Beer drinkers have been duped by mass marketing into the belief that it makes sense to drink only one brand of beer. In truth, brand loyalty in beer makes no more sense than 'vegetable loyalty' in food. Can you imagine it? "No thanks, I'll pass on the mashed potatoes, carrots, bread and roast beef. Me, I'm strictly a broccoli man."
I was one of 42 beer writers who contributed to this big 960-page book telling the stories of 1,001 world-famous beers. The book will be published March 23, but it's also available now for pre-order at Amazon.com.