Wednesday’s ad is another ad for Schlitz, from 1953. In this Schlitz ad, a couple on the beach is having a picnic, with a few beers, of course. The lad is painting the name “Joy” on the boat, which given that the lass has a “J” monogram on her blouse, must be for her. But every time I see the name “Joy,” I can’t help but think of the old Harry Nilsson song Joy, which is a wonderfully weird song I’ve always loved, but then I’m a huge Nilsson fan.
Tuesday’s ad is for Schlitz, from 1942. Schlitz used that bear in a number of their ads from around that time period. This one is apparently a graduate (of what I don’t know) and possibly majored in geography, as he’s using a pointer to show us the city of Milwaukee, Wisconsin on a globe. After all, Schlitz was “The Beer That Made Milwaukee Famous.”
Tuesday’s ad is for Schlitz, from 1954. The ad is part of a series of ads from that year using the tagline “If You Like Beer, You’ll Love Schlitz.” I’ve featured two others from this series before, and this third one shows a woman by the pool, but wearing a shawl so she doesn’t get too much sun. She’s got her smokes and a bottle of Schlitz, so she’s probably good for a time. With all the jewelry she’s got on, I doubt she’ll be taking a dip in the pool anytime soon.
Sunday’s ad is for Schlitz, from the 1950s, probably. This is just the illustration for the ad, with the woman delivering four freshly-opened bottles of Schlitz with four glasses on a tray. What a hostess! It looks like they;re going to have quite a nice barbecue. I’m getting hungry — and thirsty — just looking at it.
Tuesday’s ad is for Schlitz, from 1959. One of their “Know the Joy of Good Living” ads, this one features a couple skiing — is that cross country skiing? — wearing what looks like it may be matching outfits, at least based on a red sleeve. One of them is holding up a glass of beer, and all we can see is a white glove and a sleeve of red. But the bigger question is how did they get a glass of beer and pour it in the middle of Rocky Mountain nowhere? Or is the lodge right behind our view and they haven’t even left yet, or done anything to deserve a beer break yet?
Saturday’s ad is for Schlitz, from 1959. Showing a couple on a mountain lake, maybe on a boat, they certainly look like like they’re in a remote spot. The brought cans of Schlitz with them, since it’s best not to have glass on a boat, but then they brought glasses to pour the beer into. What’s that all about?
Wednesday’s ad is for Schlitz, from 1965. The Teddy in the title “What Was Schlitz Doing With Teddy In Africa?” is Theodore Roosevelt, our 26th president. According to the ad, shortly after he left office, he went on a hunting expedition to Arica, and took along with him quite a lot of bottles of Schlitz.