According to new estimated beer sales data for 2011 from Beer Marketer’s Insights, Yuengling Brewery in Pottsville, Pennsylvania has now eclipsed the Boston Beer Co. (makers of Samuel Adams) to become the biggest American brewery. Yuengling’s area newspaper, the Lehigh Valley’s The Morning Call, had the story this morning. The numbers shake out like this:
Yuengling sold 2.5 million barrels of beer in 2011, up 17 percent from the previous year, according to Beer Marketer’s Insights in Suffern, N.Y., a magazine that tracks the beer industry. Boston Beer sold 2.4 million barrels in 2011, the magazine estimated.
Boston Beer, a public company, has yet to release final sales for 2011. Beer Marketer’s Insights based its estimate on Boston Beer sales in the first three quarters and the company’s own sales forecast for the fourth quarter.
Even if Boston Beer had a surprisingly good fourth quarter, it wouldn’t close the gap with Yuengling, said Eric Shepard, editor of Beer Marketer’s Insights.
The Morning Call also created the chart below to illustrate the shift in sales between the two companies over the last five years.