Tuesday’s ad is for Schlitz, from the 1950s. It’s probably part of their “Schlitzerland” ad campaign, with this one focusing on the refrigerator, renamed here the “Schlitzbox,” back when people still referred to it as the icebox.
Friday’s ad for Schlitz, from 1949. It’s from their long-running “I was curious …” series, that featured three-panel stories that always ended with people drinking Schlitz beer. This one features a younger couple visiting the home of an older one, with the older man showing off his model train layout … and, of course, his superior taste in beer.
Friday’s ad is for Schlitz, from 1950. In the wonderful illustration, it appears that a woman has discovered that her husband has emptied the refrigerator of food and filled it with Schlitz beer. Surveying the scene with a new bag of groceries on the table, not to mention other food scattered about the kitchen, all she can do is exclaim. “That Man — He’s Done It Again!”
Monday’s ad is for Schlitz, from the 1955. It’s one of their “Know the real joy of good living …” series of ads, shows a couple at the beach, though they don’t actually look anywhere near sand or a spot where they could get onto the water. All I see are high, rocky cliffs. Maybe that’s why, despite the towel around his neck, they’re both bone dry.
Friday’s ad is for Schlitz, from 1952. It uses their popular “If you love beer … you’ll love Schlitz” mantra that graced so many of their ads. But this one seems slightly odder. For example, I don’t quite get the animated discussion that appears to be centering on that red hunting cap. But perhaps more interesting is the bottom left corner, where they’re attempting to teach consumers that brown bottles protect beer better. And I thought that was a new tactic.
Monday’s ad is for Schlitz, from 1959. It’s from their “Know the real joy of good living …” series, and shows a couple at a golf course. The woman is trying to write down her score on the scorecard , but she looks distracted by the shiny beer that the man is holding up. He almost looks like he’s trying to hypnotize her with beer. “You’re getting sleepy ….”