I love the Great British Beer Festival, and it’s a crying shame I don’t get over the pond often enough to attend it. Happily, Mark Dredge, who in addition to Pencil & Spoon, has been doing some work for Pilsner Urquell, had a camera crew follow him around the hall at the Great British Beer Festival. He’s created a short video giving a flavor of what it’s like to be there. So if, like me, you missed it this year, here’s at least a glimpse at what being there be like. Enjoy.
Today is UK beer writer Ben McFarland’s birthday. I first met Ben when he was over here working on the CAMRA beer guide to the west coast with Tom Sandham and Glenn Payne. We invited Ben to join us judging Double IPA’s at the Bistro’s Double IPA Festival, which I believe was something of a shock to the system for both Ben and Tom. These days he and Tom are The Thinking Drinkers, performing their “‘The Thinking Drinker’s Guide to Alcohol,’ a unique comedic drinking show that debuted at the 2011 Edinburgh Fringe.’” Join me in wishing Ben a very happy birthday.
Note: The last two photos were purloined from Facebook.
Today is also the 60th birthday of Glenn Payne, an Englishman wearing many beer hats. I first met Glenn many moons ago when he was the beer buyer for Safeway in the UK. Since then, we’ve judged together many times at both GABF and the World Beer Cup, and I think once at the Great British Beer Festival, too. He’s been involved with Meantime Brewing among too many projects for me to keep track of, and he’s been a great ambassador for British beer but, perhaps more importantly, for American beer in Great Britain. Join me in wishing Glenn a very happy birthday. Cheers, mate.
With Chris and Cheryl Black, owners of the Falling Rock, Mark Dorber, formerly the publican of the White Horse in London (and now owner of the Anchor) and Glenn Payne at the Brewers Reception at Wynkoop during GABF Week in 2007.
Today is the 46th birthday of Pete Brown, author of Shakespeare’s Pub and Hops and Glory. Pete was also the winner of the UK Beer Writer of the Year in 2010. I had a chance to meet and spend some time with Pete before and at GBBF in 2009. He’s a kindred spirit, especially when it comes to neo-prohibitionist shenanigans, and writes one of the most engaging beer blogs out there. Join me in wishing Pete a very happy birthday.
Happy “Independence Eve” everybody. If you’ve never heard of “Independence Eve,” that’s because Newcastle Brown Ale made it up. But it’s so brilliant, I’m going to start observing it, and maybe even will start a tradition of drinking a British ale every July 3. Perhaps even a Newcastle Brown Ale just to say thanks for this hilarious series of ads.
There’s maybe fifteen ads on YouTube or at the dedicated website Newcastle set up for the promotion: If We Won. The latest is below, though I’d encourage you to go back and watch them all. Here’s the most recent one, and they keep adding news ones every few hours.
And here’s another favorite one, with Britsh comedian and writer Stephen Merchant. There’s also ones with Elizabeth Hurley and Zachary Quinto. You can check out all fifteen (at last count) at Newcastle’s YouTube channel.
AdWeek has a story about the advertising campaign, Newcastle Ambushes July 4 by Inventing ‘Independence Eve,’ Celebrating British Rule The Redcoats Get Revenge. From the article:
British brands, understandably, don’t have much to say around the Fourth of July—until now. Newcastle Brown Ale, among the cheekiest of U.K. marketers, has turned America’s most patriotic holiday to its advantage by inventing a new, completely made-up holiday: Independence Eve on July 3. The idea of the tongue-in-cheek campaign, created by Droga5, is to “honor all things British that Americans gave up when they signed the Declaration of Independence,” Newcastle says.
“Newcastle is a very British beer, and needless to say, it doesn’t sell that well on July 4. So why not establish it as the beer you drink on July 3?” says Charles van Es, senior director of marketing for Heineken USA portfolio brands. “Unlike the Redcoats in the 18th century, we’re picking our battles a little more wisely. By celebrating Independence Eve, we’re taking liberties with America’s liberty to create a new drinking occasion and ensuring freedom on July 4 tastes sweeter than ever.”
But not to worry, they’re returning to American beer promptly at the stroke of midnight, when it’s no longer Independence Eve, but officially the Fourth of July, and Independence Day.
Here’s a curious piece of film (and beer) history. I don’t know if it’s the first time someone was filmed drinking a beer, but I imagine it has to be one of the first. The film is from 1898 (or 1897), and is known as Old Man Drinking a Glass of Beer, though it’s also sometimes known as Comic Face. Frankly, he doesn’t look that old to me.
It was made by legendary British filmmaker George Albert Smith and features a close-up of comedian Tom Green drinking a beer and making faces. Green was a local Brighton comedian and was known for his “pantomime harlequinades at the Brighton Aquarium.” He went on to appear in many subsequent films made by Smith.
This was apparently a groundbreaking development in film, showing the actor close up making changing facial expressions and this type of film became known as a “facial,” defined as “a work showing a variety of facial expressions to the audience.” According to one source, “the ability to get close up to the star was a great advantage that film had over the stage and early filmmakers were keen to exploit it,” and in this one Green is shown in a single shot “drinking a glass of beer whose face and hands become increasingly lively as a result.”
Here you watch the entire 38-second silent film:
Today is also Martyn Cornell’s birthdays. Martyn is an English beer writer who writes online at the Zythophile. Martyn is hands down my favorite brewing historian, and among my very favorite beer writers. His scholarship, research and skill is second to none. I had the pleasure of meeting him and sharing a few pints during a trip to Buron-on-Trent a few years ago, where we met up in London before taking the train north to Marston’s. Join me in wishing Martyn a very happy birthday.
Today is the birthday of Steve Parkes. Steve owns and runs the American Brewers Guild, which trains brewers. I’ve known Steve for a number of years now and he’s one of my favorite Brits in the industry. I had the pleasure of writing a profile of him for Beer Advocate magazine a few years ago, from which I learned the following. Steve studied brewing sciences at Heriot-Wyatt University in Edinburgh and worked at several small UK breweries before moving to Maryland to open British Brewing (later known as Oxford Brewing). He then moved to California and created Red Nectar for Humboldt Brewing, which is also where he caught the teaching bug. Eventually buying the ABG school in 1999, three years ago finally making the leap to running the school full-time. In 2009, Steve was awarded the Russell Schehrer Award for Innovation in Brewing by the Brewers Association at CBC in Boston. Steve said at the time. “It’s gratifying when someone notices what you’re been doing every day. It just feels tremendous, like standing on the shoulder of giants. The willingness to share is the best part of this industry. I love being part of a working community that thinks like that. It makes you a better person.” Join me in wishing Steve a very happy birthday.
P.S. – Phinal three Photos Purloined from Facebook.
Today would have been Michael Jackson’s 72nd birthday. I first met Michael in the early 1990s, shortly after my first beer book was published. He is all but single-handedly responsible for the culture of better beer that exists today. He began writing about good beer in the 1960s and 70s and his writing has influenced (and continues to influence) generations of homebrewers and commercial brewers, many of whom were inspired to start their own breweries by his words. There are few others, if any, that have been so doggedly persistent and passionate about spreading the word about great beer. I know some of my earliest knowledge and appreciation of beer, and especially its history and heritage, came from Michael’s writings. Michael passed away in August 2007, seven years ago. I still miss him, and I suspect I’m not the only one. Last year, J.R. Richards’ new documentary film about Michael Jackson, Beer Hunter: The Movie, debuted, which I helped a tiny bit with as a pioneer sponsor.
I did an article three years ago for Beer Connoisseur, for their Innovator’s Series, entitled Michael Jackson: The King of Beer Writers, A personal look back at the man who made hunting for beer a career. I reached out to a number of people who also knew Michael for their remembrances as well as my own, and as a result I’m pretty pleased with the results (although the original draft was almost twice as long).
I’ll again be playing some jazz and having a pint of something yummy in his honor, which has become my tradition for March 27, which I’ve also started declaring to be “Beer Writer’s Day.” Join me in drinking a toast to Michael Jackson, the most influential modern beer writer who’s ever lived.
At the Great Divide Brewing’s media party in Denver over fifteen years ago.
On stage accepting the first beer writing awards from the Brewers Association with Jim Cline, GM of Rogue, Stan Hieronymus, who writes Real Beer’s Beer Therapy among much else, and Ray Daniels, formerly of the Brewers Association.
At GABF in 2006, still wearing the same glasses. But my, oh my, have I changed. Sheesh.
Wednesday’s ad is for English brewer’s “Beer is Best” campaign, from 1936. The campaign began in 1933, and ran for 30 years, and included “a generic advertising campaign with a nationwide poster campaign and television advertising involving Bobby Moore and his wife Tina and the entire Liverpool football team. At its peak it was worth over AL1 million per annum in today’s money.” It was done by a C. Harrison and depicts an on-going darts game of 301. There are four beer glasses on the table, two full and two empty. I’m getting thirsty just looking at it.