Beer In Ads #1266: Schlitzsong


Tuesday’s ad is again for Schlitz, from 1958 (though parts of it are from previous years). Actually, it’s an advertising piece — a pamphlet or brochure — from their wonderful ad campaign, one of my all-time favorites, Schlitzerland. This piece, entitled “Schlitzerland, U.S.A., or how to entertain Schlitzfriends,” gives advice, along with songs, or how to throw various types of parties successfully. This is pages two and three, with the first song, “Schlitzsong.” It’s also the Preface, explaining that Schlitz is “sociability’s adult refreshment, paced to today’s leisure — part of modern America’s new pattern of living.

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Beer In Ads #1265: Schlitzerland, U.S.A.


Monday’s ad is for Schlitz, from 1958. Actually, it’s an advertising piece — a pamphlet or brochure — from their wonderful ad campaign, one of my all-time favorites, Schlitzerland. This piece, entitled Schlitzerland, U.S.A., or how to entertain Schlitzfriends,” gives advice, along with songs, or how to throw various types of parties successfully. This is the cover, and we’ll be exploring their advice over the next week or so. I so love the illustrations.

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Beer In Ads #1263: Set Up The Fun


Saturday’s ad is yet another one for Schlitz, this one from 1957. It’s yet another bowling scene, back from when bowling was really popular, asking us to “set up the fun with light refreshment.” Mary or Joan (ca’t tell which) is giving some liquid courage to Dave or Bill (ditto) before his next roll. That’s “leisure’s light refresher,” whatever that means.

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Beer In Ads #1261: Enjoy The Difference!


Thursday’s ad is another one for Schlitz, this one from 1961. What’s the difference they want you to enjoy? Why it’s “that deep, cool, kiss-of-the-hops flavor,” of course. They want you to “move up to Schlitz.” But what’s with the animals on the wall. An oval frame with a picture of a horse? And then the ugliest painting/drawing of a dachshund on a tray? Given the paneling on the wall, I guess it must be the rec. room or man cave.

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