Golden Road’s Area Codes

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Ah, the numerical beers. First there was Goose Island’s 312. After being acquired by ABI, they proceeded to file trademark applications for many other metropolitan area codes, leaving many to speculate that they’d start doing locally themed area code beers. When the overlooked the San Luis Obispo / Paso Robles area code, Firestone Walker snapped up, almost as a joke, and started producing 805. It may have started out as a humorous idea, but it’s become one of their best-selling beers in their home market. Golden Road, who’s down the road in Los Angeles, named one of their beers 329, not for an area code, but for the average number of days that L.A. gets sunshine each year.

So they threw down about the area code beers in a musical parody entitled (Beers with) Area Codes, a spoof of Ludacris’ Area Codes (feat. Nate Dogg). The video features co-founder Meg Gill, and some of her brewery team, as they call out Matt Brynildson by name, and humorously dis his 805. Golden Road’s brewer Jesse Houck (who used to brew at Drake’s and 21st Amendment) can also seen briefly in a cameo. At the end, they give a shout out to other area codes, which at first sound made up, but they do mention my 707, so maybe not. All in all, a pretty funny music video.

Beer Birthday: Sam Calagione

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Today is Sam Calagione’s 45th birthday. Sam is the owner and marketing genius behind Delaware’s successful Dogfish Head Brewing. Sam’s also a great guy, and a (former?) rap singer of sorts, with his duo (along with his former head brewer) the Pain Relievaz. See the bottom of this post for a couple videos of him singing after hours at Pike Brewery during the Craft Brewers Conference when it was held in Seattle. Join me in wishing Sam a very happy birthday.

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Sam gives the thumbs up behind his booth at the Great American Beer Festival a few years ago.

Hosts Ken Grossman & Sam Calagione
With Ken Grossman at a Life & Limb collaboration beer dinner.

Kite & Key co-owner Jim Kirk and me with Sam Calagione, Bill Covaleski & Greg Koch
Kite & Key co-owner Jim Kirk and me with Sam, Bill Covaleski & Greg Koch.

Sam Calagione @ Rare Beer Tasting
Sam at the Rare Beer Tasting at Wynkoop during GABF 2009.

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Rapping at Pike Place in Seattle in 2006.

This first video is “I Got Busy with an A-B Salesgirl,” the Pain Relievaz’ first hit single.

The second video is “West Coast Poseurs,” a smackdown to the hoppy West Coast beer and brewers.

Beer In Film #81: People Under The Stairs’ “Beer”

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Today’s beer film is a 2009 music video by the band People Under the Stairs, a hip hop duo from L.A. As an old white suburban dude, it’s not a style of music in heavy rotation on my iPod, but give it a listen and watch the video. Part of it was shot at the Odell brewery in Fort Collins, Colorado. The song is pretty catchy, and while it starts out with the typical stuff about getting drunk and malt liquor, keep listening. They drop quite a few references to better beer. While they do name drop such hipster brands as OE and PBR, I heard several mentions of craft beer and Belgian imports. See if you can pick them out? I counted nine. Did I miss any?

Beer In Film #80: The Muppets Share A Beer With Sylvester Stallone

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I’m off to see the new Muppets movie which opens today. I’ve been a huge fan of the Muppets since I was a kid, so today’s beer video is an odd one, from the original Muppet Show, which was a pun-filled variety extravaganza that ran for five seasons between 1976-1981. Each show featured a celebrity guest star, and this one come from Season 3, Episode 20, which aired in February of 1979. The guest star was none other than Sylvester Stallone, just a few months before the release of Rocky II. In one of the segments he sings (yes, sings, and his musical abilities are every bit the equal of his thespian prowess!) a rendition of “A Bird in a Gilded Cage,” while holding a mug of beer. Accompanied by Rowlf on piano, with Fozzie, Gonzo and some additional Muppets singing along, at least a couple of them also have mugs of beer. Sadly, no one takes a drink during the sad song, but I’m amazed they were even allowed to show beer at all on television in the late 1970s.

Beer In Film #66: Beer The Musical

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Today’s beer video is the trailer for Beer: The Musical, which is apparently a 30-minute animated musical that was created by Marshall Slayton in 2008. Here’s the description from YouTube. “Two friends locked in an epic struggle to fight the evil powers that seek to over tax their sole source of solace…beer. Oh yeah… there are songs too…” ANother sourcs says it’s “about two friends who are fighting against a corporate slum-bag’s attempt to overtax alcohol and bring their favorite pastime (drinking) to an end.” Ever heard of it? Me neither.

Some Girls For Strong Beer Month

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It’s February, and that means it’s time for the 12th annual Strong Beer Month, once again with six new extreme beers each at 21st Amendment and Magnolia throughout the month. Try them all, and you get to keep the commemorative logo glass. Just collect all 12 punches in your Strong Beer Month ticket before the beer’s all gone. You can read all about it at both Magnolia and 21st Amendment websites.

This year’s theme is the 1978 album “Some Girls” by the Rolling Stones. “The players on the album from left to right on the album (green row) are: Ben Spencer (Magnolia Head Brewer), Shaun O’Sullivan (21A owner), Zambo (21 Head Brewer), Dave McLean (Magnolia owner) and Nico Freccia (21A owner). There is also an Easter egg in the album, see if you can find Motor Kiesling, a good friend of both the 21A and Magnolia.”

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Here’s the beer for this year:

Side One: Magnolia:

  1. Rye Rye Rocco Rye Brown Ale: 8.1% abv
  2. Let It Rauch German-influenced Smoked Beer: 8.1% abv
  3. Promised Land Imperial IPA: 11.2% abv
  4. Smokestack Lightning Imperial Stout: 9.7% abv
  5. Quadlibet For Tenderfeet Belgian Abbey-style Quadrupel: 8% abv
  6. Old Thunderpussy Barleywine: 10.6% abv

Side Two: 21st Amendment:

  1. Framboise Forte d’Or Belgian-style Raspberry Golden Ale: 10.2% abv
  2. Dub Step Imperial I.P.A.: 10.2% abv
  3. Beast of Burden American-Belgo Imperial IPA: 9.9% abv
  4. Red Titan Giant Red Ale: 12.8%
  5. Bike Lane Hopper Imperial Black IPA: 9.6% abv
  6. Hendrick’s Imperial Stout: 9.3% abv

And here’s the back cover, too, with more details about each beer:

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This year for the first time, they also created a third poster, this one showing the Strong Beer Month gang pal’ing around with all of their celebrity friends. Must be nice to be a brewer.

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Beer In Film #24: ElbowSkin’s Beer Song

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Today’s beer video is a wonderful song created for Melbourne’s beer week, Good Beer Week. It was written and performed by Dave Elbow and Ernie Skin of the duo ElbowSkin. I’m sure some people will find something to be offended by in the song, but it’s pretty damn funny. It’s also very catchy with some great quotes like “unleash the beast” and “it’s like drinking god’s tears.”

Beer Song by ElbowSkin from The Post Project on Vimeo.