Today is Pete Reid’s 51st birthday. Pete is the publisher of Modern Brewery Age. I first met Pete a number of years ago at a Craft Brewers Conference but finally got to know him much better during a trip to Bavaria a few years back, where the two of us took a side trip to Salzburg to visit the Austrian Trumer Brauerei. Join me in wishing Pete a very happy birthday.
For our 86th Session, our host is Heather Vandenengel, the Beer Hobo. For her topic, she’s chosen Beer Journalism, in other words using your words to write about writing … beer writing, that is. She writes. “It’s time for a session of navel-gazing: I’d like to turn a critical eye on how the media cover the beer industry. And, for a broad definition, I’ll define media as newspapers, magazines, websites, blogs, TV, books and radio.” Here’s what she’s looking for:
What role do beer writers play in the culture and growth of craft beer? Are we advocates, critics, or storytellers? What stories are not getting told and what ones would you like to never hear about again? What’s your beer media diet? i.e. what publications/blogs/sites do you read to learn about industry? Are all beer journalists subhumans? Is beer journalism a tepid affair and/or a moribund endeavor? And if so, what can be done about it?
In the spirit of tipping the hat when someone gets it right, please also share a piece of beer writing or media you love–it doesn’t have to be recent, and it could be an article, podcast, video, book or ebook–and explain a bit about what makes it great. I’ll include links to those articles as well in my roundup for easy access reading.
Here’s her instructions for participating:
- Write a blog and post it on or by Friday, April 4.
- Leave a comment [t]here with a link to your post.
- Check back on Monday, April 7 for a roundup of all the blog posts.
Saturday night at GABF, I was honored to be on a three-man panel talking about beer media, along with Daniel Bradford from All About Beer magazine, and Stan Hieronymus. We talked for about 40 minutes, although you can hear exactly how bad my voice was all week long, after losing it Wednesday night.
We had about a half-full studio, more than I’d expected for a Saturday night session, and a high percentage of the audience was other media personalities. It was great fun, we could easily have talked all night.
If you can’t see the video embedded here, try viewing it on Justin.TV.