Here’s an interesting little snapshot of the various containers beer comes in over the last thirty years from the Container Recycling Institute. In Container Types Used For Beer in the U.S., 1981-2010 , they detail how beer in bottles have increased steadily 15% over that time and now make up almost 40% of how beer is sold. At the same time, draft beer has receded. Cans are still on top, but dipped significantly beginning in the 1990s, but in recent years have started to rebound.
Here’s an odd new innovation (sent in by my friend Mike C.) from GrinOn Industries of Montesano, Washington. They’ve created the Bottoms Up Draft Beer Dispensing System. As they claim, “GrinOn’s proprietary Bottoms Up Dispensing System is the fastest dispensing system in the world and fills at a rate of up to nine times that of traditional beer taps.” Take a look at in action below.
GrinOn lists a litany of benefits to their system, though the most obvious is that it “improves speed-of-service increases customer satisfaction and sales.” I don’t know about the “customer satisfaction” but an increase in sales makes sense in the right setting, such as an environment where long lines make speed a real issue, and one where plastics cups are the only option. It seems ideal for a sports stadium or a fair. The homepage features a video showing two people filling 44 cups of beer in one minute, without even breaking a sweat. There are also a number of additional videos on a separate page.
They also claim that their system “reduces the stress and cost of ‘foamy beer problems.’” Filling the beer from the bottom does seem like it would produce head in a very different way, though in the video it certainly seems adequate for the type of beer being poured. It also must use a proprietary cup, though the website talks about there being a FDA approved MAG™ — a round magnet — at the bottom of the cup which seals the cup. It apparently can also be used after you drink the beer as a refrigerator magnet, and they even can sell you a customized magnet that can be a souvenir after the fact or otherwise used promotionally.
I can’t see it being used by small breweries or brewpubs, or even most beer bars, but where volume of just a couple of different beers — the big macros and high volume micros seem likeliest — is the key to the business, then it seems like it could be viable. What do you think?
Thanks to Julie from Bruisin’ Ales who tweeted this my way, but this has to be the best use for an old computer ever.