Benefit For Pete’s Sake At Spartan Stadium In San Jose

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You may not have heard the name of Peter Cogan. He’s not a household name, not a rock star brewer and does not make a point of making sure people know who he is. He just does his job, and makes things happen. Born in England, Peter has been helping promote the beer scene in the South Bay as long as anybody can remember and has been working for Hermitage Brewing and the Tied House in Mountain View since 1990. He also helped launch the beerfest there, one of the biggest and most important early Bay Area beer festivals.

Peter Cogan, from the Tied House
Peter Cogan in 2009.

So what does that have to do with a beer festival on November 19 called “For Pete’s Sake?” Well, recently Peter was diagnosed with cancer, specifically lymphoma, and is undergoing chemotherapy treatment to beat back his cancer. For Pete’s Sake is a benefit to the Leukemia & Lymphoma Society (LLS), and also for Peter. Take my word for it, Peter is a great person and if there’s any stranger you help this year, let it be him. But besides a great cause, it should be a great time, too.

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Your ticket includes admission to see the San Jose Spartans play Air Force in college football, plus a beer festival with unlimited samples from at least twenty local breweries. This all takes place on Saturday, November 19, 2016 at Spartan Stadium, located at 1257 South 7th Street, CEFCU Stadium, in San Jose. The brewfest starts and 2:30 PM and lasts for four hours, until 6:30 PM. Then at 7:30 PM, the game kicks off, and you’ll have a seat on the 50 to 30 yard line. Tickets are $40 in advance, and $50 on the day of the event. Tickets are available online. Use the promo code “FORPETESSAKE2016.” Visit the For Pete’s Sake Brewfest webpage for all of the details.

So even if you’ve never met Peter, if you’ve ever enjoyed a craft beer in the Bay Area, you probably owe him at least a small debt of gratitude. And what better way to thank him then to attend a beer festival and drink some more beer and have a great time. Is that too much to ask? Let’s all help Peter beat cancer.

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Peter, with Steve Donohue, now with Santa Clara Valley Brewing, at the 21st Celebrator Anniversary Party.

Beer Birthday: Dan Gordon

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Today is the 56th birthday of Dan Gordon, co-founder of Gordon Biersch Brewing, which began in San Jose, California. Dan studied brewing in Germany and was the first American to graduate from Wissenschaftszentrum Weihenstephan with a brewing degree. His brewpub chain was one of the first to really focus on lagers, and especially German-style beers. Dan has gotten to be a good friend over the years and he’s also a terrific jazz trombonist! Join me in wishing Dan a very happy birthday.

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At the Celebrator tasting us his newest beer, an unfiltered Dunkelweizen.

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During a recent visit to the brewery.

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Dan at yet another private Dunelweizen tasting.

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I love this early promotional shot they use on Gordon Biersch’s website.

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Dan Talking to my SSU class last spring.

Historic Beer Birthday: August J. Lang

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Today is the birthday of August J. Lang (August 12, 1865-December 16, 1955). Born in Baden, Germany, Lang and his brothers Otto, Adolph, Leonhard, and Wilhelm, bought the Red Lion Brewing Co., located on corner of Baker & Geary Streets in San Francisco, and renamed it the August Lang Brewing Association. Brothers Otto and Adolph also established a business together called Lang Bros. Bottling Works, also in San Francisco, located at 1406 Polk Street. Around 1880 (accounts vary), they became associated with the Fredericksburg Brewery in San Jose, eventually owning it, as well. Unfortunately, by the beginning of prohibition, all of the Lang’s breweries had closed.

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From Lang’s wedding photo.

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Here’s a biography of August J. Lang, from “Auld Lang Syne,” written by Boyd R. Land, his grandson, as reprinted in the wonderful Brewery Gems:

THE LANGS – From Gamburg to San Francisco

“Established in the San Francisco Bay Area since the mid-1800’s, members of Lang Family are descendants of a long line of innkeepers from the town of Gamburg, in Baden, Germany.

In 1824 Franz Joseph Lang married Rosina Kramer, daughter of another Gamburg innkeeper. In 1846, Franz Joseph received title to the Stork Inn from the town of Gamburg. He and Rosina then operated two inns, the Green Tree Inn and the Stork Inn next door.

In about 1845, Franz Joseph and Rosina visited the United States for about two years. They returned to Gamburg enthused by the opportunities they had seen in the United States, and encouraged their sons to migrate. Peter Adam, the oldest son, remained in Gamburg to run the inn and butcher business, but the couple’s two younger sons migrated to the United States in the mid-1800’s. These two sons, known as Johann and Lorenzo in Germany, established themselves in San Francisco as George Lang and Louis Lang, and paved the way for future Langs to come.

In 1854, Peter Adam, the brother remaining in Gamburg, married Juliana Martin. Over the years, they had six sons who eventually traveled to the San Francisco Bay Area. Five of the six sons settled there: Otto Johann (born 1855, migrated 1973); Adolf Bernhard (born 1857, migrated 1876); Leonhard Sebastian (born 1861, migrated 1876); August Josef (born 1865, migrated 1882); Wilhelm Josef (born 1869, migrated 1880).

The two uncles, George and Louis Lang, who had migrated earlier, welcomed the nephews and helped the youth get started. In 1869 George and Louis established a foreign wine and liquor import business called Lang & Co., located at 8 Morton Street.

By the time the second generation of Langs from Gamburg arrived in San Francisco, both George and Louis Lang had substantial businesses in which the young nephews could find employment.

The early 1880’s brought major changes to the young Langs. In 1880, Otto and Adolph established a business together called Lang Bros., importers of Philadelphia Beer, located at 1406 Polk Street. They lived next door to their business at 1408½ Polk.

In 1882, they brought brother August Josef to San Francisco. On July 22, 1882, at the age of seventeen, he sailed from Bremen on the “Elbe” and landed in New York. He arrived in San Francisco on August 7, 1882 to join his brothers.

August moved in with his brothers on Polk Street, and as his siblings before him, he started working for his Uncle George. He began as a bottler with George’s, Lang & Co. Then in 1884 he worked for a brief period as a butcher, but in 1886, August returned to work with Otto and Adolph at Lang Bros.

Leonhard first appears in the San Francisco City Directories in 1883 as a baker, living with his brothers on Polk Street. Then in 1887 he joined his brothers August and Otto in their company, Lang Bros., while Adolph left the family business to form, over the next several years, a series of separate partnerships in the beer bottling business.

Throughout their history, the Lang family businesses underwent several splits and mergers: a brother would go independent for a while, then rejoin the family business.

In 1890, the brothers formed the Fredericksburg Bottling Company, located at 1510-12 Ellis Street. Otto was president; Adolph, vice-president; Leonhard, the foreman; and August, the manager. Over the ensuing years, the brothers rotated titles and responsibilities several times.

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The Lang Bros. Fredericksburg Bottling Co. in 1906.

In 1892 Wilhelm, the youngest brother at the age of twenty-three, was manager of the Lang Brother’s Oakland branch. In 1898 he left the family business and became manager of the Oakland Pioneer Soda Water Company, at 221 Eighth Street.

In 1899, Adolph split off from his brothers and started a firm called National Bottling Company. He owned and operated this company in San Francisco for the remainder of his career. Lang Bros. had moved several times in the 1880’s, from the Polk Street location to 1318 Scott Street near O’Farrell Street in 1883, and then in 1890 to 1510-12 Ellis Street near Fillmore, where it remained until 1906. After the Great Earthquake and Fire of 1906, August bought out Otto and Leonhard to form August Lang & Co., which owned and operated the Fredericksburg Bottling Company. He relocated the bottling operations to 18th and Alabama Streets, with a branch at the corner of Geary and Baker.

In 1887 August married Mary Decker. He was twenty-two years old, and she was twenty. Over the years they had five children, all born in San Francisco: August Jr. (Guss), born May 29, 1890; Rudolph Decker (Rudy Sr.), born September 30, 1892; William Oscar, (Bill), born February 9, 1896; Richard, born in March 1888, and died in 1906 at the age of eighteen of a ruptured appendix; and Myrtle Bertha, born March 19, 1898.

In March of 1900, August obtained a passport and returned to Gamburg to visit his doctor, who happened to have never traveled beyond German borders. The doctor advised August to leave San Francisco and move to Marin, where the weather was better. In 1902 August and Mary moved the family across the bay to San Rafael. Then August built a house on Laurel Grove Avenue in Ross. The family was living on Laurel Grove Avenue at the time of the 1906 Earthquake. August Sr. would commute to San Francisco, first by train, then by ferry from Sausalito.

Both Guss and Rudy followed their father into the beer industry. In 1911, at the age of twenty-one, Guss was manager of the Red Lion Ale and Porter Brewing Company. The next year he joined his father in the August J. Lang Brewing Association, as did his brother, Rudy. But the brother’s careers in the beer industry did not last long.

August Lang and his sons must have recognized that the beer industry as they knew it was finished. In 1913 August Sr. started Lang Realty and Company, and his sons gained employment in the real estate business. Guss joined the firm of Edwards Brewster & McCann as a salesman. This firm was located in the 10 Mills Building, 220 Montgomery Street with a branch at 5298 Mission Street. Rudy started work with another real estate firm, Oscar Heyman & Bros. William worked in a partnership called Lang & Hecker.

In 1914, Fredericksburg Bottling Company was no longer listed as a business in the San Francisco City Directory.”

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The Fredericksburg Brewery in San Jose, around 1876.

Here’s a description of the Fredericksburg Bottling Company from 1899.

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Whole Foods To Open California Brewery

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For a number of years, Whole Foods Market has carried a decent selection of craft beer and better imports, and has been steadily increasing their commitment to good beer. They have an especially decent selection for a national chain. Last week, they announced that they were taking it one step father, and opening a “6,000-square-foot, two-story craft beer brewery and tap room,” according to a story in the Silicon Valley Business Journal. This will be their first grocery store to include a brewery. The 27,291-square-foot grocery store where the brewery will occupy the rooftop, will be located at 700 The Alameda in San Jose. The company broke ground on Wednesday, and expects to include “a wall for growing hops.” The San Jose Whole Foods & Brewery is expected to open in the summer of 2014.

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