Super Wager For The Super Bowl

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You knew it had to happen. There’s at least one every year. Two breweries in the home city or state make a bet for whose team will win the big game, with the other’s beer as the prize. The only question is which breweries would step up.

This year, Denver’s Spangalang Brewery is throwing down the gauntlet, and Fullsteam Brewery of Durham, North Carolina has picked it up. The two breweries have wagered the outcome of next weekend’s Super Bowl on february 5, and apparently “the terms of the wager are significant for the brewers and their fans.”

According to the press release I got today from Denver beer writer Marty Jones, “The losing brewery will have to brew a special batch of beer from a recipe chosen by the winning brewery. The beer recipe will include indigenous ingredients from the winner’s state and will be named by the winning brewery.

On tapping day the losing brewery must hang the winning team’s flag and fly it for one week or until the beer is gone, whichever comes first.”

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Marty Jones with Fullsteam Brewery’s Sean Lilly Wilson during CBC 2010 in Chicago.

“That Panthers flag,” says Sean Lilly Wilson, founder of Fullsteam Brewery, “is going to look great hanging in the Spangalang tasting room. But we’ll send a beer recipe with some choice Carolina ingredients and flavor to help ease the pain of Denver’s loss.”

“It will be interesting to see if Cam Newtown can sport his 1000-watt smile with Von Miller in his face,” says Spangalang co-founder and brewer Darren Boyd. “I’m thinking ‘Cam’s Kryptonite’ would be a good name for the beer recipe we send to North Carolina.”

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Spangalang’s Austin Wiley with Orange Crushsicle.

Each brewery will be asking its social media followers to suggest beer styles, local ingredients and names for the winning beers.

From the press release:

On February 5, the Friday before the Super Bowl, each brewery will release a special pre-game beer to rally local fans.

Spangalang will bring back Orange Crushsicle, which it debuted prior to the Broncos defeating the New England Patriots to win the AFC crown and a place in the Super Bowl. The beer equivalent of the Dreamsicle frozen treat, Orange Crushscicle is a citrus session ale enhanced with orange juice, sweet and bitter orange peel and vanilla. Its name pays tribute to the past and current defense of the Broncos and predicted the creaming of the Patriots by the Broncos.

“Broncos fans came out in droves to try the beer last weekend,” says Spangalang brewer and co-founder Taylor Rees. “Our tap room will be a sea of orange jerseys when we tap it again.” Fullsteam will release Bless Their Heart, a twist to its recent collaboration with Charlotte-based Free Range Brewing. The beer is made with foraged juniper, North Carolina Frasier fir, and an addition of chokeberry syrup. “We thought chokeberry would be a good ingredient to use in this beer,” Wilson says, “due to Manning’s history of choking in the Super Bowl.” No matter which team wins the game, the rival brewers are comfortable with the wager. “The worst that can happen,” Boyd says, “is we let a like-minded, quality obsessed craft brewer take the lead on a beer of ours. So this is a good bet to make. Although the Panthers flag in our brewery would make us all sick.”

Founded in 2010, Fullsteam Brewery is a Durham, North Carolina production brewery and tavern inspired by the food and farm traditions of the South. The brewery aims to “pioneer the art of distinctly Southern beer” and specializes in traditional and experimental beers with a Southern sensibility. Its beers often incorporate locally farmed goods, heirloom grains, and seasonal botanicals.

Spangalang Brewery was founded in April 2015 by former Great Divide Brewery brewers Taylor Rees, Austin Wiley and Darren Boyd. The brewery crafts world-class beer for locals and celebrates the past and present culture of its historic Five Points neighborhood. Spangalang earned numerous “best new brewery of 2015” honors and a gold medal at the 2015 Great American Beer Festival medal.

May the best brewery win.

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Beer & Exercise

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Last week, the New York Times had an interesting piece about a pair of studies examining the relationship between exercise and beer, entitled The Close Ties Between Exercise and Beer.

My favorite bit is that in past studies “men and women who qualified as moderate drinkers, meaning they downed about a drink a day, were twice as likely to exercise regularly as teetotalers.” But that was for earlier, apparently less rigorous studies.

The first of the new studies was conducted at Penn State, which used test subjects already enrolled in a different health study, and found consistent results from the earlier studies.

When the researchers collated and compared the data from their volunteers, they found, for the first time, an unequivocal correlation between exercising on any given day and subsequently drinking, especially if someone exercised more than usual. As the scientists write in their study, which was published recently in Health Psychology, “people drank more than usual on the same days that they engaged in more physical activity than usual.”

This relationship held true throughout all seasons of the year and whether someone was a man or a woman, a collegian or a retiree. Age and gender did not affect the results.

Thankfully, the data did not show that exercise incited or exacerbated problem drinking.

The second study was published in Frontiers of Psychiatry — Exercise and Alcohol Consumption: What We Know, What We Need to Know, and Why it is Important — was a review of those previously mentioned previous studies. And the two seem to reinforce one another, coming to the same conclusions. And most worrying of all, at least for the prohibitionists who incessantly decry alcohol, “the available evidence suggests that exercise may encourage people to drink, [but] it does not indicate that this relationship is necessarily worrisome for the vast majority of us. Someone who drinks moderately is unlikely to become a problem drinker as a result of exercise.”

So moderately drink up, and keep working out, apparently both are good for you.

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Beer In Ads #1744: When Do 300 Lb. Lineman Say Budweiser?


Sunday’s ad is another one for Budweiser, also from the late 2000s. Although it’s a recent ad, it has a more vintage feel, and is part of a series that was created for college market newspapers. This one shows a football player’s head up close, and the thoughts in his head that lead her to drink a beer.

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NFL Football: Pick The Winners At Brookston Fantasy Games 2015

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This is the ninth year for the Brookston Fantasy Football Games. We’ve had a lot of fun over the last eight, so if you love football and beer, consider joining us this year, whether you’ve played in past seasons or are a newcomer. The NFL season begins on Thursday September 10, so you’ve got about a day and a half to sign up.

I’ve again set up two free Yahoo fantasy football games, one a simple pick ’em game and the other a survival pool. Up to 50 people can play each game (that’s Yahoo’s limit, not mine), so if you’re a regular Bulletin reader feel free to sign up for one or even both. It’s free to play, all you need is a Yahoo ID, which is also free. Below is a description of each game and the details on how to join each league and play.


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Pro Football Pick’em

In this Pick’em game, just pick the winner for every game each week, with no spread, and let’s see who gets the most correct throughout the season. All that’s at stake is bragging rights, but it’s still great fun.

Also, like last year, we’ll be able to keep picking all through the playoffs, so the game will continue through to the Super Bowl, which is pretty cool.

In order to join the group, just go to Pro Football Pick’em, click the “Sign Up” button (or “Create or Join Group” if you are a returning user). From there, follow the path to join an existing private group and when prompted, enter the following information…

Group ID#: 12069 (Brookston Football Picks)
Password: brookston


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Survival Football

If picking all sixteen football games every week seems like too much, then Survival Football is for you. In Survival Football, you only have to pick one game each week. The only catch is you can’t pick the same team to win more than once all season. And you better be sure about each game you pick because if you’re wrong, you’re out for the season. Actually two years ago they added a new feature and I changed the game so to be kicked out you have to be wrong twice. In that way more people stand a better chance of lasting longer into the season. So get one wrong, and you’re still okay, get a second wrong, now you’re gone for the season. Last man standing wins.

Again, like last year, we can keep picking all through the playoffs, assuming our luck holds. So the game could even continue through to the Super Bowl.

In order to join the group, just go to Survival Football, click the “Sign Up” button and choose to “Join an Existing Group”, then “Join a Private Group”. Then, when prompted, enter the following information…

Group ID#: 5816 (Brookston Survival League)
Password: brookston

With 50 players allowed in each game, there’s plenty of room, so don’t be shy. Sign up for one or both games. In past seasons, I’ve posted the standings on the home page, and hopefully I’ll do that again this season. Why not join us? Go head to head again me and my team, the Brookston Brew Jays.

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10-Cent Beer Night In Cleveland

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On June 4, 1974, the Cleveland Indians hosted the Texas Rangers with a promotion entitled “10¢ Beer Night” in an effort to boost sagging attendance to Municipal Stadium. 25,134 fans showed up, about twice the number expected. They were allowed to purchase six 10¢ beers (12 oz. cups of 3.2 beer or 4% ABV) at a time, but there was no limit on how many trips to the concession stand one could make. To give that some context, regular beer prices at the time were 65¢, so a dime beer was about 6-and-half times cheaper, a pretty good bargain. Accounts vary on the brand of beer. Some say Stroh’s while other say it was Genesee. By the time the game ended in chaos, around 60,000 beers had been consumed.

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To add fuel to the fire, a little over a week before in Texas, the Rangers had a similar promotion in which there was “a bench-clearing brawl” when the two teams had played “at Arlington Stadium in Texas [which] left some Indians fans harboring a grudge against the Rangers.”

The Indians had been losing most of the game, but managed to tie it up in the 9th inning, at which point I’ll let Wikipedia take over the story.

After the Indians had managed to tie the game, a 19-year-old fan named Terry Yerkic ran onto the field and attempted to steal Texas outfielder Jeff Burroughs’ cap. Confronting the fan, Burroughs tripped. Thinking that Burroughs had been attacked, Texas manager Billy Martin charged onto the field with his players right behind, some wielding bats. A large number of intoxicated fans – some armed with knives, chains, and portions of stadium seats that they had torn apart – surged onto the field, and others hurled bottles from the stands. Hundreds of fans surrounded the outnumbered Rangers.

Realizing that the Rangers’ lives might be in danger, Cleveland manager Ken Aspromonte ordered his players to grab bats and help the Rangers, attacking the team’s own fans in the process. Rioters began throwing steel folding chairs, and Cleveland relief pitcher Tom Hilgendorf was hit in the head by one of them. Hargrove, after subduing one rioter in a fistfight, had to fight another on his way back to the Texas dugout. The two teams retreated off the field through the dugouts in groups, with players protecting each other.

The bases were pulled up and stolen and many rioters threw a vast array of objects including cups, rocks, bottles, batteries from radios, hot dogs, popcorn containers, and folding chairs. As a result, umpire crew chief Nestor Chylak, realizing that order would not be restored in a timely fashion, forfeited the game to Texas. He too was a victim of the rioters, as one struck and cut his head with part of a stadium seat[11] and his hand was cut by a thrown rock. He later called the fans “uncontrollable beasts” and stated that he’d never seen anything like what had happened, “except in a zoo”.

As Joe Tait and Herb Score called the riot live on radio, Score mentioned the security guards’ inability to handle the crowd. He said, “Aw, this is absolute tragedy.” The Cleveland Police Department finally arrived to restore order.

Later, Cleveland general manager Phil Seghi blamed the umpires for losing control of the game. The Sporting News wrote that “Seghi’s perspective might have been different had he been in Chylak’s shoes, in the midst of knife-wielding, bottle-throwing, chair-tossing, fist-swinging drunks.”

The game ended with the Indian forfeiting because order could not be restored so the game could be completed.

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The scene as thinks began to turn ugly in the bottom of the 9th.

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Things went from bad to worse after that. Here’s a run down of the statistics from sportswriter Dan Coughlin, who was there that night and got punched in the face:

  • 25,134 fans
  • 60,000 Genesee beers at 10 cents each
  • 50 cops
  • 19 streakers
  • 7 emergency room injuries
  • 9 arrests
  • 2 bare moons
  • 2 bouncing breasts
  • 1 sportswriter punched in the jaw

You can read all about Dan Coughlin recalls the Indians’ famous Ten-Cent Beer Night and see a gallery of photos at SB★Nation entitled Celebrating 10-Cent Beer Night in photos.

Mental Floss summed it up like this:

Among the more tame incidents was a woman who flashed the crowd from the on-deck circle, a father-son team mooning the players, and fans jumping on the field to meet the outfielders. Then, in the bottom of the ninth, the Indians tied the game, but never got a chance to win. Fans started throwing batteries, golf balls, cups, and rocks onto the field. The drunk-fest involved more streakers, base stealers (literally), and fans who stormed the field and attacked the opposing team. Cleveland players had to wield bats to come to the aid of the Rangers players. Texas was awarded a forfeit.

Not exactly baseball or beer’s finest hour.

And a special thanks to Jason Petros from MoreBeer and The Brewing Network for reminding me it was today.

Beer In Ads #1573: Man Size Pleasure Of Surfing


Monday’s ad is yet another one for Falstaff, also from the late 1950s. This is the fourth Falstaff ad I’ve come across equating manliness with beer, and in particular sports. While the last ones were for golf, baseball and bronco riding, while this one celebrates surfing as its “Man Size Pleasure.” Like yesterday’s ad, this one was also a doubletruck ad, that is a two-page ad, showing off the man surfing quite impressively.

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Beer In Ads #1571: Man Size Pleasure Of Baseball


Saturday’s ad is yet another one for Falstaff, also from 1959. This is the second ad I’ve found equating manliness with beer, and in particular sports. While the last one was for golf, this ad touts baseball as its “Man Size Pleasure.” It’s got a “A taste to satisfy your biggest thirst … yet always light enough to leave room for more.”

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Beer Birthday: Robert “Mac” MacTarnahan

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Today is Robert “Mac” MacTarnahan’s birthday, one of Oregon’s most famous athletes. Mac would have been 100 today, but unfortunately he passed away in 2004. He was one of the original investors in Portland Brewing Co., which was later named MacTarnahan’s Brewing in Mac’s honor. I met Mac twice, once in Portland at an event at the brewery, and once he visited me in California when I was still the beer buyer at BevMo. I hope I have half the energy he did when I’m in my eighties. A couple of years ago, my friend and colleague John Foyston wrote a nice remembrance of Mac in The Oregonian, which included the obituary he wrote in 2004. Raise a glass today to Mac’s memory.

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Brewer Alan Kornhauser, Mac and Portland Brewing co-founder Fred Bowman.

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Mac’s Oregon Sports Hall of Fame photo. Here’s his entry:

Oregon’s most accomplished Masters Athlete, Robert “Mac” MacTarnahan is the first masters competitor ever chosen for induction into the Oregon Sports Hall of Fame. His athletic feats are amazing. Mac is a four-time Masters world record holder with a national record in the mile plus three world record holders in the 3000-meter steeplechase. In the steeplechase, he is a six-time AAU National Masters champion, two-time USA National Senior Olympic champion, two-time World Senior champion. Mac is also a five-time National Masters wrestling champion. The wiry Scot owns more the 50 Masters Gold Medals.

Marzen Madness 2015

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I may not be college basketball’s biggest fan, but I do still enjoy March Madness every year. The tournament is usually a fun diversion for a few weeks each year, so for the fifth straight year, I’ve set up a fantasy game, similar to fantasy football. It’s a bracket game through Yahoo which I call “Märzen Madness.” It doesn’t look like there’s a limit to the number of people who can play, so sign up and make your picks starting tomorrow, but before March 19, which is when the first games take place.

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To join Märzen Madness and play the Yahoo! Sports Tournament Pick’em game, just follow this instructions below. You’ll also need a Yahoo ID (which is free if you don’t already have one).

To accept the invitation, just follow this invitation link. For reference, here’s the group information.

Group ID#: 18022
Password: brookston

Good luck everybody.

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