Saturday’s ad is entitled Between Innings, and the illustration was done in 1955 by Pruett Carter. It’s #112 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a well-dressed couple — I know I like to put on a suit and tie when I watch baseball on television — takes time out in between innings to pour themselves some more beer. I hope they do that between every inning.
Between 1951 and 1953, P. Ballantine and Sons Brewing Company, or simply Ballentine Beer, created a series of ads with at least thirteen different writers. They asked each one “How would you put a glass of Ballantine Ale into words?” Each author wrote a page that included reference to their beer, and in most cases not subtly. One of them was Ernest Hemingway, who wrote several memorable novels, such as the The Sun Also Rises, A Farewell to Arms, For Whom the Bell Tolls and The Old Man and the Sea.
Today is the birthday of Ernest Hemingway (July 17, 1899–July 2, 1961). He “was an American novelist, short story writer, and journalist. His economical and understated style had a strong influence on 20th-century fiction, while his life of adventure and his public image influenced later generations. Hemingway produced most of his work between the mid-1920s and the mid-1950s, and won the Nobel Prize in Literature in 1954. He published seven novels, six short story collections, and two non-fiction works. Additional works, including three novels, four short story collections, and three non-fiction works, were published posthumously. Many of his works are considered classics of American literature.” His Ballantine ad ran in 1952.
His piece for Ballantine was done in the form of a letter on fishing, written from Cuba:
Bob Benchley first introduced me to Ballantine Ale. It has been a good companion ever since.
You have to work hard to deserve to drink it. But I would rather have a bottle of Ballantine Ale than any other drink after fighting a really big fish.
We keep it iced in the bait box with chunks of ice packed around it. And you ought to taste it on a hot day when you have worked a big marlin fast because there were sharks after him.
You are tired all the way through. The fish is landed untouched by sharks and you have a bottle of Ballantine cold in your hand and drink it cool, light, and full-bodied, so it tastes good long after you have swallowed it. That’s the test of an ale with me: whether it tastes as good afterwards as when it’s going down. Ballantine does.
Monday’s ad is entitled After the Game, and the illustration was done in 1954 by Haddon Sundblom. It’s #100 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, the kids are back from the football game, and Mom has the salad and jello mold ready for them. Thankfully, someone also set our beer, which is the only thing on the table they really want.
Thursday’s ad is entitled Indoor Golf Clinic, and the illustration was done in 1950 by Douglass Crockwell. It’s #40 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, two couples are having a few beers, while the men practice their putting as the women try their best not to talk over them. But I think what may be hardest for them is trying not to laugh.
Today is Robert “Mac” MacTarnahan’s birthday, one of Oregon’s most famous athletes. Mac would have been 101 today, but unfortunately he passed away in 2004. He was one of the original investors in Portland Brewing Co., which was later named MacTarnahan’s Brewing in Mac’s honor. I met Mac twice, once in Portland at an event at the brewery, and once he visited me in California when I was still the beer buyer at BevMo. I hope I have half the energy he did when I’m in my eighties. A couple of years ago, my friend and colleague John Foyston wrote a nice remembrance of Mac in The Oregonian, which included the obituary he wrote in 2004. Raise a glass today to Mac’s memory.
Mac’s Oregon Sports Hall of Fame photo. Here’s his entry:
Oregon’s most accomplished Masters Athlete, Robert “Mac” MacTarnahan is the first masters competitor ever chosen for induction into the Oregon Sports Hall of Fame. His athletic feats are amazing. Mac is a four-time Masters world record holder with a national record in the mile plus three world record holders in the 3000-meter steeplechase. In the steeplechase, he is a six-time AAU National Masters champion, two-time USA National Senior Olympic champion, two-time World Senior champion. Mac is also a five-time National Masters wrestling champion. The wiry Scot owns more the 50 Masters Gold Medals.
I may not be college basketball’s biggest fan, but I do still enjoy March Madness every year. The tournament is usually a fun diversion for a few weeks each year, so for the sixth straight year, I’ve set up a fantasy game, similar to fantasy football. It’s a bracket game through Yahoo which I call “Märzen Madness.” It doesn’t look like there’s a limit to the number of people who can play, so sign up and make your picks starting right now, and make sure you’re don choosing before March 17, which is when the first games take place.
To join Märzen Madness and play the Yahoo! Sports Tournament Pick’em game, just follow this instructions below. You’ll also need a Yahoo ID (which is free if you don’t already have one).
To accept the invitation, just follow this invitation link. For reference, here’s the group information.
Group ID#: 7455
Good luck everybody.
This apparently leaked out last month, but I hadn’t heard about it until a friend mentioned they’d heard a rumor about it, so I started checking it out. Apparently it’s true, and former Boston Red Sox first/third baseman Kevin Youkilis is planning to open a brewpub in the Bay Area. He lives in Monte Sereno and his brother, Scott Youkilis, is a local chef who owns the San Francisco restaurant Hog & Rocks. The two are teaming up and have purchased the Los Gatos Brewery, which has now closed, with the intention of re-opening this summer as the Foglight Alehouse.
According to the Silicon Valley Business Journal:
The 150-seat brewpub will be called Foglight Alehouse — a name chosen for its connotations of the California coast and the fog that rolls over the nearby Santa Cruz mountains. An exact opening date hasn’t been set, but Youkilis is targeting this summer.
The space will be much larger than any of Youkilis’ previous endeavors, and the first time he has taken on brewing. But the owners are tapping into the collaborative brewing community, working with craft beer comrades at Russian River Brewing Co. and Almanac Brewing Co. and the noted brewer and industry consultant Rich Higgins on the venture.
Scott Youkilis describes the food to be served as “simple California comfort food with a twist.” They’re currently looking for a brewer, and posted a listing on ProBrewer in late January. It looks like they may be looking to create some hoppy beers, as one of the requirements listed for the job is “Enjoys Hops.”
You knew it had to happen. There’s at least one every year. Two breweries in the home city or state make a bet for whose team will win the big game, with the other’s beer as the prize. The only question is which breweries would step up.
This year, Denver’s Spangalang Brewery is throwing down the gauntlet, and Fullsteam Brewery of Durham, North Carolina has picked it up. The two breweries have wagered the outcome of next weekend’s Super Bowl on february 5, and apparently “the terms of the wager are significant for the brewers and their fans.”
According to the press release I got today from Denver beer writer Marty Jones, “The losing brewery will have to brew a special batch of beer from a recipe chosen by the winning brewery. The beer recipe will include indigenous ingredients from the winner’s state and will be named by the winning brewery.
On tapping day the losing brewery must hang the winning team’s flag and fly it for one week or until the beer is gone, whichever comes first.”
“That Panthers flag,” says Sean Lilly Wilson, founder of Fullsteam Brewery, “is going to look great hanging in the Spangalang tasting room. But we’ll send a beer recipe with some choice Carolina ingredients and flavor to help ease the pain of Denver’s loss.”
“It will be interesting to see if Cam Newtown can sport his 1000-watt smile with Von Miller in his face,” says Spangalang co-founder and brewer Darren Boyd. “I’m thinking ‘Cam’s Kryptonite’ would be a good name for the beer recipe we send to North Carolina.”
Each brewery will be asking its social media followers to suggest beer styles, local ingredients and names for the winning beers.
From the press release:
On February 5, the Friday before the Super Bowl, each brewery will release a special pre-game beer to rally local fans.
Spangalang will bring back Orange Crushsicle, which it debuted prior to the Broncos defeating the New England Patriots to win the AFC crown and a place in the Super Bowl. The beer equivalent of the Dreamsicle frozen treat, Orange Crushscicle is a citrus session ale enhanced with orange juice, sweet and bitter orange peel and vanilla. Its name pays tribute to the past and current defense of the Broncos and predicted the creaming of the Patriots by the Broncos.
“Broncos fans came out in droves to try the beer last weekend,” says Spangalang brewer and co-founder Taylor Rees. “Our tap room will be a sea of orange jerseys when we tap it again.” Fullsteam will release Bless Their Heart, a twist to its recent collaboration with Charlotte-based Free Range Brewing. The beer is made with foraged juniper, North Carolina Frasier fir, and an addition of chokeberry syrup. “We thought chokeberry would be a good ingredient to use in this beer,” Wilson says, “due to Manning’s history of choking in the Super Bowl.” No matter which team wins the game, the rival brewers are comfortable with the wager. “The worst that can happen,” Boyd says, “is we let a like-minded, quality obsessed craft brewer take the lead on a beer of ours. So this is a good bet to make. Although the Panthers flag in our brewery would make us all sick.”
Founded in 2010, Fullsteam Brewery is a Durham, North Carolina production brewery and tavern inspired by the food and farm traditions of the South. The brewery aims to “pioneer the art of distinctly Southern beer” and specializes in traditional and experimental beers with a Southern sensibility. Its beers often incorporate locally farmed goods, heirloom grains, and seasonal botanicals.
Spangalang Brewery was founded in April 2015 by former Great Divide Brewery brewers Taylor Rees, Austin Wiley and Darren Boyd. The brewery crafts world-class beer for locals and celebrates the past and present culture of its historic Five Points neighborhood. Spangalang earned numerous “best new brewery of 2015” honors and a gold medal at the 2015 Great American Beer Festival medal.
May the best brewery win.
My favorite bit is that in past studies “men and women who qualified as moderate drinkers, meaning they downed about a drink a day, were twice as likely to exercise regularly as teetotalers.” But that was for earlier, apparently less rigorous studies.
The first of the new studies was conducted at Penn State, which used test subjects already enrolled in a different health study, and found consistent results from the earlier studies.
When the researchers collated and compared the data from their volunteers, they found, for the first time, an unequivocal correlation between exercising on any given day and subsequently drinking, especially if someone exercised more than usual. As the scientists write in their study, which was published recently in Health Psychology, “people drank more than usual on the same days that they engaged in more physical activity than usual.”
This relationship held true throughout all seasons of the year and whether someone was a man or a woman, a collegian or a retiree. Age and gender did not affect the results.
Thankfully, the data did not show that exercise incited or exacerbated problem drinking.
The second study was published in Frontiers of Psychiatry — Exercise and Alcohol Consumption: What We Know, What We Need to Know, and Why it is Important — was a review of those previously mentioned previous studies. And the two seem to reinforce one another, coming to the same conclusions. And most worrying of all, at least for the prohibitionists who incessantly decry alcohol, “the available evidence suggests that exercise may encourage people to drink, [but] it does not indicate that this relationship is necessarily worrisome for the vast majority of us. Someone who drinks moderately is unlikely to become a problem drinker as a result of exercise.”
So moderately drink up, and keep working out, apparently both are good for you.
Sunday’s ad is another one for Budweiser, also from the late 2000s. Although it’s a recent ad, it has a more vintage feel, and is part of a series that was created for college market newspapers. This one shows a football player’s head up close, and the thoughts in his head that lead her to drink a beer.