Sunday’s ad is for Guinness, from sometime in the 1940s. It’s more of a two-strip comic than an ad, and a relatively fun one at that. Cheap bastard. But at least the horse looks happy, and so does the man. I guess he’s smiling since he just saved himself 1/-.
Today in 1910, US Patent 968001 A was issued, an invention of James Trowbridge, for his “Machine for Picking Hops.” There’s no Abstract, although in the description it includes this summary:
This invention has for its object to provide simple and practically operating machinery or appliance for removing hops from the vines, and the invention consists in certain novel parts, and combination of parts as hereinafter set forth in the following description and pointed out in the claims, producing an improved machine for picking or stripping hops from the vine.
Today in 1938, US Patent 2127759 A was issued, an invention of John F. Silhavy, for his “Method of and Apparatus for Producing Wort and the Like.” There’s no Abstract, although in the description it includes this summary:
This invention relates to a method of and apparatus for the production or wort or similar liquid mixtures.
The object of my invention is to overcome the objections and defects of the batch processes now in use. I have invented a continuous process for, the production of cooled wort. My invention includes the steps of mixing the necessary cereals with water at the proper temperature while continuously progressing the mixture through a mixing section, then mixing and heating at a higher temperature in another section while advancing the material continuously, and then heating it to a higher temperature and moving it along continuously in another section. After this mashing treatment the cereals are continuously removed by filtration with a suction filter or similar device. The cereals on-the suction cylinder are sparged with hot water to wash out desirable water soluble constituents. The liquid (filtrate) is then conducted to a ‘section where hops are added. The mixture is stirred or agitated and advanced through a heated section. This agitating may be obtained merely by a vigorous boiling. The mixture with the hops is pre-cooled and then filtered by passing it over a continuous suction filter or the like and the hops on the suction roll sprayed or sparged. In another form of my invention, I filter the hops from the liquid without pre=cooling and pass this hot liquid through the jackets of the mash mixers or mixing sections to heat the liquid in the mixers. The liquid is then passed through a final cooler and from here the wort is run into the fermenters. As each fermenter is filled, yeast may be added. In the more detailed description hereinafter given, I will describe the various steps and also improvements of the steps.
Instead of using separate mixing sections or mash mixers, in some instances I prefer to combine the first two mash mixers in one unit. Or I may combine the last two mash mixers in one unit or I may combine all three mash mixers in one large unit and still maintain the desired temperatures in the sections within allowable limits. I have found that by adding carbon dioxide gas or carbonic acid gas to the mash, the diastatic action of the malt as well as the peptonization of the albuminoids is increased.
By using my continuous process there is a saving of time because it is not necessary to wait for large bodies of liquid to be heated. Also there is ease of control due to processing a relatively small quantity of’material continuously rather than a much larger quantity in the batch manner. The method is flexible to meet the requirements of individual operators. The resulting wort is more uniform on account of the continuity of the process. There is also a larger output per unit of floor space since all apparatus is in continuous use in contrast to present practice, where the greater part of the equipment is idle and only a small portion of the equipment is in operation at one time. Due to the improved mixing and to the more thorough washing or sparging of the spent cereals and grains, a better yield from a given weight of cereals is obtained. A large economy is effected by utilizing the boiled wort as a heating medium in the earlier stages of the process. This is made possible by the continuity-of the process. Since my continuous process requires only a relatively small amount of water for washing out adhering wort from the grains on the filter, it is possible to work with a much thinner mixture in the mash mixers than is done at present in the mash tun. By using a more liquid or thinner mixture a much better extraction yield on the grains is obtained. Also with a thinner mash, the rate of diastatic activity is higher than I with a thicker mash. A more uniform product at a lower cost is obtained as a result of using my invention. One feature of my invention is the continuity of the process. Another feature of my invention is the arrangement of the apparatus. Still another feature of my invention is the continuous filter means provided. Still another feature is the economizing in heat which is provided for by the arrangement of the apparatus. Other features and objects will be in part obvious and are in part above pointed out and will be pointed out hereinafter. Various changes may be made in practice within the scope of my invention without digressing from the spirit of my invention.
Saturday’s ad is for Carlsberg, from 1955. This is the third one of these narrow Carlsberg ads from the same time using the tagline “The Call is for Carlsberg. Lager at its best!” The weird horn players are apparently a parody of the Luur Players statue in Denmark, although they claim it’s “famous” I couldn’t find any information about it on a quick search, not even that it just exists, so maybe they were trying to be funny.
Today in 2013, US Patent 20130216339 A1 was issued, an invention of William P. Apps, Sean T. Ogburn, Ryan C. Meers, Paul Thomas Walton, Jr., Ian C. McDermott, Ronald Samuel Ward, and Steven Alan Kitchin, assigned to the Rehrig Pacific Company, for their “Keg Delivery System.” Here’s the Abstract, but I’ve only included 3 of the 46 drawings filed with the application:
A keg delivery system includes a rack having a plurality of bays for receiving kegs horizontally. The keg delivery system also includes means for controllably lowering a keg from one of the bays to a floor.
Today in 1882, US Patent 2356545 A was issued, an invention of Marshall J. Allen, for his “Process of Making Whisky (from Spent Beer).” There’s no Abstract, although in the description it includes this summary:
The object of our invention is to increase the yield of whisky from a given amount of grain by utilizing in subsequent processes the refuse products of previous processes, and this we do by first preparing the refuse product and bringing it into a condition in which it may be advantageously used; and, secondly, by introducing such prepared product into the subsequent processes of whisky-making.
In all those methods of making whisky in which the entire grain introduced passes through the entire process and is delivered as a refuse product at the end of the operation The sheet of drawings hereto annexed rep resents a general View of a part of a distillery arranged for the practice of our improved process. We do not limit ourselves, however, to the special apparatus for carrying out the process, but show one form of apparatus by which it may be carried into effect. We shall not go into detail in the description of this apparatus, as the arrangement will be easily understood by those acquainted with the art.
By “preparing the refuse product,” he means what they call “spent beer,” which I further assume he means “spent grain,” though to be fair I’m not quite sure. A little later in the description, they explain it somewhat better:
In the drawing, A represents the mash-tubs B, the mill-hoppers; C, the millstones; D, the beer-still; E, low-wines receiver; F, doubler still; G, beer heater and charger; H, low-wines charger for doubling still; I, doubling still, condenser, and flake-stand; J, beer-still; K, fermenting-vats; L, whisky-receiver; M, hot-slop or spent-beer receiver; N, hot-slop connection with our improved process.
It is well known that the spent beer contains in suspension, in the first place, a considerable amount of refuse material of comparative large size such as the chaff, bran, and larger particles of grain and, in the second place, minute particles of sugar or glucose, starch, and yeast. This second class of parti- 7o cles it is very important to preserve and introduceinto the subsequent operations of whisky-making. This second class of particles are so minute as that they will pass through the meshes of a fine sieve, and yet are sufticiently solid and separate from the liquid to form a deposit in any vessel in which the liquid may remain at rest. The purpose of our invention is to retain these fine or valuable particles in the liquid which is to be returned, and to separate from this liquid the coarse or refuse particles, while at the same time the liquid is maintained in a sweet condition.
Today in 1944, US Patent 2356545 A was issued, an invention of Vladislav Sykora, for his “Method and Apparatus for Cropping Hops.” There’s no Abstract, although in the description it includes this summary:
The present invention consists in a mechanical shearing of the hop and offers, in addition to a high yield, the further advantage that the very important short stalk pieces as above mentioned, are left undamaged on the strobiles. The method and the devices required therefor, being the subject-matter of the present invention, will be described hereinafter. The hop parts shorn apart may, as will also be disclosed, be separated from each other in a clean manner by known means and may then easily be treated for further use.
Friday’s ad is for Guinness, from maybe the 1950s or early 1960s. The artwork has that “It’s a Small World” vibe, with the style of illustration and each couple wearing their authentic cultural costumes. Especially when you consider the American couple in their cowboy suits, big hats and a cigarette hanging from the dude’s unshaved face. Yeah, that’s how all Americans look. As I understand it, the world and his wife essentially means a lot of people, which makes sense in the context of the copy: “The World And His Wife Enjoy Guinness.” The phrase always reminds me of the Elvis Costello song The World and His Wife from the 1983 album “Punch the Clock.”
Today in 1866, US Patent 57381 A was issued, an invention of Norman C. Roberts and Ezra V. Badger, for their “Improvement in Hop-Vine Supports.” There’s no Abstract, although in the description it includes this summary:
[We] have invented a new and Improved Mode of Constructing Hop-Rods, to be used in the culture of hops, which we call Portable Sectional Hop-Rods and we do hereby declare that the following is a full, clear, and exact description of the said invention, reference being had to the accompanying drawings, and to the letters of reference marked thereon, in which- Figure 1 is a perspective view of a hop-yard with the upper section or rods placed horizontal. Fig. 2 is a view of the same with the upper section or rods placed on an angle.
The nature of our invention consists in setting one rod in each hill of hops, and of having other rods or sections suitably connected and supported either horizontally or at any desired angle, by which we are enabled to save a great amount of expense in the raising of hops.
Today in 2007, US Patent 7258887 B2 was issued, an invention of Patrick L. Ting, Henry Goldstein, Aki A. Murakami, Michael VanSanford, Jay R. Refling, John R. Seabrooks, and David S. Ryder, assigned to Miller Brewing Company, for their “Preparation of Light Stable Hops.” Here’s the Abstract:
Disclosed are methods for the production of light stable hops, useful for the brewing of beer or ale to be stored in clear or green glass containers, which beer or ale will not develop objectionable flavor as a result of exposure to light. Light stable hops are prepared by double extraction of liquid/supercritical CO2 extracted hop solids with ethanol to remove alpha/iso-alpha-acids. Such alpha/iso-alpha-acids may be further removed from the ethanol extraction liquor obtained in the double extraction process by subjecting such liquor to an ion exchange medium, or precipitation by a metal ion, heavy metal ion, or alkali metal ion, to provide an alpha/iso-alpha-acid is free extraction liquor which may be added to the light stable hops residue obtained in the initial double extraction process.
Wanting to continue using their distinctive clear bottle for Miller High Life, at least since 1962, Miller started coming with preparations to make certain hops less subject to becoming lightstruck. In 1962, they patented a Anactinic malt product and hop extract therefor and since then at least eight newer patents improves aspects of the same idea.