Wednesday’s ad is entitled Getting Ready for Christmas, and the illustration was done in 1954 by Haddon Sundblom. It’s #102 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a family is wrapping their presents, Getting Ready for Christmas. Pop is opening their received Christmas cards, while sonny boy is serving beer to everyone. Mom and daughter are wrapping the presents. Hopefully, they’ll get some beer, too.
Saturday’s ad is entitled Grandmother Hangs the Mistletoe, and the illustration was done in 1951 by Douglass Crockwell. It’s #63 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, the family stands around, beer in hand, and watches as grandmother stands precariously on a chair hanging the mistletoe. They’re all smiling, though grandad appears to be clapping, though I’m not sure if that’s because he’s amazed she was able successfully hang it, or if he’s just glad he doesn’t have to get up on that chair.
Monday’s ad is entitled Decorating For Christmas, and the illustration was done in 1949 by Douglass Crockwell. It’s #37 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, it appears that several people have come over to a house to drink beer and watch the couple who own that house as they decorate for Christmas. Apparently this used to be a spectator sport, drink some beer and watch people work.
Tuesday’s ad is entitled Getting Ready For Christmas, and the illustration was done in 1948 by Douglass Crockwell. It’s #24 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, the womenfolk are preparing to wrap all of the Christmas presents while the men sit, smiling and drinking beer. Hopefully they’re at least cheering them on so they;re not completely useless.
Wednesday’s holiday ad is for Budweiser, from 1962. The slogan “A Tradition in Hospitality” was used by Anheuser-Busch in holiday ads over a number of years, from at least the 1940s. It’s quite a spread they’ve put out; large turkey, grapes and a Jell-O mold in the background. Who the hell is serving Jello-O with dinner?
Monday’s holiday ad is for Michelob, from 1980. This holiday ad for Michelob featured actor John Forsythe, who’s best know for being the voice of Charlie in Charlie’s Angels and on the 1980s TV show Dynasty. And right before joining the cast of Dynasty, he did this ad for Michelob, where he’s putting out some bottles of beer into a bowl of ice for a party. Notice the six-pack in the corner that’s been decorated with a wreath. I can’t say I recall them doing special holiday carriers, but then I didn’t really drink the beer in 1980, either.
Saturday’s holiday ad is for Mac’s, from New Zealand. The ad is a fairly recent one, from 2014. Originally known as McCashins Brewery, for founder Terry McCashin, it was New Zealand’s first craft brewery when it opened in 1981. But almost everybody called it Mac’s, and that’s the name it goes by today, and for most of its existence. But the ad is pure genius, taking Mac’s distinctive bottle and having look like a dead beer ringer for the man in red. It almost makes me wish I had some in the cooler.
“Christmas is not a time nor a season, but a state of mind. To cherish peace and goodwill, to be plenteous in mercy, is to have the real spirit of Christmas.”
— Calvin Coolidge
‘Twas Christmas broach’d the mightiest ale; ’twas Christmas told the merriest tale; a Christmas gambol oft could cheer the poor man’s heart through half the year.
— Sir Walter Scott
The original image, which I doctored, was the cover of a 1950 issue of Guinness Time, “a quarterly publication by the Guinness company [that] was distributed to all Guinness staff.” I found it at Bygone Bodiam, a very cool website covering old time Bodiam, a hop growing area in England. There are also a number of great nostalgic photographs of the local hops industry back in the day.
Thursday’s holiday ad is for Acme, from 1948. San Francsico’s Acme Breweries got famed pin-up artist Alberto Varga to create the artwork for their annual Christmas card, this one, of course, for 1948 as they also wish everyone a great next year. “May the Christmas Season be a Merry One … and ’49 a Golden Year for You!” I guess she must be Mrs. Claus? Have a happy and hoppy holiday!