Today’s infographic shows beer logos around the world, with one for each country. It was created by The Logo Company, and based on the comments, not without a little controversy. I can’t say I blame many of the people complaining, ignoring Uruguay, the Philippines and Belgium, choosing Heineken for both the Netherlands and where Belgium should be does seem unforgivable. The creator, Simon McArdle, tried gamey to defend his choices but comes across as not really seeming to understand how badly flawed the effort ended up being. Ah well, at least it’s pretty to look at.
Sam Wiley, a Brooklyn-based designer and advertising artist who’s done work for Anheuser-Busch, was asked to create packaging for a brand to be called “Mocking Bird Lager” and “Mockingbird Pilsner.” I don’t know if these were done for ABI – she doesn’t say — and as far as I know, no one has launched this line of beer, so it’s anybody’s guess, but it’s a great looking design. I don’t like clear glass because it’s not good for the beer, but from a purely design point-of-view she used the clear glass and the gold of the liquid to nice effect. I like that they don’t look like typical beer bottle designs and I think as the market gets more crowded, any brand’s ability to stand out on the shelf will become increasingly important.