Now Made With Craft Beer

So I’m walking through the grocery store the other day; and I’m hungry, which is never a good combination. I’m perusing the frozen food section, when something catches my eye. It’s Cheddar Bites, or more specifically “Crispy Beer Battered Aged White Cheddar” by Alexia. Now it’s not that they’re beer-battered — which I’m pleased about — but it’s nothing new. That’s not what caught my attention. On the box is a small tri-colored square, at an angle, to the right of the main label, declaring that these cheddar bites aren’t made with just any old beer, but are “Craft Beer Battered!” Woo Hoo! We’ve come a long way, baby, when that becomes a selling point. It made me laugh a bit, and naturally there’s no information about what craft beer was used for the batter. The company’s in Washington, so that’s a clue, I suppose.

Still, I find it interesting that a food company thought it was enough of a selling point to include it as a separate element on the packaging. That certainly suggests that they believed it would appeal to a certain type of consumer, and specifically one for whom the fact that the beer was “craft beer” had some meaning. That’s an interesting development. And it worked, I suppose, since I bought them. The family verdict was mixed. My wife thought they were just “meh,” whereas I liked them just fine; though in fairness my tastes run toward anything that’s not too good for me and can be considered comfort food.

Has anyone else seen similar labeling on packaged foods? It’s the first time I’ve noticed it, but I’m curious if this is happening enough to be considered the beginning of a trend.


Beer In Ads #364: Nobel’s Appetizers Are Just An Excuse

Friday’s ads are for a Brazilian beer (where I’m heading next week) from Primo Schincariol. The brand of beer is Nobel and this series of ads is from 2008 and uses the slogan “Appetizers Are Just An Excuse.” Each ad shows a beer glass filled not with beer, but two appetizers that, from a distance, make it look like the glass is full of beer. The first, given that today is the beer and cheese Session, is filled with cheese and eggs.


A second shows French Fries — my favorite — in the bottom with white onions on top.


And a third uses popcorn, both popped and unpopped.


There were at least two more of these ads, peanuts and cashews, which you can see at Coloribus.

Super Bacon Dogs For The Holiday

To celebrate International Bacon Day I modified a decadent comfort food my wife came up with a few weeks ago. She takes a hot dog and slices it down the middle, filling it with cheese. Then it’s wrapped in a Pillsbury crescent roll and baked in the oven. I call them “super dogs” for no particular reason other than it rolls off the tongue nicely. Today I added a slice of bacon to each one to make “super bacon dogs.” I ate five of them, boy were they tasty.

My daughter Alice slicing the hot dogs.

Ready to go in the oven.

Fresh from the oven and ready to eat.

Afterward, my wife Sarah had a special bacon treat for dessert.

Chocolate-covered bacon on a stick, which a friend of my wife’s from work discovered at our local candy shop (thanks Brian). They come in both milk chocolate and dark chocolate.