Beer In Ads #1665: Welcome To The Inns Of Britain


Tuesday’s ad is from the English brewer’s “Beer is Best” campaign, from 1951. The campaign began in 1933, and ran for 30 years, and this one shows an idyllic country pub — The Axe and Compass — with a conspicuous church spire behind it. It almost appears that they’re trying to either suggest the pub as church or to associate the two as central to British life (both claims I agree with, BTW). But it looks so perfect one assumes it has to be a fictional, stylized version meant to invoke the romance of the country pub.

Beer-is-Best-1951-Inns-of-britain

But not so fast. The Axe and Compass is an actual country inn located in Hemingford Abbots, 3 miles from St Ives, 6 miles from Huntingdon, and 12 miles from Cambridge. According to their website, the pub dates “back to the 15th century.”

axe-and-compass

But perhaps the artist did take a few liberties with perspective. That church spire that looms so large in the ad’s illustration appears much less imposing in the photograph from the pub’s website. And even more revealing, placing the inn at roughly the same angle as the drawing using Google Maps Street View, you can barely make out just the tip of the spire above the edge of the end of the pub’s roof past the back chimney. You have to go down Church Lane to see the church, and it doesn’t look nearly as large as it does in the illustration. Still, it’s an awesome image and I suspect it may have been one in a series, which would be even cooler. I know I want to go there now, and if I’m ever in the area, I’d definitely try to have a pint of Timothy Taylor there.

axe-and-compass-google

Beer In Ads #1654: A Tug Of Beer


Thursday’s ad is for the Brewers’ Society, from 1956. Similar to the ads in America by the United States Brewers Foundation that ran around the same time, the British ads used taglines like “Good Wholesome BEER” and “The best long drink in the world!” People are turning red in the face in the tug-of-war contest going on in the ad. I bet I know what they can drink when they’re done building up a thirst. “A cooling drink. A cheering drink. An invigorating drink.”

best-long-drink-1956-tug

Beer In Ads #1652: If You Want To Feel Heroic …


Tuesday’s ad is for Double Diamond, from 1951, which by that time was part of Ind Coope. It’s part of their “works wonders” series featuring the “Double Diamond Man.” After drinking a Double Diamond, it appears that DDM believes he can stop an armed bank robber singlehandedly. The DDM reminds me of a cross between John Cleese and Rumpole of the Bailey. The ad copy almost sounds like their encouraging such behavior. Dutch courage is one thing, but I’m not sure suggesting drinking a beer will make you a hero is necessarily a good message.

Double-Diamond-1951-robber

Beer In Ads #1650: Take Away The Beer You First Thought Of


Sunday’s ad is for Whitbread Pale Ale, from 1958. A couple who appears to have been doing some shopping have stopped to peer in a window displaying Whitbread Pale Ale in the window. The sign has the curious phrase “Take away the beer you first thought of.” “Take away” I understand, for which we usually say “to go,” but the rest I don’t understand. “The beer [I] first thought of?” When? Just now? When I had my very first thought about beer? I assume it’s a British idiom that makes sense to an Englishmen, but is incomprehensible to us crass Americans.

Whitbread-1958-take-away

Beer Birthday: Ben McFarland

McFarland
Today is UK beer writer Ben McFarland’s birthday. I first met Ben when he was over here working on the CAMRA beer guide to the west coast with Tom Sandham and Glenn Payne. We invited Ben to join us judging Double IPA’s at the Bistro’s Double IPA Festival, which I believe was something of a shock to the system for both Ben and Tom. These days he and Tom are The Thinking Drinkers, performing their “‘The Thinking Drinker’s Guide to Alcohol,’ a unique comedic drinking show that debuted at the 2011 Edinburgh Fringe.'” Join me in wishing Ben a very happy birthday.

bistro-dipa07-2
Ben judging at the Double IPA Festival at the Bistro in Hayward while he was working on the CAMRA guide to the west coast of the U.S. in 2007.

McFarland-2
Taken at the CLASS Awards, by CLASS Magazine.

McFarland-1
Taken somewhere in the U.S. of A.

Note: The last two photos were purloined from Facebook.

Beer Birthday: Adrian Tierney-Jones

adrian-tierney-jones
Today is the birthday of English beer writer Adrian Tierney-Jones. Adrian’s written several beer books, and writes online at Called to the Bar. I first got to him when he was the editor for 1001 Beers You Must Taste Before You Die, to which I contributed around two-dozen entries. I’ve also seen Adrian at events in London and Belgium since then, and he’s a great person to share a pint with. Join me in wishing Adrian a very happy birthday.

Adrian-TJ
Having another pint.

DSCN1896
In Leuven for the Brussels Beer Challenge last year: Adrian, with fellow Brits Tim Hampson, Tim Webb and Pete Brown.

me-and-adrian
Me and Adrian having a beer and a chat in Belgium in 2014.

[Note: first and third photos purloined from Facebook.]

Beer Birthday: Glenn Payne

uk
Today is also the 61st birthday of Glenn Payne, an Englishman wearing many beer hats. I first met Glenn many moons ago when he was the beer buyer for Safeway in the UK. Since then, we’ve judged together many times at both GABF and the World Beer Cup, and I think once at the Great British Beer Festival, too. He’s been involved with Meantime Brewing among too many projects for me to keep track of, and he’s been a great ambassador for British beer but, perhaps more importantly, for American beer in Great Britain. Join me in wishing Glenn a very happy birthday. Cheers, mate.

Glenn Payne and Melissa Cole, from the UK
Glen, with Melissa Cole, at GABF in 2009.

P1020288
With Chris and Cheryl Black, owners of the Falling Rock, Mark Dorber, formerly the publican of the White Horse in London (and now owner of the Anchor) and Glenn Payne at the Brewers Reception at Wynkoop during GABF Week in 2007.

Glenn Payne & Greg Koch
Glenn with Greg Koch, from Stone Brewing, also at GABF in 2009.

wbc08-29
Glenn accepting a World Beer Cup award on behalf of a British brewery who couldn’t be there in 2008.

Beer Birthday: Pete Brown

pete-brown
Today is the 47th birthday of Pete Brown, author of Shakespeare’s Pub and Hops and Glory. Pete was also the winner of the UK Beer Writer of the Year in 2010. I had a chance to meet and spend some time with Pete before and at GBBF in 2009. He’s a kindred spirit, especially when it comes to neo-prohibitionist shenanigans, and writes one of the most engaging beer blogs out there. Join me in wishing Pete a very happy birthday.

Pete Brown and Steve Parkes
Pete with Steve Parkes at a British Beer Writers event before GBBF a few years ago.

Pete Brown and me at GBBF
Pete and me at GBBF in 2009.

Beer In Ads #1597: When Work Is Done


Thursday’s ad is for Great Britain brewers’ “Beer is Best” campaign, from 1935. Part of the British brewers series of ad promoting beer generally, this one focuses on an after work drink as a positive, where a man can “put away the cares of the day; restores his toil-spent energy; revives his flagging spirit.” But what stood out for me was at the bottom of the ad there’s a simple list of beer’s four ingredients, which they list as “Malt · Hops · Sugar · Yeast.” What was that third one again?

beer-is-best-1935