
Monday’s ad is for Schlitz, from the 1955. It’s one of their “Know the real joy of good living …” series of ads, shows a couple at the beach, though they don’t actually look anywhere near sand or a spot where they could get onto the water. All I see are high, rocky cliffs. Maybe that’s why, despite the towel around his neck, they’re both bone dry.
Tag Archives: Schlitz
Beer In Ads #885: If You Love Beer, You’ll Love This Red Hat

Friday’s ad is for Schlitz, from 1952. It uses their popular “If you love beer … you’ll love Schlitz” mantra that graced so many of their ads. But this one seems slightly odder. For example, I don’t quite get the animated discussion that appears to be centering on that red hunting cap. But perhaps more interesting is the bottom left corner, where they’re attempting to teach consumers that brown bottles protect beer better. And I thought that was a new tactic.
Beer In Ads #881: Keeping Score

Monday’s ad is for Schlitz, from 1959. It’s from their “Know the real joy of good living …” series, and shows a couple at a golf course. The woman is trying to write down her score on the scorecard , but she looks distracted by the shiny beer that the man is holding up. He almost looks like he’s trying to hypnotize her with beer. “You’re getting sleepy ….”
Beer In Ads #874: Satisfies Your Thirst For Something Better
Beer In Ads #873: Late Night Snack

Thursday’s ad is for Schlitz, from 1960. It features a perfectly quaffed man in his pajamas and a robe raiding the icebox at 11:45 p.m. He’s got what’s presumably a Schlitz in one hand and a sandwich in the other. Surprisingly enough, that’s exactly what I look like just before midnight most nights … except for the robe … and the pajamas … and the sandwich.









