Comments on: The Primo Return of Primo http://brookstonbeerbulletin.com/the-primo-return-of-primo/ Jay R. Brooks on Beer Thu, 24 May 2012 20:09:47 +0000 hourly 1 http://beerzine.com/?v=3.3.2 By: Brendan http://brookstonbeerbulletin.com/the-primo-return-of-primo/comment-page-1/#comment-1311 Brendan Sat, 12 Jan 2008 00:42:37 +0000 http://www.brookstonbeerbulletin.com/the-primo-return-of-primo/#comment-1311 I recently attended a marketing focus group for this beer. In my opinion the taste was very nice. It was a tasty lager with some good flavor. I am not a huge Lager fan but I actually enjoyed it. I did notice that they will probably go about marketing this beer incorrectly. It seems as though they will be going after the Corona crowd and focus on image over taste. I recently attended a marketing focus group for this beer. In my opinion the taste was very nice. It was a tasty lager with some good flavor. I am not a huge Lager fan but I actually enjoyed it. I did notice that they will probably go about marketing this beer incorrectly. It seems as though they will be going after the Corona crowd and focus on image over taste.

]]> By: jesskidden http://brookstonbeerbulletin.com/the-primo-return-of-primo/comment-page-1/#comment-1310 jesskidden Thu, 10 Jan 2008 13:39:40 +0000 http://www.brookstonbeerbulletin.com/the-primo-return-of-primo/#comment-1310 Primo's claim to infamy, IIRC, dates from the Schlitz era (when Schlitz was not known for traditional brewing practices to begin with), when it was reputedly shipped in bulk (as either wort, concentrated work or perhaps as a high gravity brew to be diluted in HI?) from Schlitz's LA area brewery. The 400k capacity of the Hawaiian brewery was very small for a Schlitz plant at the time, most of their breweries were in the 4-6 million bbl. range, save for the one in Tampa (current Yuengling facility), which was 1.5 mil bbl. When Stroh got the label in the Schlitz purchase, they (like all the major brewers) were desparate for a "super-premium" to compete with A-B Michelob, which dominated the segment. Along with their own Signature and the Schlitz all-malt Erlanger, didn't they also try to market their Primo version as a S-P? Of course, they eventually just bought Augsburger (which was enjoying some pretty wide distribution for a Huber brand- I bought it regularly in NJ), and promptly ruined it. Primo’s claim to infamy, IIRC, dates from the Schlitz era (when Schlitz was not known for traditional brewing practices to begin with), when it was reputedly shipped in bulk (as either wort, concentrated work or perhaps as a high gravity brew to be diluted in HI?) from Schlitz’s LA area brewery. The 400k capacity of the Hawaiian brewery was very small for a Schlitz plant at the time, most of their breweries were in the 4-6 million bbl. range, save for the one in Tampa (current Yuengling facility), which was 1.5 mil bbl.

When Stroh got the label in the Schlitz purchase, they (like all the major brewers) were desparate for a “super-premium” to compete with A-B Michelob, which dominated the segment. Along with their own Signature and the Schlitz all-malt Erlanger, didn’t they also try to market their Primo version as a S-P? Of course, they eventually just bought Augsburger (which was enjoying some pretty wide distribution for a Huber brand- I bought it regularly in NJ), and promptly ruined it.

]]> By: Brian http://brookstonbeerbulletin.com/the-primo-return-of-primo/comment-page-1/#comment-1309 Brian Thu, 10 Jan 2008 07:13:48 +0000 http://www.brookstonbeerbulletin.com/the-primo-return-of-primo/#comment-1309 I believe Pabst owns breweries in China. Maybe the Chinese would like this beer? I believe Pabst owns breweries in China. Maybe the Chinese would like this beer?

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