Beer In Ads #2033: The Man in Black Hunts


Wednesday’s ad is for Miller High Life, from 1959. In this ad, one of a series featuring a nearly black and white ad, with only the beer in color, and the same man engaged in various activities. This time, he’s sitting on his lounge chair in his den, with a beer in one hand and petting his faithful dog with the other. There are four rifles sitting in an open, unlocked cabinet (what could go wrong?) but it’s hard to say if he’s just returned from the outdoors, or he hasn’t left. He’s wearing his trousers tucked into military-style boots, but then he’s also wearing a sweater vest. So it’s anybody’s guess.

Miller-High-Life-1959-dog

Beer In Ads #2032: The Man in Black Curls


Tuesday’s ad is for Miller High Life, from 1960. In this ad, one of a series featuring a nearly black and white ad, with only the beer in color, and the same man engaged in various activities. This time, he’s watching the sport of Curling. It originated in Scotland in the 16th century and spread to wherever Scottish people settled, like New Zealand or Canada. It looks the curling team he’s watching is wearing formal military uniforms, with loads of medals on their jackets. And not a few, but there are so many they must be weighing them down with the extra weight.

Miller-High-Life-1960-curling

Beer In Ads #2031: The Man in Black Rides


Monday’s ad is for Miller High Life, from 1958. In this ad, one of a series featuring a nearly black and white ad, with only the beer in color, and the same man engaged in various activities. This time, he’s leaning on a saddle, in a stable. Although he looks more like someone who was just betting on the horses rather than the jockey riding them, but who knows. He’s certainly looking intently at something.

Miller-High-Life-1962-jockey

Beer In Ads #2030: The Man in Black Golfs


Sunday’s ad is for Miller High Life, from 1958. In this ad, one of a series featuring a nearly black and white ad, with only the beer in color, and the same man engaged in various activities. This time, he’s leaning on his golf bag in the clubhouse, apparently fresh off a round of eighteen, with a beer in one hand. He’s looking rather pensive, too. Maybe he didn’t shoot a very good round.

Miller-High-Life-1958-golf

Beer In Ads #2029: The Man in Black Skis


Saturday’s ad is for Miller High Life, from 1959. In this ad, one of a series featuring a nearly black and white ad, with only the beer in color, and the same man engaged in various activities. This time, he’s leaning against the stone fireplace in a ski lodge, apparently fresh off the slopes, and in need of both warmth and a cold beer.

Miller-High-Life-1959-skiing

Beer In Ads #2028: As If It Were The Only One


Friday’s ad is for Miller High Life, from 1969. In this ad, a half-empty bottle sits next to a full glass of beer. I like the minimalism of the ad, lots of negative space, although the text doesn’t make a lot of sense. I know Miller knows they don’t brew beer in a bottle, or a bottle at a time, but apparently their ad agency isn’t so sure.

Miller-1969-champagne

Beer In Ads #2027: Framed In Gold


Thursday’s ad is for Miller High Life, from 1948. In this ad, on a bright red background, a drawing of a Miller High Life tavern or inn sits in a golden frame, with a glass and bottle of beer sitting in front of it. And lo and behold, it’s another one of those magic bottles, where even though the bottles is only half-empty, the glass is completely full. So it’s either a tiny glass or a giant bottle. Or possibly both?

Miller-1948-village-frame

Beer In Ads #2025: Enjoy Life With Tennis, Golf & Baseball


Tuesday’s ad is for Miller High Life, from 1939. In this ad, like yesterday’s ad, it’s all about the action! “Wherever there’s action — wherever people are doing things — you’ll find Miller High Life. There’s a blithe lift to this sparkling, amber brew that puts it in time with action and fun,” whatever that means.

Miller-1939-enjoy-life

Beer In Ads #2024: Enjoy Life With Miller High Life


Monday’s ad is for Miller High Life, from 1939. In this ad, it looks like a scene from the beginning of a traditional English fox hunt, shot from fox level. And naturally you’d need a beer before following your highly-trained dogs around on horseback as they do the actual work of hunting the fox. I didn’t know that fox hunting was even a thing in the U.S., but apparently it’s still legal here even today (unlike in England, which banned it in 2005). But I love this in the text. “Wherever there’s action — wherever people are doing things — you’ll find Miller High Life.” So anywhere anyone is moving? So pretty much anywhere outside cemeteries and maybe mortuaries?

Miller-1939-framed-horses