Today’s beer video is part one of a series of extras from the film The American Brew that was produced by Anheuser-Busch’s Here’s To Beer campaign in 2008. The DVD is still actually available from Amazon. Enjoy.
This year I decided to feature a new video about beer each day. Today’s beer video is from 1952 and was sponsored by the United States Brewers Foundation. The ten-minute film, As We Like It, is a fun little overview of beer’s history and its positive aspects.
My good friend Pete Slosberg sent me this gem, from the classic film The Lady Eve, written and directed by Preston Sturges. The 1941 screwball comedy starred Henry Fonda and Barbara Stanwyck. I remember seeing it when I was a kid (I watched a lot of old movies late at night when I was young) but I certainly don’t remember this beery exchange. One of the main characters is Charles Pike, played by Henry Fonda, and in the story he’s the heir to the Pike Brewing Co. fortune, maker’s of Pike’s Pale, “The Ale That Won For Yale.”
The clip below is about four minutes long, but the conversation doesn’t steer to beer until around the 2:00 minute mark, and lasts for just over a minute.
I’ve also transcribed their beery dialogue from The Lady Eve below. Enjoy.
Stanwyck: “I thought you were in the beer business.”
Fonda: “Beer? … Ale!”
Stanwyck: “What’s the difference?”
Fonda: “Between beer and ale?”
Fonda: “My father’d burst a blood vessel if he heard you say that. There’s a big difference. Ale’s sort of fermented on the top or something, and beer’s fermented on the bottom; or maybe it’s the other way around. There’s no similarity at all. [pauses] See the trouble with being descended from a brewer, no matter how long ago he brewed it, or whatever you call it, you’re supposed to know all about something you don’t give a hoot about. [pauses again] It’s funny to be here kneeling at your feet, talking about beer. You see, I don’t like beer. Bock beer, lager beer or steam beer.”
Stanwyck: “Don’t you?”
Fonda: “I do not, and I don’t like pale ale, brown ale, nut brown ale, porter or stout, which makes me ill just to think about it. [hiccups] Excuse me. [pauses again] It was enough so that everybody called me ‘Hopsy’ ever since I was six-years old … Hopsy Pike.”
Stanwyck: “Hello, Hopsy.”
Fonda: “Make it Charlie, will you?”
Stanwyck: [laughs] “Alright, but there’s something kinda cute about Hopsy. And when you got older I could call you Popsy. Hopsy Popsy.”
Fonda: “That’s all I’d need.”
Today’s infographic is a cool new poster from Pop Chart Labs. This one, entitled Fantastical Fictive Beer, shows 71 beers used in various fictional setting: movies, television, etc. I don’t know if they used a post I did a few years ago, Fictional Beer Brands in their research, but our lists are pretty similar. It’s a pretty cool poster.
Today is the birthday of filmmaker Anat Baron, whose Beer Wars movie started people writing and talking about the beer business, from all sorts of angles, three years ago, and while it’s slowed down, the discussion has yet to have completely gone away. Or as Alan from A Good Beer Blog puts it, “joined to the long standing discussion about the beer business and added an interesting interpretation.” Love it or loathe it, it has certainly managed to capture people’s attention, and if that’s all it’s done, that’s still a huge positive to my way of thinking. But it’s also opened quite a few minds to what those of us who’ve been embedded in the beer business have known forever, which is how the business operates, where it’s fair and unfair, and what you can do as a consumer to support the beers and breweries you love. Join me in wishing Anat a very happy birthday.