Thursday’s ad is yet another one for Miller High Life. This ad’s theme is a “Recipe For Pleasure,” with the High Life bottle is surrounded by food to pair with it; hot dogs, onions, hamburgers and mustard. Who’s hungry now?
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Miller Brewing
Wednesday’s ad is yet another one for Miller High Life, this time simply showing a bottle and beer glass on a silver tray. ALso on the tray is a fancy bottle opener and an orchid, which naturally shows how fancy it is.
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Tuesday’s ad is another one for Miller High Life, this time showing a wedding couple in what looks like to me eerie tropical moonlight. Apparently it’s Waikiki, Hawai. The happy pair is being toasted with Miller High Life. It must have been a quickie wedding, there’s only four guests (or witnesses) at the reception. The server on the left looks like she’s wearing a “Girl in the Moon” outfit.
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Monday’s ad is for Miller High Life, showing the “new look” bottles in a champagne bucket filled with ice. Fancy, right? It may be I’m so used to High Life being a subpremium that nothing can persuade me to see it as a high end beer. Oh, and the new look? “Now it’s labelled in foil!”
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Thursday’s ad is for Miller High Life, also from 1962. It’s a very fake-looking western setting, just a studio with a few props — a wagon, fence and saddle. Couldn’t they have done the same shot at an actual farm or even better, a cattle ranch? Our “cowboy,” mug of beer in hand, is looking down at his new boots as the little filly on the other side if the fence looks on. I’m just not buying it.
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Wednesday’s ad is for Miller High Life, from 1960. The men drink beer (and at least one smokes) while watching the woman outs out all of the food. And it’s quite a spread. And in the inset pictures below you can see close-ups of two of the dishes. I’m both hungry … and thirsty.
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