Patent No. 3219319A: Concentration Control Apparatus For A Continuous Flow System

Today in 1965, US Patent 3219319 A was issued, an invention of Michael Edward Ash, assigned to Guinness Son & Co. Ltd., for his “Concentration Control Apparatus for a Continuous Flow System.” There’s no Abstract, although in the description it includes this summary:

This invention relates in general to continuous flow systems of the kind in which liquid suspensions comprising a mechanical dispersion of sedimentable particles in a liquid of relatively lower specific gravity, are caused to flow through a processing vessel or series of vessels.


Patent No. 3063841A: Method Of Dispensing Liquid

Today in 1962, US Patent 3063841 A was issued, an invention of Michael Edward Ash, assigned to Guinness Son & Co Ltd, for his “Method of Dispensing Liquid.” There’s no Abstract, although in the description it includes this summary:

I claim: l. A method of dispensing a beverage under pressure from apressurized system into a drinking vessel so as to ensure a fine, regular and enduring head on the beverage in said vessel which comprises the steps of providing in solution in said beverage a mixture of carbon dioxide and an oxygen-free inert gas and applying a counter-pressure to said beverage which acts to maintain the pressure of the mixed gases in solution in said beverage throughout the dispensing operation without substantial variation of the partial pressure of either of said gases and also acts to expel the beverage from said system through a delivery passage and tap to the outlet thereof.


Beer In Ads #1718: All This, Just To Drink A Guinness In Peace?

Saturday’s ad is for Guinness, from the 1986. On the day the United Nations was founded, I thought this ad for Guinness depicting the U.N. building in New York was appropriate. The copy is pretty funny though, referring to the beer as “fraternal Guinness” and to drink it “in peace and quiet all you have to do is become a delegate in the United Nations.” That’s because apparently Guinness is served in the dining room reserved for delegates on the top floor of the U.N. building, complete with panoramic views of the city. But I suspect there are probably easier ways to get a beer, though maybe the one we can buy aren’t “cool, fraternal Guinness.”


Beer In Ads #1664: Daisy, Daisy

Monday’s ad is another one for Guinness, this time from 1937. This is an odd little ad. A couple — who to my eyes look almost identical except for their clothing — had to stop while bicycling through the countryside. While he tried to fix the bike, she sensibly fixed lunch. Yet he seems chuffed that she’s not eager to share, even calling her lazy. Not a great date.


Beer In Ads #1662: A Guinness Page For Coronation Year

Saturday’s ad is yet another one for Guinness, this time from 1953. Queen Elizabeth II was crowned queen in 1952 aftwer her father died, and the coronation was held in June of 1953. That same year, Guinness published this poster of trivia loosely related to the coronation and, of course, to Guinness. You could even send away for a free copy to hand on your wall.


Beer In Ads #1660: The Young Hostess Made A Lovely Deep Fry

Wednesday’s ad is for Guinness, from 1956. What a lovely story, 1950s style. “The Young Hostess made a lovely deep fry.” But it doesn’t end there, it just builds. Then “her husband brought home the Guinness.” And how did the story end? “Their guests had a perfect meal. And very nice, too!” I know I’m hungry, especially for those “crisp, crunchy chips!”


Beer In Ads #1658: That’s Just What This Meal Was Needing

Monday’s ad is another one for Guinness, from 1956. “Guinness! That’s Just What This Meal Was Needing.” Two couples are in the garden at a “cosy-looking pub” with a table of bread, cheese and fruit. One of the men — who reminds me a little of Matt Damon — got the first round and is delivering four pints of Guinness. I especially love this copy. “Nothing is added. Nothing is taken away. Every drop you drink is the real thing.” Are they going for Goldilocks or ripping off Coca-Cola thirteen years before Coke debuted “It’s the Real Thing.” Maybe Guinness should be suing them?