Thursday’s ad is for another one for Budweiser, also from 1916. It seems like this is part of a series from the same year. This one has the great headline “The Better the Hops the Better the Beer Flavor.” Like yesterday’s ad, the parting shot is “Budweiser Means Moderation,” which was part of a strategy to convince people that beer should be spared that the brewing industry adopted far too late to stop the 18th Amendment from being ratified, establishing prohibition in 1920. Needless to say, it was too little, too late, but it’s a cool ad.
Today in 1895, US Patent 535267 A was issued, an invention of Louis Wagner and John Marr, for their “Electrolytic Conduit for Beer or Other Liquids.” There’s no Abstract, but the description states that their “invention relates to that class of apparatus in or by which an electric current, preferably of an alternating character, may be applied to or through liquids for the purpose, among other things, of destroying the life of organisms which would otherwise cause the deterioration or souring of beer, or effect similar or other objectionable results in other liquids.”
Today in 1889, US Patent 399200 A was issued, an invention of Charles V. Koehler, for his “Apparatus For the Pasteurization of Beer.” There’s no Abstract, but the description states that the “invented a new and useful Improvement in Apparatus for the Pasteurization of Beer, of which the following is a specification.”
My invention relates to improvements in the mode of introducing steam into the steaming-vats, in which the bottles tilled with beer from the brewery are placed and covered with cold water, and then subjected to heat by introducing steam into the vat containing the bottled beer and water and heating the contents to a sufficient degree to destroy the yeast molecules in the beer contained in the bottles and arrest fermentation, thus bringing about that condition of the beer called pasteurization; and the object of my invention is, first, to provide a continuous distribution of the heat throughout the water from the top downward, thus saving breakage; second, to afford facilities for obtaining an equalization of the heat of the water and bottled contents of the vat; third, to reduce the amount of the surface of steam-pipe heretofore used and dispense with the holes or perforations therein; fourth, to insure the direct contact of every part-0t the water in the vat to the steam-supply.
Today in 1963, US Patent 3079925 A was issued, an invention of Albert Edward Brookes, for his “Machine for Plucking Hops or Like Plants.” There’s no Abstract, but the description claims that the “The object of this invention is to provide a convenient machine more particularly for plucking hop flowers from their bines, but also usable for analogous purposes, such, for example, as the plucking of beans from their bines, or for separating seeds from herbs and the like.” The description continues:
A machine according to the invention comprises in combination a plurality of endless conveyor chains each incorporating a plurality of spaced and outwardly extending conveyor fingers, means supporting complementary runs of the plurality of conveyor chains for traverse through substantially straight parallel paths, a plurality of fixed parallel channels within which the outer ends of the conveyor fingers are adapted to engage during movement along said substantially straight paths, and a plurality of endless plucking chains each having a substantially straight run extending parallel to the straight runs of the conveyor chains, said plucking chains having outwardly extending plucking fingers adapted to pass between the conveyor fingers, and being adapted to be driven at a speed such that the plucking fingers on the straight run will move in the same direction as, but at a greater speed than the conveyor fingers.
Wednesday’s ad is for Budweiser, from 1916. There’s some great copy on this ad, beginning with “Every Glass a Handful of Health.” According to the ad, “Each drop of Budweiser is alive and sparkling with the vital energy of Northern Barley and the tonic vigor of Saazer Hops.” Apparently it’s also the “unchallenged sovereign of bottled beers,” which must have been a precursor to A-B declaring themselves the king of beers.
Today in 1941, US Patent 694584 A was issued, an invention of William G. Wagner, for his “Bottle Cap.” There’s no Abstract, but the description claims that the “object of the invention is to provide an improved bottle cap for use on conventionally shaped or conventionally formed bottle mouths wherein the cap is of such design that it may be readily applied to the bottles by means of conventional bottle capping machines, the cap being advantageous in that it forms and maintains a superior seal with the bottle mouth.”
Today in 1902, US Patent 694584 A was issued, an invention of Otto Selg and Carl Guntrum, for their “Process Of Converting Wort Into Beer.” There’s no Abstract, but the description begins by explaining that in their new invention the “body of the yeast has been withdrawn [and] it is impregnated with carbonic-acid gas and simultaneously clarified. Thus the separate processes heretofore carried on in the fermenting-tub, the storage-tub, and the chipcask are all combined and the latter two processes are carried on simultaneously.”
Tuesday’s ad is for the Green Tree Brewery of St. Louis, and specifically their Buck Beer — apparently a bock — from 1906. Weird that they called it “buck” but then again perhaps they were thinking ahead and believed it was be easier to own or trademark the name which I confess I didn’t even notice was buck when I first looked at this ad.
Today in 1981, US Patent 4253878 A was issued, an invention of Robert L. Weaver and Alastair M. Jamieson, assigned to The Molson Companies Limited, for their “Light Protective Bottle Glass.” Here’s the Abstract:
A light protective bottle glass for use in beer bottles to prevent or reduce flavor deterioration by exposure to light is prepared by adding 0.065 percent by weight of nickel oxide to the Ultraviolet Absorbing Green glass usually used in green beer bottles.
Today in 1964, US Patent 3123476 A was issued, an invention of Michael Edward Ash, assigned to Arthur Guinness Son and Company for his “Production of Hopped Wort.” Here’s the Abstract:
The invention relates to the hopping of wort, a stage in the brewing process which takes place prior to fermentation. The object of the hopping process is to extract from the hops and transfer to the Wort certain desirable flavouring substances particularly humulone, or substances derived therefrom, which are generally considered to provide the bitter flavour in finished beer, and which in some cases may exercise a preservative function.