Miller Brewing

Beer In Ads #524: The Cowboy High Life

by Jay Brooks on January 19, 2012 · 1 comment

in Art & Beer,Beers


Thursday’s ad is for Miller High Life, also from 1962. It’s a very fake-looking western setting, just a studio with a few props — a wagon, fence and saddle. Couldn’t they have done the same shot at an actual farm or even better, a cattle ranch? Our “cowboy,” mug of beer in hand, is looking down at his new boots as the little filly on the other side if the fence looks on. I’m just not buying it.

62millerbeer

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Wednesday’s ad is for Miller High Life, from 1960. The men drink beer (and at least one smokes) while watching the woman outs out all of the food. And it’s quite a spread. And in the inset pictures below you can see close-ups of two of the dishes. I’m both hungry … and thirsty.

60millerbeer

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Monday’s holiday ad is for Miller High Life showing an idyllic country scene complete with newly fallen snow, a barn and silo, with a small chapel in the distance, as a horse and sleigh pulls two couples through the white landscape. Ah, Christmas like it never was.

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Beer In Ads #413: A Night On The Town

by Jay Brooks on July 13, 2011 · 1 comment

in Art & Beer,Beers


Wednesday’s ad is for Miller high Life, from 1948, and shows a fancy party and a swanky restaurant with a spiffy view looking out and down on whatever city it’s supposed to be. And at the center of it all, the server is bringing a pilsner glass of Miller High Life.

Miller-1948

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Friday’s ad brings our Miller High Life week to a close. I’m not sure when the ad is from, but it’s a safe bet it was at least when needlepoint was popular. Although if my memory serves me, I think this is actually crewel. My mother, grandmother and several aunts were addicted to sewing and assorted needlework crafts. Still, I actually think it’s kinda cool — in a retro geeky way — but again that’s probably because I was around so much of it when I was a kid.

Miller-needlepoint

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Thursday’s ad is yet another one for Miller High Life, the Champagne of Bottle Beer, this one from 1956. This one seems less about sophistication, and more about a return to a simpler, down home, country lifestyle. But it looks like a set, and nothing like an actual home. It just seems odd. “Aren’t we quaint, we’ve got an old iron stove.”

Miller-1956

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Beer In Ads #397: Enjoy Life With Miller High Life!

June 22, 2011

Wednesday’s ad is another one for Miller High Life, the Champagne of Bottle Beer, from 1948. Again, the attempt is to make it appear more sophisticated, as it’s served on a silver tray, with a garnish of an orchid and a handsome looking bottle opener resting on the tray, too. With that presentation, how could [...]

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Beer In Ads #396: Miller High Life Bowls

June 21, 2011

Tuesday’s ad is for Miller High Life, the Champagne of Bottle Beer, but in a more down-to-earth setting: the bowling alley. I don’t know the age of the ad, but it feels Fifties. The ad copy claims the beer is “Sparkling … flavorful … distinctive.” Don’t they look like they’re having fun?

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Beer In Ads #395: Champagne of Bottle Beer

June 20, 2011

Monday’s ad is from 1948, and is for Miller High Life, which even then was being touted as the Champagne of Bottle Beer. It’s an obvious visual device to put the beer into a champagne bucket, but it works.

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Beer In Ads #358: Miller’s Six-Bottle Man

April 28, 2011

Thursday’s ad is also from 1983, but is for Miller Brewing. The ad welcomes us to “Miller Time” and features a bearded man in a plaid shirt (at first I thought he might be a lumberjack, but alas it doesn’t look like flannel) holding six bottles of Miller High Life in both hands, that is [...]

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Beer In Ads #348: Miller’s High Life On The Farm

April 14, 2011

Thursday’s ad is for Miller High Life, showing a time capsule of a scene on what appears to be a farm. But one of those genteel farms of yesteryear. There’s a horse stable in the background, and in the field there’s a groups of dogs and three people who look ready for an English-style fox [...]

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Beer In Ads #343: Go First Class With Miller High Life

April 7, 2011

Thursday’s ad is for Miller High Life from 1957 showing a delicious-looking meal of steak with a number of side dishes, like roasted tomatoes, peas in mushroom caps(?) and onion rings. And how about that big pat of butter on top? I’m hungry now. The tagline is great, too. “For the taste of your life [...]

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Beer In Ads #294: Miller High Life, For The Taste Of Your Life

January 21, 2011

Friday’s ad is for Miller High Life from 1956, displaying a busy, chaotic mess of images including a high life bottle being poured into what looks like a ceramic stein. Then there’s a loaf of a bread and summer sausage with a knife to cut it and napkins (one red and one with a checkerboard [...]

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Beer In Ads #278: Season’s Greetings From The Moon

December 31, 2010

Friday’s holiday ad for New Year’s Eve is a Miller High Life ad from 1948 features their iconic “Girl in the Moon” sitting on a crescent moon toasting the world with a beer. It seems a fitting way to finish 2010 and welcome the promise of a new year. Hoppy New Year everybody.

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Beer In Ads #273: Seasons Greetings From Miller High Life

December 25, 2010

Saturday’s holiday ad is for Miller High Life from 1949 and features their “Girl in the Moon” wishing everyone “Seasons Greetings.” I normally don’t keep the “Beer in Ads” series running through the weekend, but there’s just too many great Christmas beer ads not to. And mores specifically, “A Holiday toast to you from the [...]

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Beer In Ads #257: Miller, There’s Only One Favorite

December 3, 2010

Friday’s holiday ad is from 1951 and is for Miller High Life. I love the retro cartoons, they remind me of the Schlitzerland ads from around the same time. There’s the Santa suit, hanging the mistletoe, putting on the feast and greeting the guests with the Christmas tree in the window.

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