This is hands-down one of the coolest designs for a beer can I’ve ever seen. Designed by a Romanian company, Remark Studio SRL, it even won a Gold Pentaward last year for concept design in the worldwide packaging design awards competition. The only sad news is that while it’s an award-winning concept, no brewery has yet stepped up to actually put their beer in the cans, and Volksbier is just a made-up prototype name.
The cans are actually moulded so the dimples are really in the cans, which would make them both stand out and be easier to grip. While I don’t generally like the idea of drinking directly from a beer can — I still firmly believe it should be poured into a proper glass — it’s hard not to imagine drinking straight from this can. And I love the idea that the color of each can could be the exact color of the beer inside. How cool would a brewery’s range of beers look in these cans?