Tuesday’s ad is for Guinness, from the 1930s. I’m not sure exactly when “Guinness Time Cried The Oysters,” was done, but in the 1930s Guinness, and John Gilroy, worked on several Alice in Wonderland-themed projects, including “The Guinness Alice” (1933), “Jaberwocky Re-Versed and Other Guinness Versions” (1935), “Alice Aforethought,” and “Guinness Carrolls for 1938” (1938). Surely, this illustration from The Walrus and the Carpenter was part of of one of those. Anyway, it seemed like a good ad for St. Patrick’s Day. Sláinte.
Saturday’s ad is for Guinness, an ad in the design stages that never was used, but was created in late 1944, sometime after the death of the artist that inspired it, Piet Mondrian , who died February 1, 1944. Mondrian was also born today in 1899, which is why I chose this ad for today. This is one of the “lost Guinness ads” that Martyn Cornell wrote about last year in More great lost Guinness art: new evidence for the genius of Gilroy. The Gilroy he’s referring to is artist John Gilroy, who created most of the iconic characters Guinness used in their advertising, such as the Toucan, the Zookeeper and all of the rest. This one is part of a large stash that mysteriously disappeared in 1971 and then reappeared in America decades later just in time to net whoever absconded with the art millions of dollars. As part of the “lost” unused pieces, Gilroy created a series of ads paying homage to great art masterpieces by Van Gogh, Michelangelo, Picasso, Vermeer and others. This one is a beautifully conceived work that is at once recognizable as being in the style of Mondrian but also cleverly works into the design a pint of stout. It’s shame the series was never finished or green lit.
Wednesday’s ad is for Guinness, from 1960. Showing a man playing golf, suggesting he could play better by keeping “a Guinness in mind!” But I guess that only holds true for men, and not just any men, but just the tough ones, as the ad copy makes clear. “But for muscular men … who work hard, play hard, live hard … this is it.” And apparently it’s been that way for awhile now. “For 200 years now , this dark Irish brew has been the masculine man’s preference. Frankly, it is not for everyone. But vigorous, vital men are vehement that Guinness stout has the secret of the cool refreshment they need.”
Thursday’s ad is for Guinness, from 1955. The ad features Scottish writer Robert Louis Stevenson, who was born today in 1850. R.L.S. — as he’s referred to in the tagline — was the author of “Treasure Island,” the “Strange Case of Dr Jekyll and Mr Hyde,” and many others. According to the ad, which ran in the Illustrated London News, Stevenson was aboard a cruise ship in the South Pacific in 1893, when he wrote a letter to a person named Colvin, a portion of which was also part of the ad copy:
Fanny ate a whole fowl for breakfast, to say nothing of a tower of hot cakes. Belle and I floored another hen betwixt the pair of us, and I shall no sooner be done with the present amanuensing racket than I shall put myself outside a pint of Guinness. If you think this looks like dying of consumption in Apia, I can only say I differ from you.
Monday’s ad, since it’s St. Patrick’s Day, is for Guinness. This Guinness ad is done in the style of Alphonse Mucha. I have no idea when it was created, but it’s a beautiful ad nonetheless. Happy St. Patrick’s Day.
Friday’s ad is still another one for Guinness, this one from 1958, designed to look more like content than an ad. Instead, it’s “A Guinness Guide to Veal on the Menu,” with quite the impressive looking presentation. But again, at least there’s a dish of French Fries on the side, making it, once more, my kind of meal.
Thursday’s ad is another one for Guinness, also from 1957, and was designed to look more like content than an ad. Instead, it’s “A Guinness Guide to Sole on the Menu,” with the flatfish in the photo. Really, with the French Fries as a side dish, it’s really more of an upscale fish and chips. Again, my kind of meal, apart from the fish.