The Netherlands

Beer In Art #102: More Vincent Van Gogh’s Wheat Fields

November 14, 2010

Last week’s artworks were all paintings of wheat fields by Vincent Van Gogh for the most recent Session on wheat beers. Since wheat fields were a favorite subject for Van Gogh — throughout his life he painted at least 40 artworks that included a wheat field — I couldn’t help but feature several more again [...]

Keep Reading →

Beer In Art #101: Vincent Van Gogh’s Wheat Fields

November 7, 2010

Today’s artworks are all by one of the world’s most well-known artists, Vincent Van Gogh. Given last Friday’s Session topic — wheat beers — I thought it would be fun to look at some paintings of what fields. Wheat fields were a favorite subject for Van Gogh and throughout his life he painted at least [...]

Keep Reading →

A Brewer Trying To Explain What He Does To His Father

October 18, 2010

Here’s an interesting art project from the Netherlands. It’s called How To Explain It To My Parents? It’s a series by artists and directors Lernert & Sander in which five “abstract artists explain to their mom and dad what their work is all about.” In Episode 1 Dutch artist Arno Coenen explains to his father [...]

Keep Reading →

New Leader Emerges In Battle of Strongest Beer?

July 29, 2010

For the past couple of years, the battle for the world’s strongest beers has been between the Scottish BrewDog and the German brewery Schorschbräu, with the last volley mere days ago with BrewDog’s controversial 55% The End of History. Seemingly out of nowhere a new contender for the title emerged. The Dutch brewer Brouwerij Het [...]

Keep Reading →

Bavaria Beer Marketing Terrorists Strike Again

June 16, 2010

You may recall that during the last World Cup in 2006, The Dutch brewery brand Bavaria got themselves in hot wort by stealth marketing their brand during a match where fans wore orange lederhosen with the brewery’s logo on them, an item they sold online at the brewery’s website. I wrote about it then under [...]

Keep Reading →

Beer In Art #80: David Teniers’ Peasants Celebrating Twelfth Night

June 13, 2010

Today’s work of art is another piece I saw last week wandering around the National Gallery of Art in Washington, D.C, the day after SAVOR. It was painted in 1635 by David Teniers the Younger, a Flemish artist born in Antwerp. The painting is known as Peasants Celebrating Twelfth Night. Teniers was known for his [...]

Keep Reading →

Beer In Ads #121: Amstel of Amsterdam

June 1, 2010

Tuesday’s ad is for Amstel beer, before they added the “light.” It’s from 1961 and also has KLM Airlines as a part of the ad, perhaps a partnership ad. It would appear they were trying to position Amstel as a high-end premium beer.

Keep Reading →

Beer In Ads #110: Heineken’s Made To Entertain

May 17, 2010

Monday’s ad is for Heineken. It’s not particularly old, but I chose it because today in 1867 the cornerstone was laid for the Heineken brewery in Amsterdam. The campaign’s theme, done by the ad agency JWT, was “Made to Entertain.” As much as I don’t care for the taste of Heineken, they are masters of [...]

Keep Reading →

Beer In Art #74: LC Neill’s Heineken Beer Caps

April 25, 2010

Today’s work of art was painted in 2007 by LC Neill, a North Carolina artist. She does a small painting every day, and this is one of them. It’s formal title is Two Will Do, though it’s also known as Heineken Beer Caps. It’s a 5″x 5″ oil painting. Here’s what Lori Neill says about [...]

Keep Reading →

Beer In Art #66: Rembrandt’s The Prodigal Son

February 21, 2010

Today work of art is a return to the old masters, a place we haven’t been for some time now. The artist is Rembrandt Harmenszoon van Rijn better known simply as Rembrandt, one of history’s most famous artists. Today’s painting is officially known as “Portrait of the Artist with his Wife Saskia” though more commonly [...]

Keep Reading →

Beer in Art #4: Van Gogh’s Beer Tankards

November 30, 2008

Vincent Van Gogh is justly famous for his later works, where he used bold swaths of color to create amazing paintings that (though not in his lifetime) shattered the art world. Paintings like Starry Night, Sunflowers and Wheat Field with Crows. Most of his most well-known works stem from the last few years of his [...]

Keep Reading →

Beer Marketing in Your Underwear?

June 20, 2006

Yesterday’s World Cup match between the Netherlands and the Ivory Coast must have been quite a spectacle. As widely reported, over a thousand Dutch ticket holders arrived wearing orange lederhosen bearing the name of a Dutch brewery. Read that sentence again. Notice anything strange about it? Because it’s exactly the way this story has been [...]

Keep Reading →