Tuesday’s ad is for Schlitz, from 1954. The ad is part of a series of ads from that year using the tagline “If You Like Beer, You’ll Love Schlitz.” I’ve featured two others from this series before, and this third one shows a woman by the pool, but wearing a shawl so she doesn’t get too much sun. She’s got her smokes and a bottle of Schlitz, so she’s probably good for a time. With all the jewelry she’s got on, I doubt she’ll be taking a dip in the pool anytime soon.
Sunday’s ad is for Schlitz, from the 1950s, probably. This is just the illustration for the ad, with the woman delivering four freshly-opened bottles of Schlitz with four glasses on a tray. What a hostess! It looks like they;re going to have quite a nice barbecue. I’m getting hungry — and thirsty — just looking at it.
Tuesday’s ad is for Schlitz, from 1959. One of their “Know the Joy of Good Living” ads, this one features a couple skiing — is that cross country skiing? — wearing what looks like it may be matching outfits, at least based on a red sleeve. One of them is holding up a glass of beer, and all we can see is a white glove and a sleeve of red. But the bigger question is how did they get a glass of beer and pour it in the middle of Rocky Mountain nowhere? Or is the lodge right behind our view and they haven’t even left yet, or done anything to deserve a beer break yet?
Saturday’s ad is for Schlitz, from 1959. Showing a couple on a mountain lake, maybe on a boat, they certainly look like like they’re in a remote spot. The brought cans of Schlitz with them, since it’s best not to have glass on a boat, but then they brought glasses to pour the beer into. What’s that all about?
Wednesday’s ad is for Schlitz, from 1965. The Teddy in the title “What Was Schlitz Doing With Teddy In Africa?” is Theodore Roosevelt, our 26th president. According to the ad, shortly after he left office, he went on a hunting expedition to Arica, and took along with him quite a lot of bottles of Schlitz.
Saturday’s ad, to get your ready for tomorrow’s Super Bowl, is for Schlitz, from 1969. It’s a funny one. Showing an upside down can of Schlitz held up by a finger, ready for the kick … wait a minute. What’s wrong with this picture? How did this get published? Figure it out yet? Somebody at the ad agency must have known something about football, or maybe not. Check the headline again. “When You’re Out Of Schlitz, Punt.” Whoops. Hilarious.
Thursday’s ad is for Schlitz, from 1967. I can’t be the only one who finds clowns creepy, and in fact I had a roommate in the late 1980s who was completely terrified of them. So I have to wonder about the logic of using them to sell beer. I guess some people actually like them, don’t they? But I especially like this confusing statement. “The beer that takes 1,174 careful steps.” I can’t wait to see their brewing manual. It must be a phone book. How on earth could they have that many specific procedures?
Saturday’s ad is for Schlitz, from 1948. It’s one Schlitz’s three-panel ads that all used the same text about being curious, tasting the beer, and then understanding. It’s the Schlitz version of Kübler-Ross stages, not of death, but of beer tasting. All the people in the ad are dressed like cowboys, but they don’t look real, to me at least. With the adobe house in the background, they look like they’re in Arizona or New Mexico, among the cactuses, but dressed up like cowboys.
Friday’s ad is for Schlitz, from 1952. In this case the interruption that’s so pleasant is the little woman bringing her man, who’s busy working on the taxes, a beer. He certainly looks pleased. In my household it’s my wife doing the taxes, while I cheer her on from the sidelines, while both of us drink beer.
Tuesday’s Christmas Eve ad is for Schlitz, from 1952. It’s a beautiful illustration of an attractive woman carrying a tray with two beers on it caught beneath some mistletoe just as a dashing young man leans in, presumably to exact the kiss demanded of being under the mistletoe. Hoppy Holidays. You can see the artwork alone on my Beer in Art Tumblr.