Today’s beer film is a 2009 music video by the band People Under the Stairs, a hip hop duo from L.A. As an old white suburban dude, it’s not a style of music in heavy rotation on my iPod, but give it a listen and watch the video. Part of it was shot at the Odell brewery in Fort Collins, Colorado. The song is pretty catchy, and while it starts out with the typical stuff about getting drunk and malt liquor, keep listening. They drop quite a few references to better beer. While they do name drop such hipster brands as OE and PBR, I heard several mentions of craft beer and Belgian imports. See if you can pick them out? I counted nine. Did I miss any?
I’m off to see the new Muppets movie which opens today. I’ve been a huge fan of the Muppets since I was a kid, so today’s beer video is an odd one, from the original Muppet Show, which was a pun-filled variety extravaganza that ran for five seasons between 1976-1981. Each show featured a celebrity guest star, and this one come from Season 3, Episode 20, which aired in February of 1979. The guest star was none other than Sylvester Stallone, just a few months before the release of Rocky II. In one of the segments he sings (yes, sings, and his musical abilities are every bit the equal of his thespian prowess!) a rendition of “A Bird in a Gilded Cage,” while holding a mug of beer. Accompanied by Rowlf on piano, with Fozzie, Gonzo and some additional Muppets singing along, at least a couple of them also have mugs of beer. Sadly, no one takes a drink during the sad song, but I’m amazed they were even allowed to show beer at all on television in the late 1970s.
Today’s beer video is the trailer for Beer: The Musical, which is apparently a 30-minute animated musical that was created by Marshall Slayton in 2008. Here’s the description from YouTube. “Two friends locked in an epic struggle to fight the evil powers that seek to over tax their sole source of solace…beer. Oh yeah… there are songs too…” ANother sourcs says it’s “about two friends who are fighting against a corporate slum-bag’s attempt to overtax alcohol and bring their favorite pastime (drinking) to an end.” Ever heard of it? Me neither.
Today’s beer video is an animated commercial for Rheingold Beer using stop motion, from around 1956. As an animation buff, an ex-marching band geek (and with a train for my son Porter), this commercial has everything I love.
It’s February, and that means it’s time for the 12th annual Strong Beer Month, once again with six new extreme beers each at 21st Amendment and Magnolia throughout the month. Try them all, and you get to keep the commemorative logo glass. Just collect all 12 punches in your Strong Beer Month ticket before the beer’s all gone. You can read all about it at both Magnolia and 21st Amendment websites.
This year’s theme is the 1978 album “Some Girls” by the Rolling Stones. “The players on the album from left to right on the album (green row) are: Ben Spencer (Magnolia Head Brewer), Shaun O’Sullivan (21A owner), Zambo (21 Head Brewer), Dave McLean (Magnolia owner) and Nico Freccia (21A owner). There is also an Easter egg in the album, see if you can find Motor Kiesling, a good friend of both the 21A and Magnolia.”
Here’s the beer for this year:
- Rye Rye Rocco Rye Brown Ale: 8.1% abv
- Let It Rauch German-influenced Smoked Beer: 8.1% abv
- Promised Land Imperial IPA: 11.2% abv
- Smokestack Lightning Imperial Stout: 9.7% abv
- Quadlibet For Tenderfeet Belgian Abbey-style Quadrupel: 8% abv
- Old Thunderpussy Barleywine: 10.6% abv
- Framboise Forte d’Or Belgian-style Raspberry Golden Ale: 10.2% abv
- Dub Step Imperial I.P.A.: 10.2% abv
- Beast of Burden American-Belgo Imperial IPA: 9.9% abv
- Red Titan Giant Red Ale: 12.8%
- Bike Lane Hopper Imperial Black IPA: 9.6% abv
- Hendrick’s Imperial Stout: 9.3% abv
And here’s the back cover, too, with more details about each beer:
This year for the first time, they also created a third poster, this one showing the Strong Beer Month gang pal’ing around with all of their celebrity friends. Must be nice to be a brewer.
Today’s beer video is a wonderful song created for Melbourne’s beer week, Good Beer Week. It was written and performed by Dave Elbow and Ernie Skin of the duo ElbowSkin. I’m sure some people will find something to be offended by in the song, but it’s pretty damn funny. It’s also very catchy with some great quotes like “unleash the beast” and “it’s like drinking god’s tears.”
This is a pretty funny video, JDirty and BIG Trox — GABF “Great American Beer Fest Rap”, made at last year’s Great American Beer Festival, which Charlie Papazian just tweeted. Enjoy.
For their New Zealand market, Beck’s hired an ad agency, Shine, to create some buzz for their brand, and they came up with The Beck’s Edison Bottle, the world’s first beer bottle you can play like a record.
Here’s the description from Vimeo:
The first playable beer.
19th Century technology meets 21st Century music over a bottle of beer in the latest extension to the Beck’s Record Label project.
This time, the art label has evolved, and been replaced by the grooves of Auckland band Ghost Wave. Their new single was inscribed into the surface of a Beck’s beer bottle which could then be played on a specially-built device based on Thomas Edison’s original cylindrical phonograph.
Making the world’s first playable beer bottle was a formidable technical challenge. The clever people at Auckland firm Gyro Constructivists first had to design and build a record-cutting lathe, driven by a hard drive recording head. Then they reinvented Edison’s original cylinder player, using modern materials and electronics and built to very fine tolerances.
The Edison Bottle made its public debut at SemiPermanent in Auckland in May to a standing ovation from the assembled media and design community.
Beck’s has had a long association with music and art. In fact, at about the same time Heinrich Beck was brewing his first beer in the 1870s, Tom Edison was tinkering away on designs for the first phonograph.
Considering how beer has influenced recorded music since then, this physical collaboration was very appropriate and long overdue.
And below is a video showing the design and manufacturing process, along with a short demonstration of the bottle being played.
Today is Sam Calagione’s 44th birthday. Sam is the owner and marketing genius behind Delaware’s successful Dogfish Head Brewing. Sam’s also a great guy, and a rap singer of sorts, with his duo (along with his head brewer) the Pain Relievaz. See the bottom of this post for a couple videos of him singing after hours at Pike Brewery during the Craft Brewers Conference when it was held in Seattle. Join me in wishing Sam a very happy birthday.
This first video is “I Got Busy with an A-B Salesgirl,” the Pain Relievaz’ first hit single.
The second video is “West Coast Poseurs,” a smackdown to the hoppy West Coast beer and brewers.