What 3,465 Breweries Are Doing To The Hop Supply

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I admit there’s a certain “duh” factor to this, but it’s still interesting to see the numbers. With IPA and other hoppy beers accounting for over 20% of the craft beer market, there’s not enough hops being grown to keep up with current demand, and it will only get worse as interest continues to grow, as it seems likely the popularity of hoppy beers will be with us for the foreseeable future. This is from the May 2015 issue of Popular Science, which has a short article entitled Craft Beer is Annihilating the Hop Supply, which adds that demand for hops has “nearly quadrupled in the past decade.”

The article is subtitled “why that might be a good thing,” presumably alluding to the increased demand, but never really answers that question satisfactorily. There’s a quote from the former director of the Hop Growers of America, Doug MacKinnon, saying “Craft brewing is sucking up every pound of hops in the U.S. Growers can’t expand fast enough,” and suggesting that’s opening up the market beyond Washington, Oregon and Idaho, where U.S. hop growing has been concentrated at least since prohibition ended.

The article cites as proof that “single-acre hop operations are popping up on other types of farms across the country, including “Growers in New York, Minnesota, and Colorado,” and I’m also aware of similar efforts with commercial farms in Maine, Wisconsin and California, and I’m sure I’m forgetting somebody. Hops-Meister, which is near Clearlake, started in 2004 and grows ten different varieties on at least 15 acres. Co-owner Marty Kuchinski will be talking to my class tonight about hop farming. California used to grow more hops than any other state prior to prohibition, but never rebounded as farmers here found they could make more per acre growing grapes, but it’s why that legacy includes the town of Hopland and the Hop Kiln Winery. And New York used have an entire hop industry in the 19th century, until a downy mildew problem and other issues forced many to move production out west. So it’s little surprise that, with more modern farming methods, this growing demand would bring back hop farming to many parts of the country, not to mention a strong desire for brewers to have more local ingredients.

But the numbers just seem crazy: 27 million pounds of hops in 2014, and an estimated 31 million pounds this year.

hops-use

Where Do The Moderate Drinking Guidelines Come From?

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For as long as I can remember, the recommended daily allowance to remain within moderate drinking guidelines has been one drink for a woman and two for a man. With the USDA’s new 2015 Dietary Guidelines open for comment, Modern Drunkard magazine, through their Brutal Hammer news blog, attempted to discover where those longstanding “2 for a man/1 for a woman” (2m/1w) guidelines came from, and wrote up their efforts in The CDC Is Stonewalling Us. In some ways it’s a silly piece, hinging on the CDC’s website comment apparatus not working, but the overriding question is sound. While the rest of the document about the Dietary Guidelines is heavily footnoted, with numerous references to the basis for their recommendations, the 2m/1w guidelines is suspiciously and conspicuously absent of any underlying scientific support.

Nowhere is it apparent how they came to that determination. No footnotes, no citations of scientific studies, not a damn bit of evidence to support it. Granted, my bourbon binoculars (the classier version of beer goggles, but they see deep into the truth of things) can only take in so much information at a time, but I couldn’t find a shred of reasoning for these arbitrary numbers.

I’d never thought about that before, but it’s a valid question. Where did they come up with that? And it’s not an unimportant one. The guidelines for defining moderate consumption are not the same worldwide, and in fact vary widely.

For example, Professor David J. Hanson at the State University of New York notes. “The fact that alcohol consumption guidelines are arbitrary is demonstrated by the wide variance in maximum limits recommended around the world. For example Poland’s recommended limit is 12.5 units per week whereas Australia’s is 35. Indeed, much research finds better health and greater longevity associated with drinking above the recommended guidelines published by most countries.” To contrast the U.S. guidelines, “Canada recommends that men on average consume no more than three drinks per day, five days per week, for a total of 15 drinks per week. For women it recommends, on average, no more than two drinks per day, five days per week, for a total of 10 drinks per week.”

standard-drinks-graph

A British examination of 27 European nation’s guidelines found “a remarkable lack of agreement about what constitutes harmful or excessive alcohol consumption on a daily basis, a weekly basis and when driving, with no consensus about the ratios of consumption guidelines for men and women.” Hanson concluded. “Thus, it appears that the differences in recommended guidelines are not based solely on the scientific medical evidence, but on cultural and political considerations. That is, the guidelines are highly arbitrary.”

And in some cases, capricious, as well. It was revealed in 2007, twenty years after the guidelines for the UK had been set in stone in 1987, that they were simply made up. One committee member who’d worked on the guidelines remembered that they were simply “plucked out of the air” and had “no basis in science” whatsoever, which I detailed at the time in Target: Alcohol. Without a clear basis on which our own guidelines were arrived upon, how can we be certain ours are any less fabricated inventions?

The other issue that’s never adequately addressed is the split for men and women. Supposedly, it’s because “Women tend to be smaller, but also have different body compositions and different metabolic enzymes.” But we know that weight matters. It’s how we figure out how much an individual can drink before they’ll be drunk or at least reach a specific blood alcohol level, because the rates are fairly precise when accounting for weight plus intake. So why do we ignore that simple knowledge with the guidelines? There are, of course, plenty of small, light men as well as many heavier women. It’s just a reality that people are diverse.

The International Center for Alcohol Policies or ICAP, somewhat disingenuously claims that the “Recommendations are based on scientific data regarding drinking levels at which risk increases,” yet never reveals where this “scientific data” comes from. And the fact that the guidelines vary widely from country to country would seem to suggest otherwise. Because if there was hard scientific data it would be the same everywhere, and the guidelines would not vary by as much as they do.

The closest thing I can find in the U.S. is at the Recommended Alcohol Questions on the NIH and NIAAA website states that the guidelines are “based on recent epidemiological studies on alcohol intake and risks which have demonstrated that for estimating risk of mortality, morbidity (including injuries) and other problems including drunk driving and social harms.” But then where are the citations for these epidemiological studies, and how could they possibly quantify such subjective issues as “social harms.” Quick answer: they can’t, not and remain purely scientific as the guidelines really should be.

I had never stopped to question the 2m/1w guidelines before, and it appears neither did almost anyone else. While there are plenty of citations for many aspects of the dietary guidelines, when it comes to alcohol, the government suddenly goes silent. But it doesn’t seem like too much to ask that the scientific basis for them be revealed and transparent. I’m not even arguing against them, and have always thought they were somewhat reasonable, especially in their current incarnation with the addition of the weekly limits. But we really should be able to see how they were arrived at, and what science, if any, they were based on.

graphic_lowriskdrinkinglevels

Top 50 Craft Breweries Infographic

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This is pretty cool. Vinepair took the list the BA released on Tuesday, the Top 50 Craft Breweries For 2014, and created an infographic showing where the top fifty are located. It’s interesting to see the pockets where there are only smaller breweries, those ranked 51-3000+. It does appear that the top 50 are concentrated in a few broad areas.

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Click here to see the infographic full size.

USDA Dietary Guidelines Under Fire Again From Prohibitionists

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Every five years, the U.S. Department of Agriculture, or USDA, in conjunction with the Department of Health and Human Services, or HHS, updates its quinquennial Dietary Guidelines. They’re described as providing “authoritative advice for Americans ages 2 and older about consuming fewer calories, making informed food choices, and being physically active to attain and maintain a healthy weight, reduce risk of chronic disease, and promote overall health.” Since the last guidelines were published in 2010, it’s time for the new ones, and they’ve been proposed and are are now open for comments before being finalized.

In the 2010 Guidelines, a change was made to the structure of the recommended amounts of alcohol people should consume, if they’re going to enjoy drinking alcohol and are, of course, of legal age. At the time, the government took the radical view, to prohibitionists, that:

The consumption of alcohol can have beneficial or harmful effects, depending on the amount consumed, age, and other characteristics of the person consuming the alcohol. Alcohol consumption may have beneficial effects when consumed in moderation. Strong evidence from observational studies has shown that moderate alcohol consumption is associated with a lower risk of cardiovascular disease. Moderate alcohol consumption also is associated with reduced risk of all-cause mortality among middle-aged and older adults and may help to keep cognitive function intact with age. However, it is not recommended that anyone begin drinking or drink more frequently on the basis of potential health benefits because moderate alcohol intake also is associated with increased risk of breast cancer, violence, drowning, and injuries from falls and motor vehicle crashes.

I may not agree with some of the characterizations in the last sentence, but it does serve to demonstrate how conservative the guidelines are, and that they’re not cavalierly telling people to start drinking. Plus, unlike some anti-alcohol groups, I’m not trying to willfully mislead people about what they say. They also have a handy chart of key definitions.

key-definitions-alcohol-2010

So what that second definition means is that if you’re a woman, you can enjoy 3 alcoholic drinks a day (or less), so long as you don’t have more than 7 during the same week, and you’ll be considered to not be a heavy drinker or engaging in high-risk drinking. A man, however, may enjoy 4 alcoholic drinks a day (or less), so long as he doesn’t have more than 14 during the same week, and he’ll likewise be considered to not be a heavy drinker or engaging in high-risk drinking. That, in effect, relaxed the “1 drink per day for women and up to 2 drinks per day for men” axiom that had been in place for a long while. When those changes made the rounds five years ago, the prohibitionists threw a temper tantrum and accused the government of all manner of bias and corruption, which is almost funny given how conservative they really are.

The new Dietary Guidelines for Americans, for 2015, are now going through the comment period, and once again the prohibitionists are apoplectic. Alcohol Justice, for example, whines that the government “proposes a risky and harmful shift in its definition of moderate drinking, and promotes drinking as a healthy dietary behavior. It suggests that a two-to-threefold increase in daily consumption limits is safe, and that questionable claims of health benefits outweigh known, substantiated risks of alcohol consumption. The Report represents a significant departure from previous Dietary Guidelines, and does so without sufficient scientific basis to justify such a shift.”

So how honest is that statement? Let’s take a look. First, what is the “risky and harmful shift in its definition of moderate drinking” from 2010 to 2015? The “new” language is on Page 105 of 107, constituting the proposed guidelines for 2015.

2015 Language:

Moderate alcohol consumption — Average daily consumption of up to one drink per day for women and up to two drinks per day for men, with no more than three drinks in any single day for women and no more than four drinks in any single day for men.

And here’s the old language below. Notice the difference? No? That’s because there really isn’t any. There are a few of the words that are different, numbers replaced by the word written out, some different punctuation, but that’s about it. The meaning is entirely the same.

2010 Language:

Moderate alcohol consumption is defined as up to 1 drink per day for women and up to 2 drinks per day for men. Heavy or high-risk drinking is the consumption of more than 3 drinks on any day or more than 7 per week for women and more than 4 drinks on any day or more than 14 per week for men.

There is no shift. If anything, this version of the guidelines merely confirms changes made to the 2010 Guidelines. “Regarding alcohol, the Committee confirmed several conclusions of the 2010 DGAC, including that moderate alcohol intake can be a component of a healthy dietary pattern, and that if alcohol is consumed, it should be consumed in moderation and only by adults. However, it is not recommended that anyone begin drinking or drink more frequently on the basis of potential health benefits.”

AJ says the “Dietary Guidelines should recommend ways to reduce and prevent alcohol-related harm, not increase it,” but of course that’s not at all what they say. That’s just more whining because they don’t like what the USDA is proposing. They didn’t like it five years ago, and they don’t like it now. They go on to claim that with “current and growing evidence regarding risk of disease and harm from drinking even low levels of alcohol, the Dietary Guidelines should include recommendations for Americans to drink less alcohol – not more.” Of course, that’s another misleading statement. They can, and often do, cite single studies that say what they want, but as detailed in Studies Show Studies Don’t Show Much, most are not worth the paper they’re printed on, but they keep hammering on them because it makes for effective propaganda, especially in the school of “if you repeat a lie often enough ….”

AJ further believes that the proposed guidelines say “that a two-to-threefold increase in daily consumption limits is safe.” But this mythical increase is just that, a fantasy. The 2010 guidelines said the same thing. There’s no proposed increase, just a confirmation of the last version. And guess what happened with the 2010 change? Nothing, that’s what. The country did not fall to ruin from people suddenly drinking too much because they believe the guidelines told people they should, or could.

Then they accuse the guidelines are based on “questionable claims of health benefits [which] outweigh known, substantiated risks of alcohol consumption. The Report represents a significant departure from previous Dietary Guidelines, and does so without sufficient scientific basis to justify such a shift.” What utter bullshit. Do you know what constitutes a “questionable claims of health benefits?” Anything that AJ doesn’t agree with. And how they define “known, substantiated risks of alcohol consumption?” That’s easy, it’s one they like that agrees with their skewed world view. As shown, this is absolutely NOT “a significant departure from previous Dietary Guidelines,” but is virtually identical to the 2010 version. And their statement that there is not “sufficient scientific basis to justify such a shift” is laughable because they’ll never except any scientific evidence that disagrees with or contradicts their dogma. Here’s how the USDA explains how they arrived at the alcohol guidelines.

As alcohol is a unique aspect of the diet, the DGAC considered evidence from several sources to inform recommendations. As noted above, moderate alcohol intake among adults was identified as a component of a healthy dietary pattern associated with some health outcomes, which reaffirms conclusions related to moderate alcohol consumption by the 2010 DGAC.

No matter how you slice it, there is nothing new regarding the alcohol guidelines in the proposed dietary guidelines for 2015. But to hear Alcohol Justice tell it, this is “a radical change,” despite being almost exactly the same as five years ago. This is their action plan for the faithful sheep that follow them, [with my rebuttal in brackets]:

THE PROPOSED CHANGE:

Without providing any explanation or evidence for a radical change [they do explain the reasons, citing that there’s evidence supporting their decision], the Dietary Guidelines Advisory Committee proposes to increase limits used to define “moderate” drinking. [No, they don’t. All they do is confirm the changes made five years ago.]

The current (2010) U.S. Dietary Guidelines define moderate drinking as up to 1 drink per day for women and up to 2 drinks per day for men (daily limits) [that’s not all they say, they also cite the weekly allowances]. In contrast, the proposed change would base these 1/2 limits on average rather than daily consumption and suggests it is safe for women to drink up to 3 drinks in a day and men up to 4 drinks in a day so long as the averages are not exceeded [exactly as they did in 2010]. This effectively triples (the daily limit for women and doubles (the daily limit for men). [Not this time, it doesn’t.]

Furthermore, the report implies that drinking is recommended as part of a healthy lifestyle: “the U.S. population should be encouraged to consume dietary patterns that are rich in vegetables …; moderate in low and non fat dairy and alcohol (adults).” [Oh, no! The horror. Frankly, what’s more surprising is that, given their findings that total mortality is improved with the moderate consumption of alcohol, they’re so conservative in their suggestions. But it makes sense in the context of anti-alcohol groups that throw tantrums any time their world view is challenged. But their statement that “the report implies that drinking is recommended as part of a healthy lifestyle” is complete and utter nonsense, and could even be called grandstanding because the language of the proposed 2015 guidelines also includes this: “However, it is not recommended that anyone begin drinking or drink more frequently on the basis of potential health benefits.” So it’s pretty crystal clear that the USDA is not recommending people start drinking “as part of a healthy lifestyle.” AJ just made that up.]

THE PROBLEM:

Since most adult drinkers in the U.S. don’t drink every day, the proposed change effectively encourages consumption right up to binge drinking levels, thus increasing health risk. [That identifies the problem with the definition of binge drinking, as I’ve written about numerous times. That’s the problem here, not encouraging people to drink moderately. After all, if they did, they might live longer. We wouldn’t want people to know that, would we?]

Binge drinking (4 or more drinks per occasion for women; 5 or more drinks per occasion for men) causes more than half of all alcohol related deaths each year in the U.S., and impairment and increased risk begin below those levels. The proposed changes are, therefore, dangerous for public health. [Again, that’s a problem with the definition of bingeing, which used to be more vague, making it hard to quantify. So it’s been narrowed over the years, and made easier to quantify, bringing more and more people into the specter of binge drinkers, artificially inflating statistics about its dangers.]

There are no randomized studies showing any health benefits from any level of alcohol consumption as well as no evidence that moderate drinking promotes a healthy lifestyle. [Poppycock. They’re hanging their hat here, one presumes, on “randomized” studies, but it’s unlikely even that’s true. The USDA itself in 2010, looked at meta-analysis of a wide range of studies, concluding just the opposite of AJ’s position. But AJ keeps ignoring that “evidence” because they don’t like it. It’s easier to just keep saying what they want to be true.]

It’s hard to know what to make of so dishonest a piece of propaganda as this is, raising unfounded fears, not to mention being littered with just out and out misinformation. It’s one thing to be in favor of promoting “evidence-based public health policies and organiz[ing] campaigns with diverse communities and youth against the alcohol industry’s harmful practices” but quite another to watch how that plays out in reality. “Evidence-based” seems to really mean anything they agree with and “the alcohol industry’s harmful practices” includes literally every single thing we do. I wish that was hyperbole, but I’ve never seen any action taken by an alcohol company that AJ didn’t find fault with, from donating cans of water to Haiti after the devastating earthquake there to their “‘charge-for-harm’ approach, which is based on the assumption that anyone who drinks deserves to be punished.” And another similar group stated at a 2013 conference that “they simply didn’t care about the public health impacts of taxes. They were in the game solely to get some of the tax revenue steered toward their organization.”

This is getting seriously out of hand. as anti-alcohol groups get bolder and more obviously prohibitionist, their divisiveness makes any meaningful discussion increasingly impossible. And unlike these prohibitionists, most people I know in the beer world, and the real world for that matter, recognize that while moderate drinking of alcohol is a good thing for a majority of adults, it’s not for everybody. Some people can’t handle it, and they often ruin it for the rest of us. Because those are the people that anti-alcohol folks always use to represent everyone who drinks, ignoring that they’re minority and that most of us can have a few drinks and not plunge the world into turmoil. But as long as they keep painting us as all the same, they’ll never be able to admit anything but an absolutist view of drinking, no matter how ridiculous that is, and no matter how ridiculous it makes them seem. When you start accusing the conservative USDA of ignoring science and encouraging people to start drinking, you’ve definitely jumped the shark.

The Top 50 Annotated 2014

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This is my eighth annual annotated list of the Top 50, skipping last year because the BA provided that information then, so here again you can see who moved up and down, who was new to the list and who dropped off. So here is this year’s list again annotated with how they changed compared to last year.

  1. Anheuser-Busch InBev; #1 nine years, no surprise
  2. MillerCoors; ditto for #2
  3. Pabst Brewing; ditto for #3
  4. D. G. Yuengling and Son; Same as last year
  5. Boston Beer Co.; Same as last year
  6. North American Breweries; 5th year on the list, same position as last year
  7. Sierra Nevada Brewing; Same as last year
  8. New Belgium Brewing; Same as last year
  9. Craft Brewers Alliance; Same as last year
  10. Gambrinus Company; Same as last year
  11. Lagunitas Brewing; Same as last year
  12. Bell’s Brewery; Up 1 from #13 last year
  13. Deschutes Brewery; Down 1 from #12 last year
  14. Stone Brewing; Up 3 from #17 last year
  15. Sleeman Brewing; Not in Top 50 last year
  16. Minhas Craft Brewery; Down 1 from #15 last year
  17. Brooklyn Brewery; Down 1 from #26 last year
  18. Duvel Moortgat USA (Boulevard Brewing/Ommegang); Down 4 from #14 last year
  19. Dogfish Head Craft Brewery; Up 1 from #20 last year
  20. Matt Brewing; Down 2 from #18 last year
  21. Harpoon Brewery; Down 2 from #19 last year
  22. Firestone Walker Brewing; Up 1 from #23 last year
  23. Founders Brewing; Jumped Up 12 from #35 last year
  24. SweetWater Brewing; Up 2 from #26 last year
  25. New Glarus Brewing; Same as last year
  26. Alaskan Brewing; Down 2 from #24 last year
  27. Abita Brewing; Down 5 from #22 last year
  28. Anchor Brewing; Up 1 from #29 last year
  29. Great Lakes Brewing; Down 2 from #27 last year
  30. Oskar Blues Brewing; Up 3 from #33
  31. Shipyard Brewing; Down 10 from #21 last year
  32. Stevens Point Brewery; Up 13 from #45 last year
  33. August Schell Brewing; Down 5 from #33 last year
  34. Summit Brewing; Down 2 from #32 last year
  35. Victory Brewing; Down 2 from #37 last year
  36. Long Trail Brewing; Down 5 from #31 last year
  37. Ballast Point Brewing & Spirits; Up 1 from #38 last year
  38. Rogue Ales Brewery; Down 2 from #36 last year
  39. Full Sail Brewing; Down 5 from #34 last year
  40. Odell Brewing; Up 4 from #44 last year
  41. Southern Tier Brewing; Down 1 from #40 last year
  42. Ninkasi Brewing; Down 3 from #39 last year
  43. World Brew/Winery Exchange; Down 13 from #30 last year
  44. Flying Dog Brewery; Down 1 from #43 last year
  45. Pittsburgh Brewing (fka Iron City); Down 2 from #47 last year
  46. Uinta Brewing; Not in Top 50 last year
  47. Bear Republic Brewing; Down 1 from #46 last year
  48. Left Hand Brewing; Up 2 from #50 last year
  49. 21st Amendment Brewery; Not in Top 50 last year, though they were on the list in 2012
  50. Allagash Brewing; Not in Top 50 last year

Not too much movement this year, except for a few small shufflings. Only four new breweries made the list; Sleeman Brewing, Uinta Brewing, 21st Amendment Brewery and Allagash Brewing.

Off the list was Blue Point Brewing, Cold Spring Brewing, CraftWorks Breweries & Restaurants (Gordon Biersch/Rock Bottom), Karl Strauss Breweries, Lost Coast Brewery, and Mendocino Brewing.

If you want to see the previous annotated lists for comparison, here is 2013, 2012, 2011, 2010, 2009, 2008, 2007 and 2006.

Top 50 Craft Breweries For 2014

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The Brewers Association just announced the top 50 craft breweries in the U.S. based on sales, by volume, for 2014, which is listed below here. For the seventh year, they’ve also released a list of the top 50 breweries, which includes all breweries. Here is this year’s craft brewery list:
2015_Top_50-craft

Seven breweries are new to this year’s Top 50 Craft Breweries list; Yuengling (due to a change in the definition), Breckenridge, Craftworks Restaurants & Breweries, Green Flash, Minhas Craft Brewery, Narragansett and Troeg’s. Here is this year’s press release. For the past seven years, I’ve also posted an annotated list, showing the changes in each brewery’s rank from year to year. Last year, the BA thoughtfully has already done that, saving me a lot of time and math, but they haven’t done it again this year, so I’ll have that again later today.

Top 10 Party States

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I got an e-mail this morning from Retale, a mobile app company, with an infographic showing the Top 10 Party States in the Country. To arrive at the list, they looked at a variety of factors including the number of bars, universities and colleges, music festivals, party stores, beer consumption, alcohol tax, hours opened, median age, the number of clubs and how popular the state is for tourism.

Obviously, these types of lists are highly subjective and tend to please no one, but it’s still fun to look at how the numbers shake out on all of the categories they used. Overall my home state of California tops the list, despite being number 1 in only two of the categories (music festivals and tourism). We have nearly double the breweries of our closest state, and a few wineries, too, so I’m okay with that.

party-states-overall

How They Created This Ranking

According to Retale. “In determining what criteria to use for this list, we considered contributing factors to party culture, including events, alcohol consumption, venues, tourism, and youth culture. Our Top Ten Biggest Party States interactive visual was calculated based on an analysis of [the following] data.”

Alcohol consumption per capita
Number of nightclubs per capita
Number of music festivals in each state
Most popular tourist destinations
Number of bars per capita
Population density
Last call: opening and closing hours
Number of universities and colleges per capita
Combined alcohol taxes (lower the better)
Median age (lower the better)

Here’s their write-up for California.

1. California (CA)

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California is known worldwide for its pristine beaches, enviable year-round weather, HWY 1, and Hollywood. The state is also the #1 ranking party destination in the U.S. There is a reason why our favorite pop and rap artists rave about the California party scene, with its thriving nightlife, underground techno, and midnight street shindigs. California has the highest number of festivals, the second highest number of bars by state (over 3,000), and the most universities and nightclubs relative to population.

With diverse demographics, an expanding youth culture, and innovation in tech and the arts, California has been an epicenter of art and social movement since the 60s. Rivaling party cities in California include L.A., San Francisco, San Diego, Sacramento, and Long Beach.

Individual Statistics

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party-states-hours

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You can see the interactive map online at Retale. Moving the cursor and hovering it over each state reveals the answers for each datapoint.

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Craft Beer Share Reaches 10%

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The preliminary numbers for 2014 are out, and the news is fairly spectacular, especially if you remember Kim Jordan’s keynote speech in New Orleans predicting and challenging the industry to set 10 percent share of the market as an attainable goal. The Brewers Association today revealed that craft beer’s share of market finally blew past 10% and is now 11% of the total beer market, by volume.

From the press release:

In 2014, craft brewers produced 22.2 million barrels, and saw an 18 percent rise in volume2 and a 22 percent increase in retail dollar value3. Retail dollar value was estimated at $19.6 billion representing 19.3 percent market share.

“With the total beer market up only 0.5 percent in 2014, craft brewers are key in keeping the overall industry innovative and growing. This steady growth shows that craft brewing is part of a profound shift in American beer culture—a shift that will help craft brewers achieve their ambitious goal of 20 percent market share by 2020,” said Bart Watson, chief economist, Brewers Association. “Small and independent brewers are deepening their connection to local beer lovers while continuing to create excitement and attract even more appreciators.”

But wait, there’s more.

Additionally, the number of operating breweries in the U.S. in 2014 grew 19 percent, totaling 3,464 breweries, with 3,418 considered craft broken down as follows: 1,871 microbreweries, 1,412 brewpubs and 135 regional craft breweries. Throughout the year, there were 615 new brewery openings and only 46 closings.

Combined with already existing and established breweries and brew pubs, craft brewers provided 115,469 jobs, an increase of almost 5,000 from the previous year.

“These small businesses are one of the bright spots in both our economy and culture. Craft brewers are serving their local communities, brewing up jobs and boosting tourism,” added Watson. “Craft brewers are creating high quality, differentiated beers; new brewers that match this standard will be welcomed in the market with open arms.”

growth infographic

The (Big) Companies Who Actually Make Your Beer

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Here’s yet another look at the changing landscape of brewery ownerships, this time from Vinepair, and while they primarily write about wine, they also must tacitly accept the well-trodden wisdom that “it takes a lot of beer to make great wine,” since they do occasionally tackle beer. Last week, the posted their “Map: The Companies Who Actually Make Your Beer.” It’s restricted to ten of the largest companies who own multiple breweries and, to their credit, it’s been updated four times so far, meaning they’re doing their best to get it right, which given its complexity, not to mention who often it’s changing, is no easy task.

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Click here to see the chart full size.