Today’s infographic is a cool new poster from Pop Chart Labs. This one, entitled Fantastical Fictive Beer, shows 71 beers used in various fictional setting: movies, television, etc. I don’t know if they used a post I did a few years ago, Fictional Beer Brands in their research, but our lists are pretty similar. It’s a pretty cool poster.
In case you missed the news, the New York Times Art Beat is reporting that Ommegang will be creating four beers for the popular HBO series Game of Thrones, based on the A SOng of Ice and Fire books by George R.R. Martin. According to Coming Soon: The Beer of Kings:
The first beer, Iron Throne Blonde Ale, will be inaugurated nationwide in late March, to coincide with the Season 3 premiere of “Game of Thrones,” which is scheduled for March 31. Three more beers are planned, with the second to be released next fall. The others will follow in subsequent seasons.
I’m a fan of the show, and my wife and several relatives have read all the books, but this is certainly some odd marketing. If the goal is to make more people watch the show, I can’t see how this will have any effect. If you already like the show, will you seek out the beer just because of the tie-in? I like the beer that Brewery Ommegang makes, but apart from some press and attention, I can’t see how this will help the brand all that much.
Note: These are not the actual labels that Ommegang will create, but some imagined ones that have been floating around the internet since earlier this year, this collection from Geek Tyrant.
UPDATE 12.18: Ommegang brewmaster Phil Leinhart revealed some additional details about the upcoming Game of Thrones beers in an interview on Guyism. Here’s what he had to say:
[T]he blonde ale is fair in color and soft in appearance, but still holds a complexity and bite.
“With a Lannister currently on the throne, it only made sense to do a delicate, but piercing Golden Blonde Ale with Noble hops,” he said, referring to one of the series’ characters.
Subsequent beers for the collaboration are still being worked on, because the Ommegang team has to wait for the themes and characters to develop in the series’ next season before it can begin crafting the next ale. Capozza said that two additional beers will be released in conjunction with each of the series’ following seasons
And there’s also more about the project came about:
Allison Capozza, a spokeswoman at Ommegang, said that the Game of Thrones creators and producers have long been fans of Brewery Ommegang, whose team happens to enjoy the TV series. HBO, she said, reached out to the brewery about the idea for a collaboration.
“The producers very much resonated with Ommegang’s blend of ‘old world’ and ‘new world’ elements to create something new and unique,” Capozza said.
And below is the official bottle that Ommegang will release next year.
Peter Rowe, the man behind the television show Dirty Jobs, has a new three-part series that debuts tonight: How Booze Built America. I suspect they’ll be playing fast and loose with much of beer’s history, but it should be at least an entertaining show. Check out the first episode on the Discovery channel. Check your local listings for times. Below is a teaser to give you a flavor of the show.
Here’s an interesting little tidbit from David Bonneywell, a professional special effects artist from Great Britain, who’s worked on such shows and films as Dr. Who and Clash of the Titans. For a television show he was working on several years ago, he had to create a special effect of beer flying out of a glass in slow motion, with the results pictured below.
Here’s how Bonneywell describes the process he used:
For an episode of the TV series ‘Keen Eddie‘ they wanted a Matrix style ‘bullet time’ shot of a bar room brawl. However, these type of shots normally require dozens of cameras and lots of time and money, things sorely lacking in TV productions! The answer?? Suspend tables and chairs on wires, get your actors to stand VERY still in mid punch etc and get some FX guy to make plastic, freeze frame beer!!
Using photos of real beer in flight I cut a shape from clear sheet plastic and shaped it by heating and bending it. I stuck this into a real beer glass and then built up the ‘beer’ with epoxy glue coloured with brown inks. Considering it’s not the sort of thing I normally do (no boobies, monsters or blood!!…lol) I thought it turned out quite well.
For the same series I also made some over head rubber masks of Duran Duran (the group not the film character) used in an episode as disguises by some bank robbers!!
The series was an American show but for some reason was made in the UK…I’ve never actually seen it. If anyone here has I’d be interested to know how well this worked in the show!!
Kinda nailed it, I’d say.
B.Y.O.B. TV — Brew Your Own Beer TV — the new television show that will air on local KOFY Channel 20 debuts this evening at 10:30 p.m. KOFY TV20 / Cable13 will be airing the half-hour B.Y.O.B. TV this Saturday, April 23 at 10:30 p.m. If you miss its debut, it will also air on Saturdays at 1:00 a.m. and Sundays, starting April 24th, at 9:30 p.m. On Sunday, the re-runs will air during their “local’s only” programming block. You can catch it three ways: on TV Channel 20, Comcast Cable 13 and Comcast Cable HD 713.
B.Y.O.B. TV will be hosted by Justin Crossley and Jason Petros of The Brewing Network, the #1 on-line radio network dedicated to the art of beer making. The show follows 8 teams, each consisting of 3 eager home brewers as they’re challenged in various stages of the beer brewing process in hopes to escape weekly elimination. The final brewer left standing will win the ultimate prize, a trip to the Pilsner Urquell Brewery in the Czech Republic and become the B.Y.O.B. TV Brewing Champion.
“We want the average consumer to be able to watch this show, enjoy it from an entertaining perspective and gain an appreciation and knowledge for some of the best craft brews in the marketplace”, said Crossley, “at the same time we hope the show will encourage others to tackle the art of home brewing on their own.”
Various craft and import beers from around the region and the world are participating in the show to place emphasis on their commitment towards the innovation and brewing science behind beer making; partners include Pilsner Urquell, Lagunitas, Blue Moon, Grolsh and Blake Brewing. Additional breweries, brew masters and beer and food connoisseurs are participating as well.
While there’s no actual brewing in episode one, we do get to meet the teams and learn how the process will work. But don’t change the channel just yet, things will definitely start to pick up in episode two when the teams do their first batches of beer and things will just keep going from there. Should be fun.
Below is the trailer for the show:
This is not, strictly speaking, a beer birthday, which is why I called it a “beerish” one, but my wife and I are both Browncoats, fans of the criminally short-lived television show Firefly. Like many Browncoats, we’ve continued to follow its cast members, especially the star of Firefly, and its companion film Serenity, Nathan Fillion. Today is Nathan Fillion’s 40th birthday.
Fillion is currently one of the stars of the hit TV show on ABC: Castle, which is now in its third season. He was also Captain Hammer in Dr. Horrible’s Sing-a-Long Blog (in fact a couple of years ago in All About Beer magazine’s “It’s My Round” when I wrote Living In The Silver Age, the photo showed me wearing a Captain Hammer t-shirt). Some of Fillion’s films include Waitress and Slither, and he was the “wrong” Ryan in Saving Private Ryan. Some of his television appearances include Buffy the Vampire Slayer, Lost, Drive and Desperate Housewives, and he got his start on the soap opera One Life To Live.
Before he’d had a hit TV series, my wife attended a Firefly convention in Los Angeles and Fillion not only attended it but was at one of the after parties that she was involved in. Thanks to me, she brought the beer — a collection of whatever I could part with from the cellar at that time. Sarah snapped a photo of Fillion drinking one of those beers, Drake’s IPA, through a curly straw. Join me in wishing Nathan a very happy birthday. And if you aren’t watching Castle or haven’t seen Firefly, you owe it to yourself to right that wrong.
Last month, you may recall, the drug store chain Walgreen’s debuted a private label beer brewed by Genesee, which they call Big Flats 1901. On last night’s Colbert Show, during his regular Tip of the Hat/Wag of My Finger segment, Stephen talked about the new Walgreen’s beer, and even tried a can of the beer. Wait through the British Superman story for the hilarious Big Flats piece.
|The Colbert Report||Mon – Thurs 11:30pm / 10:30c|
|Tip/Wag – British Superman & Big Flats Beer|
It was bound to happen, but at least it’s being done by someone we know and trust to treat beer and homebrewing with the proper respect. The Brewing Network has partnered with KOFY Channel 20 to create a new reality TV show about … homebrewing. The show, to be called Brew Your Own Beer TV, will take the form of a “game show-reality style program pitting teams of homebrewers and craft beer lovers against one another for some really great prizes. It will be shot all across the greater Bay Area in parking lots and bars and breweries.”
Here’s what they’re looking for:
We are looking for beer lovers of all types, men and women, couples, teams, bikini models — as long as they have a general understanding of how beer is made and a flexible schedule, they will be considered for the show.
Do you love beer? Are you a home brewer or craft beer enthusiast? Are you interested in learning more about the brewing process while competing with other brewers for great prizes?
We are casting for a reality show that centers around home brewers and craft beer lovers in the greater San Fransisco Bay Area.
Applicants must have a LOVE for beer, a desire to learn more about the brewing process, and a flexible schedule between February 20th and June 15th. A basic knowledge of how beer is made is required but home brewing experience is not a must — we want beer lovers of all knowledge levels.
21 and older only!
To apply: e-mail your name, recent photo, brewing experience (if any), an explanation or example of your passion for beer, and a reason why you should be a part of this TV show. If possible, you may also submit a link to a short video that further explains why we should select you and to help us get to know you better.
Deadline for submissions is February 15th!
My understanding is that there will be ten teams of homebrewers competing, so not every team has to consist entirely of expert homebrewers. You’d need at least one, of course, but enthusiastic assistants that work well together would most likely make for the best team, rather than all homebrewers who might have trouble agreeing on how to proceed. There will be contests and competitions along the way to eliminate teams until one emerges victorious. Sounds like it could be great fun.
Good luck to everybody, and good brewing. But hurry up and apply, there’s less than two weeks to go.
The documentary that the Discovery Channel was rumored to be working on, How Beer Saved the World, is now scheduled to air on Sunday, January 30 at 8:00 p.m. Pacific time. The trailer is a bit overwrought, but they appear to have some good people being interviewed on camera, such as Charlie Bamforth and Gregg Smith. This should be interesting.
If you want a good laugh, check out the ignorant comments on the YouTube page for this trailer. Their hilarity is only matched by their inanity. It’s certainly amazing how effective anti-alcohol propaganda is as evidenced by some of the nonsense being spouted. It’s also funny, and a little sad, to see the contrast between beer people, who can readily admit that there are some people who abuse alcohol and cause problems for themselves and others, and neo-prohibitionists who cannot bring themselves to concede that alcohol has any positive aspects to it whatsoever.
Mark your calendars. The date has now been set for the debut of Brew Masters, the Discovery channel television show that will star Sam Calagione. It will debut on Sunday, November 21 at 10:00 p.m. ET/PT.
Here’s part of the press release:
It’s cold, it’s comforting, it’s beer….but for Sam Calagione, founder of one of America’s leading craft brewers Dogfish Head Brewery, beer is a passion, a business and a personal quest for best, most imaginative brews. Premiering Sunday, November 21 at 10 PM E/P on Discovery Channel, BREW MASTERS follows Sam and his partners in suds as they travel the country and the world sourcing exotic ingredients and discovering ancient techniques to produce beers of astounding originality.
From chocolate to oysters to tomatoes, Sam is constantly pushing his team and himself to innovate and celebrate the amazing world of beer and beer making. The imagination of the Dogfish Head team is matched only by the fun they inject into every facet of their jobs. Beer tasting meetings in the conference room with co-workers, a bocce ball league in the parking lot, filming original rap videos in the brewery plant, its all in a days work for BREW MASTERS.
BREW MASTERS taps more than just kegs and barrels, it unlocks a fascinating history of beer making, showcasing the ingenuity and passion behind our love affair with those alluring suds and how it played a role in building civilizations, said Clark Bunting, President and General Manager of Discovery Channel.
Running a successful business also requires inspiration, so BREW MASTERS hits the road for the ultimate beer tasting road trip. Sam sets out to recreate ancient ales that have been discovered at sites around the world from Egypt to Peru. He travels to Rome to research old world Italian beers as inspiration for a new site in New York with Mario Batali. A visit to New Zealand introduces the idea of making the first tomato based beer. And back home, Sam is tasked to come up with a commemorative beer called Bitches Brew to celebrate the 40th anniversary release of Miles Davis famous recording.
Beer has always been my passion. It is so much more than what you see in the glass. I’m excited to share the diligence, daring and creativity that we pour into our work, said Calagione.
BREW MASTERS is produced for Discovery Channel by Zero Point Zero Productions. Chris Collins and Lydia Tenaglia are executive producers. Tim Pastore is executive producer for Discovery Channel.
And Channel Guide magazine also mentions the new show for the fall lineup.