Monday’s ad is for Schlitz, from the 1955. It’s one of their “Know the real joy of good living …” series of ads, shows a couple at the beach, though they don’t actually look anywhere near sand or a spot where they could get onto the water. All I see are high, rocky cliffs. Maybe that’s why, despite the towel around his neck, they’re both bone dry.
Friday’s ad is for Schlitz, from 1952. It uses their popular “If you love beer … you’ll love Schlitz” mantra that graced so many of their ads. But this one seems slightly odder. For example, I don’t quite get the animated discussion that appears to be centering on that red hunting cap. But perhaps more interesting is the bottom left corner, where they’re attempting to teach consumers that brown bottles protect beer better. And I thought that was a new tactic.
Monday’s ad is for Schlitz, from 1959. It’s from their “Know the real joy of good living …” series, and shows a couple at a golf course. The woman is trying to write down her score on the scorecard , but she looks distracted by the shiny beer that the man is holding up. He almost looks like he’s trying to hypnotize her with beer. “You’re getting sleepy ….”
Friday’s ad is for Schlitz, from 1956. The scene shows two couples drinking some beer and making sweet music. I love the expression on the harmonica player’s face, but it’s the accordion that signals just what a hopping party it must have been.
Thursday’s ad is for Schlitz, from 1960. It features a perfectly quaffed man in his pajamas and a robe raiding the icebox at 11:45 p.m. He’s got what’s presumably a Schlitz in one hand and a sandwich in the other. Surprisingly enough, that’s exactly what I look like just before midnight most nights … except for the robe … and the pajamas … and the sandwich.
Friday’s ad is also for Schlitz, this one from 1943. Using the return of the Swallows — the birds — to introduce the idea of “happy swallows,” the swallowing of their beer … with “no bitterness.”
Thursday’s ad is for another one for Schlitz, this one from 1959. Apparently the way to “Know the Real Joy of Good Living” is to be near a mountain lake. And wear pink.
Wednesday’s ad is for also for Schlitz, from 1953. It’s a more low key Schlitzerland ad, showing a cocktail party under way. With the tagline in the bottom lefthand corner — “Life is Wonderful in Schlitzerland, U.S.A.” — even the dogs and cats are happy.
Tuesday’s ad is for Schlitz, from 1957. Furthering their murdering of the English language in Schlitzerland, shake hands with your “Schlitzsaler,” the man who sells the beer. “A man in your community you should know” indeed.
Friday’s ad is for Schlitz, from 1957. When “the fun begins at Schlitzo’clock.” The Schlitzfest ad campaign, and especially the accompany artwork, is one of my all-time favorites. I’ve even seen shirts made out of the art, but alas never in my size.
