Beer In Film #33: Newcastle’s Not-Super Bowl Spots

Today’s beer video is twofer in honor of the big game that’s being played later today. It’s a pair of non-ad ads created by Newcastle Brown Ale that were never meant to be aired during the way-too-expensive football game. They’re part of a series of non-ads under the umbrella title if we made it that poke fun at the bombast of the game and all of the hype surrounding it. The first one is Anna Kendrick: Behind the Scenes of the Mega Huge Game Day Ad Newcastle Almost Made.

The second one, The Mega Huge Football Game Ad Newcastle Could’ve Made, is a storyboard for an ad that was clearly too expensive not only for Newcastle but possibly for anyone to make, even for an event so mythically big as the Super Bowl.

The whole series is actually pretty funny. Take a look at some of the others at if we made it.

Beer In Ads #1089: When You’re Out Of Schlitz, Punt.

Saturday’s ad, to get your ready for tomorrow’s Super Bowl, is for Schlitz, from 1969. It’s a funny one. Showing an upside down can of Schlitz held up by a finger, ready for the kick … wait a minute. What’s wrong with this picture? How did this get published? Figure it out yet? Somebody at the ad agency must have known something about football, or maybe not. Check the headline again. “When You’re Out Of Schlitz, Punt.” Whoops. Hilarious.


Welcome To My Nanobrewery

I’m behind the curve on this one, which, although it made a splash last year, I just stumbled on this morning. It’s a pretty funny piece by Denver novelist Jenny Shank that appeared on Timothy McSweeney’s Internet Tendency back in April of last year. Welcome To My Nanobrewery is a hilarious look at an office where every cubicle has its own tiny brewery. Beer Advocate also did an interview with her after her piece was published, and her first novel, The Ringer, won the High Plains Book Award. So if you’re as behind as I am, give it a read. It’s pretty damn funny.


Schwarzenegger To Appear In Super Bowl Ad For Bud Light

This is almost funny. According to the New York Post, former California governor Arnold Schwarzenegger has signed a $3 million deal to appear in a Super Bowl ad for Bud Light. Schwarzenegger is a longtime beer drinker, having once quipped. “Milk is for babies. When you grow up you have to drink beer.” When he first became California governor, when many called him “The Governator,” Portland Brewing even created Governator Ale. Despite him being a public figure as governor, Arnie’s legion of lawyers sued, claiming that they had engaged in “unauthorized exploitation of what they considered the governor’s right of publicity” and production ceased after only 3,200 cases of the beer was produced. I still have a bottle in my office.


According to the Post article. “The former California governor has agreed to a deal to star in the humorous beer ad, despite his personal focus on health and fitness.” It won’t be the first time he’s shilled for beer companies before, having done a couple in Japan years ago, a few of which can be found on YouTube, although the quality of most of them isn’t very good. Frankly, they look more like an energy drink than a beer, but apparently an unnamed source told the Post. “Arnold has shot a series of ads in Japan but pretty much hasn’t done anything in the US.” YouTube also has a compilation claiming to show Schwarzenegger’s complete Japanese ads.

Schwarzenegger Beer Ad #1

Schwarzenegger Beer Ad #2

Schwarzenegger Beer Ad #3

Beer Film #17: Shit Beer Geeks Say

Today’s beer video was originally created last year for Good Beer Week in Melbourne, Australia, and I think I may even have posted it before. But given the positive response to yesterday’s humorous Hipsters Love Beer, I thought I had to post this one again. Shit Beer Geeks Say was a ” short film by Good Beer Week and Bridge Road Brewers about the beer geeks we all know and love who might sometimes take their craft beer a little too seriously!” Enjoy.


Coors Banquet Beer Puts Out Fire

This is awesome news, somebody finally figured out a good use for Coors Banquet Beer. ABC News is reporting that a Texas firefighter used cans of Coors’ beer to put out a truck fire. Apparently, Houston fire captain Craig Moreau and his wife were returning home after a trip to Austin when they happened upon an 18-wheel big rig on the side of the road, on fire. The trucker and Moreau used a fire extinguisher, but it quickly ran out. They thought they got it all, but underneath the truck it was still burning, having started in the brakes but spread to a tire.

Moreau asked the trucker what his cargo was, and discovered the truck was full of cans of Coors Banquet Beer. They grabbed cans from the back, and the pair “began shaking and spraying cans of beer on the blaze, and the fire went out.”


“I have no doubt if the beer hadn’t been there, the whole trailer would have burned up,” Moreau said. According to the Houston Chronicle’s coverage, “the tire continued to burn and eventually exploded. Fortunately, the beer worked and the blaze was eventually extinguished.” Go Banquet Beer!

A story in every can, indeed.

Two Of The 10 Best Commercials Of 2012

I came across this by accident this morning (and I assume 2013′s best haven’t been decided yet). AdWeek writer Tim Nudd chose what he considered to be the 10 Best Commercials Of 2012. Of the ten he picked, two were beer commercials, numbers ten and five. Since I’m still feeling a bit jet-lagged from returning from Belgium last night, enjoy these.

Number 10: Carlton Draught, “Beer Chase” (Agency: Clemenger BBDO, Melbourne, Australia)

Number 5: Old Milwaukee, “Field Cut Off” (Production Company: Gifted Youth)

The Lady Eve: What’s The Difference Between Beer & Ale?

My good friend Pete Slosberg sent me this gem, from the classic film The Lady Eve, written and directed by Preston Sturges. The 1941 screwball comedy starred Henry Fonda and Barbara Stanwyck. I remember seeing it when I was a kid (I watched a lot of old movies late at night when I was young) but I certainly don’t remember this beery exchange. One of the main characters is Charles Pike, played by Henry Fonda, and in the story he’s the heir to the Pike Brewing Co. fortune, maker’s of Pike’s Pale, “The Ale That Won For Yale.”


The clip below is about four minutes long, but the conversation doesn’t steer to beer until around the 2:00 minute mark, and lasts for just over a minute.

I’ve also transcribed their beery dialogue from The Lady Eve below. Enjoy.

Stanwyck: “I thought you were in the beer business.”

Fonda: “Beer? … Ale!”

Stanwyck: “What’s the difference?”

Fonda: “Between beer and ale?”

Stanwyck: “Yes.”

Fonda: “My father’d burst a blood vessel if he heard you say that. There’s a big difference. Ale’s sort of fermented on the top or something, and beer’s fermented on the bottom; or maybe it’s the other way around. There’s no similarity at all. [pauses] See the trouble with being descended from a brewer, no matter how long ago he brewed it, or whatever you call it, you’re supposed to know all about something you don’t give a hoot about. [pauses again] It’s funny to be here kneeling at your feet, talking about beer. You see, I don’t like beer. Bock beer, lager beer or steam beer.”

Stanwyck: “Don’t you?”

Fonda: “I do not, and I don’t like pale ale, brown ale, nut brown ale, porter or stout, which makes me ill just to think about it. [hiccups] Excuse me. [pauses again] It was enough so that everybody called me ‘Hopsy’ ever since I was six-years old … Hopsy Pike.”

Stanwyck: “Hello, Hopsy.”

Fonda: “Make it Charlie, will you?”

Stanwyck: [laughs] “Alright, but there’s something kinda cute about Hopsy. And when you got older I could call you Popsy. Hopsy Popsy.”

Fonda: “That’s all I’d need.”