Beer In Ads #1534: Row, Row, Row Your Beer


Thursday’s ad is for beer generally, from the 1950s. It was created for the Brewers Society, presumably a brewing industry trade organization in Great Britain. It appears that the Brewers Society became the British Beer & Pub Association in the 1990s. A quick search reveals that they did a series of ads in the 1950s using a tagline referring to beer as “The Best Long Drink in the World.” This one features a boat, but instead of the coxswain shouting “stroke,” they’re all shouting “good wholesome beer” instead.

best-long-drink-rowing-2

Despite this ad being the size I found it, the resolution is terrible, but the smaller one below is slightly sharper, despite being much smaller.

beer-rowing-poster

Beer Birthday: Michael Jackson

jackson
Today would have been Michael Jackson’s 73rd birthday. I first met Michael in the early 1990s, shortly after my first beer book was published. He is all but single-handedly responsible for the culture of better beer that exists today. He began writing about good beer in the 1960s and 70s and his writing has influenced (and continues to influence) generations of homebrewers and commercial brewers, many of whom were inspired to start their own breweries by his words. There are few others, if any, that have been so doggedly persistent and passionate about spreading the word about great beer. I know some of my earliest knowledge and appreciation of beer, and especially its history and heritage, came from Michael’s writings. Michael passed away in August 2007, eight years ago. I still miss him, and I suspect I’m not the only one. A couple of years ago, J.R. Richards’ new documentary film about Michael Jackson, Beer Hunter: The Movie, debuted, which I helped a tiny bit with as a pioneer sponsor.

I did an article four years ago for Beer Connoisseur, for their Innovator’s Series, entitled Michael Jackson: The King of Beer Writers, A personal look back at the man who made hunting for beer a career. I reached out to a number of people who also knew Michael for their remembrances as well as my own, and as a result I’m pretty pleased with the results (although the original draft was almost twice as long).

I’ll again be playing some jazz and having a pint of something yummy in his honor, which has become my tradition for March 27, which I’ve also started declaring to be “Beer Writer’s Day.” Join me in drinking a toast to Michael Jackson, the most influential modern beer writer who’s ever lived.

mj-gdivide
At the Great Divide Brewing’s media party in Denver over fifteen years ago.

m-jackson-2
On stage accepting the first beer writing awards from the Brewers Association with Jim Cline, GM of Rogue, Stan Hieronymus, who writes Real Beer’s Beer Therapy among much else, and Ray Daniels, formerly of the Brewers Association.

m-jackson-3
At GABF in 2006, still wearing the same glasses. But my, oh my, have I changed. Sheesh.

mj-bf
With Carolyn Smagalski receiving an award at Pilsner Urquell.

Beer Birthday: Tim Webb

cantillon-man
Today is the birthday of British beer writer Tim Webb, who along with Stephen Beaumont recently published the World Atlas of Beer and the Pocket Beer Guide, along with the Good Beer Guide to Belgium, with Joe Stange. I love Tim’s dry wit and his unabashed disdain for America(ns). I like to think I’m tolerated because I know, and like, Canadians. Then again, who knows? Join me in wishing Tim a very happy birthday.

P1120239
Me and Tim at the Falling Rock during an SF Beer Week promotional event during GABF in 2009.

DSCN2078
Tim with Stephen Beaumont and Michelle Wang, showing off the 2nd edition of the Pocket Beer Guide in Leuven.

DSCN1895
The British contingency, Adrian Tierney-Jones, Tim Hampson, Tim and Pete Brown.

DSCN2088-cropped
Stephen Beaumont and I, looking perfectly pleased, while Tim displays a distinct lack of enthusiasm at Brouwerij de Kroon.

Beer In Ads #1481: March, The Month For Sowing Barley


Sunday’s ad is for the British ad campaign “Beer is Best,” from 1938. Part of “A Calendar of British Beer” from that year, March features a wonderful illustration of a farmer sowing his field with barley, and the text explains that this is the month for it, with some statistics of how much of the grain it takes each year to create all of England’s beer. “All the year round. Beer is Best.” Happy March.

British-beer-calendar-1938-03March

Beer Birthday: Roger Protz

protz
Today is the 76th birthday of British beer writer Roger Protz. Roger, of course, if one of Britain’s best-known beer writers, having authored over twenty books on the subject, including being the editor of CAMRA’s Good beer Guide for two decades. He’s also been very active in CAMRA through much of their history. Although our paths cross only occasionally, Roger’s great to share a pint with, and we apparently love a lot of the same British television shows, something I discovered after many beers at Het Anker in Belgium a few years ago. Join me in wishing Roger a very happy birthday.

P1150822
Roger with Melissa Cole at the Great British Beer Festival in 2009.

DSCN6285
Roger with Austrian beer writer Conrad Seidl in Belgium during a press junket there in 2013.

P1120136
Roger with a bottle of Pliny the Elder I brought with me to England for him in 2008.

Beer In Ads #1405: Hay, Good Wholesome Beer


Monday’s ad is for the Brewers’ Society, from 1956. Similar to the ads in America by the United States Brewers Foundation that ran around the same time, the British ads used taglines like “Good Wholesome BEER” and “The best long drink in the world!” After working in the fields all day, making giant hay bales, who wouldn’t be dreaming of a pint of beery goodness? But I love the way they put it. “Beer refreshes you all right — but it does much more than that. It’s an invigorating drink. Beer bucks you up as well as cools you down.”

UK-Beer-Ad

At GBBF

gbbf-2014
I love the Great British Beer Festival, and it’s a crying shame I don’t get over the pond often enough to attend it. Happily, Mark Dredge, who in addition to Pencil & Spoon, has been doing some work for Pilsner Urquell, had a camera crew follow him around the hall at the Great British Beer Festival. He’s created a short video giving a flavor of what it’s like to be there. So if, like me, you missed it this year, here’s at least a glimpse at what being there be like. Enjoy.

gbbf-2014

We Totally Let You Win! Newcastle Brown Ale’s Hilarious Independence Eve Campaign

newcastle
Happy “Independence Eve” everybody. If you’ve never heard of “Independence Eve,” that’s because Newcastle Brown Ale made it up. But it’s so brilliant, I’m going to start observing it, and maybe even will start a tradition of drinking a British ale every July 3. Perhaps even a Newcastle Brown Ale just to say thanks for this hilarious series of ads.

Newcastle-banner-ind-eve

There’s maybe fifteen ads on YouTube or at the dedicated website Newcastle set up for the promotion: If We Won. The latest is below, though I’d encourage you to go back and watch them all. Here’s the most recent one, and they keep adding news ones every few hours.

And here’s another favorite one, with Britsh comedian and writer Stephen Merchant. There’s also ones with Elizabeth Hurley and Zachary Quinto. You can check out all fifteen (at last count) at Newcastle’s YouTube channel.

AdWeek has a story about the advertising campaign, Newcastle Ambushes July 4 by Inventing ‘Independence Eve,’ Celebrating British Rule The Redcoats Get Revenge. From the article:

British brands, understandably, don’t have much to say around the Fourth of July—until now. Newcastle Brown Ale, among the cheekiest of U.K. marketers, has turned America’s most patriotic holiday to its advantage by inventing a new, completely made-up holiday: Independence Eve on July 3. The idea of the tongue-in-cheek campaign, created by Droga5, is to “honor all things British that Americans gave up when they signed the Declaration of Independence,” Newcastle says.

“Newcastle is a very British beer, and needless to say, it doesn’t sell that well on July 4. So why not establish it as the beer you drink on July 3?” says Charles van Es, senior director of marketing for Heineken USA portfolio brands. “Unlike the Redcoats in the 18th century, we’re picking our battles a little more wisely. By celebrating Independence Eve, we’re taking liberties with America’s liberty to create a new drinking occasion and ensuring freedom on July 4 tastes sweeter than ever.”

independence-eve-1

But not to worry, they’re returning to American beer promptly at the stroke of midnight, when it’s no longer Independence Eve, but officially the Fourth of July, and Independence Day.

Beer Birthday: Charlie Bamforth

uc-davis-horse
Today is the 62nd birthday of Charlie Bamforth, who is the Anheuser-Busch Endowed Professor of Brewing Science at U.C. Davis (and was my teacher when I took the brewing short course there). His two most recent books should be on your must read list: Beer Is Proof That God Loves Us and Grape vs. Grain. He’s a terrific advocate for beer and a great person. Join me in wishing Charlie a very happy birthday.

bamforth-anchor
Charlie with John Dannerbeck from Anchor Brewing, at a reception held there for the launch of Charlie’s new book.

Speakers at the Symposium: Bruce Paton, Christine Hastorf, Fritz Maytag and Charlie Bamforth
Charlie with fellow speakers at the Herbst Museum Symposium a few years ago, from left: Bruce Paton, Christine Hastorf, Fritz Maytag and Charlie.

charlie-kissed
Charlie being courted by both wine and beer on his publisher’s blog, Cambridge University Press.

Beer In Ads #1159: Enjoy A Double Diamond Today


Saturday’s ad is for the British beer by Inde Coope, Double Diamond Burton Pale Ale, from probably the 1950s. The ad shows a nice illustration of a tray with a bottle and two glasses, one full, with a second bottle about to be opened. But I confess I’m confused about this bit of the ad copy. “Get outside a Double Diamond and you feel more like yourself again.” Is “get outside” a British idiom for drink a beer?

double-diamond