Historic Beer Birthday: Joseph Junk

chicago-1
Today is the birthday of German-born Joseph Junk (January 15, 1841-1887) who emigrated to the U.S. in 1868, and in 1883 opened the eponymous Joseph Junk Brewery in Chicago, Illinois. Unfortunately, he died just a few years later, in 1887, and his widow, Magdalena Junk, took over management of the brewery, renaming it Junk’s Brewery and then the Jos. Junk Brewery, which it remained until 1909. She increased production from around 4,000 barrels to 45,000 barrels of lager beer.

It then became the South Side Brewing Co. until prohibition, and afterwards reopened under that same name. But in 1937 in became the more fancifully named Ambrosia Brewing Co., then changed again one final time, to the Atlantic Brewing Co., before closing for good in 1965. It was located at 3700/3710 South Halstead and 37th Streets. According to Tavern Trove, “the brewery has been torn down. What was the Ambrosia Brewery is now the parking lot for Schaller’s Pump, a tavern located at 3714 S. Halsted, Chicago.”

Here’s a short article from the Western Brewer (Brewer’s Journal) from August 1909 reporting on the transition from Jos. Junk to South Side Brewing.

south-side-chicago

I was unable to find any photos of any of the Junk family, and in fact very little of anything, which I guess makes sense since they were the Junk Brewery, or some variation, for a relatively short time a very long time ago. Here’s what I did find.

junk-bottle
A rare Junk bottle.

Delivery-from-South-Side-Brewing-aka-Ambrosia-Brewing-circa-1936
This is a South Side delivery truck taken around 1936.

postcard-chicago-ambrosia-brewing-company-3700-s-halsted-aerial-c1930
The website where I found this claims it was from 1930, but American Breweries II states that it wasn’t called Ambrosia Brewing until 1937, so it’s probably from the late 1930s at the earliest. But another source says it’s from the 1950s, and indeed it as known as Ambrosia through 1959, so that’s perhaps more likely given the look of the postcard.

ambrosia-brewing
This is in the collection of the Chicago History Museum, but they appear to have no idea when it was taken.

AmbrosiaChicago1952

This is the brewery around 1952, taken by Ernie Oest and featured at beer can history.

But by far, this is the most interesting bit of history on Joseph Junk I turned up. This is a newspaper article from the Chicago Tribune for March 29, 1902. It concerns what I can only assume is Joe and Magdalena’s son, since they refer to him as a “young man” and “member of the Chicago Brewery” rather then saying “owner.” Seems the young man went on a bender in San Francisco and ended up marrying some floozy he’d just met. But here’s the best bit. “The trouble began when the young man’s family learned that Lottie (is that not a floozy’s name?) had done a song-and-dance turn in abbreviated skirts.” Oh, the horror. It sounds like they could live with or tolerate the “song-and dance turn,” but not, I repeat not, if there were “abbreviated skirts” involved. That was the deal breaker, so they sent him off on “a Southern tour” and her packing back to Frisco, eventually settling on a payoff on $10,000, which in today’s money is over a quarter-million dollars, or roughly $276,150. It must have been the talk of polite society for months afterwards, bringing shame down on the Junk family.

Junk-chi-tribune-1902

Historic Beer Birthday: Peter Schoenhofen

Schoenhofen-brewery
Today is the birthday of Peter Schoenhofen (January 2, 1827-January 2, 1893). He owned a brewery in Chicago that was called the Peter Schoenhofen Brewing Co.

Peter-Schoenhofen

Portrait from “100 Years of Brewing,” originally published in 1901.

schoenhofenportrait

And here’s another portrait that included this text: “German-born Peter Schoenhofer (1827-1893) came penniless to America in 1851 and took jobs in various breweries around Chicago. Eventually he and a partner, Matheus Gottfried, opened a brewery. Schoenhofen bought out Gottfried in 1867 and the company became the Peter Schoenhofen Brewing Company. Ads bragged that the beer’s clean taste came from the artesian spring located under the brewery. Their Edelweiss brand was the best known.”

Edelweiss-Light-Beer-Labels-Schoenhofen-Company

Here’s an entry about Schoenhofen from the Encyclopedia of Chicago:

Peter Schoenhofen, a Prussian immigrant, was in Chicago working in the brewing trade by the 1850s. In 1861, he started a partnership with Matheus Gottfried; they were soon operating a brewery at Canalport Avenue and 18th Street where, during the early 1860s, they made about 600 barrels of lager beer a year. In 1867, Schoenhofen bought out his partner, and the company became the Peter Schoenhofen Brewing Co. By 1868, annual output had increased to about 10,000 barrels. During the 1890s, when the business was owned by the City Contract Co. of London, England, annual output reached 180,000 barrels. Around 1900, the Schoenhofen family regained control of the company, which employed about 500 people at its brewery on West 12th Street by 1910. During this time, the company was also known as the National Brewing Co. The company’s “Edelweiss” brand of beer was a big seller. Operations shut down during Prohibition, but by 1933, after the national ban on alcohol production was lifted, the company was back in business as the Schoenhofen-Edelweiss Co. After being purchased by the Atlas Brewing Co. in the late 1940s, Schoenhofen became part of Dewery’s Ltd. of South Bend, Indiana, in 1951, and thereafter assumed the Dewery’s name. By the beginning of the 1970s, there was nothing left of its Chicago operations, although Dewery’s reintroduced the famous Edelweiss brand in 1972 after nearly a decade-long hiatus.

Schoenhofen-bldg-1

Forgotten Chicago has a nice photo gallery about the Schoenhofen Brewery and what remains of it today, saying that what is left “of the Schoenhofen Brewery are still the most impressive pre-Prohibition era brewery structures in Chicago. Buildings were first erected at 18th and Canalport in 1862 when the brewery relocated here from 12th and Jefferson. The last buildings were built in 1912, and the brewery remained in business until 1924, a casualty of prohibition.”

Schoenhofen-bldg-2

The area where the brewery operated are today known as the Schoenhofen Brewery Historic District.

Edelweiss1

I love their ad copy: “A case of good judgment,” which they used extensively. And this beer was a “secret brew,” whatever that means.

Beer Birthday: Wil Turner

revolution
Today is the 49th birthday of Wil Turner, brewer at Goose Island Brewery. Wil’s originally from California — or at least that’s where I first met him — but moved to Chicago to brew at the Clybourn Goose Island brewpub, eventually moving to the production side. Since the sale of Goose Island, Wil’s moved back over to brewpub brewing at Revolution Brewing, also in Chicago. Wil’s a great brewer, of course, and a terrific person for the industry, always a fun guy to drink with. Join me in wishing Wil a very happy birthday.

gabf06-fri-19
Wil, me and Greg Hall at GABF in 2006.

Tom Nickel & Will Turner @ Wynkoop
Tom Nickel with Wil at the Brewer’s Reception at Wynkoop during GABF in 2009.

vanwyck-2
On the floor at GABF in 2007 with Andrew Mason (on left), Matt’s assistant when he was still at Flossmoor Station, and Wil.

gabf06-fri-18
Wil, also at the 2006 GABF, sadly empty.

Historic Beer Birthday: William A. Birk

birk-bros
Today is the birthday of William A. Birk (November 11, 1861-June 11, 1916). William was the son of Jacob Birk, who co-founded Chicago’s Wacker & Birk Brewing Co. When Jacob retired, he bought the Corper & Nocklin Brewery for his sons, renaming it the Birk Bros. Brewing Co. William and his brother Edward ran the brewery through Prohibition, and it successfully reopened after repeal, and continued until 1950.

william-birk

Here’s William’s obituary from the American Brewers’ Review from the year after he died:

wm-birk-obit-1
wm-birk-obit-2
wm-birk-obit-3

birk-suberb-tray

Here’s some biographical info from “Historical Review of Chicago and Cook County and Selected Biography,” by A.N. Waterman:

Birk, his father having been born in Germany and being in early manhood a harnessmaker. He came to Chicago in 1854, prospered in trade and business, and for many years conducted a hotel on West Lake street. In 1881 he became associated with Fred Wacker & Son, then engaged in the malting business, and in the following year became associated with the firm in brewing operations under the firm name of the Wacker & Birk Brewing Company. In 1891 the business was sold to the English corporation, the Chicago Breweries, Limited, and Jacob Birk and his two sons, William A. and Edward J., incorporated the Birk Brothers’ Brewing Company. Since the founding of the company, at that time, William A. has been president and Edward J. Birk, secretary and treasurer. The basis of the complete and extensive plant was the Corper & Nockin brewery, purchased in 1891, and since remodeled and enlarged. The elder Birk retired from his connection with the business in 1895.

TrophySuperbTap-Beers-Coasters-Birk-Brothers-Brewing-Co--Post-Prohibition

And here’s another account, from the “History of Cook County, Illinois,” published in 1909:

jacob-birk-bio-1
jacob-birk-bio-2

birk-bros-wagon
Birk Brothers Brewing Company delivery wagon on Belmont Avenue, around 1895.

Birks-Beer-Labels-Birk-Bros-Brewing-Company

Trophy--Beer-Labels-Birk-Bros-Brewing-Company

Beer Birthday: Greg Hall

virtue goose-island
Today is also the 51st birthday of Greg Hall, former brewmaster at Goose Island Brewing. Goose Island, of course, makes some incredible beers. Founded by Greg’s father John Hall in 1988, Greg became brewmaster a few years later and has been setting high standards ever since, though he left after the family business was acquired by ABI. His new venture is Virtue Cider. Join me in wishing Greg a very happy birthday.

P1200673
Greg with Alex Puchner, head of brewing operations for BJs.

P1200681
Greg with the owners of Monk’s Kettle in San Francisco.

gabf06-fri-19
Wil Turner, also with Goose Island, me and Greg at the 2006 GABF.

greg-hall-london
Greg pulling a proper pint of English brewed Honkers Ale at the Crosse Keys in London (this last photo purloined from Facebook).

Historic Beer Birthday: John L. Hoerber

hoerber
Today is the birthday of John L. Hoerber (October 24, 1821-July 3, 1898). Hoerber was born in Germany, I believe, but founded the John L. Hoerber Brewery in 1858 of Chicago, Illinois, located at 186 Griswold Street. There was very little information I could find about him, not even a photo. But his brewery appears to have taken on a partner in 1864, and was renamed the Hoerber & Gastreich Brewery, but just one year later was hte John L. Hoerber Brewery again. But in 1865 it was sold. As far as I can tell, another John L. Hoerber Brewery was opened in 1864, located at 216/224 West 12th Street, but appears to also have been sold in 1882. Then in 1882, yet another brewery was opened at 646/662 Hinman & 22nd Streets, though it 1885 it changed its name again from brewery to the John L. Hoerber Brewing Co., which is stayed until prohibition. After prohibition, it reopened as The Hoerber Brewing Co., and remained in business until 1941, when it closed for good.

hoerber-draught

There’s a little bit more information in this translation of “Chicago’s Breweries Statistical Items about the Most Outstanding Breweries,” from Western Brewers, 1875:

J. L. Hoerber is one of our oldest German citizens….He founded a brewery on the South Side….in 1858. He sold this brewery later and established himself at his present location, 220–222 West Twelfth Street. Evidently this was a very fortunate choice, because property values….have increased rapidly in that neighborhood.

Mr. Hoerber has had ample opportunity and means to enlarge his establishment, but 24he prefers to brew only as much beer as he requires in his own beer hall, and possibly enough to supply three or four of his old customers.

Hoerbers’s brewery and beer hall is one of the most imposing brick buildings on West Twelfth Street. The frontage, including the cigar business of the younger Hoerber, is seventy-five feet. Since the house on the east, at 218 West Twelfth Street, also belongs to Mr. Hoerber, the total frontage on Twelfth Street reaches one hundred feet….

The ground floor of the main building is used for the beer hall. It is a popular meeting place for all who like a good glass of beer.

The upper floor contains a hall, a dining room,….etc., and is used for lodge meetings by the Freemasons at present.

J. L. Hoerber brews only in winter, and his guests may rest assured that they will always receive genuine lager beer in the summer, since he serves only his own 25 product.

The business….is stable and well managed. Mr. Hoerber is superintendent…. He stored one hundred and fifty cords of ice….

As we pass the main building, walking towards Dussold Street, we notice the following arrangement: The beer hall faces Twelfth Street; at the back is the adjoining icehouse and the brewery. The yard along Dussold Street would make an excellent beer garden.

Hoerbers-Beer-Labels-Hoerber-Brewing-Company

Chicago historian and beer writer Bob Skilnik had an article in the Chicago Tribune that mentioned te Hoerber Brewery in 1997:

A population increase from a few hundred in 1833 to more than 100,000 in 1860 opened the market and made success possible for scores of brewers. In 1857, the city council ordered the grades of all existing properties to be raised to a height that would ensure proper drainage. John Hoerber used this opportunity to raise his combination saloon, store and boardinghouse and install a small brewery underneath, pumping fresh beer to his customers. By doing so, Hoerber beat the now-defunct Siebens on West Ontario by about 150 years for the title of Chicago’s first brew pub.

Cream-of-Malt-Premium-Beer-Labels-Hoerber-Brewing-Company

Hoerber-Beer-Labels-Hoerber-Brewing-Company

Beer Birthday: Jonathan Cutler

piece
Today is the 44th birthday of Jonathan Cutler, brewmaster/owner of Piece Brewing in Chicago. His brewpub makes great pizza and even better beer. Plus, he’s a terrific, fun person. He even got a shout-out at the Academy Awards a couple of years ago, when Quentin Tarantino said “Piece Out” during his acceptance speech. Join me in wishing Jonathan a very happy birthday.

P1200322
Serving beer and pizza at the CBC Reception at the Field Museum.

cbc08-11
At Stone Brewery during CBC in San Diego in 2008. From left: Peter Schell, Eric Rose (Hollister Brewing), Ian Ward (Brewers Supply Group), Jonathan Cutler (Piece Brewing), Chad Kennedy (Laurelwood Public House) and Fal Allen (now back at Anderson Valley).

gabf07-awards-15
Jonathan picking up another GABF award for Piece in 2007.

Jonathan Cutler always cries at weddings
Jonathan tearing up during Dave Keene and Jennifer Smith’s wedding during GABF a few years ago.

Historic Beer Birthday: Frederick Wacker

wacker-and-birk
Today is the birthday of Frederick Wacker (September 30, 1830-July 8, 1884). Wacker was born in Württemberg Germany (though some sources claim he was from Switzerland) and founded the Chicago brewery Wacker & Birk in 1857 with business partner Jacob Birk. Shortly thereafter, Birk left to start a different brewery, and the name was changed to the Frederick Wacker Brewing Co. 1865. But Birk appears to have returned to the business, because the name became the Frederick Wacker & Jacob Birk Brewing & Malting Co., and it remained some form of the two men’s names until it was closed for good by prohibition. Frederick Wacker is also remembered as the father of his more famous son, Charles Wacker, for whom Wacker Drive in Chicago was named. And while there are plenty of photos of Charles, not a one could I find of his father.

Here’s a biography of Frederick Wacker, from the History of Chicago, Volume 3, by Alfred Theodore Andreas, published in 1886.

fred-wacker-bio.jpg

wacker-and-birk

The Chicago brewery Frederick started was originally called Seidenschwanz & Wacker, and was located on Hinsdale, between Pine and Rush streets. It was founded in 1857, but the following year it became known as Wacker & Seidenschwanz, and was on N. Franklin Street. That version lasted until 1865. Beginning that same year, its name changed once again to the Frederick Wacker Brewery, and its address was listed as 848 N. Franklin Street, presumably in the same location as its predecessor. Sixteen years later, in 1882, it relocated to 171 N. Desplaines (now Indiana Street) and it became known as the Wacker & Birk Brewing & Malting Co. This is also when Charles joined his father’s business, when he would have been 26 years old. Just before prohibition the name was shortened to the Wacker & Birk Co., although it appears to have closed by 1920.

wacker-poster

wackerbirklabels

Historic Beer Birthday: Conrad Seipp

conrad-seipp
Today is the birthday of Conrad Seipp (September 27, 1825-January 28, 1890). Conrad Seipp immigrated to the United States from Hessen, Germany, in the 1840s. After moving to Chicago, he drove a beer wagon for Miller Brothers brewery. Eventually he started his own brewery. By the turn of the century, the Seipp Brewery expanded to become one of the largest in the United States.

Conrad-Seipp

Chicagology includes a short history of Conrad Seipp at the page about Chicago Breweries:

Conrad Seipp, the founder of the brewing company of that name, was born in 1825, near Frankfort on-the-Main, Germany, his early trade being that of a carpenter and joiner. In 1849 he came to this country, locating at Rochester, N. Y., but after a brief stay there, during which he followed his trade, removed to Chicago. For the succeeding five years he was proprietor of a hotel, but in 1854 rented a small plant, known as the M. Best Brewery, at the foot of Fourteenth street. In the following year his brewery was destroyed by fire, but in the fall he rebuilt on the site of the present plant of the Conrad Seipp Brewing Company.

The main building, of brick, had a frontage of about fifty feet, the beer cellars being underground, the malt floors on the ground, the living rooms for Mr. Seipp and his three children on the second floor, and the storage rooms for the barley and malt above. In 1858 Mr. Seipp formed a partnership with Frederick Lehmann, the firm of Seipp & Lehmann continuing until the death of the latter in July, 1872.

The surviving partner purchased the interest of the Lehmann heirs and in 1876 incorporated the Conrad Seipp Brewing Company, of which he remained president up to the time of his death, in January, 1890. During this period also Wm. C. Seipp, his son, served as vice-president, and T. J. Lefens as secretary and treasurer. From the founding of the business, in 1854, until its incorporation in 1876, the output increased from 1,000 barrels of lager beer to more than 100,000 barrels. The founder of the company was a man, not only of remarkable strength of character, but of rare domestic and philanthropic virtues. After his death different local charities received bequests from his estate which amounted to more than $100,000.

In April, 1890, a few months after the death of the founder of the business, the Conrad Seipp, the West Side, and the F. J. Dewes’ breweries, with the L. C. Huck and the George Bullen malt houses were amalgamated to form the City of Chicago Brewing and Malting Company. By this time the Conrad Seipp plant had expanded into one of the most extensive establishments in the country, with an annual output of 240,000 barrels of lager beer. It was one of the pioneers in the adoption of artificial refrigeration, the first of its machines being installed in 1881.

seipp-car-ad

After the success of his brewery, Seipp built a large mansion on the south shore of Geneva Lake in Wisconsin, which today is a tourist destination known as the Black Point Estate and Gardens. Their Facebook page includes …

Conrad Seipp’s Story

Conrad Seipp, the youngest of five brothers and sisters arrived alone in America at the age of 24 after fighting in the 1848 German Revolution as a protector of royalty. He was forced to fight against family & friends. Upon conclusion of the Revolution in he arrived in Rochester NY and moved to Lyons Illinois with his new wife Maria. His first job was driving a beer wagon. He soon set his sights on Chicago where he successfully managed a hotel on the corner of Washington & Fifth (Now Wells). In 1851 he staked claim on 80 acres of farmland (now 79th and Jeffery, SE side). In 1854 with the profits from the sale of his hotel he purchased a small brewery from Matthias Best on 14th street. It burned down within the year so he immediately built a new brick brewery at the foot of 27th and Lake Michigan with 50′ frontage, underground cellars, malt floor on ground level and 2nd floor living quarters for his growing family. By the end of the first year he had 6 employees and was producing over 1,000 barrels. In 1858 he formed a partnership with Frederick Lehmann and the name was changed to Seipp & Lehmann. The brewery expanded to 50 employees and began producing over 50,000 barrels annually. His wife Maria died of pneumonia at age 39 in 1866. Understanding the need to have a matriarch he met and married 26 year old Catharina Orb within the year. Disaster again struck in 1872 when Lehmann was killed in a buggy accident but the brewery continued to grow. Producing 103,697 barrels of beer during the period of May 1872-1873, it was now the leading brewery in the United States and Conrad was only 47 years old. He lost the US lead to a Milwaukee brewer but the Chicago Tribune article January 1, 1880 described the Seipp Brewery as the largest in Chicago with a barrelage in 1879 of 108,347. Since 1877 he had to purchase malt and barely from outside sources to keep up with production. (See 1877 Chicago News article attached) Seipp was one of the first to ship beer outside Chicago, his Salvator bottled beer was greatly appreciated in the developing Western states and Territories. According to another Tribune article, “Seipp’s bottled beer was often considered a temperance drink that has done more to reform the mining districts of the West then all the moral agencies that have ever been sent there. It has supplemented the use of stronger drinks.” Conrad’s extraordinary use of advertising helped make him one of the most successful brewers, using match boxes, coasters, trading cards, serving trays, and beer mugs. During the 1880’s a number of horse racing tracks were opening up in the Chicago area. He purchased property near Washington Park Race Track and other real estate surrounding the area tracks allowing him to build company saloons to accommodate thirsty customers attending the races. This period of growth in Chicago’s ran unchecked with sporting houses and brothels cropping up weekly and often protected by ward politicians and police alike. There were numerous Seipp Beer advertisements in “The Sporting House Directory of 1889, a Guide to Chicago Brothels” which just proved that Seipp knew and understood niche markets. In the early part of the 20th century, it was estimated that the annual consumption of beer in the Chicago bordellos was more than seven million bottles of beer and we can only assume many of those bottles were from the Conrad Seipp Brewery!

Conrad-Seipp-narrow In 1887 Chicago beer baron Conrad Seipp began construction for Black Point Estate & Gardens as a respite for his family. Owners like Seipp never envisioned their homes could ever be more than that since there were no roads nor access to utilities. The estate could be reached only by boat. The 20-room Queen Anne-style “cottage” was completed in 1888 for $20,000. It included 13 bedrooms and only one bathroom. It sat on nearly eight acres of beautiful grounds that included 620 feet of undisturbed Geneva Lake shoreline. While building Black Point, Seipp was simultaneously erecting a new mansion in Chicago. During this process he moved much of the family’s furniture from the previous Chicago home into Black Point.

Seipp-brewery

A travel website, d-LIFE of @lm!ng, has an article entitled The Four Generations: Seipp Family

Conrad Seipp is a German immigrant who came to the United States in 1849 at the age of 25. He married Maria Teutsch and had three children. Before he became a Beer Baron in Chicago, he was a beer wagon driver for Miller Brothers brewery. Then he became an owner of a small hotel before he bought a small beer factory in 1854. A year after, his brewery was burned down. Conrad didn’t give up and rebuilt his company out of brick with underground cellars, a malt floor and family living quarters. After Maria died in 1866, he married Catherine Orb, and together they have five children.

Business seemed to be progressing which was producing 1000 barrels of beer in its first year. In 1858 he partnered with M. Frederick Lehmann to expand their business. In just ten years they produced 50,000 barrels of beers yearly. Seipp and Lehmann’s brewery grew to become one of the largest in the United States. But Lehmann died in an accident, so Seipp bought his partner’s shares and renamed his business to Conrad Seipp Brewing Company.

Seipp died in 1890, soon after Black Point was completed. His company was sold to British investors who merged with other brewing businesses in Chicago. Seipp family member continued to work at the brewery, but later their production exceeded by its competitors. The company was closed in 1933.

postcard-chicago-conrad-seipp-brewing-company-interior-and-trade-mark-1910s

The Encyclopedia of Chicago has this entry for the Seipp (Conrad) Brewing Co.:

Conrad Seipp, an immigrant from Germany, started making beer in Chicago in 1854, after buying a small brewery from Mathias Best. By 1856, Seipp had six employees, who helped him produce about 1,100 barrels of beer each year. In 1858, Frederick Lehman joined the company, which became Seipp & Lehman. By the end of the 1860s, when Seipp & Lehman was one of Chicago’s leading brewers, about 50 employees made more than 50,000 barrels of beer (worth close to $500,000) per year. After Lehman died in 1872, Seipp organized the Conrad Seipp Brewing Co. Dominating the Chicago beer market by the late 1870s, Seipp was among the largest breweries in the United States, producing over 100,000 barrels a year. After Conrad Seipp died in 1890, the company merged with several smaller Chicago breweries to form the City of Chicago Consolidated Brewing & Malting Co., which was controlled by British investors, although Seipp was allowed to operate with considerable autonomy and under the Seipp name. At the turn of the century, the Seipp brewery was still active; annual output had reached about 250,000 barrels. The widespread establishment of neighborhood liquor stores around 1910 siphoned off sales from Seipp and other city breweries, but Seipp managed to stay afloat by introducing home beer deliveries. Grain and coal shortages during World War I stifled Seipp’s production before the enactment of Prohibition in 1919 dealt a devastating blow to the beer industry as a whole. The company limped along through the Prohibition years by producing low-alcohol “near bear” and distributing soda pop. Many speculated that Seipp also produced bootleg beer for the Torrio-Capone crime organization. Ironically, Seipp operations ceased in 1933, just before Prohibition was lifted. The brewery was destroyed that year to make room for a new hospital.

seipp-brewery-overview

And here’s a curious artifact, a press release from the Conrad Seipp Brewery from May 4, 1879.

Only Lager Beer! Conrad Seipp’s Brewery Ships Genuine Lager Beer Only

Lager beer is the demand of the day! There was a time when the public preferred fresh beer, and brewers conformed to the fashion. There were also other factors involved: The tremendous increase in beer consumption and inadequate storage facilities which prevented an accumulation of what brewers considered an “adequately seasoned supply”. The public eventually became aware that fresh beer was not a particularly healthful beverage and thus public opinion clamored again for genuine Lager Beer.

Among those brewers who always have a large stock of well-seasoned beer on hand and need not substitute a hurried, artificially aged produce, is the Conrad Seipp Brewing Company. There has hardly been a period in the Company’s 2history when such a large supply for summer consumption has been available. According to official figures of the revenue collector, Seipp’s Brewery sold 108,000 barrels of beer between May 1, 1878 and April 30, 1879. Aside from this colossal amount the government report shows that a tremendous quantity was stored in the Brewery’s recently enlarged cellars–41,671 large barrels.

These figures are not mere estimates or exaggerations. They are accurate and are taken from official statements–showing the amount registered by the Revenue Department, and, quite aside from the fact that the Seipp Brewing Company has no intention of cheating the government, a falsification of these reports is not an easy matter, and if the Company claims to have a larger stock in storage than is actually available, then the Brewery would be faced with the problem of paying large additional sums for taxes.

The public can therefore rest assured that the Seipp Brewery had the above-mentioned quantity of beer in stock on May 1, this year, that is: 41,671 full 3barrels, and it is therefore quite evident that this large quantity was not brewed in a day or two; it required almost five months. Obviously, anyone seeing the sign “Seipp’s Beer” displayed by a saloon will be convinced that genuine, healthful Lager Beer is on tap.

That such a large concern as the Conrad Seipp Brewing Company makes special efforts to provide its customers with genuine Lager Beer augurs well and proves that even in this endeavor time-tried products will reassert themselves and make short shrift of “quick production processes”.

Ere long other breweries must emulate the good example–if they have not already done so–and the public can then drink confidently the usual morning, noon, or evening quota without harmful after effects resulting from a hurriedly mixed, artificially fermented concoction; a wholesome, slowly and properly seasoned brew is now available.

seipp-tray

Seopps-Export-Beer-Labels-Conrad-Seipp-Brewing-Co

Beer In Ads #2044: La Salle Street, Chicago


Sunday’s ad is for Miller High Life, from 1945. In this ad, it’s very simple, showing a detailed view of La Salle Street in Chicago, Illinois, with no text apart from the location and then the name of the beer below. I don’t know if this was part of a series showing other locations or if there’s some special significance to this street in 1945. This would have been toward the end of the Second World War, so perhaps that has something to do with, but in the end there are more questions than answers, but it’s still an oddly comforting ad.

Miller-1945-la-salle-street