Beer In Ads #1664: Daisy, Daisy


Monday’s ad is another one for Guinness, this time from 1937. This is an odd little ad. A couple — who to my eyes look almost identical except for their clothing — had to stop while bicycling through the countryside. While he tried to fix the bike, she sensibly fixed lunch. Yet he seems chuffed that she’s not eager to share, even calling her lazy. Not a great date.

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Patent No. 2448063A: Machine For Stripping Hops From Vines

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Today in 1948, US Patent 2448063 A was issued, an invention of Edouard Thys, for his “Machine For Stripping Hops From Vines.” There’s no Abstract, although in the description it includes this summary:

This invention relates to means for mechanically picking hops and has particular reference to the picker fingers and bars for supporting the same, by which the hop blossoms and clusters are mechanically removed from the vines when the latter pass through the machine.

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Patent No. 589231A: Bung Branding Machine

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Today in 1897, US Patent 589231 A was issued, an invention of Jacob Fred Theurer, assigned to the Pabst Brewing Company, for his “Bung Branding Machine.” There’s no Abstract, although in the description it includes this summary:

My invention pertains to a machine for branding bungs, the construction and operation of which, together with its advantages, are set forth in the following description, reference being made to the annexed drawings, in which Figure 1 is a side elevation of the machine; Fig. 2, an end elevation, part of the chain being removed and the pistons shown in section; Fig. 3, a top plan view, and Fig. 4 a sectional view of the branding-dies and the heating device.

The object of my invention is to construct a machine for branding a series of bungs at one time and to present the bungs to the dies in successive series.

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Patent No. 589065A: Method Of And Apparatus For Treating Beer

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Today in 1897, US Patent 589065 A was issued, an invention of Otto Zwietusch, for his “Method Of And Apparatus For Treating Beer.” There’s no Abstract, although in the description it includes this summary:

My invention relates to the treatment and finishing of beer and other malt liquids, and especially the impregnation thereof with carbonic-acid gas; and it consists in a new and useful method or art of accomplishing these results, as well as in the novel and useful apparatus therefor, all as will be fully set forth hereinafter and subsequently claimed.

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Patent No. 4767640A: Light Stable Hop Extracts And Method Of Preparation

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Today in 1988, US Patent 4767640 A was issued, an invention of Henry Goldstein, Patrick L. Ting, Etzer Chicove, Gary Goetzke, and John M. Cowles, assigned to Miller Brewing Company, for their “Light Stable Hop Extracts and Method of Preparation.” Here’s the Abstract:

A method of preparing anactinic hop extracts comprising three stages: pre-purification of a liquid CO2 hop extract using liquid-liquid extraction to isolate pure humulones or alpha acids; isomerization/reduction of the humulones to obtain a mixture consisting of reduced isohumulones and non-isohumulone light unstable products (NILUPS); then adding alkali and water to the mixture of reduced isohumulones and NILUPS, heating and stirring to extract the reduced isohumulones into an aqueous phase and to leave the NILUPS in an oil phase. The aqueous phase is an anactinic hop extract which can be used to prepare light stable malt beverages.

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This is one of a multitude of patents that Miller received in order to maintain their image, using a clear bottle for Miller High Life. It seems like it would have been far less expensive to just re-brand the beer with a brown bottle, but I guess that’s why I’m not in marketing.
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Beer In Ads #1662: A Guinness Page For Coronation Year


Saturday’s ad is yet another one for Guinness, this time from 1953. Queen Elizabeth II was crowned queen in 1952 aftwer her father died, and the coronation was held in June of 1953. That same year, Guinness published this poster of trivia loosely related to the coronation and, of course, to Guinness. You could even send away for a free copy to hand on your wall.

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Patent No. 3687340A: Tapping Device For Beer Kegs

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Today in 1972, US Patent 3687340 A was issued, an invention of Remes E. De La Hunt, for his “Tapping Device For Beer Kegs.” Here’s the Abstract:

A keg tapping device is provided in which a pressure hose and a liquid discharge hose are connected to a common connector member connectable to a keg fitting on a keg to automatically open valving means in the keg fitting and the common connector to permit discharge of liquid from the keg and pressurization of the keg in response to the connection of the connector to the keg; seal and valve means are automatically closed upon disconnection of the connector from the keg and the keg includes a substantially permanently installed drain pipe so that there is no insertion of any member into the internal confines of the keg during the tapping operation with the connection of the connector and the pressure and lager discharge hoses being made by a simple push down and twisting movement.

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Patent No. 2998351A: Process For The Continuous Malting Of Grain

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Today in 1961, US Patent 2998351 A was issued, an invention of Noel Keir, Frederick Richard Graesser, Wilbert E. Stoddart and Douglas L. Thompson, assigned to Dominion Malting Ontario Ltd., for their “Process for the Continuous Malting of Grain.” There’s no Abstract, although in the description it includes this summary:

The present invention avoids most of the disadvantages of the prior art and provides for simple continuous processing through which not only complication is avoided but the processing may be reduced to a period of three days or less in comparison with approximately ten days or more, and is subject to minute control which has been difficult in prior batch processes. In fact the present continuous process provides for continuous processing through stages or zones maintaining constant conditions, varied as to one another, according to requirements necessary in regard to the character of the grain, and through which the grain continuously passes in effect to provide the continuous yield of a substantially uniform malt. Moreover, other attendant advantages result as labour required per unit of production will be reduced, resulting in greater economy, the weight and strength of complete equipment will be reduced and initial costs of buildings thus lessened; whereas the process provides for an extremely wide range of control as to time and processing, moisture content and temperature gradient, so that the conditions of manufacture may be adapted to the quality and type of grain being processed as to provide for the production of malt of superior quality and of generally uniform character in which all factors of production have been closely controlled throughout.

The invention generally embodies the steps of continuously forming and moving a bed of grain in a predetermined path, subjecting said moving grain bed to intermittent periods of water spray and periods of rest and periods of humid aeration at temperatures between 50 and 100 F., and finally moving said bed through a drying zone at elevated temperatures. Preferably the processing includes in said steps a period of drenching the bed followed by dry aeration. The grain may be introduced to the processing steps in any suitable manner, such as by pumping it together with water to the point of preliminary processing, which may start with the dispersing of the grain in water, and allowing the sound grain to settle, while the lighter grain and low gravity extraneous material may be continuously removed from the surface of the water body in which it is dispersed and delivered to a suitable recovery unit.

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Patent No. 1001805A: Beer-Preserver

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Today in 1911, US Patent 1001805 A was issued, an invention of Chris Bergsvik, for his “Beer-Preserver.” There’s no Abstract, although in the description it includes this summary:

My invention relates to beer preservers or beer-pressure apparatus. Its object is to provide a device which shall constantly maintain the pressure during the dispensing of the beer and thus preserve the constant gaseous pressure necessary to keep the beer from staling.

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