Thursday’s ad is for Schlitz, from 1957. Given we’re in the middle of the all-star break, I figured a “7th Inning Schlitzerstretch” might be in order. It’s subtitled “How Cheering Raises A Schlitzthirst.” I confess I love the Schlitzerland ad campaign, especially the illustrations. “Be a Schlitzer.” Wouldn’t you like to be a Schlitzer, too?
Today is Robert “Mac” MacTarnahan’s birthday, one of Oregon’s most famous athletes. Mac would have been 99 today, but unfortunately he passed away in 2004. He was one of the original investors in Portland Brewing Co., which was later named MacTarnahan’s Brewing in Mac’s honor. I met Mac twice, once in Portland at an event at the brewery, and once he visited me in California when I was still the beer buyer at BevMo. I hope I have half the energy he did when I’m in my eighties. A couple of years ago, my friend and colleague John Foyston wrote a nice remembrance of Mac in The Oregonian, which included the obituary he wrote in 2004. Raise a glass today to Mac’s memory.
Mac’s Oregon Sports Hall of Fame photo. Here’s his entry:
Oregon’s most accomplished Masters Athlete, Robert “Mac” MacTarnahan is the first masters competitor ever chosen for induction into the Oregon Sports Hall of Fame. His athletic feats are amazing. Mac is a four-time Masters world record holder with a national record in the mile plus three world record holders in the 3000-meter steeplechase. In the steeplechase, he is a six-time AAU National Masters champion, two-time USA National Senior Olympic champion, two-time World Senior champion. Mac is also a five-time National Masters wrestling champion. The wiry Scot owns more the 50 Masters Gold Medals.
Monday’s ad is for Pabst, from some time in the 1940s, based on the suit the men are wearing at a baseball game. Apparently if you drink Pabst, and more importantly, bring some home for your wife, you’ll get out of the doghouse and she’ll forget all about being late because you went to a baseball double header. Too bad real life doesn’t work that way.
Sunday’s ad is by the United Brewers Industrial Foundation, from 194. It was part of their award-winning “Morale is a Lot of Little Things” campaign. This one, “Remember The Time We Taught Mary How To Bat?,” seems a bit insensitive by today’s standards, but was attempting, at least, to remind people why we were fighting World War 2, with the aim of building up morale both at home and in the various theatres of war.
Friday’s ad is for Ballantine, from around 1950. The ad features Pittsburgh Pirate right fielder Roberto Clemente, so it must have been before 1973, since Clemente died in a plane crash while delivering aid to victims of an earthquake in Nicaragua on December 31, 1972. I still have one of his baseball cards from when I was a kid. If I had to guess, I’d say the ad is not an ad per se, but more likely was part of a baseball program sold at the stadium, except that at second glance the text is in Spanish, saying “Roberto Clemente at bat for Ballantine beer.”
Thursday’s ad is for Narragansett, from 1950. The black and white ad shows a woman staring back at the viewer, with a baseball game on the television behind her. The scene on television almost looks the same as the billboard from yesterday, with a player sliding into home. The ad also uses their famous “Hi, Neighbor! Have a ‘Gansett” tagline.
Monday’s ad is for Rheingold Beer, from 1942. With the opening day of the 2014 baseball season taking place for most teams today (not including the boondoggle to Australia and one game yesterday) I thought this week I’d feature ads with a baseball theme. Today’s ad features Leo “The Lip” Durocher, who at this time was the manager of the Brooklyn Dodgers.