonic office of worshipful master of St Paul’s Lodge, which indicates that he had a connection with a social group who recognized him. Molson had been married in the Church of England because at the time it was the only Protestant denomination legally permitted to keep registers of births, marriages, and deaths. But as early as 1792 he had contributed financially to the building of the Scotch Presbyterian Church, later known as St Gabriel Street Church [see Duncan Fisher*], and he remained an active member until at least 1815. In this way, he associated with the community of important Scottish merchants in Montreal.

During the first decade of the 19th century, conditions arising from the Napoleonic Wars were transforming the economy of the St Lawrence valley and giving it new life: the fur trade economy was gradually replaced by the lumber economy, at a time when agriculture was expanding, particularly in Upper Canada. Steam, the new source of energy, led to technological innovations, and after a great deal of experimenting and testing, ships could be propelled with it, for a time at least, on inland water-ways. In 1807 Robert Fulton began to sail the Clermont on the Hudson; in 1808 some businessmen from Burlington, Vt, commissioned brothers John and James Winans of that town to build a steamboat for the run along Lake Champlain and the Rivière Richelieu to Dorchester (Saint-Jean-sur-Richelieu); in June 1809 the Vermont went into service.

By a notarized contract on 5 June, Molson became the third member and financial backer of a partnership founded by John Jackson, “mechanic,” and John Bruce, “shipbuilder,” who were building a steamboat to carry passengers between Montreal and Quebec. The most surprising technical aspect of this undertaking was the construction of the engine at George Platt’s foundry in Montreal. On 1 Nov. 1809 the Accommodation left Montreal at two o’clock in the afternoon; it reached Quebec 66 hours later, on Saturday, 4 November, at eight in the morning, after 30 hours at anchor in the shallows of Lac Saint-Pierre; the return trip to Montreal up the St Lawrence took seven days. The vessel had regular sailings from June to October 1810, the engine having been made more powerful during the winter. The partnership ended with Molson buying the shares of Bruce and Jackson, who said they could no longer take the substantial losses being incurred. In the mean time, on 7 Sept. 1810, Fulton had proposed to Molson the joining of their two enterprises; the terms of the proposal did not seem sufficiently advantageous to Molson, who took no action. Late in October he left Montreal for England to order a steam-engine for the next ship, the Swiftsure, from the firm of Boulton and Watt. The vessel was under construction in Hart Logan’s shipyard on Rue Monarque in Montreal from August 1811 and it was launched on 20 Aug. 1812.

To diversify his interests Molson had again chosen a sector in which the most recent technological advances had occurred. The brewery had been expanding since 1786, bringing him ever increasing profits, and hence he was able to assume the losses experienced with the Accommodation. He did try to obtain a measure of protection by asking the House of Assembly on 6 Feb. 1811 for a monopoly of steam navigation on the St Lawrence between Montreal and Quebec. His request was put forward by Joseph Papineau and Denis-Benjamin Viger* and granted by the assembly, but was rejected by the Legislative Council. With the outbreak of the War of 1812, however, circumstances would prove extraordinarily favourable to shipping on the St Lawrence. Molson offered his ship to the army for the duration of hostilities, but met with a refusal. The military none the less had to use it occasionally on a commercial basis for transporting troops and their supplies. Molson took part in the war as a lieutenant in the 5th Battalion of Select Embodied Militia. Promoted captain on 25 March 1813, he resigned his commission on 25 November.

Early in 1814 another steam-engine was ordered in England. The Malsham (an archaic form of the name Molson), which was built in Logan’s shipyard as well, was launched in September and went into service immediately. The Lady Sherbrooke was added in 1816 and the New Swiftsure in 1817. With the end of the war between France and Britain and the economic depression of 1815, British immigrants began to arrive at Quebec in growing numbers and to seek transportation up the St Lawrence, towards the Great Lakes, and on the Richelieu and the Ottawa. In 1815 Molson purchased a wharf with all its facilities at Près-de-Ville in Quebec from Robert Christie* and Monique-Olivier Doucet; in 1819 he also bought a house at 16 Rue Saint-Pierre. On 16 Feb. 1816 he had obtained from the Executive Council a 50-year lease on a waterfront lot at Montreal with a renewal option, and he proceeded to put up a wharf. It was located in front of a property he had purchased from Sir John Johnson* on 16 Dec. 1815, on which stood a private residence at the corner of Rue Saint-Paul and Rue Bonsecours; in 1816 Molson added two wings to the building and turned it into the Mansion House Hotel. A wharf at William Henry (Sorel) apparently fitted into this network as did the sizeable commercial activity to obtain on contract the wood for steam, which was to be delivered to the various wharfs up and down the St Lawrence where the ships called. By about 1809, Molson had introduced his sons, John, Thomas, and William, to the manufacturing aspects of his enterprises. On 1 Dec. 1816 he formed the first of a long series of partnerships with them under the name John Molson and Sons [see John Molson Jr]. Having transferred greater responsibilities in his enterprises to his sons, Molson could become active in politics. In March 1816 he was elected to the House of Assembly for Montreal East. Politics were closely interwoven with the fundamental interests of the merchants in Lower Canada. Molson did not attend the 1817 session; he was probably not even in the colony. The 1818 session having begun on 7 January, he presented himself on 2 February to be sworn in and take his seat. In the 1819 session, which was prorogued on 24 April, he participated from the opening till about 20 March. He did not run in the 1820 election.

Molson was an active member of the assembly. All the important issues attracted his attention: trade, public finances, banks and currency, inland shipping, education and health, municipal by-laws, fire protection, regulations for public houses and inns, the House of Industry (of which he was a trustee in 1819, according to Thomas Doige’s directory), and the Montreal Library. Two questions concerned him more directly, the Lachine Canal and the Montreal General Hospital. From 1815 to 1821 he took part in the debate over the construction of the canal, speaking out for a private undertaking and a route that favoured his shipping interests. In January 1819, with the support of the merchants, he presented a petition to the assembly for the establishment of a public hospital in Montreal [see William Caldwell*]. The petition was not accepted by the house because of a procedural error that was declared on 18 March; Molson was still in attendance on 19 and 20 March, but did not appear again. The Montreal General Hospital was founded that same year as a private institution, and the four Molsons contributed to the subscription launched in 1820 to buy a lot on Dorchester Street and put up the building.

Even when not in the assembly, Molson continued to follow events closely. In 1822 the presentation to the House of Commons in London of a plan for the union of Upper and Lower Canada caused a political stir in the colony. In Montreal some eminent businessmen, Molson among them, formed a committee in support of the bill which held a public meeting and collected 1,452 signatures.

The description that Hector Berthelot gave of Molson in the Montreal newspaper La Patrie in 1885 has often been repeated; on the basis of old people’s recollections going back as far as 1820, he portrayed Molson in blue tuque, wooden shoes, and homespun. His final paragraph, however, has not always been noted: “After he closed his brewery at night, he took off his rustic garb, donned black evening dress and a white waistcoat, and sported a pince-nez on a long ribbon. When he was dressed grandly, Mr Molson behaved like a steamboat owner.” But probably also not kept in mind is Édouard-Zotique Massicotte’s caution in his introduction to the 1916 edition of Berthelot’s articles that during his lifetime the writer was considered less a historian than a humorist.


At the time Molson was transferring managerial responsibilities in the shipping firm to his eldest son, some financial groups in Montreal (in particular the brothers John and Thomas Torrance and Horatio Gates*) and at Quebec (John Goudie, Noah Freer, and James McDouall, among others) were beginning to compete fiercely on the St Lawrence, launching various steamboats. The competition led to over-investment, and then to consolidation of the firms. On 27 April 1822 the St Lawrence Steamboat Company [see William Molson] was created, with assets including six ships, three belonging to the Molsons; its management was handed over to John Molson and Sons, which held 26 of the 44 shares. Rivalry with the Torrances continued for some time, but it was finally resolved by cartel agreements on services, prices, and even co-ownership of certain ships.

Meanwhile the Mansion House Hotel had burned down on 16 March 1821; rebuilt in 1824, the year in which Molson acceded to the rank of worshipful sword bearer in the Provincial Grand Lodge of Lower Canada, it was renamed the Masonic Hall Hotel. Molson became provincial grand master for the district of Montreal and William Henry in 1826. At the end of December 1833, finding himself in opposition to his council on a matter of principle, he resigned. Upon the death of John Richardson* in 1831, the chairmanship of the Montreal General Hospital fell to Molson. When the cornerstone of the part to be named the Richardson Wing was laid, Molson officiated as provincial grand master in a ceremony at which masonic honours were rendered.

In the early 1820s, as the shipping assets had been removed from John Molson and Sons and placed in the St Lawrence Steamboat Company, the family firm had to be reorganized. In addition, Thomas Molson had decided to settle in Kingston, Upper Canada, and his departure entailed another large withdrawal of assets from the firm. An agreement establishing a new John Molson and Sons was made in 1824, to take effect retroactively from 1 Dec. 1823, the date on which the accounts of the former company had been stopped. William Molson took over management of the brewery from Thomas.

In 1825 Molson Sr gave up his residence in the faubourg Québec of Montreal and moved to Belmont Hall, a magnificent house at the corner of Sherbrooke and Saint-Laurent. For some time he had owned Île Saint-Jean and Île Sainte-Marguerite, which form part of the Îles de Boucherville. It was to these islands that his ships returned in the autumn for their winter berths and on them Molson established an estate to which he could withdraw now and then. There he kept a sheep-breeding establishment large enough that the sales of meat to butchers and wool to wholesale merchants appeared in the company accounts. On 10 March 1825 the Theatre Royal company was formed [see Frederick Brown]. The principal shareholder, Molson received 44 shares worth £25 each in return for a property he transferred to it on Rue Saint-Paul.

Although during his term as an assemblyman Molson had taken an interest in the founding of the Bank of Montreal [see John Richardson], he had made no financial commitments. He had offered to put up the bank building on one of his properties, but the board of directors had unanimously turned down his proposal and had decided on 10 Oct. 1817 that the bank would buy a lot and erect a building itself. John Molson Jr was elected to the board of directors in 1824. In the crisis that split the board in 1826 [see Frederick William Ermatinger*] and put Richardson’s group in the minority, Ermatinger gave up his place so that Molson Sr could become president. A short time later John Jr resigned to enable Ermatinger to regain his seat. During the elder Molson’s term of office, which lasted until 1830, the bank had to deal with the liquidation of major fur-trading houses that declared bankruptcy, in particular Maitland, Garden, and Auldjo and the firms linked with the brothers William* and Simon McGillivray. It was Simon who had recommended that Molson be named to succeed William as provincial grand master for the district of Montreal and William Henry, notifying him by a letter sent from London in 1826.

In 1828 John Molson and Sons had its responsibilities narrowed; as the agent of the St Lawrence Steamboat Company it was concerned only with shipping. A new partnership was formed under the name of John and William Molson, bringing together the two Johns and William. John Jr withdrew in April 1829, however, and the association was dissolved; on 30 June a new John and William Molson was founded, which included only Molson Sr and William. On 1 May John Jr had set up Molson, Davies and Company with the brothers George and George Crew Davies; as for William, he went into partnership on 1 May 1830 with his brother-in-law John Thompson Badgley to create Molson and Badgley. Molson Sr acted as financial backer and stood surety for both undertakings. In the mid 1820s, with a workshop attached to the brewery on Rue Sainte-Marie as a basis, Molson had established St Mary’s Foundry, handing it over to William’s management. In 1831, on the eve of the opening of navigation on the Rideau Canal, Molson Sr joined with Peter McGill*, Horatio Gates, and others in forming the Ottawa and Rideau Forwarding Company.

Once more in the early 1830s an important new field for investment was being opened up by technological innovation: the railway. On 14 Nov. 1831, after an earlier petition had been rejected, a group of 74 Montreal businessmen, including Molson, asked the assembly for incorporation as the Company of Proprietors of the Champlain and St Lawrence Railroad; they planned to build the very first railway in either Upper or Lower Canada, from La Prairie to Dorchester [see John Molson Jr]. Molson Sr bought 180 shares in the company, thus becoming the largest shareholder, but he was not named to its initial board of directors, which was formed on 12 Jan. 1835.

It was clear that by now Molson was interested only in investing: “I have retired from any active part in business for some years past,” he wrote to the London bankers Thomas Wilson and Company in 1830. He had run in the 1827 elections in Montreal East but had been defeated. However, Lord Aylmer [Whitworth-Aylmer] called him to the Legislative Council in January 1832, along with Peter McGill. The previous year, upon the death of the man generally considered the dean of the Montreal business community, John Richardson, George Moffatt* had been appointed. The three men focused to such an extent on the same questions and causes that one can truly speak of the Molson–McGill–Moffatt trio. Together they sat on most of the committees for public investment, taxation, and monetary, banking, and financial matters. Their shared opinions and interests were patent in the dissent they voiced in February 1833 on the question of sharing with Upper Canada the customs duties collected at Quebec. They took the opportunity to ask that the counties of Montreal and Vaudreuil be detached from the lower province and annexed to the upper one. Like McGill and Moffatt, Molson belonged to the Constitutional Association of Montreal, even though he was less active in it than his eldest son. During his four years as a legislative councillor, he was even more assiduous than he had been as an assemblyman 15 years before; on 23 Dec. 1835, less than three weeks before his death, he was still taking part in council.

Towards the end of his life, he became interested in the organization of a Unitarian congregation in Montreal, which among its supporters had a great many merchants of New England origin. In 1832 he was one of a group that purchased a lot for which a chapel was planned, but the initiative was set aside for a while when the pastor died.

In 1833 William Molson added a large distillery to the brewery. The following year Thomas left Kingston to rejoin his brother in Montreal. Through a new partnership contract with their father, signed on 21 Feb. 1835 but retroactive to 30 June 1834, they formed John Molson and Company [see William Molson]; once more John Jr did not join the firm.

Molson had lost his wife on 18 March 1829, and in his seventy-second year he was stricken with an illness that swiftly brought about his own death, on 11 Jan. 1836, at his estate on Île Sainte-Marguerite. The newspapers carried quite detailed eulogies, but La Minerve mentioned one of his qualities in a somewhat veiled fashion: “Mr Molson belonged to that small number of Europeans who, coming to settle in Canada, reject all national distinctions; just as he had started his fortune with those born in this land, so he always had a large number of Canadians in his employ, whose loyalty must have helped to ensure his considerable profits.” The funeral took place at Christ Church in Montreal on 14 January, and he was buried in the old cemetery of the faubourg Saint-Laurent. Later his remains were transported with his wife’s to Mount Royal Cemetery, to rest in the impressive mausoleum that their sons put up in 1860. The day after his funeral the board of the Bank of Montreal decided that the directors would go into mourning for 30 days.

Minutes before his death Molson had dictated his last wishes to notary Henry Griffin, in the presence of Dr Robert Nelson* and Frederick Gundlack. He required his sons to do what they had been incapable of doing during his lifetime: work together in the same enterprises. Each of them, as both residuary legatee and executor of the will, was part owner of the others’ businesses or benefited from the income that these brought in, and each was accountable to his brothers. As the will included some ambiguous parts on which even the notary and the two witnesses could not agree, the brothers instituted legal proceedings against one another, with John on one side and Thomas and William together on the other. At the end of five years they wearied of these disputes and by a strange twist asked the two people whom their father had named in his will to be executors along with them, Peter McGill and George Moffatt (who had both withdrawn), to serve as arbitrators and set the conditions for the division of the assets and income, defining reciprocal rights and obligations. Not until 1843, seven years after their father’s death, did the three brothers truly come to respect his last wishes A portrait of John Molson is in the family’s possession. In a will made on 30 Jan. 1830 he had stipulated: “It is my will that my portrait painted in oil shall be the property of such of my sons and their heirs as shall own the said brewery after my decease.” Perhaps he was seeking to tell posterity which of his numerous enterprises he considered to be the most important; it was the one that had marked his “Commencement on the Grand Stage of the World.”


This is his “Birth and Early Life” from his Wikipedia page:

In 1763, John Molson was born in the village of Moulton near Spalding, Lincolnshire. His father John Molson senior (1730–1770) had, in 1760, married Mary Elsdale (1739–1772), the eldest daughter of Samuel Elsdale (1704–1788), of Surfleet. Her brother, Robinson Elsdale (1744–1783), was a celebrated privateer, whose unpublished exploits formed the basis of the novel by Frederick Marryat, The Privateersman (1846). Before the marriage, John Molson senior inherited a property known as Snake Hall, in Moulton Eaugate[2] which consisted of a home and various outbuildings associated with 38 acres (15 ha) of land.

John Molson senior died on June 4, 1770. His will bequeathed properties to his wife and five surviving children. Under their marriage settlement, Snake Hall went to Mary, and was to then pass on to his eldest son, John, upon her death. She died on September 21, 1772. John senior had named four guardians and trustees for the estate; the young John Molson’s financial affairs were overseen by his paternal uncle, Thomas Molson but in September 1771 Thomas turned over the duties of trustee and guardian to Samuel Elsdale, possibly due to poor health, as he died the following spring. Under Samuel Elsdale’s oversight, Snake Hall was rented out to the benefit of their trusts. John went to live with a man named William Robinson, and at age 12 in 1776 was consigned to the care of a Mr Whitehead, who was paid for his board and education until 1780, when he turned 16. Writers have criticized Samuel Elsdale for his oversight but he seems to have performed his duties prudently, although John Molson plainly chafed under his guardianship.

In 1782, at the age of 18, Molson immigrated to Quebec, in a ship that was leaking so badly he switched ships mid-ocean.[3] In 1786 he returned briefly to England, and it was during that year that Molson picked up the book Theoretic Hints on an Improved Practice in Brewing by John Richardson. Molson returned to Quebec with more money and a new mindset. Many British Loyalists were immigrating to Quebec from the United States. This new influx increased the demand for beer. Molson worked hard, staying up long into the night. He hired an apprentice, Christopher Cook, and a loyalist housemaid, Sarah Insley Vaughan. He married her on 7 April 1801 at Christ Church in Montreal after she had born him three children.

Sarah (1751–1829) was the daughter of Thomas Vaughan of Harnham Hall, Morpeth, Northumberland. She was the niece of Wilmot Vaughan, 1st Earl of Lisburne and through her mother’s family, the Aynsleys, a cousin of the Duke of Atholl. She emigrated to the American colonies with her first husband, David Tetchley, but ten years later left him, and reverting to her maiden name, she made her way to Montreal, penniless, until taken in by Molson.

Soon Molson’s beer was in such demand that according to one of his diary entries “Cannot serve half my customers and they are increasing every day.” One of the major reasons for this was the wide appeal of his beer to different classes of Montreal society. High British officers had been drinking imported London porters and the city merchants preferred Bristol. Yet Molson’s beer was special as it was ‘universally liked’ (a quote from Molson’s diary). Molson soon began attending church. It was here that he met many influential and wealthy businessmen like fur trader James McGill, Joseph Frobisher, founder of the North West Company, and Alexander Mackenzie.


While this covers his “Career Success:”

Between 1788 and 1800, Molson’s business grew quickly into one of the larger ones in Lower Canada. During these years Molson and his wife had four children, John junior, Thomas (who died shortly after birth), another Thomas, and William (aka Billy).

By the start of the 19th Century, Molson’s small brewery had grown tenfold. Molson now had the money to improve his business by buying new technology. He toyed with the idea of buying a steamship after seeing Robert Fulton’s Vermont go down the Hudson. Molson’s steamship would be the first in Canada. Molson teamed up with John Jackson and John Bruce who would build a ship for Molson in return for putting up the money and part ownership. Built in Montreal (with engines produced at Forges du Saint-Maurice in Trois-Rivières) in 1809, Accommodation became the first steamship to ride on the waters of the St Lawrence. This was a great feat for Molson but, from a business viewpoint, it was a net loss, costing ₤4000 by 1810. Molson was determined to make money on his ships so he dismantled Accommodation and purchased two steamship engines from England. He combined the two engines and the remains of Accommodation to create Swiftsure, a magnificent ship that was seen as a vision of elegance. During this time Molson’s business continued to grow and the War of 1812 pushed sales even higher. Swiftsure was leased to the British army and brought in a supplemental income. In 1815, Molson was elected to represent Montreal East in the legislative assembly on the platform of building a wharf.

As Molson became more occupied by his multiple businesses and his seat in the assembly, his three sons began to take a much larger role in the companies. John junior managed the steamships, Thomas was married in England and would frequently travel sending back tips and advice to his father, and William was in charge of the brewery. In 1816, Molson built Mansion House Hotel which coincided with the Assembly’s acceptance of the wharf. Molson’s hotel was only for those who could afford luxury. The hotel offered Montreal’s first library, boat rides on the river, well-furnished rooms and six-course dinners, famous throughout all of Montreal. In 1817, John Richardson, George Moffatt joined together to create the “Montreal Bank.” The three offered Molson partnership in it but Molson refused for the backers of this project had just come off of multiple failed banks in the United States and he felt it was a risky investment. Molson changed his mind not long after and the bank became fully Canadian-owned when the U.S partners sold their shares after the U.S financial crisis in the fall of 1818. By 1822, the Montreal Bank had received a charter from Britain and chose to change their name to the Bank of Montreal.

In 1819, Molson had a short bout of sickness. It was during this time that he noticed the only hospital in the city, Hôtel Dieu, only held 30 beds. Molson proposed to the assembly that a new hospital be established that would contain 200 beds. Although the assembly denied his request there was much private support and soon donations came pouring in. By May the new hospital, the Montreal General Hospital, was opened on Craig Street (now Saint Antoine Street).

A crisis almost struck the Molsons in 1821 when the Mansion House Hotel caught fire; the books from the library were saved but not much more was salvageable. Molson was undaunted by this and had ideas to build an even grander hotel, a true testament to his character. While John junior and William took care of the businesses within Canada, Thomas was busy working in England. Thomas brought over 237 gallons of beer to London, England. The response was encouraging and Thomas brought another 1385 gallons on his next trip. Molson’s had its first international market.

By 1825, Molson’s hotel was completely rebuilt and renamed the British American Hotel. After the hotel was completed Molson built a theatre adjacent to it. By November, Molson’s Theatre Royal was completed, the first theatre in Montreal. It seated 1,000 guests, presenting Shakespeare and Restoration authors and was also used for circuses and concerts. Edmund Kean and Charles Dickens both performed there before it was demolished in 1844 to make way for the Bonsecours Market.

Never resting, Molson continued to build his empire by purchasing multiple steamships and creating the St Lawrence Steamboat Company. This fleet of ships was so big that it outnumbered all of those operating in the United States. In 1826 Molson decided to run against a young Louis-Joseph Papineau but resigned quickly after discovering the amount of support Papineau had from the French and the Irish.

On March 18, 1829 Molson’s wife Sarah Vaughan, died after treating her rheumatism with laudanum. Sarah became addicted to this opium-based painkiller and died from the effects. Molson sold the house they lived in together and moved on with his life. His four-year term as President of the Bank of Montreal ended and Molson did not run for a second. Even at the age of 67 Molson did not contemplate retirement; one of his biggest projects still lay ahead.

Since 1825, Molson had followed reports of the first railways being built in England. Molson had told the head of this project, Jason Pierce, that he was interested. Pierce did not forget about Molson’s interest and in 1832 Molson’s request for a railroad was accepted by the Assembly. The Champlain and St Lawrence Railroad connected the St Lawrence to the Hudson River, making the trip from Montreal to New York much quicker. This was the first railway ever constructed in Canada.

After his multiple successful proposals, John Molson was appointed to the Legislative Council of Lower Canada. He was considered part of the “Chateau Clique” as he was a rich English businessman. The people were losing their faith in English businessmen like Molson and were turning to men like Papineau and Robert Nelson, both members of the Patriote movement. A cholera epidemic struck Canada in 1832 and 1834 causing the railroad project to lose much of its momentum. Many businesses closed in Montreal but the Molsons continued work as usual. In 1833 Molson’s hotel burned down again. This time though, Molson decided not to rebuild it.

After the second cholera epidemic, when things returned to normal, Molson’s railroad project began to gain speed. Unfortunately, he did not live long enough to see his last dream realized. Molson caught a high fever in December 1835. He wrote his will on January 10, 1836 and died that day. In his will, Molson named John Molson junior, Thomas Molson, William Molson, George Moffatt and Peter McGill executors. His body rests at Mount Royal Cemetery.

The Molson Brewery around 1885.

And this is a short history of the brewery:

Founded in Montreal in 1786, the Molson Brewery is the oldest brewery in North America and continues to produce beer on the site of the original brewery. The company brews and markets a number of the most popular brands of beer in Canada. Domestic labels include Molson Canadian, Molson M, Molson Export, Molson Dry, Molson Exel De-Alcoholized beer, Old Style Pilsner, Rickard’s, Creemore Springs and Granville Island Brewing. Through partnerships with other major brewers, Molson Coors Canada also offers a diverse portfolio of beer brands, including Coors Light, Corona, Miller Genuine Draft (ending in 2015), Heineken, Foster’s Lager and Tiger. Molson employs 3,000 people in Canada and operates five breweries in locations across the country (Vancouver, Toronto, Montreal, Moncton and St. John’s), as well as the Creemore micro-brewery in Ontario and Granville Island Brewing in British Columbia. Molson Coors Canada is part of the Molson Coors Brewing Company.

On May 2, 1782, at the age of 18, John Molson left England for Canada, landing in Montreal on June 26. Shortly after his arrival, he began working at the Thomas Loyd brewery. He went on to purchase it in an auction in 1784. Not long after his arrival in Montreal in 1782, Molson sensed the market potential for beer in the then British colony. Prices for wine, rum and port were rising and an influx of English and Irish immigrants were particularly partial to beer. When he came of legal age, Molson used the money inherited from his parents to acquire a small brewery housed in a wooden building on the shores of the St Lawrence, just outside the fortifications of the burgeoning City of Montreal.

In 1785 he temporarily closed his business to cross the Atlantic in search of the modern equipment and ingredients. Upon his return, he offered the seeds free of charge to neighbouring Montreal farmers who agreed to grow them to satisfy the brewery’s need for malt. Molson delivered his first brew, an ale in 1786, only six weeks after taking the helm. Priced at five cents a bottle, his brew sold well.

Molson took advantage of the many business opportunities of the time. He quickly diversified his investments, opened a lumber yard and began issuing loans to local Montreal merchants. In 1816, the family enterprise began to take shape when founder John Molson entered into an association with his three sons, John junior, Thomas and William.

Although brewing proved to be Molson’s most sustainable field of endeavour, other activities were added down through the company’s lengthy history. Molson was the first company to own and operate a fleet of steamboats which were used to transport people and goods between Quebec and Ontario. John Molson and his sons also founded the Molson Bank which later merged with Bank of Montreal.

In 1816 John Molson formed a partnership with his three sons – John, Thomas and William. It was Thomas who would eventually follow in his father’s footsteps by continuing the Molson brewing tradition and upholding the high standards of quality. In 1903, inspired by the popularity of imported beers, Herbert Molson, Thomas’ grandson, and brew master John Hyde created Molson Export, an authentic Ale brewed in the classic style developed by John Molson.

Molson Brewery considerably expanded the breadth of corporate activities throughout the 20th century. In 1945 the family decided to transform the company into a public, limited liability enterprise. It then became possible to acquire an ownership in the company without being a member of the Molson family. This made it possible for the company to expand and inaugurate a new brewery in Toronto (near the Canadian National Exhibition) in 1955. Two years later in 1957, the family acquired the Montreal Forum and the Montreal Canadiens. The company continued to develop and, in 1958, acquired six breweries which included five establishments in Western Canada, lending Molson nationwide presence. In 1989, the company consolidated market share in Quebec through a merger with Carling O’Keefe (acquiring Carling’s Toronto brewery in Etobicoke). As a result, Molson became the largest brewery in Canada and the fifth largest in the world.

In 2005 Molson merged with US-based Coors to form Molson Coors Brewing Company. This was followed in 2007 by the opening of a new brewery in Moncton, New Brunswick. Sixth generation family member Eric Molson retired in 2009; however, his sons Andrew and Geoff continue to be active in company affairs as members of the corporate Board of Directors.


Beer In Ads #2131: For A Tree-Trimming Treat

Tuesday’s holiday ad is for Carling’s Red Cap Ale, from 1957. It’s a frenetic scene, as an unseen person’s hand opens — or snaps a cap open — of beer as he watches the army of cartoons he’s invited over to trim his cartoon Christmas tree. The dog’s loose and grandpa’s smoking his pipe by the tree. What could go wrong? Have a beer.


That was version of the ad in French, below is the same ad, though not nearly as good a scan, in English.


Historic Beer Birthday: John Molson Jr.

Today is the birthday of John Molson Jr. (October 14, 1787-July 12, 1860). He was the son of John Molson, who founded the Molson Brewery in 1986, the year before he was born. Although he became a partner in his father’s brewery, he was primarily “a Canadian politician and entrepreneur. Former Director of Molson Bank, President of the Champlain and St. Lawrence Railroad (Canada’s first railway), and President of Montreal General Hospital.”


Here’s his biography from Wikipedia:

Born October 14th, 1787, son of John Molson (1763-1836) & Sarah Vaughn (1751-1829), at Montreal, Quebec. Though he was apprenticed to the brewing trade and became a partner in the family brewery in 1816, Molson was primarily a financier. The family monopoly of river transport enabled him, as owner of the Swiftsure, to engage in profitable banking operations during the War of 1812, buying bills of exchange at heavy discount in Montreal and disposing of them at a profit in Quebec. He became a director of the Bank of Montreal shortly after its foundation and was vice-president of Molson’s Bank from its incorporation in 1855. He was a promoter of the Champlain and St. Lawrence Railroad, Canada’s first railway, and became its president in 1837. His other interests included the first Montreal water works and gas company, fire insurance and various industrial enterprises. He succeeded his father as a life governor, vice-president and president of the Montreal General Hospital. As chairman of the Constitutional Association he fought on the government side in the Rebellions of 1837 and was wounded; he was given the rank of Lieutenant-Colonel of the militia. In 1838-41 he was a member of the Special Council of Lower Canada.

In 1816 he was wed to his first cousin, Mary Anne Molson (1791-1862), daughter of Thomas Molson (1768-1803) and Anne Atkinson (1765-1813). John and Mary Ann had five sons and a daughter. John died on July 12, 1860 at Montreal.


And here’s another from Find-a-Grave:

John Molson (1787-1860) was the son of John Molson (1763-1836) & Sarah Vaughn (1751-1829). In 1816 he was wed to his first cousin, Mary Anne Molson (1791-1862), daughter of Thomas Molson (1768-1803) & Anne Atkinson (1765-1813). John & Mary Ann had five sons and a daughter.

Though he was apprenticed to the brewing trade and became a partner in the family brewery in 1816, Molson was primarily a financier. The family monopoly of river transport enabled him, as owner of the Swiftsure, to engage in profitable banking operations during the War of 1812-14, buying bills of exchange at heavy discount in Montreal and disposing of them at a profit in Quebec. He became a director of the Bank of Montreal shortly after its foundation and was vice-president of Molson’s Bank from its incorporation in 1855. He was a promoter of the Champlain and St. Lawrence Railroad, Canada’s first railway, and became its president in 1837. His other interests included the first Montreal water works and gas company, fire insurance and various industrial enterprises. He succeeded his father as a life governor, vice-president and president of the Montreal General Hospital. As chairman of the Constitutional Association he fought on the government side in the Rebellion of 1837 and was wounded; he was given the rank of Lieutenant-Colonel of the militia. In 1838-41 he was a member of the Special Council of Lower Canada.


Oh, Canada Day: Friends, Neighbours, Partners, Allies

This is somewhat of an inside joke. When I was in D.C. a few years ago for the Craft Brewers Conference, I went for a long walk around the city, a little sightseeing. I made my way past the Canadian Embassy, in part because I had been invited to an event there later that same night by my good friend Stephen Beaumont, and I wanted to know where I would be going so as not to get lost. As I ambled past the embassy, I noticed four sleeves on four columns, part of a circular ring of columns, in front of the building. On each, was a word expressing the nature of Canada’s special relationship with America: Friends, Neighbours, Partners, Allies.


I chuckled to myself, but for some reason it stuck in my mind and when I saw Stephen later that day, I badgered him incessantly, repeating to him — in a low, serious voice — Friends … Neighbours … Partners … Allies. I changed the delivery, the emphasis and inflection, each time, like an actor trying out different versions searching for just the right one. If it was funny the first time (and I say charitably it was), by the fiftieth, Stephen’s patience was wearing understandably thin. But I was too far gone, it was an earworm caught in my head like an annoying song that you can’t stop from replaying over and over again until you want to scream. To his credit, he suffered through it for the next few days until the conference was over. But seeing that today is Canada Day, it brought back those four little words and so I’d like to say to everyone I know in Canada: “Happy Canada Day to my Friends … Neighbours … Partners … Allies!”

ABI To Introduce Budweiser Prohibition Brew, Non-Alcoholic Bud

Anheuser-Busch InBev is introducing a new non-alcoholic beer, at least in Canada (for now), called Budweiser Prohibition Brew. According to AdAge:

Budweiser is introducing a buzz-free version in Canada. The new non-alcoholic beer is called Budweiser Prohibition Brew. It could enter other countries, including the U.S. “Budweiser Prohibition Brew is only available in Canada for now, but we’re excited by the prospect that it could eventually be offered in the U.S., the birthplace of Budweiser, sometime in the future,” said Ricardo Marques, VP for Bud in the U.S.

The beer “leverages the latest de-alcoholization technology to create a beer that has 0.0% alcohol by volume and yet delivers the great taste of Budweiser,” according to Budweiser Canada. It is “an ideal choice for a work lunch or casual afternoon with friends, as well as designated drivers and people with active lifestyles,” said Kyle Norrington, vice president, marketing for Labatt, which is the Canadian division of Anheuser-Busch InBev. In the U.S., A-B InBev currently markets the non-alcoholic O’Doul’s brand.


It certainly seems like ABI is beginning to take some radical marketing steps recently. First, there was renaming Budweiser as “America” and now using the Budweiser brand for a non-alcoholic beer, both of which seem like steps the old management would never have taken, because of concerns of harming the core brand perception. But ABI, of course, has no loyalty to the brand, or indeed anything, as long as profit can be squeezed out of it. Their approach seems more like a scorched earth way of thinking.

And we still haven’t seen what they’re planning to do, if anything, with all of the area codes that they tried to trademark. And you know there’s an end game with all of the acquisitions of smaller breweries they’ve been buying up. If history is any judge, the last time there were over 4,000 breweries, consolidation was rampant in the next few decades, and by 1900 — just 25 years after the high point — there were only a little more than 1,800. And by the time Prohibition took effect, there were less than 700, which represents only 17% of the 4,131 in 1873. So there is some precedent to watch out for, consolidation is nothing new. Some is inevitable due to market forces, the fact that not every brewery can compete in their local market for a variety of reasons (quality of their beer, business acumen, etc.), but sometimes its predatory as a way to squash competition. The next decade will certainly be enlightening as everything plays out.

Here’s the reaction from the Canadian press, or at least the Globe and Mail and the Financial Post.

Beerish Birthday: Nathan Fillion

This is not, strictly speaking, a beer birthday, which is why I called it a “beerish” one, but my wife and I are both Browncoats, fans of the criminally short-lived television show Firefly. Like many Browncoats, we’ve continued to follow its cast members, especially the star of Firefly, and its companion film Serenity, Nathan Fillion. Today is Nathan Fillion’s 45th birthday.

Fillion is currently one of the stars of the hit TV show on ABC: Castle, which is now in its seventh season. He was also Captain Hammer in Dr. Horrible’s Sing-a-Long Blog (in fact a few years ago in All About Beer magazine’s “It’s My Round” when I wrote Living In The Silver Age, the photo showed me wearing a Captain Hammer t-shirt). Some of Fillion’s films include Waitress and Slither, and he was the “wrong” Ryan in Saving Private Ryan. Some of his television appearances include Buffy the Vampire Slayer, Lost, Drive and Desperate Housewives, and he got his start on the soap opera One Life To Live.

Before he’d had a hit TV series, my wife attended a Firefly convention in Los Angeles and Fillion not only attended it but was at one of the after parties that she was involved in. Thanks to me, she brought the beer — a collection of whatever I could part with from the cellar at that time. Sarah snapped a photo of Fillion drinking one of those beers, Drake’s IPA, through a curly straw. Join me in wishing Nathan a very happy birthday. And if you aren’t watching Castle or haven’t seen Firefly, you owe it to yourself to right that wrong.

Orchid Party 013

Storm Brewing Releases $1,000 Beer Bottle

I suspect that by the time you read this, all ten bottles of the newest release from Storm Brewing, of East Vancouver in British Columbia, will already have been sold, despite the hefty $1,000 per bottle price tag. The new beer is Glacial Mammoth Extinction, and is described on Storm’s website. Essentially it’s a sour beer that, according to brewer James Walton, was frozen “into one big, solid ice cube at -30 degrees Celsius, a process that took him about a month to complete.” Then the water was removed, and the remaining liquid was “aged in French oak barrels for two years until it was ready.”

Part of the expense of the beer is the packaging, with a hand-blown glass bottle fashioned by a local artist, using a 14K gold clasp and 35,000-year-old ivory for the pendant hanging from the neck of the bottle. The beer weighs in at almost 25% a.b.v. and is described as “quite sweet, almost like a port.”

The Beer: The Glacial Mammoth Extinction is the first beer of its kind (in the world!!) and the result of freezing a strong sour beer to -30C in two stages over a one month period. The sweet alcoholic liquid was separated from the extinct ice glacier that was left in the tank and then aged in French oak barrels for two years until it was ready. The final product is a rich, complex, and viscous 100% malt beverage that resembles Port more than beer.

RESIDUAL SUGAR – 80grams per litre
VOLUME PRODUCED – 400 litres

The Brewery: For over 20 years brewer James Walton and the Storm Brewing team have been bringing Vancouverites innovative and unpretentious craft beer. James is hailed as a craft beer pioneer by both media and trade and is proud to be one of the very first brewers in North America to brew sour beer. The brewery sits at the corner of Commercial Drive and Franklin Street in gritty East Vancouver and is considered a “must-visit” destination by craft beer fans worldwide.

The $1000 Bottles: A total of ten bottles were designed and made of hand blown glass by Terminal City Glass Co-op’s Brad Turner. Adorning these bottles are one of a kind prehistoric mammoth ivory pendants made by local sculptor Richard Marcus. The ivory used for these pendants is from a tusk estimated to be 35,000 years old and they are complimented with a 14K gold clasp. Both of these East Vancouver artists are renowned for their craft and their studios are located within walking distance from the brewery.