Saturday’s ad is for Schlitz, from 1953. So what’s the going rate for a glass of beer? Why, a pair of pheasants, of course. And this as is a two-fer. There are not one, but two, magic bottles in the ad. Both full glasses shown have only half-empty bottles next to them, and in fact they look nearly full, with only a small amount just about reaching the top of the label gone.
Wednesday’s ad is for Schlitz, from 1951. This is an odd ad, showing a man who could easily be mistaken for being in drag, but is just dressed up as a gypsy or fortune-teller. Wearing a goofy grin, he’s seeing a bottle of Schlitz and a full glass of beer in his crystal ball, apparently giving him the idea that a cold drink of beer would be a miracle after a hard day of work.
Monday’s ad is for Schlitz, from 1948. This is another of their long-running “I was curious” three-panel series. This one features a young man with no waist wearing Mom jeans being lured into a backyard by an older couple. Check out the leopard print being worn by the cougar in the second panel. Meow.
Saturday’s ad is for Schlitz, from 1943. I’ve talked about this before, how oftentimes back in the earlier part of the century, products like beer were referred to as “friendly.” Here’s another example where Schlitz claims that “for millions of Americans the simple joy of companionship are made richer, deeper, more satisfying with a glass of friendly SCHLITZ.” Damn straight, skippy, I don’t want one of those unfriendly beers touching my lips.
Wednesday’s ad is for Schlitz, from 1960. “One of the Real Joys of Good Living” is apparently waking up at 11:45 p.m., putting on your robe and going downstairs to make a sandwich and have a beer for a late night snack. Hilarious, I’m usually still up well past midnight, but I do wish I had that robe.
Thursday’s ad is another one for Schlitz, this one from 1947. With the tagline “International Agreement,” the ad shows four people of different backgrounds (including possibly the butler from yesterday’s ad) drinking together. But the funniest part of the ads is in the ad copy, where it says “Around a table in some far-off corner of the world …” and yet out the window that clearly looks like the Golden Gate bridge. So that means in 1947, Schlitz’s idea of a “far-off corner of the world” was San Francisco. Hilarious.
Wednesday’s ad is for Schlitz, from 1949. It’s from their long-running “I was curious” series. I guess in 1949, just after World War 2, everyone had their own butler so the ad was relatable. It’s also a little funny that the tray sitting there is filled with pilsner glasses, but the butler used a humble tumbler when he tasted it, not wanting to use the fancy glassware for himself, I suppose.
Thursday’s ad is for Schlitz, from 1941. This ad was presumably from the months before America entered World War 2, when life was still relatively normal. A time when the “thoughtful wife” has Schlitz waiting for her husband when he arrived home from “a day’s hard work.” For some reason she left the icebox door wide open, letting all the cold air out and warming up the beer, not to mention all of the food in there.
Tuesday’s ad is for Schlitz, from 1960. Good to know advertisers back then were as shameless as today. It’s fifty shades of brown, with an attractive brown-haired male model in a brown suit and tie, sitting in a tan chair while holding a beer and a brown puppy. I wonder who they were targeting with the ad?