Comments on: Zatec Is Coming http://brookstonbeerbulletin.com/zatec/ Jay R. Brooks on Beer Thu, 24 May 2012 20:09:47 +0000 hourly 1 http://beerzine.com/?v=3.3.2 By: Craig Hartinger http://brookstonbeerbulletin.com/zatec/comment-page-1/#comment-810 Craig Hartinger Fri, 04 May 2007 23:34:14 +0000 http://www.brookstonbeerbulletin.com/zatec/#comment-810 For Mr. Cunningham: Thanks for the comments - I'm the guy who wrote the press release. 1. Production at Zatec is currently small, but it has growth potential. At its production peak as a state-run brewery (1976) Zatec brewed 175,000 hl; after the Velvet Revolution production declined sharply. We are working to get our distributors to carry this across the US, and while it certainly won't be at every single US bar and store we are doing our best to get it into wide distribution. 2. In the case of Zatec, "hedonistic fresh herbal aroma" is the characteristic floral, spicy yet refined, Zatec hop (Saaz in German) aroma, very forward. I used the word "hedonistic" (Wikipedia: hedonism: "a philosophy that focuses on increasing pleasure") in an effort to express a hop aroma that is forward, yet still very appealing to folks who don't have deep beer knowledge or deep beer vocabulary. Sorry if my marketing hyperbole was too over-the-top ;) Craig Hartinger - Merchant du Vin - craigh@mdvbeer.com For Mr. Cunningham:

Thanks for the comments – I’m the guy who wrote the press release.

1. Production at Zatec is currently small, but it has growth potential. At its production peak as a state-run brewery (1976) Zatec brewed 175,000 hl; after the Velvet Revolution production declined sharply. We are working to get our distributors to carry this across the US, and while it certainly won’t be at every single US bar and store we are doing our best to get it into wide distribution.
2. In the case of Zatec, “hedonistic fresh herbal aroma” is the characteristic floral, spicy yet refined, Zatec hop (Saaz in German) aroma, very forward. I used the word “hedonistic” (Wikipedia: hedonism: “a philosophy that focuses on increasing pleasure”) in an effort to express a hop aroma that is forward, yet still very appealing to folks who don’t have deep beer knowledge or deep beer vocabulary.

Sorry if my marketing hyperbole was too over-the-top ;)

Craig Hartinger – Merchant du Vin – craigh@mdvbeer.com

]]> By: Jeff Cunningham http://brookstonbeerbulletin.com/zatec/comment-page-1/#comment-809 Jeff Cunningham Thu, 03 May 2007 09:45:30 +0000 http://www.brookstonbeerbulletin.com/zatec/#comment-809 It is interesting to me that they consider themselves a "small brewery" and yet they can mass produce enough beer for their local customers and make the beer "available at bars, restaurants, and stores nationwide". Also, can someone please explain to me what a "hedonistic fresh herbal aroma" is? Regardless, if they're using two row and doubledecoction mashing it is sure to be a quality lager. Forever sceptical, Jeff Cunningham www.crackedkettle.com It is interesting to me that they consider themselves a “small brewery” and yet they can mass produce enough beer for their local customers and make the beer “available at bars, restaurants, and stores nationwide”. Also, can someone please explain to me what a “hedonistic fresh herbal aroma” is? Regardless, if they’re using two row and doubledecoction mashing it is sure to be a quality lager.

Forever sceptical,

Jeff Cunningham
http://www.crackedkettle.com

]]> By: Motor http://brookstonbeerbulletin.com/zatec/comment-page-1/#comment-808 Motor Wed, 02 May 2007 03:37:50 +0000 http://www.brookstonbeerbulletin.com/zatec/#comment-808 Zatec! I used to love Lind Brewing's Zatec. I look forward to tasting the original. And Prost! to Roger if he's reading this. Zatec! I used to love Lind Brewing’s Zatec. I look forward to tasting the original.

And Prost! to Roger if he’s reading this.

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