Inside Guinness August 22, 1953

In England, the Picture Post was the equivalent of Life magazine here in the U.S. It “was a photojournalistic magazine published in the United Kingdom from 1938 to 1957. It is considered a pioneering example of photojournalism and was an immediate success, selling 1,700,000 copies a week after only two months.”

On August 22, 1953, one of the photographers for the Picture Post — Bert Hardy — visited Dublin, Ireland, and was permitted inside the Guinness brewery at St. James Gate. I’m not sure how many photos he took, but recently Mashable featured twenty-two of them. Here are a few of them below, it’s a great glimpse into the past, and to see all of them, follow the instructions below.

Workers drain beer from a mash tun.

Workers watch as yeast is skimmed off the top of the beer before it is passed to vats for maturing.

A worker fills casks in the racking shed.

Workers at the Guinness brewery at St. James’s Gate in Dublin.

Workers hose down casks.

You can see all 22 of them below, or visit Mashable.

Guinness 1953

Historic Beer Birthday: John Gilroy

Today is the birthday of John Gilroy (May 30, 1989-April 11, 1985). While not a brewer or even brewery owner, he was nonetheless at least partially responsible for the success of Guinness with his iconic advertising that he created for them beginning in 1928.


Here’s his entry from Wikipedia.

“Born in Whitley Bay, Northumberland, England, Gilroy attended Durham University until his studies were interrupted by World War I, during which he served with the Royal Field Artillery. He resumed studying at the Royal College of Art in London, where he remained as a teacher. He taught at Camberwell College of Arts.

In 1925, he gained employment at S.H. Benson’s advertising agency, where he created the iconic advertisement art for Guinness featuring the Zoo Keeper and animals enjoying Guinness. He worked with Dorothy L. Sayers. He was also an accomplished portrait painter, numbering Royalty, Politicians, Actors and many others amongst his sitters. He worked in his large studio at 10 Holland Park, London, the former home and studio of Sir Bernard Partridge. He was a long-standing and much loved member of the Garrick Club, where he was created a Life Member and Chairman of the Works of Art Committee 1970-1975. He was awarded and Honorary MA by Newcastle University in 1975, and was made a Freeman of the City of London in 1981.”


The Guinness Collectors Club has a more thorough biography:

John Gilroy (1898-1985) was a superb natural draughtsman and a versatile illustrator and artist who produced advertsising material, portraits, landscapes, murals and greeting cards.

Born on the 30th of May 1898 at Whitley Bay, Newcastle upon Tyne, he was one of a family of eight (five boys and three girls), born to John William Gilroy and his wife Elizabeth. William Gilroy was a marine landscape painter and technical draughtsman and it was obvious from an early age that John junior was going to follow in his footsteps. The young John practised copying cartoons from Punch and took on all kinds of work to pay for drawing materials. From the age of fifteen he was a cartoonist for the Evening Chronicle, Newcastle, commissioned to produce cartoons of well-known entertainers who played the Newcastle theatres.

John attended Sandyford School followed, in 1909, by Heaton Park Road Upper School. At this date his family was living at 25 Kingsley Place. In June 1912, he left Heaton Park and, having attained his drawing certificate, won a scholarship to Armstrong College Art School, Durham University to study under Professor K.G. Hatten.

The First World War interrupted Gilroy’s studies and he served with the Royal Field Artillery in France, Italy and Palestine. In September 1919 he resumed his studies taking a place at the Royal College of Art, London (RCA). During his time there he produced illustrations for the college student magazine and occasionally played in goal for the college football team. In 1920 he attained his Board of Education certificate and the RCA diploma in decorative painting. His work was also rewarded through scholarships and prizes, winning, in 1919, the North Lordbourne prize for composition and, in 1921, the college drawing prize and the British Institute Scholarship for decorative painting. In 1922 Gilroy won an RCA travelling scholarship in mural painting having missed the Prix de Rome by only one vote.

Gilroy graduated from the RCA in July 1923 but stayed on there until 1925 as a teacher. From 1924 to 1926 he also taught drawing from the figure in the evenings at the Camberwell School of Art. In 1924 he married Gwendoline Peri-Short who had been a fellow pupil at the RCA and three years later they had a son, John.

In 1925 Gilroy embarked on his long association with the advertising agency S H Benson Ltd (Benson’s). Although Benson’s was the first advertising agency for whom Gilroy worked as an in-house artist, he had already proven himself in the commercial art sphere. His earliest known piece of commercial art, dating from 1920 when he was still a student, was for a promotional leaflet for the Mangnall-Irving Thrust-Borer commissioned by the Hydraulic Engineering Co.

Gilroy’s early work at Benson’s is reputed to have been on campaigns for Skipper Sardines and Virol. During his time there he also worked on campaigns for Bovril, Macleans and Monk & Glass Custard. His first significant assignment was the Mustard Club campaign for Coleman’s of Norwich, on which he worked with fellow artist William Brearley and copywriters Oswald Greene and Dorothy L Sayers. Between 1926 and 1933 the pens of Gilroy and Brearley brought eccentric characters like Baron de Beef, Signor Spaghetti and Miss Di Gester to life on bill boards and in magazines everywhere.

In 1928 Benson’s won the Guinness advertising account and Gilroy became involved with the product with which his work is most closely associated. Gilroy’s first known Guinness poster was produced in 1930. Working with copywriters like Ronald Barton and Robert Bevan, Gilroy produced more than 100 press advertisements and nearly 50 poster designs for Guinness over 35 years. He is perhaps best remembered for his posters featuring the girder carrier and the wood cutter from the Guinness for Strength campaigns of the early 1930s and for the Guinness animals. The animals, including a lion, toucan, gnu and kangaroo, appeared, with their long-suffering zookeeper, on posters, press advertisements, show cards and waiter trays from the 1930s to the 1960s.

Gilroy continued to produce Guinness advertisements well into the 1960s even though he left Benson’s employment as an in-house artist in the 1940s to continue freelance work.

During the 1920s and succeeding decades commercial art was not Gilroy’s sole occupation; he began to build his reputation as a painterboth of portraits and landscapes. One of his earliest portrait commissions was to paint the future Edward V111 for the Royal Mid-Surrey Golf Club, of which Gilroy was a member and the Prince was patron.

In 1930, while the family was living at The Cottage, Hyde Park Road, Kew Gardens, Gilroy has his first painting, Gwen. exhibited at the Royal Academy. Throughout the 1930s Gilroy’s work continued to be exhibited at the Royal Academy and to appear on advertising boardings, in newspapers and even in the Radio Times. In 1941, with the onset of the blitz, the artist moved to Rasehill, Chorleywood Road, Rickmansworth. His wife and son moved to Cheltenham where, in the same year, he held a one-man exhibition of his work, which then travelled to Sunderland Public Art Gallery.

Throughout the war years, Gilroy’s work continued to be exhibited at the Royal Academy while his commercial art talents were employed by the Ministry of Information in campaigns such as Make-do-and-mend, Keep it under your hat and We want your kitchen waste. He also improved morale by painting murals at various Royal Air Force bases and produced a series of drawings-in-one-line of contemporary political and military figures, called Headlines, which appered in The Star.

By 1945, when his painting Diamond Setting was exhibited at the Royal Academy, the artist’s address was given as 6 Avenue Studios, Sydney Close, SW3. A year laterhe prodced another mural, this time in the bar of the Mrritt Arms Hotel near Greta Bridge on the estate of his close friend Major Morritt. The work at the Morritt Arms began on the 1st February 1946 and was completed within10 days. When Gilroy and his assistant proudly displayed the walls of the bar decorated with Dickensian figures, closer inspection revealed them to be caricatures of local people and staff from the hotel.

In 1949 Esme Jeudwine, a former pupil and portrait subject, introduced Gilroy to the Royle family and another long and successful association began. Gilroy produced five greeting card designs for Royle Publications Ltd (Royles) in that year with another 464 published designs over the next 35 year. In 1966, Gilroy was acting Art Director for Royles.

In 1950 Gilroy married Elizabeth Margaret Bramley (nee Outram Thwaite). The couple lived at 17 Queen’s Gate, Kensington, but moved a year later to 10 Holland Park Road, W14, the former home and studio of Sir Bernard Partridge, whose cartoons Gilroy had copied from Punch as a child. The magnificent studio at Holland Park Road saw the creation of advertising work for T.F. Carrington Van PostingLtd. where Gilroy was Head of the Art Department, and was regularly visited by members of the Royal Family, politicians, actors and many others who came to have theit portraits painted.

In 1957 Gilroy held another one-man exhibition this time at Leighton House Gallery and two years later produced a series of landscapes of McGill University, Montreal, to illustrate a book McGill, The Story of a University, edited by Hugh MacLennan. In 1970 Gilroy held a retrospective exhibition at Upper Grosvenor Galleries and three years later an exhibition of his humorous designs for Royles was held at the London headquarters of Austin Reed Ltd.

In his later years ‘Jack’ Gilroy was a longstanding and much loved member of the Garrick Club where he was Chairman of the Works of Art Committee and where a number of his portraits now hang. In 1975 Gilroy was awarded an honorary MA by Newcastle University and in 1981, now living at 6 Ryecroft Street, Fulham, he was appointed a Freeman of the City of London.

John Gilroy died at Guildford on the 11th April 1985, aged 86, and is buried at Ampney St Peter in Gloucestershire near the home of his son and three grandchildren.


He created the zoo animals and other popular characters for Guinness from either 1928 or the early 1930s (accounts differ), but the first one he did appears to be the Guinness for Strength ad featuring a steel girder in 1934. According to some accounts, it was so popular that people even started ordering a ‘girder’ in the pub.


The following year, the Toucan debuted, and quickly became one of the most recognizable of the Guinness animals, used in marketing and advertising by Guinness for over 45 years. Here’s the story of its design from History House:

The idea of using a toucan was born in the advertising agency of S.H.Benson in London. Staff included the talented artist John Gilroy was newly employed as the poster artist, and among the copywriting team was Dorothy L Sayers, now famous as a writer, poet and playwright, and best known for her amateur detective stories featuring Lord Peter Wimsey. She had started at the agency in 1922 and worked there while writing books in her spare time.

This team produced some memorable posters for Guinness including several posters in the whimsical “Zoo” series. These included a zoo keeper with a Guinness, a sea lion balancing drink on his nose, an ostrich with the shape of a swallowed glass halfway down its neck, a tortoise with a glass of stout on its back, and a toucan with two Guinness bottles balanced on its beak accompanied by the words.

If he can say as you can
“Guinness is good for you”
How grand to be a Toucan
Just think what Toucan do.

Gilroy remained with the advertising agency until 1960 during which time he designed many other Guinness posters. As to how animals came to be used in an advertising campaign was recalled later by Gilroy. “The Guinness family did not want an advertising campaign that equated with beer. They thought it would be vulgar. They also wanted to stress the brew’s strength and goodness. Somehow it led to animals.”

The toucan returned on several occasions on all types of advertising media and on memorabilia. In 1982 Guinness changed advertising agencies and it was decided that the toucan was no longer an effective advertising motif and it was dropped.

The text from that ad was actually written by Dorothy L. Sayers, who worked for the same advertising agency as Gilroy before she became a famous mystery writer, well-known for such characters as Lord Peter Wimsey, and others.

Gilroy’s first Toucan ad, from 1935.

And here’s a sample of some more of his work for Guinness.


And finally, by no means complete, these are other Guinness ads I’ve collected in a Flickr gallery, many of which are by John Gilroy.

Ads: Guinness

Historic Beer Birthday: Lord Benjamin Iveagh

Today is the birthday of Lord Benjamin “Benjie” Iveagh (May 20, 1937-June 18, 1992). His full name was The Rt. Hon. (Arthur Francis) Benjamin Guinness, 3rd Earl of Iveagh. “Lord Iveagh (often popularly known as Benjamin Iveagh) was born into the Anglo-Irish Guinness family, being the son of Arthur Onslow Edward Guinness, Viscount Elveden, and Elizabeth Cecilia Hare. He was educated at Eton College, Trinity College, Cambridge, and the University of Grenoble. He inherited the title from his grandfather, The 2nd Earl of Iveagh, in September 1967. He lived at Farmleigh in the Phoenix Park in Dublin and was chairman of Guinness 1961–1992. He was a trustee of two charitable housing associations, the Iveagh Trust in Dublin and the Guinness Trust in London.”


Here’s Guinness’ obituary from The Independent:

Arthur Francis Benjamin Guinness, businessman, born 20 May 1937, styled Viscount Elveden 1945-67, Director Guinness 1958-92, Assistant Managing Director 1960-62, Chairman 1962-86, President Guinness plc 1986-92, succeeded 1967 as 3rd Earl of Iveagh, Member Seanad Eireann 1973-77, married 1936 Miranda Smiley (two sons, two daughters; marriage dissolved 1984), died London 18 June 1992.

As far as the business world is concerned, the Earl of Iveagh will be remembered chiefly as the man who recruited Ernest Saunders to Guinness.

His own business career was at best undistinguished and at times positively disastrous. By the early 1980s, Guinness’s need for a dynamic new chief executive was desperate. With every day that passed, the Guinness family fortune seemed to slip further into the sea as the company’s stock price plummeted new depths. The City was clamouring for management changes.

It was in these circumstances that Saunders, head-hunted from a top marketing job with Nestle in Switzerland, went to Ireland to be interviewed at Iveagh’s house, Farmleigh, in Phoenix Park on the outskirts of Dublin.

Iveagh’s undoing was probably in being appointed chairman of Guinness at too young an age – a mere 25. His reign was marked first by a phase of unbridled diversification away from the core brewing business and then a prolonged period of debilitating decline. By the time Saunders had his first meeting with him, Guinness was engaged in, among other things, snake-farming, orchid-growing, and the manufacture of babies’ plastic potties.

Saunders remembers Farmleigh as a cold, empty, lonely sort of place with ‘an enormous entrance hall lined with dozens and dozens of wellington boots’. In his son’s book Nightmare, Saunders paints a picture of aristocratic decay – lunch at a tiny table in the middle of a huge draughty dining- room punctuated by the sound of a butler padding down forgotten corridors. At one point a cat jumps up on the table and tiptoes through the butter.

Saunders believed that he was seen by Iveagh and the rest of the Guinness family as a kind of gamekeeper. He still tells the story of how at a family wedding he was put below the salt on the servants’ table during the reception. He believes that the Guinnesses, as much as anyone else, made him into a scapegoat for what later occurred.

In truth Iveagh was the perfect chairman for a thrusting, dynamic and unscrupulous chief executive such as Saunders. From the beginning Iveagh abdicated all responsibility and power to Saunders. Often away from London at his home in Dublin, he became like an absentee landlord. At the same time he became a highly useful foil to Saunders, who would use Iveagh to bolster his management decisions. ‘I have spoken to Lord Iveagh and he is entirely in agreement,’ Saunders would say, often falsely.

Indeed, when Saunders was put on trial over the Distillers takeover, there were some famous and bitter recriminations between the two. Time and again, what Saunders said happened was at odds with Iveagh’s account. The sadness of it all was that by the time Iveagh gave evidence, Saunders’s claim that what was being heard was the rambling, confused and muddled account of a befuddled alcoholic suffering from some form of amnesia was all too believable. It was plain to all who witnessed Iveagh on the stand, that by giving Saunders and his henchmen such a free hand, Iveagh had failed in his duties as chairman, and indeed to that extent could be held accountable for the financial scandal that followed.


And here is his obituary from the New York Times:

The third Earl of Iveagh, who served as chairman of Guinness P.L.C. during a period of change and turmoil for the British brewing and spirits giant, died here on Thursday. He was 55 years old.

Company officials said he had died of a throat ailment but declined to provide further details.

Lord Iveagh was a descendant of the Arthur Guinness, the brewer who founded the company in Dublin in 1759. Lord Iveagh served as chairman from 1962 until 1986 and as president from 1986 until last month, when he left the company.

By the late 1970’s, the company, whose name is still most widely associated with the stout that bears its name, was stagnating and appeared to be in danger of becoming a takeover target. A program undertaken by Lord Iveagh to diversify out of alcoholic beverages did not do much to improve the company’s performance. Consumption Increased

To breathe new life into Guinness, Lord Iveagh recruited Ernest W. Saunders from Nestle, the Swiss food giant, to be chief executive in 1981. Mr. Saunders began the marketing effort that increased consumption of Guinness stout, whose sales are among the fastest growing of major beers in the world.

Mr. Saunders also began to pursue the acquisition strategy that helped to transform Guinness into a world powerhouse in spirits, especially Scotch and gin. Under Mr. Saunders, Guinness bought Arthur Bell & Son, a Scotch producer, for $574 million in 1985 and the Distillers Company, a leading British spirits company, for $4 billion in 1986.

It later emerged that Mr. Saunders had taken part in an illegal scheme to prop up Guinness’s share price during the takeover fight for Distillers to give Guinness’s stock-and-cash offer a better chance of prevailing.

When the scandal broke, Lord Iveagh at first backed Mr. Saunders but then changed his mind. Guinness’s board, including Lord Iveagh, voted to dismiss him in January 1987. Mr. Saunders later went to jail.

Under Anthony J. Tenant, who succeeded Mr. Saunders as chief executive and is now chairman, Guinness has become one of the world’s most successful and profitable drinks companies. But the scandal tarnished the Guinness name. Over the centuries, the family had earned a reputation as philanthropists and enlightened employers.

The Saunders era also brought about the end of the Guinness family’s dominance over the company. As a result of the issuing of new shares by the company to pay for acquisitions, the family’s stake in Guinness fell from about 25 percent in the late 1970’s to less than 2 percent today. Lord Iveagh’s decision not to seek re-election to the company’s board in May left it without a Guinness director for the first time.

Arthur Francis Benjamin Guinness, who was known as Ben to friends, was born on May 20, 1937, to Viscount Elveden and the former Lady Elizabeth Hare. His father died in action in World War II in 1945, and he became Viscount Elveden and heir to his grandfather, the second Earl of Iveagh.

He was educated at Eton, at Trinity College, Cambridge, and the University of Grenoble.

A shy man and bibliophile who once dreamed of becoming a farmer, he found himself drawn into the family business instead. He was elected to the board of the company in 1958, became assistant managing director in charge of the Park Royal brewery in London in 1959 and succeeded his grandfather as chairman three years later. Married in 1963

He married Miranda Daphne Jane Smiley in 1963 and became the third Earl of Iveagh when his grandfather died in 1967.

Lord Iveagh, who had a home in London and estates in Suffolk, England, and Castleknock in County Dublin in Ireland, loved horses and racing. He also served four years as an appointed member of the Irish Senate in the 1970’s.

Lord Iveagh’s marriage ended in divorce in 1984. A newspaper obituary today in The Daily Mail by his cousin Jonathan Guinness, said the divorce was amicable and Lord Iveagh had been cared for in his former wife’s home in London during the illness that caused his death.

He is survived by their two sons and two daughters. The earldom now goes to his eldest son, Arthur Edward Guinness.

Benjamin Guinness and his wife Miranda Smiley, from their wedding in 1963

Historic Beer Birthday: Arthur Guinness II

Though his father’s birthdate is uncertain, today is definitely the birthday of Arthur Guinness II (March 12, 1768-June 9, 1855).


Here’s his story, from Wikipedia:

Arthur was the second son of Arthur Guinness and his wife Olivia Whitmore, and was born at their home at Beaumont House (now a part of Beaumont Hospital, Dublin). He attended White’s Academy in Grafton Street, Dublin, (now the site of Bewley’s). Arthur started working for his father at the St James’s Gate brewery from the 1780s. In 1790 his father, then aged 65, commented in a letter that the expansion of his brewery was partly due to his help:

“ of my sons is grown up to be able to assist me in this Business, or I wd not have attempted it, tho’ prompted by a demand of providing for Ten Children now living out of one & twenty born to us, & more likely yet to come.”

On his marriage to Anne Lee in 1793 the lease of the brewery was assigned to their marriage settlement, proof that he was intended to take over the management of the brewery on his father’s death. At the time his younger brothers Benjamin (d.1826) and William (d.1842) were also working in the brewery.

In 1782 his father had also founded the “Hibernian Mills” beside the River Camac in Kilmainham to mill flour for the expanding city’s population. This was due to the expansion of Irish exports and commerce fostered from 1779 by the Irish Patriot Party, which the Guinnesses supported.


On his father’s death in January 1803, he and his brothers Benjamin and William Lunell created a partnership trading as: “A. B. & W.L. Guinness & Co, brewers and flour millers”. He bought Beaumont House from his elder brother the Revd. Hosea Guinness, who was Rector of St. Werburgh’s Church, Dublin. In 1808 they bought their first steam engine from Boulton and Watt for pumping water.

Sales grew from 360,936 gallons in 1800 to 2,133,504 gallons by 1815. A slump followed, with sales dropping from 66,000 barrels to 27,000 by 1820.

From its rebuilding in 1797–99 the brewery had stopped brewing ale and concentrated on porter. From the 1820s enhanced and stronger varieties of porter known as “Extra Superior Porter” or “Double Stout” were developed in Dublin for the export trade to Britain. By 1837 the young Benjamin Disraeli mentioned that he had: “.. supped at the Carlton.. off oysters, Guinness and broiled bones”.

In the background Arthur’s brewery benefited hugely until the 1830s from the difference between the malt tax levied in Britain and Ireland, easing his higher-value exports to Britain, and so Arthur became more of a supporter of the union as it was in the 1830s, having been a supporter of Grattan’s form of home rule in his youth.

In 1839 Guinness assisted his nephew John in establishing a short-lived brewery in Bristol.

By his death in 1855, St James’s Gate was brewing and selling 78,000 hogsheads annually, equivalent to 4,212,000 gallons. Of these, 42,000 hogsheads were exported, mainly to the British market.


Historic Beer Birthday: Arthur Guinness

Today might be, though it probably isn’t, the birthday of Arthur Guinness (March 12, 1724-January 23, 1803). But this is as good a day as any, and in some ways better than many others have suggested. I’ve been collecting holidays, dates, birthdays, etc. since the late 1970s. I bought a cocktail paperback book and in the back, one of the appendices had four reasons to drink for every day of the year. Intrigued, I bought a thin diary and started writing them down as I came across new ones. When I outgrew that one, I bought a bigger one and hand-copied all of them from one to the other. Thank goodness computers came along so I didn’t have to keep that up. To save space, everything was color-coded and I never noted the original source, primarily because in those early days it was just something goofy I did for myself and I didn’t envision any practical application for such a list. Silly rabbit. Fast forward thirty years and the first website I set up, in 1998, was The Daily Globe, which was to house my collection of dates, among other things. It was then it became apparent that having the original sources would have been useful, but the damage was done. At some point I stumbled on the birthdate of Arthur Guinness, given as a day in September. Several years ago, after the Bulletin started, I ran my daily list as a matter of course on the date I had for Arthur Guinness’ birthdate, and got called out by the Beer Nut for the source of the date. Of course, I had not been keeping them but have always taken the position that it’s better to celebrate the person’s life even if you don’t have the exact right date than ignore them entirely. I’m pretty sure that, and for a couple of other reasons to do with my lack of vigorous research in matters of ephemera (a misquoted Simpsons line caused great consternation), is why he doesn’t much care for me. C’est la vie.

Eventually, I got around to trying to find that earlier source, and in the process opened a can of worms. That September date is more than likely wrong, of course, and was simply made up in 1991 by the Guinness company “apparently to end speculation about his birthdate,” as if that would do any good. That’s probably where I got the date, but since I didn’t keep my sources, who knows? In 2009, Guinness decided to declare September 24 “Arthur’s Day” further muddying the waters. The first year was to mark the 250th anniversary of Guinness, but in subsequent years it became a music festival and opportunity to do a worldwide toast to promote the beer. They kept up that farce on the 3rd Thursday in September each year until 2013, but cancelled it in 2014. So clearly September is a dead end.

In 2012, my favorite British beer historian, Martyn Cornell, weighed in on Guinness myths and scandals, including the date of his birth.

Arthur Guinness was born in 1725 in Celbridge, County Kildare.” The Dictionary of Irish Biography claims he was born on March 12, 1725. However, that does not match the statement on Arthur Guinness’s grave in Oughterard, Kildare that he died on January 23, 1803 “aged 78 years”, from which it can be inferred that his birthday must have been between January 24, 1724 and January 23, 1725. The most accurate statement, therefore is that his date of birth is unknown, but he was born 1724/5.

Here’s his gravestone:


So if March 12, 1725 can’t be correct, but it must be “between January 24, 1724 and January 23, 1725,” then maybe it was 1724. So for no better reason than it fits the span of dates, maybe The Dictionary of Irish Biography simply got the year wrong by one. Maybe not, but I like having a date to hang my hat on. So until I find something more compelling, and merely for the purposes of commemoration, I’ll toast Arthur Guinness on March 12.

Arthur Guinness, of course, founded the Guinness Brewery in 1759, famously signing a 9,000-year lease for the St. James’ Gate property in Dublin. Shortly afterwards, in 1761, “he married Olivia Whitmore in St. Mary’s Church, Dublin, and they had 21 children, 10 of whom lived to adulthood.”


The Colson Center, a Christian website, has a short biography:

Arthur Guinness was born to a family of brewers on the estate of Arthur Price, the Protestant Church of Ireland archbishop of Cashel. Arthur’s father Richard was Dr. Price’s brewer, and was known for his particularly fine porter beer. He taught Arthur the craft of brewing.

Arthur must have been a particular favorite of Dr. Price, because on the archbishop’s death in 1752 he bequeathed to Arthur the sum of £100, the equivalent of four years wages. Over the following three years, he perfected his skills as the brewer for an inn owned by his stepmother. In 1755, he struck out his own, purchasing a small brewery in the village of Leixlip. He may have seen brewing beer as a service to the community: this was the era in which gin was devastating poor communities and beer provided a far healthier and less intoxicating alternative.

In 1759, Arthur moved to Dublin. There he found an abandoned brewery at St. James’ Gate, for rent for £100 down and £45 per year. Arthur somehow managed to get the owner to agree to a lease for up to 9,000 years on these terms, and so Arthur opened his new brewery in Dublin.

Arthur was a very dedicated member of the Church of Ireland. In Dublin, he attended a church in which John Wesley preached, and Wesley’s ideas about hard work, the goodness and responsibilities of wealth, and the importance of caring for the poor had a powerful impact on Arthur’s faith.

As a result, Arthur became involved in a variety of social welfare organizations. He was on the board and became governor of Meath hospital and was dedicated to ensuring that it provided care for the poor. He also gave to a number of charities, promoted Gaelic arts to encourage pride in the Irish heritage, and joined the Friendly Brothers of St. Patrick, an organization dedicated to ending the practice of dueling.


He was also a champion of the Sunday School movement in Ireland, which provided basic education to children. For Arthur, this was part of an interest in prison reform: he believed that education combined with Biblical teaching would keep people from falling into a life of crime.

Even though a dedicated Protestant in a community that looked down at Roman Catholics, Guinness advocated for the rights of Catholics and treated them well at his brewery. This may have cost him business, but he believed it was the right thing to do.

Meanwhile, Guinness continued to develop and improve as a brewer. In 1779, he was named official brewer of Dublin Castle. At this point, he was brewing ales as well as a variety of dark porters.

Gradually, though, he decided to specialize in porter; he finally gave up brewing ale in 1799. Porter was very popular in England, and when Arthur and his fellow Irish brewers finally figured out how to produce a good quality black porter (stout), specializing in this kind of beer made sense. Soon Guinness’s porter was in demand not only in Dublin but increasingly in England as well.

Arthur died just a few years later, in 1803. But his story does not end there. Over the next century, Guinness grew to be one of the largest and most respected breweries in the world. That story is a tribute to Arthur’s hard work and insistence on excellence, qualities which he passed on to his children and heirs. But that is only part of the Guinness story. The other part is the amount of good Guinness has done for its employees and their families and for Dublin, all of which is also part of Arthur’s legacy.

Arthur Guinness Stamp

And here’s another bio:

The Guinness story began in a small Irish village Celbridge, which was the home of Arthur Price, the Church of Ireland Archbishop of Cashel with a sufficient security. Arthur was one of those people who did not want to burden himself with a daily routine, and therefore he had hired Arthur Guinness (1724 or 1725 – January 23, 1803), a manager for all the cases. As time passed a very real friendship ensued between them to the point that Price baptized Arthur’s son Arthur Guinness II, born on March 12, 1768, who helped his father since childhood on the farm of the generous employer.

In his spare time, Arthur Guinness brewed real ale. Dr. Price had a benefit of all necessary equipment at his basement for this. In 1752, Arthur Price died. Such a tragic event, however, marked the beginning of Guinness brewing company’s story. The thing is that Arthur Price left a legacy of 100 pounds to both of them: Arthur Guinness and his son (at the time it was quite a large sum of money).

Guinness story began in a small Irish village Celbridge, which was the home of Arthur Price, the Church of Ireland Archbishop of Cashel with a sufficient security. Arthur was one of those people who did not want to burden himself with a daily routine, and therefore he had hired Arthur Guinness (1724 or 1725 – January 23, 1803), a manager for all the cases. As time passed a very real friendship ensued between them to the point that Price baptized Arthur’s son Arthur Guinness II, born on March 12, 1768, who helped his father since childhood on the farm of the generous employer.

In his spare time, Arthur Guinness brewed real ale. Dr. Price had a benefit of all necessary equipment at his basement for this. In 1752, Arthur Price died. Such a tragic event, however, marked the beginning of Guinness brewing company’s story. The thing is that Arthur Price left a legacy of 100 pounds to both of them: Arthur Guinness and his son (at the time it was quite a large sum of money).

However, all this time, Arthur continued to produce the same ale. Arthur Guinness started producing the dark beer only in 1799. The production of the dark beer with creamy foam originated in 1799 that further made the company one of the symbols of Ireland. Four years later after this momentous event, at age of 78, Arthur Guinness died. As a legacy to their children businessman left 25,000 pounds, which by today’s standards would amount to about 865,000 pounds.


Patent No. 3227557A: Continuous Fermentation Process With Sedimentable Microorganisms

Today in 1966, US Patent 3227557 A was issued, an invention of Michael Edward Ash, assigned to Guinness Son & Co. Ltd., for his “Continuous Fermentation Process with Sedimentable Microorganisms.” There’s no Abstract, although in the description it includes this summary:

This invention relates in general to continuous fermentation systems of the kind in which liquid suspensions comprising a dispersion of said fermentable micro-organisms in a liquid substrate of relatively lower specific gravity, are caused to flow through a fermenting vessel or series of vessels.

More specifically, the invention is concerned with a method and apparatus for controlling the relative degree of concentration of micro-organism in substrate as between any two or all of the stages: inflow, vessel and outflow.

In particular, the invention has been developed for use in connection with the continuous fermentation of Erewers wort in a chemostat system.

The invention is however believed to be applicable to any microbiological process in which a sedimentable micro-organism is operated in a nutrient liquid, and is in the form of a mechanical dispersion in liquid nutrient of relatively lower specific gravity, so that in the absence of turbulence, the micro-organism tends to settle at the bottom of the vessel.

It has already been proposed continuously to ferment Brewers wort or other ferment-able substrate in a plurality of sequentially arranged stirred or unstirred vessels, and to separate the fermenting micro-organism (yeast) from the fermented product (beer) by settlement in a separate vessel or in a part of the final fermentation vessel separated from a stirred region by a baffle.


Beer In Ads #1768: Guinness Time

Wednesday’s holiday ad is for Guinness, from 1962. This is one of the last illustrations John Gilroy did for Guinness, and it was featured on the company magazine for Christmas 1962. The slightly angled one below is the largest image of it I could find, although the smaller one below it gives you a better look at it. I like how determined Santa is to get that glass of beer, willing to jump through a harp held my a lion.



Beer In Ads #1765: My Goodness! My Christmas Guinness!

Sunday’s ad is for Guinness, from 1952. I like the idea that Santa gets a bottle of Guinness at Christmas Eve instead of the more traditional milk for his cookies, although the addition of an evil (or at least mischievous) kinkajou seems a strange way to go. I’m not sure that Santa Claus versus the Kinkajou makes a great deal of sense, but I guess it’s a least a different approach.