Statistics

The Top 50 Annotated 2011

by Jay Brooks on April 17, 2012 · 7 comments

in Breweries,Editorial,News

ba
This is my sixth annual annotated list of the Top 50 so you can see who moved up and down, who was new to the list and who dropped off. So here is this year’s list again annotated with how they changed compared to last year.

  1. Anheuser-Busch InBev; #1 last six years, no surprises
  2. MillerCoors; ditto for #2
  3. Pabst Brewing; ditto for #3
  4. D. G. Yuengling and Son; Same as last year
  5. Boston Beer Co.; Same as last year
  6. North American Breweries; 2nd year on the list, up 2 from #8 last year
  7. Sierra Nevada Brewing; Down 1 from #6 last year
  8. New Belgium Brewing; Down 1 from #7 last year
  9. Craft Brewers Alliance; Same as last year, after dipping down 1 the previous two years
  10. Gambrinus Company; Same as last year, though now listed as Gambrinus instead of Spoetzl
  11. Deschutes Brewery; Same as last year
  12. Matt Brewing; Up 1, after moving down 1 last year
  13. Bell’s Brewery; Up 2 from #15 last year
  14. Minhas Craft Brewery; Same as last year, after dropping 2 the prior year
  15. Harpoon Brewery; Up 1 from #16 last year
  16. Lagunitas Brewing; Jumped up 10 from #26 last year, their second such jump in 2 years, having been at #36 two years back
  17. Boulevard Brewing; Same as last year
  18. Stone Brewing; Up 5 from #23 last year
  19. Dogfish Head Craft Brewery; Same as last year, after shooting up 5 from #24 last year, being up 9, 5 and 4 the three previous years
  20. Brooklyn Brewery; Up 5 from #25 last year
  21. Alaskan Brewing; Down 1 from #20 last year
  22. Long Trail Brewing; Down 1 from #21 last year, after leaping up 14 from #35 the previous year
  23. August Schell Brewing; Down 1 from last year
  24. Shipyard Brewing; Up 4 from #28 last year
  25. Abita Brewing; Down 1 from last year
  26. World Brew/Winery Exchange; Up 11 from #37 last year
  27. Great Lakes Brewing; Up 4 from #31 last year
  28. New Glarus Brewing; Up 2 from #30 last year
  29. Full Sail Brewing; Down 2 from #27 last year
  30. Pittsburgh Brewing (fka Iron City); Up 3 from #33 last year
  31. Summit Brewing; Down 2 from #29
  32. Anchor Brewing; Same as last year
  33. Firestone Walker Brewing; Up 3 from #36 last year
  34. Cold Spring Brewing; Jumped up 13 from #47 last year
  35. SweetWater Brewing; Up 3 from #38 last year
  36. Rogue Ales Brewery; Down 1 from #35 last year
  37. Mendocino Brewing; Up 2 from #39 last year
  38. Flying Dog Brewery; Up 2 from #40 last year
  39. Victory Brewing; Up 2 from #41 last year
  40. CraftWorks Breweries & Restaurants (Gordon Biersch/Rock Bottom); Now combined, last year Gordon Biersch brewpubs were #42 and Rock Bottom was #48
  41. Oskar Blues Brewing; Up 8 from #49 last year
  42. Odell Brewing; Up 3 from #45 last year
  43. Stevens Point Brewery; Up 1 from #44 last year
  44. Ninkasi Brewing; Not in Top 50 last year
  45. BJs Restaurant & Brewery; Down 2 from #45 last year
  46. Blue Point Brewing; Not in Top 50 last year
  47. Bear Republic Brewing; Not in Top 50 last year
  48. Goose Island Beer; Plummeted 30 from #18 last year, after selling their production brewery to Anheuser-Busch InBev
  49. Lost Coast Brewery; Not in Top 50 last year
  50. Narragansett Brewing; Not in Top 50 last year

Some new companies made the list, one from a merger — Gordon Biersch and Rock Bottom — now CraftWorks Breweries & Restaurants, along with Bear Republic, Blue Point, Lost Coast (which had been on the list two years ago), Narragansett and Ninkasi.

Off the list was Straub, Independent Brewers United (IBU), which was swallowed up by North American Breweries, Kona Brewing, which was folded into the Craft Brewers Alliance, and individually Gordon Biersch and Rock Bottom were combined into CraftWorks Breweries & Restaurants.

If you want to see the previous annotated lists for comparison, here is 2010, 2009, 2008, 2007 and 2006.

{ 7 comments }

Top 50 Breweries For 2011

by Jay Brooks on April 17, 2012 · 0 comments

in Breweries,News

ba
The Brewers Association has also just announced the top 50 breweries in the U.S. based on sales, by volume, for 2011. This includes all breweries, regardless of size or other parameters. Here is the new list:

  1. Anheuser-Busch InBev; St Louis MO
  2. MillerCoors; Chicago IL
  3. Pabst Brewing; Woodridge IL
  4. D. G. Yuengling and Son; Pottsville PA
  5. Boston Beer Co.; Boston MA
  6. North American Breweries; Rochester, NY
  7. Sierra Nevada Brewing; Chico CA
  8. New Belgium Brewing; Fort Collins CO
  9. Craft Brewers Alliance, Inc.; Portland, OR
  10. Gambrinus Company; San Antonio TX
  11. Deschutes Brewery; Bend OR
  12. Matt Brewing; Utica NY
  13. Bell’s Brewery; Galesburg MI
  14. Minhas Craft Brewery; Monroe WI
  15. Harpoon Brewery; Boston, MA
  16. Lagunitas Brewing; Petaluma CA
  17. Boulevard Brewing; Kansas City MO
  18. Stone Brewing; Escondido CA
  19. Dogfish Head Craft Brewery; Lewes DE
  20. Brooklyn Brewery; Brooklyn NY
  21. Alaskan Brewing; Juneau AK
  22. Long Trail Brewing; Burlington VT
  23. August Schell Brewing; New Ulm MN
  24. Shipyard Brewing; Portland ME
  25. Abita Brewing; New Orleans LA
  26. World Brews/Winery Exchange; Novato CA
  27. Great Lakes Brewing; Cleveland OH
  28. New Glarus Brewing; New Glarus WI
  29. Full Sail Brewing; Hood River OR
  30. Pittsburgh Brewing; Pittsburgh PA
  31. Summit Brewing; Saint Paul MN
  32. Anchor Brewing; San Francisco CA
  33. Firestone Walker Brewing; Paso Robles CA
  34. Cold Spring Brewing; Cold Spring MN
  35. SweetWater Brewing; Atlanta GA
  36. Rogue Ales Brewery; Newport OR
  37. Mendocino Brewing; Ukiah CA
  38. Flying Dog Brewery; Frederick MD
  39. Victory Brewing; Downington PA
  40. CraftWorks Breweries & Restaurants (Gordon Biersch/Rock Bottom); Chattanooga TN/Louisville KY
  41. Oskar Blues Brewery; Longmont CO
  42. Odell Brewing; Fort Collins CO
  43. Stevens Point Brewery; Stevens Point WI
  44. Ninkasi Brewing; Eugene OR
  45. BJs Restaurant & Brewery; Huntington Beach CA
  46. Blue Point Brewing; Patchogue NY
  47. Bear Republic Brewing; Cloverdale CA
  48. Goose Island Beer; Chicago IL
  49. Lost Coast Brewery; Eureka CA
  50. Narragansett Brewing; Providence RI

Here is this year’s press release.

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Top 50 Craft Breweries For 2011

by Jay Brooks on April 17, 2012 · 4 comments

in Breweries,News

ba
The Brewers Association just announced the top 50 breweries in the U.S. based on sales, by volume, for 2011, which is listed below here. For the fifth year, they’ve also released a list of the top 50 craft breweries based on the new definition adopted by the Brewers Association a few years ago, and updated earlier this year. Here is the new craft brewery list:

  1. Boston Beer Co.; Boston MA
  2. Sierra Nevada Brewing; Chico CA
  3. New Belgium Brewing; Fort Collins CO
  4. Gambrinus Company; San Antonio TX
  5. Deschutes Brewery; Bend OR
  6. Matt Brewing; Utica NY
  7. Bell’s Brewery; Galesburg MI
  8. Harpoon Brewery; Boston, MA
  9. Lagunitas Brewing; Petaluma CA
  10. Boulevard Brewing; Kansas City MO
  11. Stone Brewing; Escondido CA
  12. Dogfish Head Craft Brewery; Lewes DE
  13. Brooklyn Brewery; Brooklyn NY
  14. Alaskan Brewing; Juneau AK
  15. Long Trail Brewing; Bridgewater Corners VT
  16. Shipyard Brewing; Portland ME
  17. Abita Brewing; New Orleans LA
  18. Great Lakes Brewing; Cleveland OH
  19. New Glarus Brewing; New Glarus WI
  20. Full Sail Brewing; Hood River OR
  21. Summit Brewing; Saint Paul MN
  22. Anchor Brewing; San Francisco CA
  23. Firestone Walker Brewing; Paso Robles CA
  24. Sweetwater Brewing; Atlanta GA
  25. Rogue Ales/Oregon Brewing; Newport OR
  26. Flying Dog Brewery; Frederick MD
  27. Victory Brewing; Downingtown PA
  28. CraftWorks Breweries & Restaurants (Gordon Biersch/Rock Bottom); Chattanooga TN/Louisville KY
  29. Oskar Blues Brewery; Longmont CO
  30. Odell Brewing; Fort Collins CO
  31. Stevens Point Brewing; Stevens Point WI
  32. Ninkasi Brewing; Eugene, OR
  33. BJs Restaurant & Brewery; Huntington Beach CA
  34. Blue Point Brewing; Patchogue NY
  35. Bear Republic Brewing; Cloverdale CA
  36. Lost Coast Brewery; Eureka CA
  37. Big Sky Brewing; Missoula MT
  38. North Coast Brewing; Fort Bragg CA
  39. The Saint Louis Brewery/Schlafly Bottleworks; St Louis MO
  40. Gordon Biersch Brewing; San Jose CA
  41. Breckenridge Brewery; Denver CO
  42. Founders Brewing; Grand Rapids MI
  43. Saint Arnold Brewing; Houston TX
  44. Karl Strauss Breweries; San Diego CA
  45. Real Ale Brewing; Blanco, TX
  46. Mac and Jack’s Brewery; Redmond WA
  47. Smuttynose Brewing; Portsmouth NH
  48. Utah Brewers Cooperative; Salt Lake City UT
  49. Left Hand Brewing; Longmont CO
  50. TIE: Anderson Valley Brewing; Boonville CA & Four Peaks Brewing; Tempe AZ

Five breweries are new to this year’s Top 50 Craft Breweries list; Anderson Valley, Founder’s, Four Peaks, Left Hand and Smuttynose. Here is this year’s press release.

I’ll have my annual annotated list shortly.

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health
My family and I live just north of San Francisco, in Marin County. We moved here a number of years ago to be closer to my wife’s family, who live in Sonoma County. When she was working in San Francisco, Marin was in the middle of work and family, so it made sense. There’s a lot of good things to recommend here, though it is a very expensive place to live, and in fact a few years ago I saw that it was the third-most expensive county for real estate in the United States.

Our local newspaper, the Marin Independent Journal (or I.J.) — which in the interest of full disclosure is part of the Bay Area Newsgroup, the group I write my newspaper column for — had an interesting headline today about the health of Marin’s residents. In Marin County ranked healthiest county in state for third year in a row, despite residents’ love of alcohol, the author reports on a new study recently released by the neo-prohibitionist Robert Wood Johnson Foundation, along with the University of Wisconsin Population Health Institute. This is the third year of the survey, which ranks the health of America’s counties. For the third straight year Marin County was declared the most healthy California county. For an equal number of years, Marin also has the dubious distinction of a higher than average level of binge drinking.

The percentage of Marin residents who told the pollsters they had engaged in binge drinking within the past 30 days — 24 percent — exceeded the state average of 17 percent and the national benchmark of 8 percent. The survey defines binge drinking as consuming more than four alcoholic beverages on a single occasion, if you’re a women, and five drinks if you’re a man.

But maybe that’s the case because there’s little or no correlation between the two, or at least not the correlation that the neo-prohibitionists who funded the study would prefer. They assume, for primarily political and philosophical reasons, that binge drinking is unhealthy. But what if it’s not? What if it has more to do with the way it’s now defined, which again has more to do with politics than reality. The way “binge drinking” is defined has greatly narrowed over the past few decades which is at least one reason why anti-alcohol groups keep insisting that binge-drinking is such a growing societal problem. But at the same time, several recent studies and meta-studies have revealed that people who drink moderately tend to live longer than those who abstain, an inconvenient fact that is rarely mentioned by neo-prohibitionist groups because it doesn’t fit with their agenda. But even worse, from their point of view, some of these same studies have concluded that even people who binge drink tend to be healthier and live longer than the total abstainers. So perhaps binge drinking and health are more closely associated than we think, just not in the way that neo-prohibitionists would prefer. The least healthy county for which there’s data, Del Norte, has a lower rate of binge drinking (10%) than the healthiest.

But as even the Robert Wood Johnson Foundation makes clear in the own press release about the survey, “healthier counties are no more likely than unhealthy counties to have lower rates of excessive drinking.”

Here’s the top counties in states, followed by the county’s “excessive drinking” percentage, followed by their state’s average, with the “national benchmark” being 8%:

  1. Alabama (Shelby): 13%/12%
  2. Alaska (Southeast Fairbanks): 13%/19%
  3. Arizona (Santa Cruz): 18%/19%
  4. Arkansas (Benton): 12%/12%
  5. California (Marin): 24%/17%
  6. Colorado (Pitkin): 30%/18%
  7. Connecticut (Tolland): 17%/18%
  8. Delaware (New Castle): 21%/19%
  9. Florida (St. Johns): 21%/16%
  10. Georgia (Fayette): 18%/14%
  11. Hawaii (Honolulu): 18%/19%
  12. Idaho (Blaine): 23%/15%
  13. Illinois (Kendall): 23%/19%
  14. Indiana (Hamilton): 17%/16%
  15. Iowa (Winneshiek): 19%/20%
  16. Kansas (Riley): 22%/15%
  17. Kentucky (Oldham): 16%/11%
  18. Louisiana (St. Tammany): 19%/15%
  19. Maine (Sagadahoc): 17%/17%
  20. Maryland (Howard): 14%/15%
  21. Massachusetts (Dukes): 29%/19%
  22. Michigan (Leelanau): 20%/18%
  23. Minnesota (Steele): 18%/19%
  24. Mississippi (DeSoto): 10%/11%
  25. Missouri (St. Charles): 24%/17%
  26. Montana (Gallatin): 22%/19%
  27. Nebraska (Cedar): 23%/19%
  28. Nevada (Douglas): 20%/19%
  29. New Hampshire (Merrimack): 16%/18%
  30. New Jersey (Hunterdon): 18%/16%
  31. New Mexico (Los Alamos): 11%/13%
  32. New York (Putnam): 21%/17%
  33. North Carolina (Wake): 15%/13%
  34. North Dakota (Griggs): 19%/22%
  35. Ohio (Delaware): 20%/17%
  36. Oklahoma (Cleveland): 16%/14%
  37. Oregon (Benton): 15%/16%
  38. Pennsylvania (Union): 16%/18%
  39. Rhode Island (Bristol): 17%/19%
  40. South Carolina (Beaufort): 20%/14%
  41. South Dakota (Brookings): 20%/19%
  42. Tennessee (Williamson): 15%/9%
  43. Texas (Collin): 13%/16%
  44. Utah (Morgan): 9%/9%
  45. Vermont (Chittenden): 20%/19%
  46. Virginia (Fairfax): 20%/16%
  47. Washington (San Juan): 21%/17%
  48. West Virginia (Pendelton): 12%/10%
  49. Wisconsin (St. Croix): 31%/24%
  50. Wyoming (Teton): 22%/17%

In every single case, for the healthiest county in every one of the 50 states, their “excessive drinking” percentage is above the national benchmark, and in many cases well above it. 38 of the 50 states’ healthiest counties are at least twice the national benchmark and six are within a point, or more, of tripling it. Every state’s binge drinking average is well above the national average, which seems strange. And in 35 of the states, the healthiest county also has a binge drinking percentage that’s the same or higher than the state average, too. But the obvious takeaway is what you’d expect given total mortality studies, which is that there’s an inverse correlation between binge drinking and health. The counties with the healthiest residents also have higher numbers of binge drinkers. That much is obvious and is supported by the data, despite the story being spun being very different, even the opposite of what conclusions can be drawn from the numbers. Not that they’re making it easy to see. I had to look at each state and then each county’s records to make a chart of this somewhat damning data.

Of course, part of this is how meaningless our definition of binge drinking has become. Including people who drink five or more drinks in a single setting once a month or even once a year distorts the real issues of problem drinkers. It inflates the numbers, which is good if your agenda is to make false accusations about how bad alcohol is for society but terrible if you really want to adress those problems.

Here in California, the five healthiest counties are:

  1. Marin
  2. Santa Clara
  3. San Benito
  4. Placer
  5. San Mateo

Every single one of the ten healthiest counties in California have an excessive drinking rate above national benchmark, too.

Larry Meredith, director of the Marin County Department of Health and Human Services, is quoted in the IJ’s article, saying. “Our strategy must continue — to eliminate health disparities, and conditions that undermine a long and happy life.” Except that he keeps insisting that binge drinking, as defined by the study, “continues to be an issue,” despite the fact that the same study’s numbers seem to indicate the opposite. In the healthiest counties across the nation, binge drinking, as they define it, is higher in every instance.

Real binge drinkers, the more undefinable people who simply keep drinking and rarely ever stop, are not really captured by this type of survey, because they’re lumped together with responsible people who on occasion drink a little more than usual, whether in celebration of something or to drown their sorrows. As long as we keep drawing more and more people into the category of “binge drinkers,” we dilute the real problem. When that mistake is obvious even by a study conducted by an anti-alcohol organization, and then those results all but ignored, it exposes the propaganda and dishonesty of their agenda.

It’s almost funny to see Marin County’s own anti-alcohol organization, Alcohol Justice (who until last year were the Marin Institue) try to distance themselves from this. Their public affairs director, Michael Scippa, says AJ “shouldn’t be faulted for not being more effective in reducing Marin County’s alcohol consumption.” He lists a number of excuses, such as “availability and Marin being a mostly affluent community” and that “[they're] constantly battling an industry that has enormous resources.” But what is he apologizing for? That Marin County has the state’s healthiest people living in it, despite ignoring his group’s propaganda? Maybe it’s not the people, but the propaganda that’s wrong? Because people all over the country are ignoring his advice and are all the healthier for it.

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ba
Wow, the Brewers Association just released their annual data on U.S. craft brewing, for calendar year 2011, and the news is remarkable. “Craft brewers saw volume rise 13 percent, with a 15 percent increase in retail sales from 2010 to 2011, representing a total barrel increase of 1.3 million.”

From the press release:

In 2011, craft brewers represented 5.68 percent of volume of the U.S. beer market, up from 4.97 in 2010, with production reaching 11,468,152 barrels. Additionally, the BA estimates the actual dollar sales figure from craft brewers in 2011 was $8.7 billion, up from $7.6 billion in 2010. Increased retails sales represented 9.1 percent of the $95.5 million dollar U.S. beer market.

“While the overall beer market experienced a 1.32 percent volume decrease in 2011, craft brewing saw significant growth, surpassing five percent total market volume share for the first time,” said Paul Gatza, director, Brewers Association. “It’s becoming increasingly clear that with the variety of styles and flavors to choose from, Americans are developing a strong taste for high-quality, small-batch beer from independent brewers.”

Some other interesting tidbits gleaned from the news. The total number of U.S. breweries now stands at 1,989, just 11 shy of reaching 2,000. Of those, 1,938 are considered by the BA’s definition to be craft breweries. Small breweries accounted for over 103,000 jobs. But just wow: 13.2%! That’s the biggest volume increase that I can remember. And that’s an especially grand number since for the same period, total beer market volume declined. By dollars, craft beer rose a staggering 15% to 9.1% of the total market, getting us ever closer to the elusive, but often-talked about, 10% goal that many feel would be a watershed moment for craft beer.

Print

More from the release:

With 250 brewery openings and only 37 closings, the BA also reported that 1,989 breweries were operating in the U.S. in 2011—an 11 percent increase from the previous year. Small brewers employed approximately 103,585 workers in the U.S in 2011.

“We saw rapid growth in brewery openings last year, particularly with microbrewery start-ups, and these numbers are poised to rise even more in 2012,” added Gatza. “In February 2012, we already topped 2,000 operating breweries—a truly remarkable milestone. We look forward to even more success and the continued expansion of the craft beer market.”

{ 2 comments }

Anatomy Of A Propaganda Piece

by Jay Brooks on March 21, 2012 · 1 comment

in Beers,Editorial,Politics & Law

anatomy-of-murder
With Alcohol Justice promoting it, I just knew there had to be more to the CNN story Movies May Increase Binge Drinking in Teens. The article is based on a study published in the journal Pediatrics with the more benign title Alcohol Consumption in Movies and Adolescent Binge Drinking in 6 European Countries. But either way, Hollywood is, of course, the bogeyman. The study “surveyed 16,500 students ages 10 to 19 from Germany, Iceland, Italy, the Netherlands, Poland and Scotland.”

The students were asked how often they drank five alcoholic beverages during one sitting [interesting a European study has adopted the ridiculous U.S. definition of "binge drinking"], and about the types of movies they watched. Participants were given a list of 50 movies to choose from, which included many top box-office hits from the U.S. The number of drinking scenes was tallied for each movie.

I don’t have the resources to pay to see the whole study, so I don’t know what films are on the list, but the first thing I have to wonder is how many of those films are age-appropriate for 10-year olds? Many Hollywood blockbusters would be at least “PG-13″ (so no 10-12 year olds allowed) or “R” (no 10-17 year olds allowed). Are there many movies with “drinking scenes” that are “G” or that every parent would find appropriate for their 10 through 19 year old child? There’s also no breakdown of how many kids were 10, 15, 19, etc., but I have to believe there’s a vast difference between the effect of watching a film on a ten-year old and a young adult, age 18 or 19. The researchers apparently also considered other so-called “risk factors,” and somehow accounted for each “teen’s levels of rebelliousness or sensation-seeking, peer drinking levels, family drinking patterns, affluence and gender.” That’s a lot of data on 16,500 kids, and almost none of it could be considered the “hard facts” type.

The overall results were that “27% of the sample had consumed >5 drinks on at least 1 occasion in their life.” So roughly 1 out of 4 of the “kids” had consumed 5 drinks at least once, and possibly ONLY once, in their life. And of those 16,500, some of the “kids” were legally allowed to drink 5 beers if they wanted to. In Germany, Italy and the Netherlands, the minimum age for drinking is 16. In Poland and Scotland it’s 18 (though once source I have says it’s 16 in Poland). In Iceland it’s 20. So for at least half the countries where the kids were surveyed, they were permitted to drink at least beer 4 out of the 10 ages of “kids” in the study.

For five-sixths of the countries, at least some of the ages of children surveyed were likewise legally allowed to drink alcohol. Like the age breakdowns, there’s no information available (at least to me) about how many of those surveyed were from which country. Given all the supposed control factors they accounted for, the legal age at which people in the surveyed countries are permitted to drink alcohol seems nakedly absent and, at least to my way of thinking, a rather important omission.

And one last comment about their methodology, such as it was. To determine each film’s — I don’t know, “quotient,” “unworthiness” or whatever — “the number of drinking scenes was tallied for each movie” by the researchers. But is the sheer number of times there’s a scene of people drinking in any way relevant? Is there no context to each scene? Are there not positive and negative ways to portray drinking alcohol? I already know the answer to that one, as obviously the researchers are convinced that ANY depiction of people drinking alcohol they consider wrong, but of course a second’s thought will reveal that to be patently nonsense. Just counting how often people are seen drinking alcohol in a film really tells you nothing about how influential it will be, or indeed, if it registers anything at all. Shown being consumed responsibly, it could just as easily be a positive influence.

Personally, I’m much more concerned about my kids seeing casual violence in films than drinking. But there, as well as in America, research continues to claim that there’s a direct “link between drinking in movies and adolescent alcohol consumption habits.” This latest study’s conclusion likewise claims that the “link between alcohol use in movies and adolescent binge drinking was robust and seems relatively unaffected by cultural contexts.”

But in the last paragraphs — well after most people probably stopped reading — was what I’d been thinking as I read this, that “even though the European study shows a strong association between what is seen on the movie screen and binge drinking, it cannot show cause and effect.” Like Otto Preminger’s Anatomy of a Murder, not everything is as it seems.

And despite the tone of the story up until that point having been confidently certain, as expressed in the headline’s more movies, more binging (or better mo movies, mo binging), it may not be as certain as they would have you believe. Here’s the smoking gun.

It may be that binge drinking teens seek out movies that have alcohol scenes, or it could be that seeing scenes of alcohol use in movies makes them more likely to binge drink. More research is needed to confirm these findings.

I continue to be troubled by the wide range of ages surveyed, because in my experience those are the ages when people change more in a shorter period of time than at any other time in their entire life. The conclusion suggests that to combat this scourge, parents should “go to the movies with [their kids] and discuss what you’re seeing. What you say matters more than what one TV show or one movie says.” In other words, be a parent. So is this a problem of parenting or the movies? Should movies be stripped of adult content because kids might watch them? That does seem to be a common strategy by neo-prohibitionist groups, especially with regard to advertising.

In the end, this seems like yet another study riddled with more questions than answers. But, as is typical, those questions — if the media raises them at all — are buried at the end of the article, well after the average person has given up reading and has moved on to something else. What we’re left with is a “survey” (and we all now how teenagers always tell the truth about what they’re doing) of kids in six varied nations (with different minimum drinking ages) who are of widely different ages (from a childlike ten to a young adult 19) who appear to binge drink more (or at least once) if they see Hollywood blockbuster movies (or it may be teens who drink prefer those movies). Tell me again how exactly that’s news?

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Oh, The Horror: Children Recognize Beer Brands

March 19, 2012

Another classic propaganda study was just released in Britain, using the all-too-common meme of “think of the children” as the wedge to attack alcohol advertising. Ever since Prohibition ended miserably here in the U.S., anti-alcohol groups turned their attention to other methods of crippling alcohol, and attacking advertising has been a favorite strategy. It’s quite [...]

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State Beer Excise Tax Rates As Of 2011

March 15, 2012

The Tax Foundation, a Washington think tank dedicated to al things taxable, had last week for their weekly Monday Maps on the Tax Foundation’s blog an infographic on State Beer Excise Tax Rates as of September 1, 2011. Alaska has the highest tax rate and Wyoming the lowest. And, of course, the chart doesn’t include [...]

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The Great Beeramid Of Calories & Carbs

March 14, 2012

Here’s an interesting infographic, though for most craft beer drinkers it won’t be of much use. It’s a pyramid — or beeramid — showing many of the most popular mainstream beers with their calories and carbohydrates shown, ranking them with the lowest in both at the top of the beeramid and the beers with the [...]

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The American Beer Revival

February 9, 2012

Regular Bulletin readers know how much I love infographics, a marriage of data and graphic illustration that shows information in a beautiful and understandable way. So I was thrilled when I got an e-mail this morning from a new Silicon Valley start-up, Visual.ly, whose mission is just that, to create and help others create cool [...]

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A Mea Culpa: Hoodwinked By Propaganda

February 4, 2012

On Thursday I posted what I though was a fun little piece with some interesting statistics about how much is consumed on Super Bowl Sunday. In The Super Bowl: By The Numbers, I selected a few of the fun statistics that had been posted a few years earlier in a post on the blog Tree [...]

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The Super Bowl: By The Numbers

February 2, 2012

You usually see this kind of list for Oktoberfest; how much beer, how many sausages, etc. But Tree Hugger put together a list of what’s consumed during the Super Bowl: By the Numbers: Super Bowl Facts and Figures. The statistics are from 2010′s big game, but I feel confident they’re close enough. Here’s the most [...]

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Spirits Still Gaining On Beer’s Market Share

February 1, 2012

The Distilled Spirits Council, a trade organization for producers of distilled spirits, just released their annual report on how spirits are doing relative to the other alcoholic beverages. Vodka continues to lead the spirits parade, with rum in second and tequila in third. While beer continues to be the most popular adult beverage, spirits once [...]

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Coors Light: Now The Avis Of Beers

January 14, 2012

I’m not exactly sure why this appears to be such big news, but it seems to be everywhere. Beer Marketer’s Insights is reporting that, based upon estimated numbers for 2011, Coors Light has overtaken Budweiser to become the 2nd best-selling beer in America. According to the report, “[t]his is the first time in almost 20 [...]

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Yuengling Becomes Biggest American Brewery

January 13, 2012

According to new estimated beer sales data for 2011 from Beer Marketer’s Insights, Yuengling Brewery in Pottsville, Pennsylvania has now eclipsed the Boston Beer Co. (makers of Samuel Adams) to become the biggest American brewery. Yuengling’s area newspaper, the Lehigh Valley’s The Morning Call, had the story this morning. The numbers shake out like this: [...]

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The Absurdity Of Binge Drinking Statistics

January 11, 2012

This is one of those things that’s increasingly pissing me off, because it avoids real problems that some people have with alcohol in favor of trying to turn individual problems into an epidemic. It’s not. If anything, overall consumption of alcohol is decreasing. But it’s hard to get funding, finance addiction clinics and raise money [...]

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