Friday’s ad is for New Carlsberg Beers, or “Ny Carlsberg ølsorter,” from 1889, I guess. It’s hard to believe this is the 2000th beer ad I’ve posted, which means it’s been nearly five-and-a-half years since I started posting them, and that doesn’t even count the Guinness ads I posted separately for a time, plus all of the random unnumbered ones, too. This is without a doubt one of the most beautiful ads I’ve seen, showing a detailed view of Paris and the Eiffel Tower, presumably in 1889. There was a World’s Fair, or Exposition Universelle, in Paris that year, and the Eiffel Tower was built specifically for the expo. The poster also says “Grand Prix,” but at least according to Wikipedia, Heineken won the grand prize (and their source was a Heineken webpage that’s no longer up) so who knows. But the poster makes it seem like it was an amazing event.
Wednesday’s ad is for Brüna, from 1950. I have no idea about the beer itself, but the poster was done by Raymond Savignac, a famous French illustrator at the time. Do a Google image search for him and you’ll see his widely copied style. The French text “La Biere Qui Rechauffe” translates, at least according to Google translate, as “Beer that warms,” which seems curious, although perhaps not to a polar bear (or is it a brown bear?).
Wednesday’s ad is another one for Biere Paillette, from Brasserie Paillette in Le Havre, Seine-Maritime, France. This one shows a woman with a beer in her hand, sitting on a wooden cask and floating high above an ocean sunrise (or is that sun setting?), with a large ocean liner coming toward us full steam ahead. What does all this imagery mean? I haven’t a clue. Does anyone?
Tuesday’s ad is for Paillette Speciale Pils, from Brasserie Paillette in Le Havre, Seine-Maritime, France. The ad was created by Herve Morvan, who’s oftern referred to as The Genius of French Poster Art.
Monday’s ad is for Bieres de Longwy, a French beer, I believe. That’s a guess, but Longwy is in northeastern France. Why doesn’t every pint of beer have such a lovely woman swimming in it?
Today’s artwork is another painting by one of the world’s most well-known artists, Vincent Van Gogh. This one is a portrait entitled Agostina Segatori Sitting in the Café du Tambourin, completed in 1887. Today it hangs in the Van Gogh Museum in Amsterdam, Holland.
Here’s how Wikipedia describes the work:
In the painting Agostina, a woman in her forties, can be seen smoking a cigarette while having her second glass of beer, evidenced by two saucers under the mug of beer. In demeanor and style, such as her clothing, make-up and hairstyle, she is a modern woman. She is wearing a fashionable hat. According to the style at the time, her jacket is a different design than her dress. A parasol sits on one of the seats next to her.
Van Gogh used the theme of a woman sitting at a small table, introduced by Impressionists, such as Edgar Degas and Edouard Manet. The table and stools were in the shape of tambourines, befitting the café’s theme. On the wall behind her are Van Gogh’s Japanese prints, which he began exhibiting at the café in February, 1887. The brightly colored painting and confident subject represent a shift in Van Gogh’s attitude, in comparison to his previous subjects, such as were dark, tragic peasants.
And apparently Van Gogh was very familiar with both the Café du Tambourin and its owner, Agostina Segatori, who had also been a model for Edouard Manet, Jean-Baptiste-Camille Corot and other artists. More from Wikipedia:
[The Café du Tambourin] was a gathering spot for Parisian artists, a place where their work was exhibited. Van Gogh, unable to pay in cash for his meals, exchanged paintings for meals. The paintings then adorned the restaurant. He held a special exhibit of his Japanese prints in the café as well. His connection with Agostina and the cafe came to a sad end when she went bankrupt and Van Gogh’s paintings were confiscated by creditors. This painting, however, demonstrates an artistic discovery that culminated in his unique, creative style not quite on the brink of being understood and revered.
I can’t tell if she’s trying to relax after a long day, or having a quick smoke and a coiple of beers in order to face her shift behind the bar. Based on the expression on her face, it could be either.
For more about Vincent Van Gogh, Wikipedia is a good place to start, though there’s even more at the Vincent Van Gogh Gallery, which has a complete list of his works. There are also tons of links at the ArtCyclopedia and another biography at the Web Museum.
Monday’s ad is still one more by Eugene Oge, a French illustrator who did a number of great beer adverts during his lifetime from 1861-1936. He was a major figure in the Belle Epoque and did many outstanding ads for resorts, food, and all sorts of beverages and brands. This is the fifth of his I’ve featured, and it’s for a presumably French beer brand, Grande Brasserie D’Arcueil. On a particularly hot day, the server appears to be licking the beer foam on the side of the glass as he delivers a giant mug of beer.