Wednesday’s ad is for Schlitz, from 1944. The rugged man, sitting at a glass table with blueprints on it, and with surveying equipment in the background, stares longingly at a poster on the wall. The poster is itself an older ad for Schlitz, during their “Just the Kiss of the Hops” campaign days. How meta.
Saturday’s ad is for Schlitz, this time from 1959. It originally ran in Ebony magazine, showing a handsome looking couple behind what’s either an incredibly beautiful sunset or a fake backdrop, I can’t quite tell which.
Friday’s ad is another one for Schlitz, this time from 1951. Want to get your man off the couch watching the baseball game? Ply him off the Lazyboy by waving a bottle of beer at him. “When there’s Schlitz in the picture, even a domestic chore becomes an attractive proposition.” So at least there’s nothing sexist about this ad.
Thursday’s ad is for Schlitz, from 1957. Given we’re in the middle of the all-star break, I figured a “7th Inning Schlitzerstretch” might be in order. It’s subtitled “How Cheering Raises A Schlitzthirst.” I confess I love the Schlitzerland ad campaign, especially the illustrations. “Be a Schlitzer.” Wouldn’t you like to be a Schlitzer, too?
Saturday’s ad is for Schlitz, from 1904. It’s an unthinkable ad in today’s world, where health claims are strictly forbidden in beer advertising, even if they’re true. In a fictional, or hypothetical at best, conversation between a doctor and his patient, the physician unequivocally endorses Schlitz beer because it’s so pure. How does he know? Because he’s seen it being brewed, which of course makes no sense. But my favorite advice the doc gives is about why pure beer is good for you. “The hops form a tonic; the barley a food. The trifle of alcohol os an aid to digestion. And the custom of drinking beer supplies the body with fluid to wash out the waste. People who don’t drink beer seldom drink enough fluid of any kind. A great deal of ill-health is caused by the lack of it.” And no, it doesn’t cause biliousness, which is a “term used in the 18th and 19th centuries pertaining to bad digestion, stomach pains, constipation, and excessive flatulence.” Whew, dodged a bullet there.