Schlitz

Beer In Ads #461: 7th Inning Schlitzstretch

October 24, 2011

Monday’s ad is for Schlitz from 1957. It was part of their Schlitzerland ad campaign, one of my absolute favorites by any brewery. I just love the artwork. And the baseball theme seemed appropriate as we just watched game 5 of the World Series. So come on, “Be a Schlitzer. Be refreshed.”

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Beer In Ads#457: If You Like Beer You’ll Love Schlitz Again

October 18, 2011

Tuesday’s ad is a third Schlitz ad from 1954, and it’s very similar to the last two Schlitz ads. It also uses the slogan “If you like beer you’ll love Schlitz,” though this time a really, really happy-looking man with a huge smile — most likely a grocery clerk — is holding a six-pack of [...]

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Beer In Ads#456: If You Like Beer You’ll Love Schlitz Redux

October 17, 2011

Monday’s ad is a second Schlitz ad from 1954, and it’s very similar to Friday’s Schlitz ad. It also uses the slogan “If you like beer you’ll love Schlitz,” though this time the woman hostess in the ad is dressed more casually and appears to be standing over a metal bucket filled with ice and [...]

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Beer In Ads #455: If You Like Beer You’ll Love Schlitz

October 14, 2011

Friday’s ad is from 1954, and is for Schlitz. With a slogan of “If you like beer you’ll love Schlitz,” the woman in the ad is dressed to the nines in a green cocktail dress. Behind her there appears to be a party going on. Two odd comments, though. First, aren’t those flowers in the [...]

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Beer In Ads #447: World’s Most Famous Taste In Beer

October 4, 2011

Tuesday’s ad is from 1955, years before the Blue Man Group. It’s for Schlitz, and shows a blue skinned server holding a tray containing two full pilsner glasses of beer and a half-empty bottle of Schlitz. Is it just me, or does that math not quite work? The tagline is the “World’s Most Famous Taste [...]

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Beer In Ads #442: Mellow As Moonlight

September 20, 2011

Tuesday’s ad is from 1944 and is for Schlitz. Showing a man wooing a woman by romantically rowing her in a canoe, presumably by moonlight, however there’s no beer in the scene. Wouldn’t he have better luck giving her some Schlitz? Now that’s a social lubricant.

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Beer In Ads #435: Schlitz For Income Taxes

August 26, 2011

Friday’s ad is a third one for Schlitz, again from 1952, and it shows another housewife bringing a Schlitz to another husband, though this time instead of reading the newspaper, he’s doing his taxes. I’m sure that will help reduce the number of crumpled pieces of paper.

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Beer In Ads #434: The Schlitz Puppy

August 25, 2011

Thursday’s ad is for Schlitz, also from 1952, and it shows another housewife bringing a Schlitz to another newspaper-reading husband. But for reasons unknown, the puppy in the foreground is giving us quite a look. What do you think his expression is trying to convey? I’m stumped.

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Beer In Ads #433: Schlitz For A Bonnet

August 24, 2011

Wednesday’s ad is also for Schlitz, from 1952, and it shows a devious housewife bringing a Schlitz to her newspaper-reading husband. She’s glancing back at us with a knowing smile as she prepares to soften the blow of the new chapeau she’s just bought at the “Bonnet Shop” by serving him a beer. Nice.

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Beer In Ads #432: Schlitz Is An Adventure

August 23, 2011

Tuesday’s ad is another Schlitz ad, this one from 1941, presumably before we entered World War 2 that December. In the ad, a man in a captain’s hat lounges on a tropic island as a native beauty arrives with a tray containing a bottle of Schlitz and a glass. You can see a ship anchored [...]

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Beer In Ads #431: Schlitz, Money Isn’t Everything

August 22, 2011

Monday’s ad is a 1951 ad for Schlitz. In the ad, two suburban men are sitting in their backyard enjoying a couple of brewskis when a gypsy organ grinder happens upon them, produces a pilsner glass and holds it out expectantly. The man pouring beer just smirks. Ah, it was a more innocent time, when [...]

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Beer In Ads #419: When You’re Out Of Schlitz …

July 21, 2011

Thursday’s ad is another one for Schlitz, this time much later, from 1968. Using their popular “When you’re out of Schlitz, you’re out of beer” slogan. The image, though, is a less-than-flattering angle.

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Beer In Ads #418: Coming Home From A Day’s Hard Work

July 20, 2011

Wednesday’s ad is from 1941 for Schlitz, and is certainly a product of its time. Showing a housewife pouring glasses of Schlitz as her work-weary husband waves through the window as he walks home from work. The ad copy is great. “Coming home from a day’s hard work, it’s a truly happy husband who finds [...]

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Beer In Ads #411: Time Out For Schlitz

July 11, 2011

Monday’s ad is for Schlitz, from 1952. It shows a domestic scene where a couple is trying to decide what color to paint a room. But the husband seems far more interested in the color of his beer than any of the swatches on the wall. He’s taking “Time out for Schlitz.” And how about [...]

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Session #52: Collectibles & Breweriana

June 3, 2011

Our 52nd Session is hosted by Brian Stechschulte, from All Over Beer. He’s chosen the topic Beer Collectibles & Breweriana, which he explains as follows: I’ve decided not to focus on the substance of beer, but the material that plays a supporting role. Bottles, coasters, cans, labels, ads, tap handles, church keys, hats, t-shirts, tip [...]

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Schlitz Brewery, Circa 1900

May 28, 2011

Another gem I found in the digital archives of the Library of Congress is this series of photos and illustrations used in a pamphlet made around 1900 by the Joseph Schlitz Brewing Co. The title of the pamphlet was “Schlitz, the beer that made Milwaukee famous.” Each of the photos in the Library of Congress [...]

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