Monday’s ad is for the Brewers’ Society, from 1956. Similar to the ads in America by the United States Brewers Foundation that ran around the same time, the British ads used taglines like “Good Wholesome BEER” and “The best long drink in the world!” After working in the fields all day, making giant hay bales, who wouldn’t be dreaming of a pint of beery goodness? But I love the way they put it. “Beer refreshes you all right — but it does much more than that. It’s an invigorating drink. Beer bucks you up as well as cools you down.”
Today is the 30th birthday of Mark Dredge, who writes the beer blog Pencil and Spoon from his home in Kent, England. I’ve had the pleasure of drinking with Mark on his last three trips across the pond. The first time, at the opening gala for SF Beer Week, four years ago at the Beer Bloggers Conference in Boulder, Colorado, and more recently judging at GABF. By day, he works in digital marketing and social media, most recently for Pilsner Urquell, and by night, he’s “a beer writer and blogger.” In December 2009, he won the British Guild of Beer Writers New Media Writer of the Year for Pencil and Spoon. If you don’t read his stuff, you should. Join me in wishing Mark a very happy birthday.
Note: The last two photos were purloined from Facebook.
Today is the 39th birthday of Melissa Cole, UK beer writer extraordinaire. I’d met Melissa first online and then in person at the Rake in London a few years ago. She’s also been coming over to our side of the pond to judge at both GABF and the World Beer Cup. She’s a great advocate for beer generally, but especially for women, and is great fun to hang out and drink with. She also writes online at Taking the Beard Out of Beer! which is subtitled “A Girl’s Guide To Beer.” Her first book, Let Me Tell You About Beer, was published not too long ago. Join me in wishing Melissa a very happy birthday.
Today is the 58th birthday of Ron Pattinson, a brewing historian who writes online at Shut Up About Barclay Perkins. Ron lives in Amsterdam but is obsessed with the British brewery Barclay Perkins, which is what the title of his blog refers to. I have not yet had the pleasure of meeting Ron in person, though we’ve corresponded several times. Lew Bryson had a chance to go drinking with Ron a few years ago. Join me in wishing Ron a very happy birthday.
I love the Great British Beer Festival, and it’s a crying shame I don’t get over the pond often enough to attend it. Happily, Mark Dredge, who in addition to Pencil & Spoon, has been doing some work for Pilsner Urquell, had a camera crew follow him around the hall at the Great British Beer Festival. He’s created a short video giving a flavor of what it’s like to be there. So if, like me, you missed it this year, here’s at least a glimpse at what being there be like. Enjoy.
Today is UK beer writer Ben McFarland’s birthday. I first met Ben when he was over here working on the CAMRA beer guide to the west coast with Tom Sandham and Glenn Payne. We invited Ben to join us judging Double IPA’s at the Bistro’s Double IPA Festival, which I believe was something of a shock to the system for both Ben and Tom. These days he and Tom are The Thinking Drinkers, performing their “‘The Thinking Drinker’s Guide to Alcohol,’ a unique comedic drinking show that debuted at the 2011 Edinburgh Fringe.'” Join me in wishing Ben a very happy birthday.
Note: The last two photos were purloined from Facebook.
Today is also the 60th birthday of Glenn Payne, an Englishman wearing many beer hats. I first met Glenn many moons ago when he was the beer buyer for Safeway in the UK. Since then, we’ve judged together many times at both GABF and the World Beer Cup, and I think once at the Great British Beer Festival, too. He’s been involved with Meantime Brewing among too many projects for me to keep track of, and he’s been a great ambassador for British beer but, perhaps more importantly, for American beer in Great Britain. Join me in wishing Glenn a very happy birthday. Cheers, mate.
With Chris and Cheryl Black, owners of the Falling Rock, Mark Dorber, formerly the publican of the White Horse in London (and now owner of the Anchor) and Glenn Payne at the Brewers Reception at Wynkoop during GABF Week in 2007.
Today is the 46th birthday of Pete Brown, author of Shakespeare’s Pub and Hops and Glory. Pete was also the winner of the UK Beer Writer of the Year in 2010. I had a chance to meet and spend some time with Pete before and at GBBF in 2009. He’s a kindred spirit, especially when it comes to neo-prohibitionist shenanigans, and writes one of the most engaging beer blogs out there. Join me in wishing Pete a very happy birthday.
Happy “Independence Eve” everybody. If you’ve never heard of “Independence Eve,” that’s because Newcastle Brown Ale made it up. But it’s so brilliant, I’m going to start observing it, and maybe even will start a tradition of drinking a British ale every July 3. Perhaps even a Newcastle Brown Ale just to say thanks for this hilarious series of ads.
There’s maybe fifteen ads on YouTube or at the dedicated website Newcastle set up for the promotion: If We Won. The latest is below, though I’d encourage you to go back and watch them all. Here’s the most recent one, and they keep adding news ones every few hours.
And here’s another favorite one, with Britsh comedian and writer Stephen Merchant. There’s also ones with Elizabeth Hurley and Zachary Quinto. You can check out all fifteen (at last count) at Newcastle’s YouTube channel.
AdWeek has a story about the advertising campaign, Newcastle Ambushes July 4 by Inventing ‘Independence Eve,’ Celebrating British Rule The Redcoats Get Revenge. From the article:
British brands, understandably, don’t have much to say around the Fourth of July—until now. Newcastle Brown Ale, among the cheekiest of U.K. marketers, has turned America’s most patriotic holiday to its advantage by inventing a new, completely made-up holiday: Independence Eve on July 3. The idea of the tongue-in-cheek campaign, created by Droga5, is to “honor all things British that Americans gave up when they signed the Declaration of Independence,” Newcastle says.
“Newcastle is a very British beer, and needless to say, it doesn’t sell that well on July 4. So why not establish it as the beer you drink on July 3?” says Charles van Es, senior director of marketing for Heineken USA portfolio brands. “Unlike the Redcoats in the 18th century, we’re picking our battles a little more wisely. By celebrating Independence Eve, we’re taking liberties with America’s liberty to create a new drinking occasion and ensuring freedom on July 4 tastes sweeter than ever.”
But not to worry, they’re returning to American beer promptly at the stroke of midnight, when it’s no longer Independence Eve, but officially the Fourth of July, and Independence Day.
Here’s a curious piece of film (and beer) history. I don’t know if it’s the first time someone was filmed drinking a beer, but I imagine it has to be one of the first. The film is from 1898 (or 1897), and is known as Old Man Drinking a Glass of Beer, though it’s also sometimes known as Comic Face. Frankly, he doesn’t look that old to me.
It was made by legendary British filmmaker George Albert Smith and features a close-up of comedian Tom Green drinking a beer and making faces. Green was a local Brighton comedian and was known for his “pantomime harlequinades at the Brighton Aquarium.” He went on to appear in many subsequent films made by Smith.
This was apparently a groundbreaking development in film, showing the actor close up making changing facial expressions and this type of film became known as a “facial,” defined as “a work showing a variety of facial expressions to the audience.” According to one source, “the ability to get close up to the star was a great advantage that film had over the stage and early filmmakers were keen to exploit it,” and in this one Green is shown in a single shot “drinking a glass of beer whose face and hands become increasingly lively as a result.”
Here you watch the entire 38-second silent film: