Monday’s ad is for Schaefer Brewing from 1970. The ad is promoting the idea of consistency with the curious tagline, “Every Glass of Schaefer Tastes the Same. That’s What Makes It Different.” The ad was for the Boston and New England market, suggesting enjoying your Schaefer beer while watching the Red Sox play baseball, and also mentioning that it was sold at the concession stands of, presumably, Fenway Park.
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In case you missed it, yesterday my friend and colleague Andy Crouch dropped the bombshell that Long Trail Brewing of Bridgewater Corners, Vermont was in the early stages of purchasing Otter Creek / Wolaver’s Brewing, also located in Vermont. Not that I doubted him, but I was able to confirm the news through a well-placed anonymous source. Apparently it’s too soon for an official announcement and the story leaked (not by Andy, I should stress) so I was unable to get any additional details. I tried to reach owner Morgan Wolaver, but so far I haven’t heard back from him. I’ll update the story when I can. For now, you can read the full story at Andy’s Beer Scribe.
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Greg Noonan, the craft beer pioneer who founded the Vermont Pub & Brewery in 1988 passed away October 11. He died in his sleep Sunday night. He was only 58 years old. His brewery was one of the first on the east coast, New England and, naturally, Burlington, Vermont. He’s not as well known for his contributions to the industry as he probably should be.
There’s a nice obituary by Guillermo Woolfolk, who’s the Birmingham Craft Beer Examiner.
He will be missed. Raise a toast to his memory.
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For more of my past columns, see Brooks On Beer
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