Comments on: Your Worst Nightmare http://brookstonbeerbulletin.com/your-worst-nightmare/ Jay R. Brooks on Beer Thu, 09 Feb 2012 03:15:08 +0000 hourly 1 http://beerzine.com/?v=3.3.1 By: J http://brookstonbeerbulletin.com/your-worst-nightmare/comment-page-1/#comment-20855 J Thu, 11 Mar 2010 18:01:43 +0000 http://brookston.beerzine.com/?p=4453#comment-20855 I hope I didn't suggest they were assaulting alcohol, just that they were using anti-alcohol propaganda to further their commerce goals of selling more products. And in doing so, they essentially played on the finely crafted perceptions about all the negative attributes of alcohol, and in that sense it seems dishonest to me. And if I was riding in the car with you, I'd stop in too. I hope I didn’t suggest they were assaulting alcohol, just that they were using anti-alcohol propaganda to further their commerce goals of selling more products. And in doing so, they essentially played on the finely crafted perceptions about all the negative attributes of alcohol, and in that sense it seems dishonest to me.

And if I was riding in the car with you, I’d stop in too.

]]> By: Stephen Beaumont http://brookstonbeerbulletin.com/your-worst-nightmare/comment-page-1/#comment-20819 Stephen Beaumont Thu, 11 Mar 2010 15:07:55 +0000 http://brookston.beerzine.com/?p=4453#comment-20819 I don't know, Jay, I think you might be being a little oversensitive here. Like you, I've yet to taste a non-alk brew that I thought worth drinking -- I actually refuse to call them beers, since beer by definition contains alcohol -- but I wouldn't want to deny them to people who might actually like the things. Ditto wine. The bottom line is that this is a new concept for a business, not another in the long and growing list of UK assaults on alcohol, and their ad copy reflects that interest. It never attacks alcohol, but rather seems to suggest that non-alk beverages are alternatives to alcoholic drinks, which they most certainly are. Even in your quoted "gem," they mention staying within (admitedly dubious) healthy alcohol consumption limits, rather than replacing all alcoholic drinks with their products. Honestly, if I were passing by, I'd stop in for a look. Better still if they were offering free tastings. I don’t know, Jay, I think you might be being a little oversensitive here. Like you, I’ve yet to taste a non-alk brew that I thought worth drinking — I actually refuse to call them beers, since beer by definition contains alcohol — but I wouldn’t want to deny them to people who might actually like the things. Ditto wine.

The bottom line is that this is a new concept for a business, not another in the long and growing list of UK assaults on alcohol, and their ad copy reflects that interest. It never attacks alcohol, but rather seems to suggest that non-alk beverages are alternatives to alcoholic drinks, which they most certainly are. Even in your quoted “gem,” they mention staying within (admitedly dubious) healthy alcohol consumption limits, rather than replacing all alcoholic drinks with their products.

Honestly, if I were passing by, I’d stop in for a look. Better still if they were offering free tastings.

]]> By: Joel http://brookstonbeerbulletin.com/your-worst-nightmare/comment-page-1/#comment-20681 Joel Thu, 11 Mar 2010 00:52:32 +0000 http://brookston.beerzine.com/?p=4453#comment-20681 Hear, hear! What malarkey... Hear, hear!

What malarkey…

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