Today’s infographic is a map of the world showing alcohol consumption by country, based on information from the UN’s World Health Organization from 2008. The map is broken down by “litres per capita” and despite on the shouting by U.S. prohibitionists, America is somewhere in the middle. The map comes from an article on Geo Currents that takes a closer look at the global consumption of alcohol.
Today’s infographic is yet another pair of slides from a Powerpoint presentation on the Beer Industry by Christian Adeler and Jon Bjornstad in 2011. The first shows that worldwide, the beer industry is dominated by four global conglomerates, ABI, Heineken, SABMiller and Carlsberg.
The second slide shows the market share for each of the four companies in the major regions of the world.
According to a new report by the Beverage Information Group, “the beer industry saw gains in both dollar and volume in 2012 after a three-year downturn.” Their conclusion was that “well-marketed new products and slight improvements in the unemployment rate contributed to the beer industry’s overall growth.” Here’s the group’s press release with additional findings:
Super-premium, Craft, Imported and Flavored Malt Beverages out-performed the industry overall, as there is increasing demand for higher-priced beer. Super-premium and Premium increased 1.6%, and Craft increased 13.7% to reach 185.2 million 2.25-gallon cases. This is the largest increase for Craft beer in more than a decade.
Imported beer also increased for a third year, even though major brands such as Bass, Beck’s and Red Stripe were removed from the category because they are now domestically brewed. This 1% increase is largely due to consumer demand for a wider selection of products.
Innovations in the Light Beer category, such as the launch of Bud Light Platinum, were not enough to turn things around for the category. Light beer declined for the fourth year in a row. Popular and Malt Liquor also lost volume.
Although the beer industry saw positive changes in 2012, challenges still remain. According to the Beer Handbook, the beer industry will still see increases in the higher-priced categories such as Super-premium, Craft and Imported beer. It remains to be seen if these gains will help the beer industry maintain 2012’s positive direction.
“Today’s consumer no longer sees beer as their only drink option,” says Adam Rogers, senior research analyst, Beverage Information Group, Norwalk, Conn. “Spirits and wine marketers have been savvy in targeting consumers with flavored vodkas, rums and whiskies, as well as sweeter wines which have continued to take share away from the beer industry.”
For a mere $790, you can buy a copy of their annual Beer Handbook.
Today’s infographic is pretty cool, showing the vitamins contained in beer. Hold your mouse’s cursor over each, and find out how many beers you’d need to drink your recommended daily requirement of that particular vitamin. It was created by Merlin U. Ward using Infogr.am.
Today’s infographic shows each of Major League Baseball’s teams with their prices for beer equalized so they be compared more easily. The chart was compiled and created by Benchwarmer Sports. I don’t know if this is a coincidence or not, but yesterday the Boston Red Sox and the St. Louis Cardinals began the 2013 World Series, and their two stadiums are the most-expensive one to buy a beer. Hmm.
Today’s infographic is a second one from Blowfish, an over-the-counter hangover remedy. This one shows “how we are drinking and dealing with our hangovers,” which includes several data points about who, and what, Americans drink. The data was compiled for Blowfish by a third-party research firm.
As so often happens, while searching around for something in particular, I stumble on something else interesting. Today I found an article from 2011 on AdAge entitled Bottom’s Up! A Look at America’s Drinking Habits. As of 2010 (or maybe it’s 2005), on a per capita basis, more American drink soda than any other liquid. Water is second (it’s sad it’s not first) and beer is third, with milk a close fourth. Wine is only ninth, despite those obnoxious annual polls that try to convince people wine’s more popular than beer, and spirits is tied for tenth with value-added water, whatever that means (presumably with vitamins or oxygenated?). Worldwide, water is first, while Tea, only seventh in America, is second. While certain people complain about beer drinkers here, I find it far more worrisome that more people drink soda than water. Frankly, soda is far more unhealthy to drink than beer.
Today’s infographic is a map of the United States, showing the beer that’s most popular in each of the states. One thing is clear, if you want to be popular, your label should be mostly blue. The map was compiled by Blowfish, an over-the-counter hangover remedy. When I look at California, I can only shake my head, slowly, and with sadness.