Wednesday’s ad is for the Barley and Malt Institute, from 1959. This is the third ad I have from the now defunct trade group for barley growers. In this one a man is being delivered actual beer while watching beer on television. How meta. I love the expression on his face. According to the ad, “The goodness of Malt goes far beyond delicious flavor.” Beyond “Fun Flavor,” “malt renews your energy” and also has “important B-complex vitamins.”
The publishers of a new online magazine, Modern Farmer, let me know about an interesting article in their latest issue, Meet The Micro-Malts, about the trend of locally grown barley and wheat for brewing. I’ve been hearing more and more from brewers looking for ways to get their ingredients closer to home, and this is certainly one of the first steps in making that more of a reality. We also need more small, regional malting houses, too. I wonder if anybody’s addressing that need?
Monday’s ad is for the Barley and Malt Institute, from 1959. It appears that the now-defunct trade group for barley growers ran these ads for just a couple of years and that was it. Perhaps they decided they weren’t worth it or they didn’t get anything out of them, but they certainly were some great ads, at least in my humble opinion.
Today’s infographic shows Beer: The Four Ingredients, done as part of a series of posters by “The Bone Collector,” a 20 year old graphic designer from Brisbane, Australia.
Today’s infographic is from my friends at Weyermann Specialty Malt, which is located in Bamberg, Germany. This poster shows the production steps for malting.
Today’s infographic is a word cloud, created by Mash Sparge Boil, features malt sugars and adjuncts in a colorful cloud.
Today’s infographic is of America’s Beershed, essentially a map of the country showing where beer’s ingredients can be found. It was created by Cameron Reed (I think) for the homebrewing blog, Lionheart Brewing.
Today’s infographic is from Weyermann Specialty Malt, which is located in Bamberg, Germany. If you get a chance to visit them, jump at the chance. This poster shows the production steps for malting and the spectrum of colors in malted grains.
Friday’s ad is for Froedtert Malt, or FroMalt, a Milwaukee maltster. They used to have at least three facilities and at least one closed in 2003, but I don’t know how many are left. This ad looks to be from the 1950s. The ad’s correct, of course. After a long day skiing, you need some malted goodness.
Wednesday’s ad is for the Barley and Malt Institue, located in Chicago, Illinois. They remind me a bit of the Beer Belongs series by the U.S. Brewers Foundation, with a beautiful illustration with a ribbon of text and information at the bottom of the ad. What a great tagline: “Beer — The Healthful Refresher brewed with the Goodness of Malt.” The text goes on. “Invigorating! That’s the word for wholesome, refreshing, beer or ale brewed with Barley Malt.”
