Wednesday’s ad is for Miller Brewing, from 1950. It’s part of Miller’s serioes of ads from that time period using the slogan “Traditionally The Finest: with spartan indoor settings. This one features a nautical and seafood theme, and this curious statement: “women have a curious instinct for recognizing quality.”
Tuesday’s ad is for Miller High Life, from 1949. The scene in the ad depicts a ceremonial burning of the mortgage — presumably because it’s now paid off and not in protest — with the assembled party goers toasting the event with beer, and making the comparison to champagne that Miller continually advanced as its selling point. It’s funny to think that there was a time when people actually paid off their mortgages in full and owned their homes outright, but it happened. It was even relatively common enough back then that it could be used in a beer ad. But when’s the last time you heard of that happening recently?
Thursday’s ad is for Miller Beer, from 1959. It’s another one of Miller’s minimalist ads from the late fifties. Showing a scene that’s looks to be a fancy cocktail party, but one where tuxedoed guests sit on the floor and there’s a gold plated beer bucket cooling the Miller High Life. I have to wonder, though. What exactly is “truly genuine.”
Wednesday’s ad is for Miller High Life, from 1955. Showing scenes of two groups playing golf, 100 years apart, the 100 Years In America they’re referring to vaguely tied to being “still the National Champion of Quality.” They also make the connection that golf courses are unchanged, and the beer is unchanged, over that same century. And that must be one really tiny pilsner glass, as it’s been filled to the top, but the bottle is still half full.
Wednesday’s ad is for Miller High Life, from 1954, during their minimalist period. They seem to be well ahead of the curve showing a variety of different cheeses, including a giant vat of cheese sauce. We all know how well cheese and beer pair together. Unfortunately, I’m not sure Miller High Life has enough flavor to stand up to most of those cheeses, especially the blue.
Monday’s ad is for Miller High Life, from either the late 1950s or early sixties. It’s during the phase when all of Miller’s ads showed this Spartan, minimalist decor, like sets built by kids using Dad’s barn. Despite the weird looking South Pacific artwork, apparently it actually came from Carlebach Gallery in New York. But my favorite part of the ad is their characterization of California. “In colorful California … a land noted for its charm and gracious hospitality….” This is also one of the few ads I can remember seeing a half empty beer bottle; almost always it’s either full or empty.