Schlitz


Thursday’s ad is another one for Schlitz, this one from 1967. Using their iconic slogan “When you’re out of Schlitz, you’re out of beer,” it’s presumably meant to be humorous. Showing an interesting contrast, with the patron in a black suit with a red tie while the serve sports a red suit, or at least jacket, with a black tie, they’re both looking longingly at the empy glass and bottle between them. Unfortunately, I don’t feel too badly for them, as I can see several taps in the foreground that undoubtedly have beer that is at least the equal of Schlitz.

And one other interesting tidbit stands out. “The beer takes 1,174 careful brewing steps.” Wow, that’s some very busy brewers. I’d love to see an itemized list of all those steps.

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Beer In Ads #528: Mug-Carrying Gusto

by Jay Brooks on January 25, 2012 · 1 comment

in Art & Beer,Beers


Wednesday’s ad is for Schlitz, from 1966. It’s another of the “real gusto” series, this one showing a server in a white tuxedo carrying five mugs full of beer. Look closely at the foam. Does that look real to you?

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Friday’s ad is for Schlitz, also from 1962. It’s from their “Real Gusto” campaign, and in this one a man with a crewcut is downing his beer, while holding a sandwich in one hand.

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Beer In Ads #521: Move Up To Schlitz

by Jay Brooks on January 16, 2012 · 1 comment

in Art & Beer,Beers


Monday’s ad is for Schlitz, also from 1960. The ad was suggesting that instead of staying home to watch the big horse races, that tavern keepers instead invite you “Come and Watch the Races.” It looks to me like the couple drinking Schlitz must have won their race, they look so happy.

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Thursday’s ad is for Schlitz, from 1954. Here’s another way-too-happy looking salesman, with teeth so white I can almost see my reflection. Frankly — no pun intended — he looks a lot like Frank Sinatra. Perhaps that’s what ol’ blues eyes would have been doing had he not made it as a singer: selling Schlitz as a retail grocery clerk.

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Tuesday’s holiday ad is for Schlitz, from 1959. The ad shows a couple, with the man holding a beer and the woman a small, wrapped Christmas gift. But what’s not clear is whether they’re outside or if that snowy tree-lined scene behind them is looking through a large window. Because they don’t look like they’re dressed warmly enough to be outside, but I see no signs of a window, either. But I love the slogan. “Know the real joy of good living ….”

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Beer In Ads #492: Light Refreshment For Your Holidays

December 6, 2011

Tuesday’s ad begins the holiday season for beer ads, and our first this year is for Schlitz, most likely from the 1950s. With the slogan “light refreshment for your holidays,” the ad shows a couple having a few beers by the tree. The woman lounges on a sofa, as the man presumably just gave her [...]

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Beer In Ads #481: I Was Curious About TV

November 21, 2011

Monday’s ad is for Schlitz, from 1950. It’s yet another of the “I was curious” series. In this installment, a couple gets dressed up to go to another well-dressed couple’s house to watch that new-fangled tee-vee that everyone was talking about. I love how the man holding the six-pack of beer is using just his [...]

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Beer In Ads #479: Real Gusto Plain

November 17, 2011

Thursday’s ad is for Schlitz, from their “Real Gusto” series of ads that took place in the 1960s. This is at least the fourth one of these I’ve featured, and it’s probably one of the tamest. While other ads included a can, a hat and even the Olympics, this is just a smiling man in [...]

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Beer In Ads #467: I Was Curious Again

November 1, 2011

Tuesday’s ad is a 1948 ad for Schlitz. It’s part of the “I was curious” series, this one showing a buttoned-down young being schooled by an older gentlemen (father-in-law perhaps?) on what beer to drink. He certainly seemed to prefer drinking to listening to the woman playing the piano.

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Beer In Ads #462: Pleasant Memories of Olden Times

October 25, 2011

Tuesday’s ad is another one for Schlitz, this one from from 1937. The image used is somewhat odd. It looks like a tavern in colonial America but drinking from ceramic German steins. The tagline, “Pleasant Memories of Olden Times,” is followed by “Schlitz in ‘Steinies’” I assume they’re trying to connect the old steins with [...]

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Beer In Ads #461: 7th Inning Schlitzstretch

October 24, 2011

Monday’s ad is for Schlitz from 1957. It was part of their Schlitzerland ad campaign, one of my absolute favorites by any brewery. I just love the artwork. And the baseball theme seemed appropriate as we just watched game 5 of the World Series. So come on, “Be a Schlitzer. Be refreshed.”

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Beer In Ads#457: If You Like Beer You’ll Love Schlitz Again

October 18, 2011

Tuesday’s ad is a third Schlitz ad from 1954, and it’s very similar to the last two Schlitz ads. It also uses the slogan “If you like beer you’ll love Schlitz,” though this time a really, really happy-looking man with a huge smile — most likely a grocery clerk — is holding a six-pack of [...]

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Beer In Ads#456: If You Like Beer You’ll Love Schlitz Redux

October 17, 2011

Monday’s ad is a second Schlitz ad from 1954, and it’s very similar to Friday’s Schlitz ad. It also uses the slogan “If you like beer you’ll love Schlitz,” though this time the woman hostess in the ad is dressed more casually and appears to be standing over a metal bucket filled with ice and [...]

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Beer In Ads #455: If You Like Beer You’ll Love Schlitz

October 14, 2011

Friday’s ad is from 1954, and is for Schlitz. With a slogan of “If you like beer you’ll love Schlitz,” the woman in the ad is dressed to the nines in a green cocktail dress. Behind her there appears to be a party going on. Two odd comments, though. First, aren’t those flowers in the [...]

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Beer In Ads #447: World’s Most Famous Taste In Beer

October 4, 2011

Tuesday’s ad is from 1955, years before the Blue Man Group. It’s for Schlitz, and shows a blue skinned server holding a tray containing two full pilsner glasses of beer and a half-empty bottle of Schlitz. Is it just me, or does that math not quite work? The tagline is the “World’s Most Famous Taste [...]

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