Friday’s ad is for Carling’s Red Cap Ale, from 1955. Kinda of goofy Canadian ad, all in red. A guy who looks a bit like Bing Crosby sitting in front of a television set, looking back to us with the headline. “Hi there! Get yourself a Beer * and sit down.” I guess there’s not going after the active lifestyle demographic. I also love the tagline at the bottom. “It’s a pure case of pleasure.”
Sunday’s ad is for Kingsbeer Lager, from 1955. The brand was produced by Dow Breweries of Quebec, Canada. A simple ad, but “So Light! So Right!” is a pretty funny tagline. But it’s nothing compared to the other ad copy. “Rice brewed to the Canadian taste.” Ah, the Canadian taste.
Saturday’s ad is for Labatt’s, from 1956. “Confused by a crazy canvas?” Yes, modern art is tough to understand, isn’t that hilarious. Of course, in the 1950s, there was a lot of modern art that challenged notions of what it meant to be art, so it was a pretty easy target for the beer drinking demographic, I would imagine.
Friday’s ad is for two Moosehead beers, Moosehead Pale Ale and Alpine Lager Beer, from 1956. The minimalist ad has a netting for the background then two cartoon text balloons with the two beers’ names. That’s it part from the tagline preceding the beer brands. “When In The Maritimes Ask For.” I wonder if this ad was effective?
Wednesday’s ad is for Brading’s Ale, from 1956. Brading’s was a Canadian brand that in 1930 merged with two other breweries to become part of Canadian Breweries Limited. The creepy man with the pipe looks like Laura Palmer’s father from Twin Peaks, played by Ray Wise. The tagline “At the flip of a cap, friendly pleasure,” seems somewhat odd, and I’m not quite sure what they were getting at. The unseen person was obviously flipping the cap like you would a coin, but what did the winner get? The beer? Did they have to pay the tab? Aren’t they in a fishing lodge, cabin or somewhere private, not a bar? “Mighty refreshing,” indeed. But the funniest of all is that last sentence. “Try a case!” While most marketers are happy if you try just one of their product, Brading’s is starting out by suggesting a case. After all, you can’t really be sure with just one bottle, or even ten. To really give it a fair chance, you need at least twenty-four bottles.
Today is my good friend and colleague Stephen Beaumont’s 51st birthday. And not only a friend, but a neighbour, partner and ally, too (inside joke). In addition to his now-less-than-temporary Blogging at World of Beer online, Stephen’s written numerous books, including the recent World Atlas of Beer (along with Tim Webb) and the Pocket Beer Book, now in its second edition. Join me in wishing Stephen a very happy birthday.
With Luke Nicolas from New Zealand’s Epic Brewing in D.C. for CBC a few years ago.
Today is also beer blogger extraordinaire Alan McLeod’s 52nd birthday. Alan runs a good beer blog, called — curiously enough — A Good Beer Blog. I’m not sure what came first, the goodness or the blog. Anyway, though I’ve yet to meet Alan in person I feel as if he’s already a great, not just good, friend through our many conversations via e-mail and commenting on one another’s blogs. If you haven’t read his essay in the book Beer & Philosophy yet, rush right out and buy yourself a copy. He also published The Unbearable Nonsense of Craft Beer, with Max Bahnson, available as a Kindle single on Amazon, and last year co-wrote both Upper Hudson Valley Beer and Ontario Beer: A Heady History of Brewing from the Great Lakes to Hudson Bay. Join me in wishing Alan the very merriest of birthdays. Cheers, mate.
Saturday’s ad is for Dow Old Stock Ale, from 1937. Dow Breweries was from Quebec, Canada, but after an incident in 1965, the brewery was acquired by Carling O’Keefe, who shut down the brand in March of 1966. In the ad, a couple is playing cards (Bridge?) at a card table as one of the men is pouring beer for everyone at the table. Seems like a nice way to spend an evening pre-World War 2.
Today in 2005, US Patent D503550 S1 was issued, an invention of Brian Miesieski, Devin Kelly, and Geoff Blanck, assigned to Labatt Brewing Company Ltd, for their “Combined Beer Dispensing Cooler and Lawn Chair.” There’s no Abstract, which is unusual for such a recent patent. The patent application merely lists the seven submitted drawings of the design and the only other text at all is this short claim. “The ornamental design for a combined beer dispensing cooler and lawn chair, as shown.”
My first thought was this had to be a promotional item that Labatt used for some sales campaign. And, in fact, that’s what it was used for. I found a picture of the finished product, which also included this caption:
This unit was designed to promote Labatt’s “Blueprint” advertising campaign which was centered around a series of beer dispensers. This chair was featured on ABC’s“Good Morning America”, a nationally broadcast television show, as one of the “Best Gadgets For Your Life”. The cooler keeps 12 cans of beer ice cold while storing one can in a chilled holding pen. When the handle is pushed it releases the can in the holding pen and reloads itself.
And the Global Marketing Group of Fair Lawn, New Jersey, a marketing display company, currently lists the chair in their catalog under Unique Solutions. So you could still get your own beer can chair, if you really, really wanted one.