Harry Potter’s Historic Butterbeer

harry-potter
Today, June 26, in 1997, twenty years ago, the first Harry Potter book, Harry Potter and the Philosopher’s Stone, was published in the United Kingdom. If that title looks wrong to you, that’s because in America it was titled Harry Potter and the Sorcerer’s Stone because the publisher “thought that a child would not want to read a book with the word ‘philosopher’ in the title.” They may have been right, but it’s still a little sad. At any rate, in the seven novels there was something called “Butterbeer,” described as a drink that “can be served either cold with a taste similar to cream soda or frozen as a slush with a butterscotch-like foam on top.” Basically, it’s fake beer for kids. Although it’s also” described as being able to make house elves intoxicated, and having only a slight effect on wizards.” So it actually is alcoholic, although how much is uncertain.

harrypotterhalfbloodprince12

And apparently J.K. Rowling didn’t completely make it up. A few years ago, Food in Literature writer Brayton Taylor discovered that a recipe for butterbeer, or Buttered Beere, was part of a manuscript from 1594 entitled The good Huswifes Handmaide for the Kitchin. And all this time I’d been thinking she’d been inspired by Redhook ESB, the craft beer era’s original butter beer. Here’s the text of the original butterbeer from at least 1594:

To make Buttered Beere.

TAke three pintes of Beere, put fiue yolkes of Egges to it, straine them together, and set it in a pewter pot to the fyre, and put to it halfe a pound of Sugar, one penniworth of Nutmegs beaten, one penniworth of Cloues beaten, and a halfepenniworth of Ginger beaten, and when it is all in, take another pewter pot and brewe them together, and set it to the fire againe, and when it is readie to boyle, take it from the fire, and put a dish of sweet butter into it, and brewe them together out of one pot into an other.

Harry-Potter-alcoholic-butterbeer-Food-in-Literature

Here’s Taylor’s modern recipe for Harry Potter Alcoholic Butter Beer:

Ingredients

  • 1 bottle of British Ale (we used Old Peculiar originally but Speckled Hen is now my favourite)
  • 1 tsp pumpkin pie spice
  • ⅓ cup of brown sugar
  • 2 egg yolks
  • 2.5 tbsp of unsalted butter

Instructions

  1. Start by pouring the ale into a saucepan. To keep it from ‘exciting’ (foaming up), angle the saucepan and gently pour the ale down the side into the pan.
  2. Stir in the 1 tsp of spices.
  3. Gently heat until it comes to a boil, before lowering the heat and simmering for a few minutes.
  4. In these few minutes, whisk together the yolks and sugar.
  5. Lower the heat even more and add in the yolks and sugar to the ale.
  6. Let simmer for 3-5 minutes and remove from heat.
  7. Stir in the butter until fully mixed in.
  8. With a hand blender, froth the ale until foam forms. Let sit to cool.
  9. Using a spoon, hold back the froth as you pour the butterbeer into the beer stein. Leave about an inch of room on the top, spoon on the froth and serve.

harrypotterhalfbloodprince11

And here’s another adaptation of the same recipe, from 12 Bottle Bar, although they give the date of the original manuscript as 1588.

  1. 3 pint (16.9 oz) Bottles of real Ale
  2. 0.5 tsp ground Cloves
  3. 0.5 tsp ground Cinnamon
  4. 0.25 tsp ground Ginger
  5. 5 Egg Yolks
  6. 1 Cup Brown Sugar (Demerara)
  7. 12 Tbsp Unsalted Butter
  1. Add ale and spices to a saucepan
  2. Bring to a boil, then immediately turn to lowest setting
  3. Beat together eggs and sugar until light and creamy
  4. Remove ale from heat, whisk in egg mixture, returning to low heat
  5. Whisk constantly over low until mixture begins to thicken slightly (about 5 minutes)
  6. Remove from heat and whisk in butter quickly until a nice foam forms
  7. Serve warm

Notes: If you’re concerned about the alcohol level, here are some notes: We used Fuller’s London Pride, which is 4.7% ABV. Before adding the egg mixture, letting the beer simmer longer (20 minutes or so) should boil off all the alcohol, if that’s what you’re after. Use your discretion.

Ukrainian Brewery Releases Trump Beer

pravda
Just in time for Trump’s first visit to foreign countries as President of the U.S., a Ukrainian brewery, Pravda Beer Theatre, has just announced the release of a new beer, a 7.2% a.b.v. beer called “Trump.” On the website, it’s initially referred to as a “blonde” although on the label it’s listed as an “Imperial Mexican Lager.” Here’s the description from the brewery’s website:

trump-beer_shoptrump-beer-description

And here’s the label, where Trump is said to be the President of the Divided States of America:

pravda_trump_beer

From what I can tell about their portfolio of beers, they like to have a bit of fun with both their beer and the labels for them. This may be their first political beer, but it doesn’t appear to be their last, as several more are listed as “Upcoming” or “Maybe in Future.” UPDATE: I’ve heard from brewmaster Cory McGuinness, who wrote to me to let me know that in fact all four of their political series beers are, in fact, available now. Apparently, with English being not their first language, the English-language portion of the website has not been updated recently.

So the first beer in their politicam series is Frau Ribbentrop, a 4.5% Belgian Wit featuring German chancellor Angela Merkel:

pravda_lviv_frau_merkel

And then there’s Obama Hope, a 7.2% stout, featuring former U.S. president Barack Obama:

pravda_obama-1

And finally, the brewery has released Putin Huilo, an 8% Dry-Hopped Golden Ale, featuring Russian president Vladimir Putin.

pravda_putin_huilo

Does anyone want to bet that Trump will be most upset about this because Putin’s beer is stronger than his?

Beer Birthday: Homer Simpson

duff
Today is the birthday of Homer J. Simpson (May 11, 1956- ). At least that’s the agreed upon date, which comes from episode 16 in Season 4, entitled “Duffless,” which originally aired February 18, 1993. In the episode, Homer loses his driver’s license when he gets a DUI and there’s a scene where his license is voided by a judge. Eagle-eyed fans were able to freeze the frame and see that his date of birth listed on the identification card was May 12, 1956.

homer-can

Here’s one biography of Homer, this one from the IMDb:

Homer (b.May 12, 1956) was raised on a farm by his parents, Mona and Abraham Simpson. In the mid-1960s, while Homer was between nine and twelve years old, Mona went into hiding following a run-in with the law. Homer attended Springfield High School and fell in love with Marge Bouvier in 1974. Marge became pregnant with Bart in 1979, while Homer was working at a miniature golf course. The two were wed in a small wedding chapel across the state line, From there they spent their wedding reception alone at a truck stop, and the remainder of their wedding night at Marge’s parents’ house. After failing to get a job at the Springfield Nuclear Power Plant, Homer left Marge to find a job by which he could support his family. He briefly worked at a taco restaurant called the Gulp n’ Blow, until Marge found him and convinced him to return. As a result, Homer confronted Mr. Burns and secured a job at the Plant. Marge became pregnant with Lisa in 1981, shortly before the new couple bought their first house. In 1985 and 1986, Homer saw brief success as the lead singer and songwriter for the barbershop quartet the Be Sharps, even winning a Grammy. During his time with the group, Homer was frequently absent from home, which put stress on his marriage. After the group broke up due to creative differences, Homer went back to Springfield to continue his old life. Sometime in the late 1980s, Homer and Marge carefully budgeted so Homer could have his dream job as a pin monkey in a bowling alley. Unfortunately for Homer, Marge became pregnant with Maggie shortly after he started his new job, and not being able to support his family, he went back to the Nuclear Plant. He likes martini.

Homer’s age was initially 34, but as the writers aged, they found that he seemed a bit older too, so they changed his age to 38; this is contradicted by The Homer Book which states Homer is currently 36. Homer reunites with his mother.Homer’s personality is one of frequent stupidity, laziness, and explosive anger. He suffers from a short attention span which complements his short-lived passion for hobbies, enterprises and various causes. Homer is prone to emotional outbursts; he is very envious of his neighbors, the Flanders family, and is easily enraged by Bart and strangles him frequently. He shows no compunction about this, and does not attempt to hide his actions from people outside the family, even showing disregard for his son’s well being in other ways, such as leaving Bart alone at a port. While Homer’s thoughtless antics often upset his family, he has also performed acts that reveal him to be a surprisingly caring father and husband: in “Lisa the Beauty Queen”, selling his cherished ride on the Duff blimp and using the money to enter Lisa in a beauty pageant so she could feel better about herself; in “Rosebud”, giving up his chance at wealth to allow Maggie to keep a cherished teddy bear; in “Radio Bart”, spearheading an attempt to dig Bart out after he had fallen down a well, even though Homer generally hates doing physical labor; and in “A Milhouse Divided”, arranging a surprise second wedding with Marge to make up for their lousy first ceremony, even going so far as to hire one of The Doobie Brothers as part of the wedding band and getting a divorce from Marge, essentially making their second wedding a “real” one.

Homer frequently steals things from his neighbor, Ned Flanders, including TV trays, power tools, air conditioners, and at one point, part of his house. Flanders knows about this, but Homer constantly states that he has “borrowed” the stolen items. He has also stolen golf balls from the local driving range, cable television, office supplies (including computers) from work, and beer mugs from Moe’s Tavern. Also, while ‘working the night shift’ with the rest of the employees at a local discount store (which was just them being locked in at night and forced to stay via electrocution chip) he made off with a number of Plasma Screen TVs on a forklift, while at the same time breaking out of the store.

Homer has a vacuous mind, but he is still able to retain a great amount of knowledge about specific subjects. He shows short bursts of astonishing insight, memory, creativity and fluency with many languages. Homer is also extremely confident; no matter how little skill or knowledge he has about anything he tries to do, he has no doubt that he will be successful. However, his brief periods of intelligence are overshadowed by much longer and more consistent periods of ignorance, forgetfulness and stupidity. Homer has a low IQ due to his hereditary “Simpson Gene,” his alcohol problem, exposure to radioactive waste, repetitive cranial trauma, and a crayon lodged in the frontal lobe of his brain. Homer’s intelligence was said to jump fifty points when he had the crayon removed, bringing him to an IQ of 105, slightly above that of an average person, however he had the crayon reinserted, presumably lowering his IQ back to its original 55. The amount of Homer’s brain which still functions is also questionable. At one point in the series, Homer apparently lost 5% of his brain after a coma.

Homer’s attitudes toward women, romance, and sex are occasionally explored. While Homer’s marriage with Marge is occasionally strained, it seems generally happy and faithful. Despite this, Homer usually shows no qualms with gawking at (and drooling over) attractive women. Homer successfully avoided an affair with Mindy Simmons, but has made the occasional remark denoting his attraction to other women (including the gag about coveting his neighbor’s wife), even in front of Marge.

His relationship with his children is not the best, although he loves his children deeply. His relationship with Bart is often shown as a love-hate relationship or friendship. They sometimes appear to get on very well, however, such as on the numerous occasions they jointly commit various petty crimes or “get-rich-quick”-schemes. Homer’s relationship with Lisa is usually quite good although Lisa often tires of her father’s ignorance. His relationship with Maggie is perhaps the best, due to her infant state. However, even though Maggie has saved his life a number of times, he sometimes forgets she even exists (once telling Marge the dog does not count when she told him they had three kids).

moes

So while Homer doesn’t brew beer, he does certainly drink a lot of it. And without him, the world may not have ever heard of Duff Beer. And even though there are a few real world examples of Duff being brewed, I don’t recommend them, at least not the ones I’ve tried. But do drink a toast to Springfield’s favorite beer drinker, Homer Simpsons. Below are a few of the times Homer’s mentioned beer throughout the show’s twenty-plus year run.

home-sofa

“Beer. Now there’s a temporary solution.”

          — Homer Simpson, in “Homer’s Odyssey,” Season 1, Episode 3, 1990

homer-shark-infested-waters

“Ah, good ol’ trustworthy beer. My love for you will never die.”

          — Homer Simpson, in “Bart Gets Hit by a Car,” Season 2, Episode 10, 1991

woo-hoo-duff

“Mmmm… beer.”

          — Homer Simpson, “Lisa’s Pony, Season 3, Episode 8, 1991; “So It’s Come to
This: A Simpsons Clip Show,” Season 4, Episode 18, 1993; and “Whacking
Day, Season 4, Episode 20, 1993”

HomerOcko

“I would kill everyone in this room for a drop of sweet beer.”

          — Homer Simpson, in “Duffless,” Season 4, Episode 16, 1993

homer-tap

“Ah beer, my one weakness. My Achilles heel if you will.”

          — Homer Simpson, in “So It’s Come to This: A Simpsons Clip Show,” Season 4, Episode 18, 1993

homer-empty-mug

“Alright Brain, you don’t like me, and I don’t like you. But lets just get me through this, and I can get back to killing you with beer.”

          — Homer Simpson, in “The Front,” Season 4, Episode 19, 1993

Homer-to-alcohol

“To alcohol! The cause of, and solution to, all of life’s problems.”

          — Homer Simpson, in “Homer vs. The Eighteenth Amendment,” Season 8,
Episode 18, 1997

duff-dry-lite

Homer: “Will there be beer?”

Movementarian: “Beer is not allowed.”

Homer: “Homer no function beer well without.”

Movementarian: “Would you rather have beer or complete and utter contentment?”

Homer: “What kind of beer?”

          — Homer Simpson, in “The Joy of Sect,” Season 9, Episode 13, 1998

moes-2

“I’m glad I’m back. Because the moment that sweet, sweet beer hit my tongue, I was born again!”

          — Homer Simpson, in “The Joy of Sect,” Season 9, Episode 13, 1998

Duff-Beer-Simpsons

“Well, this time I’m drunk on love… and beer.”

          — Homer Simpson, in “Natural Born Kissers,” Season 9, Episode 25, 1998

homer-x-files

“Expand my brain, learning juice!”

          — Homer Simpson, about to drink a Duff Beer, in “See Homer Run,” Season
17, Episode 6, 2005

Homer-Simpson-and-Moe

Therapist: “And has there been any improvement in Homer’s drinking?”

Marge: “Well, he’s down to two beers in the shower.”

Homer: “They’re pale ales … please.”

          — From “Specs and the City,” Season 25, Episode 11, 2014

homer-beer

“Beer” By Humorist Josh Billings

book
You’ve probably never heard of Josh Billing, the pen name of 19th-century American humorist Henry Wheeler Shaw (April 21, 1818 – October 14, 1885). But in his day — the latter half of the 19th century — he was a pretty famous humorist and lectured throughout the United States. In terms of his fame, he was “perhaps second only to Mark Twain,” though his legacy has not endured nearly as well as Twain’s.

Josh-Billings

Shaw was born in Lanesborough, Massachusetts on April 21, 1818. His father was Henry Shaw, who served in the United States House of Representatives from 1817–21, and his grandfather Samuel Shaw who also served in the U.S. Congress from 1808–1813. His uncle was John Savage, yet another Congressman.

Shaw attended Hamilton College, but was expelled in his second year for removing the clapper of the campus bell. He married Zipha E. Bradford in 1845.

Shaw worked as a farmer, coal miner, explorer, and auctioneer before he began making a living as a journalist and writer in Poughkeepsie, New York, in 1858. Under the pseudonym “Josh Billings” he wrote in an informal voice full of the slang of the day, with often eccentric phonetic spelling, dispensing wit and folksy common-sense wisdom. His books include Farmers’ Allminax, Josh Billings’ Sayings, Everybody’s Friend, Choice Bits of American Wit and Josh Billings’ Trump Kards. He toured, giving lectures of his writings, which were very popular with the audiences of the day. He was also reputed to be the eponymous author of the “Uncle Ezek’s Wisdom” column in the Century Magazine.

In addition to wise sayings, he wrote numerous short, humorous pieces, including this odd one, entitled …

BEER.

I HAV finally com tew the konclusion, that lager beer iz not intoxikatin.
I hav been told so bi a german, who sed he had drank it aul nite long, just tew tri the experiment, and was obliged tew go home entirely sober in the morning. I hav seen this same man drink sixteen glasses, and if he was drunk, he was drunk in german, and noboddy could understand it. It iz proper enuff tew state, that this man kept a lager-beer saloon, and could have no object in stating what want strictly thus.
I beleaved him tew the full extent ov mi ability. I never drank but 3 glasses ov lager beer in mi life, and that made my hed untwist, as tho it was hung on the end ov a string, but i was told that it was owing tew my bile being out ov place, and I guess that it was so, for I never biled over wuss than i did when I got home that nite. Mi wife was afrade i was agoing tew die, and i was almoste afrade i shouldn’t, for it did seem az tho evrything i had ever eaten in mi life, was cuming tew the surface, and i do really beleave, if mi wife hadn’t pulled oph mi boots, just az she did, they would have cum thundering up too.
Oh, how sick i was! it was 14 years ago, and i kan taste it now.
I never had so much experience, in so short a time.
If enny man should tell me that lager beer was not intoxikating, i should beleave him; but if he should tell me that i want drunk that nite, but that my stummuk was only out ov order, i should ask him tew state over, in a few words, just how a man felt and akted when he was well set up.
If i want drunk that nite, i had sum ov the moste natural simptoms a man ever had, and keep sober.
In the fust place, it was about 80 rods from whare i drank the lager, tew my house, and i was over 2 hours on the road, and had a hole busted thru each one ov mi pantaloon kneeze, and didn’t hav enny hat, and tried tew open the door by the bell-pull, and hickupped awfully, and saw evrything in the 417 room tryin tew git round onto the back side ov me, and in setting down onto a chair, i didn’t wait quite long enuff for it tew git exactly under me, when it was going round, and i sett down a little too soon, and missed the chair by about 12 inches, and couldn’t git up quick enuff tew take the next one when it cum, and that ain’t aul; mi wife sed i waz az drunk az a beast, and az i sed before, i begun tew spit up things freely.

billings-beer-1
Illustration possibly by Thomas Nast.

If lager beer iz not intoxikating, it used me almighty mean, that i kno.
Still i hardly think lager beer iz intoxikating, for i hav been told so, and i am probably the only man living, who ever drunk enny when hiz bile want plumb.
I don’t want tew say ennything against a harmless tempranse bevridge, but if i ever drink enny more it will be with mi hands tied behind me, and mi mouth pried open.
I don’t think lager beer iz intoxikating, but if i remember right, i think it tastes to me like a glass with a handle on one side ov it, full ov soap suds that a pickle had bin put tew soak in.

The American Humorists
A photo of Billings with Mark Twain and political commentator Petroleum V. Nasby, photographed in Boston by G. M. Baker in November of 1869.

In another collection of his work, entitled “Josh Billings, Hiz Sayings: With Comic Illustrations,” published in 1865, Billings presents his definition of Lager:

Billings-lager

Craft Beer & Ale: A Parody of Dr. Seuss’ Green Eggs & Ham

Seuss-logo
Today, of course, is the birthday of Theodore Geisel, a.k.a. Dr. Seuss. Almost eight years ago my kids were on a Dr. Seuss kick and we read quite a few of his books multiple times, with Green Eggs & Ham emerging as the family favorite. I was playing around with the words one night, as I often do, and decided to see if I could come up with a beer-themed parody of the book. I originally posted the results seven years ago, and here they are once again; Craft Beer & Ale, by Dr. J. Enjoy!

CRAFT BEER & ALE

Sam I am

I am Sam

Sam I am

That Sam’s upscale.
That Sam regales.
I do not like that Sam wholesale!

Do you drink
craft beer & ale?
Seuss-2

I do not drink them, Sam, they’re stale.
I do not drink
craft beer & ale.

Would you drink them
weak or strong?

I would not drink them
weak or strong.
I would not drink them, it is wrong.

I do not drink
craft beer & ale.
I do not drink them, Sam, curtail.

Would you drink them with more hops?
Would you drink them chased with schnapps?

I do not drink them
with more hops.
I do not drink them
chased with schnapps.
I do not drink them
weak or strong.
I do not drink them
all night long.
I do not drink
craft beer & ale.
I do not drink them,
Sam, you’re off the trail.

Would you drink them
in a pub?
Would you drink them
at a club?

Not in a pub.
Not at a club.
Not with more hops.
Not chased with schnapps.
I would not drink them
weak or strong.
I would not drink them, it is wrong.
I would not drink craft beer & ale.
I do not drink them, Sam — no sale.

Would you? Could you? In a bar?
Drink them! Drink them! Here they are.

I would not, could not, in a bar.

You may like them. You will see.
You may like them with some cheese!
cheese

I would not, could not with some cheese.
Not in a bar! You let me be.

I do not like them in a pub.
I do not like them at a club.
I do not like them with more hops.
I do not like them chased with schnapps.
I do not like them weak or strong.
I do not like them all night long.
I do not like craft beer & ale.
I do not like them, Sam, you’re beyond the pale.

A stein! A stein!
A stein! A stein!
Could you, would you,
in a stein?

Not in a stein! Not in a stein!
Not with some cheese! Sam! Let me be!
stein

I would not, could not, in a pub.
I could not, would not, at a club.
I will not drink them with more hops.
I will not drink them chased with schnapps.
I will not drink them weak or strong.
I will not drink them, it is wrong.
I do not like craft beer & ale.
I do not like them, Sam, you’ve gone off the rail.

Say! In a glass?
Here in a glass!
Would you, could you,
in a glass?

I would not, could not, in a glass.
glass

Would you, could you, while you dine?

I would not, could not, while I dine.
Not in a glass. Not in a stein.
Not in a bar. Not with some cheese.
I do not drink them, Sam, you see.
Not with more hops. Not in a pub.
Not chased with schnapps. Not in a club.
I will not drink them weak or strong.
I will not drink them all night long.

You do not drink
craft beer & ale?

I do not drink them,
Sam, you make me wail.

Could you, would you,
drink with Charlie?

I would not, could not,
drink with Charlie.

Would you, could you,
with more barley?

I could not, would not,
with more barley,
I will not, will not,
drink with Charlie.

I will not drink them while I dine.
I will not drink them in a stein.
Not in a glass! Not with some cheese.
Not in a bar! You let me be!
I do not drink them in a pub.
I do not drink them at a club.
I do not drink them with more hops.
I do not drink them chased with schnapps.
I do not drink them weak or strong.
I do not drink them IT IS WRONG!

I do not drink craft beer & ale!
I do not drink them, Sam — you fail.

You do not drink them. So you say.
Try them! Try them! And you may.
Try them and you may, I say.

Sam! If you will let me be,
I will try them. You will see.

Seuss-1

Say! I like craft beer & ale!
I do! I like them, Sam, you prevail!
And I would drink them with more barley.
And I would drink with homebrew Charlie…

And I will drink them while I dine.
And in a glass. And in a stein.
And in a bar. And with some cheese.
They are so good, so good, you see!

So I will drink them in a pub.
And I will drink them at a club.
And I will drink them with more hops.
And I will drink them chased with schnapps.
And I will drink them weak or strong.
Say! I will drink them ALL NIGHT LONG!

I do so love
craft beer at home!
Thank you!
Thank you, Sam-Cala-Gione!

ILikeit


All artwork by Rob Davis. Thanks, Rob! All words after Theodore Seuss Geisel by Dr. J. If you’re so inclined, you can also see the original text side by side with my parody at Craft Beer & Ale Compared.

Beer In Miniature

miniature-cans
A Japanese photographer, Tatsuya Tanaka, started a daily project back in 2011, photographing a miniature diorama scene every single day, and he’s been at it now non-stop since April 20 of that year, producing (so far) 2,161 pictures. He’s posted them in calendar form, showing a month of thumbnails on a page, at his website, Miniature Calendar. He’s even collected some of them into books, which are available online.

With over 2,000 dioramas created and photographed so far, it’s probably no surprise that some of them are beer-themed. So here’s a sample of some of his photographs. These are not necessarily some of the best ones he’s done, but they’re still pretty awesome, and have something to do with beer. Go over to his website and lose yourself in the rest for a few hours. They’re pretty awesome. Enjoy.

Wednesday, November 2, 2016
161102wed

Friday, October 10, 2014
141010fri

Saturday, September 12, 2015
150912sat

Sunday, April 13, 2014
140413sun

Friday, November 27, 2015
151127fri

Saturday, August 10, 2013
130810sat

Sunday, April 7, 2013
130407sun

Wednesday, November 26, 2014
141126wed

Wednesday, October 28, 2015
151028wed

Monday, August 4, 2014
140804mon

Tuesday, November 29, 2016
161129tue

And because life isn’t all beer and skittles, here are two more featuring other passions of mine.

Monday, October 27, 2014
141027mon

Monday, June 22, 2015
150622mon

Hulk Smashes Beer Cans

hulk
Here’s a fun series of photographs by a Japanese photographer who goes by hot kenobi on Instagram. Apparently he likes action figures, especially of super heroes, quite a bit. Both his Instagram and Twitter feed are filled with photos he’s taken of them in all sorts of situations. But lately, several of his works have involved superheroes, mostly from Marvel, having some fun with beer cans and bottles. Enjoy.

hotkenobi-superheroes-2
Hulk smashes beer cans.

hotkenobi-superheroes-1
Captain America holds a can of Asahi like a punching bag while Iron Man takes a swing at it.

hotkenobi-superheroes-4
Spider-Man takes down a beer can with his web.

hotkenobi-superheroes-3
Superman easily crushes his can, while the mortal Batman has made only a small dent in his.

hotkenobi-superheroes-5
Just to mix things up, Wolverine opens a beer bottle with his adamantium claws, as Spider-Man holds on to it so it won’t fall over and spill.

Beer In Ads #2181: Heineken Refreshes Steel Girders


Wednesday’s ad is for Heineken, from 1977. In the later 1970s, Heineken embarked on a series of ads with the tagline “Heineken Refreshes the Parts Other Beers Cannot Reach.” Many of the ads were in a sequential panel, or comic strip, format and they were intended to be humorous.

In this ad, a two-panel format, a man is carrying a large steel girder, balanced on his head, while carrying a full mug of beer. It’s obviously a poke at Guinness advertising, which had a similar ad with a man carrying a girder. The girder is bent in a curve, essentially drooping in the front and back, as if he was carrying something limp. But in the second panel, after he’s drank some of his beer, the girder has stiffened up and is straight as an arrow. Plus the man has gone from frowning to wearing a smile, but I’m sure that’s just a coincidence.

2014HH4091

New Beer Words: Snotter

beer-word
Here’s yet another new word that should be added to the beer lexicon. Well, it’s not exactly a new word, but has been around at least since 1824, and most likely earlier. It showed up today in my twitter feed, from Merriam-Webster, as part of their Words at Play series. The word is snotter and has several meanings, the most common being nautical — A fitting that holds the heel of a sprit close to the mast — and others along the lines of “to snivel; to cry or sob.” And more recently snotter is used as another word for snot.

But Merriam-Webster today highlighted an older, less-common meaning of the word in their Words at Play piece entitled “‘Snotter’, ‘Groak’, and 6 More Words Associated with Bad Habits.

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Michael Jackson nosing a beer, during GABF judging in 2002.

Here’s the definition that should be folded into our beer lexicon:

Snotter

Definition: to breathe noisily

Snotter is a dialectal British word, and, as is so often the case with dialect words, carries a certain trenchant charm. It also has a variety of closely-related meanings, as it may be used to refer to snoring, sniveling, sniffing, snorting, or simply as another way to say snot.

If you’ve ever been a beer judge, or even were in a room watching other people judge beer, then you’ve most likely encountered a snotter. There’s a whole lot of noisy breathing going on during beer judging, whether it’s one long draw or a series of short, quick sniffs. Frankly, if you’re not a snotter, you’re probably not doing it correctly.

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Beer In Ads #2174: Heineken Refreshes Medieval Tapestries


Wednesday’s ad is for Heineken, from the 1970s. In the later 1970s, Heineken embarked on a series of ads with the tagline “Heineken Refreshes the Parts Other Beers Cannot Reach.” Many of the ads were in a sequential panel, or comic strip, format and they were intended to be humorous.

In this ad, a three-panel format, it resembles a medieval tapestry. In the first panel, and arrow’s heading straight for our ancient soldier’s head. But in the second, he has a mug of beer, which by the third panel has turned the arrow into a rubber-tipped suction cup arrow, saving his ass and causing him to smile.

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