Next Session Explores Whether You Can Judge A Beer By Its Cover

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Our 55th Session takes a look at Label, Coaster and Cap Art. Our host, Curtis Taylor at Hop Head Said …, expounds on his topic Label, Coaster and Cap Art, and describes how to participate:

On September 2, bloggers from around the world will converge at HopHeadSaid to write about the fabulous world of beer art found on coasters, labels and caps. I am guessing that I am not so different from other beer enthusiasts – I like to collect beer labels, bottle caps and coasters. I think they are perfect souvenirs from beer travels or drinking sessions. Judging by the size of my collection you could say that I have had many enjoyable drinking sessions over the years!

Now it is time to dig through your stash and share your favorite label, coaster or cap art.

Posting Directions:

  1. Choose your favorite label, coaster or cap art.
  2. Scan, download or take a picture of your label, coaster or cap art.
  3. Write a paragraph that explains your affinity to your entry. Your explanation can be as shallow as or as deep as you want.
  4. If the brewery name or beer name is obscured be sure to label your entry to give credit where credit is due.
  5. Please limit your entries to commercial examples. Homebrew labels will be a topic for another session.
  6. Extra karma points will be awarded to those who write about two or more categories (label, coaster or cap art).
  7. Post your blog entry on or before Friday, September 2, 2001 and e-mail your link to curtis [at] hopheadsaid [dot] com.
  8. Alternate posting method: Post your picture and explanation on my HopHeadSaid Facebook page and I will copy your post to the “official” location.
  9. I will collect the entries throughout the day and post them on this page: The Session: Label, Coaster and Cap Art.

They say you can’t judge a book by its cover, but what about a beer by its label, crown or coaster? Let us know what you think for the next Session on Friday, September 2.

The Death Of The Coaster?

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Most of us take the humble beer coaster for granted. I know I do, even though I have a casual collection of them that probably numbers in the thousands. I say casual because they’re in some boxex in the garage and I’ve never tried to organize them at all. Their formal name is the beermat, and “the first beermats made of cardboard were introduced in 1880 by the German printing company, Friedrich Horn.” Today, there are believed to be something on the order of 5.5 billion coasters worldwide. One company, The Katz Group, absolutely dominates the industry, with an estimated 75% market share.

But the economic crisis has reached the beer coaster now, too, as The Katz Group recently filed for bankruptcy relief in their native Germany. Spiegel reported that no one is sure what will happen to the market if the
Katz Group cannot successfully reorganize through the courts. Though they don’t say so, this has to be one of the worst potential side effects of consolidations and mergers that has been taking place worldwide for decades, with many, if not most, industries becoming increasing concentrated in just a few large corporations.

The BBC also has their take on the story and the ramifications, especially for collectors. The sheer ubiquity of them seems to all but guarantee their survival, but as priorities go, I also can’t see them rising to the top of anybody’s key businesses needing saving, like Wall Street or the auto industry. So if you have a lot of coasters lying around, best hang onto them for now.

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