Beer In Ads #2193: Heineken Refreshes J.R. Ewing


Monday’s ad is for Heineken, from the 1970s. In the later 1970s, Heineken embarked on a series of ads with the tagline “Heineken Refreshes the Parts Other Beers Cannot Reach.” Many of the ads were in a sequential panel, or comic strip, format and they were intended to be humorous.

In this ad, a three-panel format, the main protagonist from the television series “Dallas,” which aired from 1978-1991, J.R. Ewing. “The character was portrayed by Larry Hagman. As the show’s most famous character, J. R. has been central to many of the series’ biggest storylines. He is depicted as a covetous, egocentric, manipulative and amoral oil baron with psychopathic tendencies, who is constantly plotting subterfuges to plunder his foes’ wealth.” In the first panel, a grinning J.R. stares straight ahead, obviously up to no good. In the second, he’s now holding a mug of beer, which presumably he’s downed half of, though his devilish expression has not changed. But by the third, the beer has apparently kicked in and a halo has appeared above J.R.’s head. I guess beer turned the naturally evil Ewing good.

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Beerish Birthday: Nathan Fillion

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This is not, strictly speaking, a beer birthday, which is why I called it a “beerish” one, but my wife and I are both Browncoats, fans of the criminally short-lived television show Firefly. Like many Browncoats, we’ve continued to follow its cast members, especially the star of Firefly, and its companion film Serenity, Nathan Fillion. Today is Nathan Fillion’s 45th birthday.

Fillion is currently one of the stars of the hit TV show on ABC: Castle, which is now in its seventh season. He was also Captain Hammer in Dr. Horrible’s Sing-a-Long Blog (in fact a few years ago in All About Beer magazine’s “It’s My Round” when I wrote Living In The Silver Age, the photo showed me wearing a Captain Hammer t-shirt). Some of Fillion’s films include Waitress and Slither, and he was the “wrong” Ryan in Saving Private Ryan. Some of his television appearances include Buffy the Vampire Slayer, Lost, Drive and Desperate Housewives, and he got his start on the soap opera One Life To Live.

Before he’d had a hit TV series, my wife attended a Firefly convention in Los Angeles and Fillion not only attended it but was at one of the after parties that she was involved in. Thanks to me, she brought the beer — a collection of whatever I could part with from the cellar at that time. Sarah snapped a photo of Fillion drinking one of those beers, Drake’s IPA, through a curly straw. Join me in wishing Nathan a very happy birthday. And if you aren’t watching Castle or haven’t seen Firefly, you owe it to yourself to right that wrong.

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Beer In Film #92: The Beer Hunter Episode 6 — Our Daily Beer

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Today’s beer film is the sixth of Michael Jackson’s six-part series, The Beer Hunter, that he did for Channel 4 (UK) and the Discovery Channel here in 1989. Since last Thursday was the birthday of Michael Jackson, it seemed like a good time to pull out the classics. Episode 6 is Our Daily Beer.

Beer In Film #90: The Beer Hunter Episode 5 — Burgundies of Belgium

brookston-film
Today’s beer film is the fifth of Michael Jackson’s six-part series, The Beer Hunter, that he did for Channel 4 (UK) and the Discovery Channel here in 1989. Since last Thursday was the birthday of Michael Jackson, it seemed like a good time to pull out the classics. Episode 5 is Burgundies of Belgium.

Beer In Film #89: The Beer Hunter Episode 4 — The Fifth Element

brookston-film
Today’s beer film is the fourth of Michael Jackson’s six-part series, The Beer Hunter, that he did for Channel 4 (UK) and the Discovery Channel here in 1989. Since Thursday was the birthday of Michael Jackson, it seemed like a good time to pull out the classics. Episode 4 is The Fifth Element.

Beer In Film #88: The Beer Hunter Episode 3 — Bohemian Connection

brookston-film
Today’s beer film is the third of Michael Jackson’s six-part series, The Beer Hunter, that he did for Channel 4 (UK) and the Discovery Channel here in 1989. Since Thursday was the birthday of Michael Jackson, it seemed like a good time to pull out the classics. Episode 3 is Bohemian Connection.