Here’s an interesting map. Vinepair has created a global chart of “The Most Popular Beer in Every Country,” based on “market share for each country” from “the most recent year available.” If they couldn’t find the data, or if there wasn’t a clear winner, they left them off the map, which is why there are some countries with no beer listed. That’s especially true in Africa and parts of Asia but, curiously, for Scotland, Wales, and Northern Ireland, too.
The preliminary numbers for 2014 are out, and the news is fairly spectacular, especially if you remember Kim Jordan’s keynote speech in New Orleans predicting and challenging the industry to set 10 percent share of the market as an attainable goal. The Brewers Association today revealed that craft beer’s share of market finally blew past 10% and is now 11% of the total beer market, by volume.
From the press release:
In 2014, craft brewers produced 22.2 million barrels, and saw an 18 percent rise in volume2 and a 22 percent increase in retail dollar value3. Retail dollar value was estimated at $19.6 billion representing 19.3 percent market share.
“With the total beer market up only 0.5 percent in 2014, craft brewers are key in keeping the overall industry innovative and growing. This steady growth shows that craft brewing is part of a profound shift in American beer culture—a shift that will help craft brewers achieve their ambitious goal of 20 percent market share by 2020,” said Bart Watson, chief economist, Brewers Association. “Small and independent brewers are deepening their connection to local beer lovers while continuing to create excitement and attract even more appreciators.”
But wait, there’s more.
Additionally, the number of operating breweries in the U.S. in 2014 grew 19 percent, totaling 3,464 breweries, with 3,418 considered craft broken down as follows: 1,871 microbreweries, 1,412 brewpubs and 135 regional craft breweries. Throughout the year, there were 615 new brewery openings and only 46 closings.
Combined with already existing and established breweries and brew pubs, craft brewers provided 115,469 jobs, an increase of almost 5,000 from the previous year.
“These small businesses are one of the bright spots in both our economy and culture. Craft brewers are serving their local communities, brewing up jobs and boosting tourism,” added Watson. “Craft brewers are creating high quality, differentiated beers; new brewers that match this standard will be welcomed in the market with open arms.”
Here’s an interesting infographic, The Compendium of Alcohol Ingredients and Processes, created by WineBags.com, a promotional items company catering primarily to the wine industry. It shows 48 different beverages containing alcohol, graphically showing the ingredients and how they’re combined. Beer, of course, is one of the drinks shown:
But it’s fascinating to see so many different drinks side by side, showing both the similarities and the differences, some of which are fairly small.
Someone posted a link in a comment last week, and I’d been meaning to take a closer look it. It’s from the Washington Post’s Wonkblog: Do you live in beer country or wine country? These maps will tell you.
I love the idea that there’s a Wonkblog, but it has taken liberties in analyzing its data in the past, and this one seems to continue that trend. Still, there is some interesting information here. But the map of where both wineries and breweries are located is somewhat misleading, because it covers over the one with fewer, even if there are a lot of both kinds there, which is the case.
More revealing, I think, is comparing the two individual maps, grape color is wine, hop green is beer. What becomes clear from looking at the two separately that’s lost in the map with both is that fermentation takes place, whether beer or wine, in higher concentrations in roughly the SAME locations nationwide.
With very few exceptions, areas that have heavy concentrations of wineries also have a lot of breweries, too. That can’t be a coincidence, can it? To me, that leads to the inescapable conclusion that there is no wine country or beer country, but instead pockets of fermentation, or fields of fermentation. I would not be surprised to learn that there is also a lot of cheese-making going on in the exact same areas, too. Fermentation, it seems, follows fermentation. But that makes sense, intuitively.
Also, curiously the Pacific Northwest is ignored in their analysis. In the text, they state that “beermaking dominates in the Denver region, and along the Southern California coast. Tucson may be wine country, but brewers rule in Phoenix. Brewers are strongly represented along the coast of Lake Michigan, and in most of Florida. Brewing is big in East coast cities too.” But three of the biggest, and darkest, green areas are the San Francisco Bay Area, Portland, Oregon and Seattle, all three with bigger concentrations of breweries than any other areas mentioned, with the exception of Denver and San Diego, which look roughly equal. So why the did? Beats me.
Wonkblog concludes with a chart showing trends in the numbers of new wineries and breweries, at least from 1998 through 2012. Was there really no data yet for 2014, or even 2013? And why did they use U.S. Census data for this chart, rather than where they got the other datasets for the maps? Also, I remember sower growth in the early 2000s, but the chart shows negative growth in the number of breweries from 2001 to 2010. Can that be correct? Or does that have something to do with it being Census data? Curious.
Okay, the title may be more hyperbole than actual fact, but it’s a decent starter of common beer glassware. Some of the information seems overly generalized, as well, but it provides a decent explanation of each beer glass type. It was created by a hangover cure marketed in Australia called Revivol to promote their product.
I love maps, I does, and especially the more interesting graphic ones that go beyond just showing you point a, b and so on, especially the kind often referred to as pictorial maps. So I was excited to find out about this collection, called The Atlas of Prejudice, by Yanko Tsvetkov, a Bulgarian graphic designer living in Spain. From what I can gather, it’s an amazing, sometimes hilarious, collection of maps and charts showing how different groups view themselves and the world around them. He’s recently published a second volume of the atlas, and in promoting the new volume put out this clever poster of 20 ways of “Tearing Europe Apart,” as an example of the kinds of charts to be found in Atlas 2.
Number 6, in the second row, shows how Europe can be divide into beer, wine or vodka loving/preferring regions.
Take a look at that yellow sliver of a triangle in continental Europe. I suspect that the whole project is meant to be more thought-provoking and/or funny as opposed to being a completely accurate rendering of data, more using stereotypes or the author’s (and perhaps many other people’s) sense of these differences that are highlighted by the charts. But still, the slice of beer seems a bit too small to me, cutting through Belgium, obviously, the Netherlands, but only a portion of Germany, Austria and the Czech Republic, and also ignoring most of the Balkans and many far eastern European nations. I had always thought that those areas heavily favored beer, but maybe that’s outdated or was simply wrong. So I ask my Europeans friends and colleagues. Does that look right? Is vodka more popular than beer in most of those areas shown in in blue?
I don’t think he did a similar chart for the U.S. But I think it would look something like this:
Late last month, the Huffington Post, of all place, actually had an interesting series of charts detailing the availability of different kinds of alcohol in each state. In Here Are The Rules To Buying Alcohol In Each State’s Grocery Stores they have charts for beer, wine, spirits and where you can but alcohol on Sundays. Check out the post for all of the charts, although the beer chart is below, which used data provided by Legal Beer.
Here’s another fun infographic just published by Pop Lab Chart. They’ve done quite a few beer-themed posters and this new one, The Chart of Brewing, shows the brewing process in a great looking graph paper chart. 12 x 16 prints of the hand-illustrated poster will be available for $20 beginning on September 22, although you can preorder one now. I’m putting it on my holiday wishlist.
Navigating the maze of state liquor laws is a challenge for anybody, but especially any bar, restaurant or brewery trying to do business in many, if not every, one of the states. A Chicago law firm, the Hays Firm LLC, with a practice area in Restaurant and Bar Services, created an interesting infographic detailing many of the quirky differences of U.S. Liquor License Laws & Facts, particularly their laws on licensing, BYOB and corkage, introduced with the following:
When you wind down at the end of the day or meet up for a social night with friends for a drink, have you thought about how and why you have access to alcohol? Maybe you ordered a beverage at a bar or restaurant, or maybe you picked up a bottle of wine or a six-pack of beer before watching a Sunday football game at home.
But, how’d you really get the drink in your hand? There are U.S. regulations that provide or limit public or business access to alcohol. Furthermore, alcohol sales and serving in restaurants, bars, liquor stores, grocery stores, and even patios and events are subject to local or state laws, or consumers or sellers risk losing permission to interact with it, which could result in legal penalties, and even decreased revenues that keep businesses thriving. Many restaurants aim to have alcohol sales account for 30% of their revenue, so not adhering to liquor license and Bring-Your-Own-Beverage (BYOB) laws, could drive customers away and negatively impact profitability.
This would make a great Father’s Day gift, if only I had found it sooner. This beautiful-looking poster was created by Russell van Kraayenburg for Chasing Delicious. It’s in their Kitchen 101 section, which is a series of educational culinary infographic posters. The Beer 101 poster is available in several sizes, including 8.5 x 11, 12 x 18 and 24 x 36. It’s not perfect. I didn’t look at every single beer on it, but they did call IPAs “Indian Pale Ale.” Given that for each of the 72 beers, they show color, carbonation, head characteristics, suggested glass, food pairing, alcohol range, hoppiness, maltiness, fruity esters and adjuncts, it’s an ambitious job. There’s bound to be things we can quibble with, but overall it seems to be a nice job, and it certainly packs a lot of information into its attractive design.