Beer In Ads #1268: Give A Schlitzwarming For Friends


Thursday’s ad is again for Schlitz, from 1958 (though parts of it are from previous years). Actually, it’s an advertising piece — a pamphlet or brochure — from their wonderful ad campaign, one of my all-time favorites, Schlitzerland. This piece, entitled “Schlitzerland, U.S.A., or how to entertain Schlitzfriends,” gives advice, along with songs, or how to throw various types of parties successfully. This is pages six and seven, with the third song, “This is the Life,” sung to the tune of “Here We Go Gathering Nuts in May.” The headline is “Give a Schlitzwarming for friends, or Schlitzing makes a house a home” and by this point in the brochure they’re really laying on the Schlitzerisms thick and heavy. Excuse me, Schlitzthick and Schlitzheavy.

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Beer In Ads #1267: How To Have A Schlitztogether


Wednesday’s ad is again for Schlitz, from 1958 (though parts of it are from previous years). Actually, it’s an advertising piece — a pamphlet or brochure — from their wonderful ad campaign, one of my all-time favorites, Schlitzerland. This piece, entitled “Schlitzerland, U.S.A., or how to entertain Schlitzfriends,” gives advice, along with songs, or how to throw various types of parties successfully. This is pages four and five, with the second song, “How to have a Schlitztogether, or There’s no time like Schlitzo’clock.”

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Beer In Ads #1266: Schlitzsong


Tuesday’s ad is again for Schlitz, from 1958 (though parts of it are from previous years). Actually, it’s an advertising piece — a pamphlet or brochure — from their wonderful ad campaign, one of my all-time favorites, Schlitzerland. This piece, entitled “Schlitzerland, U.S.A., or how to entertain Schlitzfriends,” gives advice, along with songs, or how to throw various types of parties successfully. This is pages two and three, with the first song, “Schlitzsong.” It’s also the Preface, explaining that Schlitz is “sociability’s adult refreshment, paced to today’s leisure — part of modern America’s new pattern of living.

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Beer In Ads #1265: Schlitzerland, U.S.A.


Monday’s ad is for Schlitz, from 1958. Actually, it’s an advertising piece — a pamphlet or brochure — from their wonderful ad campaign, one of my all-time favorites, Schlitzerland. This piece, entitled Schlitzerland, U.S.A., or how to entertain Schlitzfriends,” gives advice, along with songs, or how to throw various types of parties successfully. This is the cover, and we’ll be exploring their advice over the next week or so. I so love the illustrations.

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Beer In Ads #1263: Set Up The Fun


Saturday’s ad is yet another one for Schlitz, this one from 1957. It’s yet another bowling scene, back from when bowling was really popular, asking us to “set up the fun with light refreshment.” Mary or Joan (ca’t tell which) is giving some liquid courage to Dave or Bill (ditto) before his next roll. That’s “leisure’s light refresher,” whatever that means.

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Beer In Ads #1262: Move Up To Quality …


Friday’s ad is another one for Schlitz, this one from 1959. It’s a fall scene, but despite all the changing leaves outside that probably need raking, they’re inside and cozy. Instead the man is reading the newspaper while his wife is pouring him a Schlitz. Despite the scene, apparently it ran during National Restaurant Month — which used to be October — the ad copy is encouraging people to “eat out more often.” You’d think it would have made more sense to show people out drinking their beer, wouldn’t you?

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Beer In Ads #1261: Enjoy The Difference!


Thursday’s ad is another one for Schlitz, this one from 1961. What’s the difference they want you to enjoy? Why it’s “that deep, cool, kiss-of-the-hops flavor,” of course. They want you to “move up to Schlitz.” But what’s with the animals on the wall. An oval frame with a picture of a horse? And then the ugliest painting/drawing of a dachshund on a tray? Given the paneling on the wall, I guess it must be the rec. room or man cave.

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