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Archives for July 2006

S.F. Chronicle Recommends Wits for Summer

July 4, 2006 By Jay Brooks

Okay, they’re not exactly going out on a limb recommending whites as a refreshing summer beverage but it’s still nice to see the San Francisco Chronicle mention them. The usual suggestions generally range from white wine to zinfandel so even talking about beer is a good step. Their choices, while mainstream wits, were still good choices and included Hoegaarden, Unibroue Blanche de Chambly — though their new Chambly Noire is fantastic — and Ommegang Witte.

One strange disconnect is that even though these beers are all wonderful — though Hoegaarden used to be better — they are all Belgian or Belgian-style beers and the focus of the Chronicle’s piece was about the 4th of July holiday. Given that it’s also American Beer Month it would have been more appropriate to choose more American beers (even though the BA abandoned it). I don’t mean to sound jingoistic here, but that only makes sense, doesn’t it? It’s not like there aren’t plenty of American beers that could have been celebrated, too. Chronicle wine writer Linda Murphy is one of the mainstrean writers who is at least trying to highlight beer more — she is one of the good guys — so I want to encourage her rather than complain too much. And perhaps most importantly, she actually likes craft beer, itself a rarity among wine writers.

Murphy finishes with a little mini-story about Pierre Celis and his role in the resurrection of the style. Unfortunately the end of the story was Pierre’s return to Belgium which it appears now is happily not the final chapter. Celis is returning to Texas to start another brewery here in the states, which is great news for those of us who find the man charming and his beers a delight.
 

Me at last year’s GABF with brewing legend Pierre Celis, who single-handedly revived the style Hefeweizen in the 1960s.

Filed Under: News Tagged With: Mainstream Coverage

A Confusion of Brands: Miller Buys Steel Reserve

July 4, 2006 By Jay Brooks

Okay, maybe the confusion is all on my side, but I’m confused. SABMiller announced the purchase from McKenzie River Partners of Steel Reserve, the leading high gravity beer. High gravity beers are essentially a euphemism for malt liquor. But the McKenzie River Partners that I knew also owned or at least controlled in some fashion Black Star Lager from Great Northern Brewing Co. of Whitefish, Montana.

The original Black Star Lager label and today’s label.

 
I knew at some point that Steel Reserve became the focus of the company but Black Star all but disappeared from the Bay Area, where at one time it actually did pretty well. I confess when the focus changed to malt liquor, I stopped paying attention. I don’t generally think much of high gravity beers — Dogfish Head’s Malt de Liquor notwithstanding — so I tend to ignore news about them. For this reason, this move by Miller to buy even the leading malt liquor for an astonishing $215 million makes little sense. Also in the deal is Sparks, a caffeinated alcoholic malt beverage with added caffeine, guarana and ginseng. But the spin machine makes these two brands sound like Miller’s salvation. I guess time will tell.

From the press release:

The deal immediately strengthens the Miller portfolio with two fast-growing and profitable brands that are defining their respective product categories and far outpacing overall industry growth. Miller also expands its innovation capability and expertise by aligning itself with an entrepreneurial pioneer with a proven track record of creating highly successful, first-mover brands like Steel Reserve and Sparks.

“Sparks and Steel Reserve will have an immediate positive impact on our growth profile,” said Norman Adami, president and CEO of Miller Brewing Company, a wholly owned subsidiary of SABMiller plc. “In addition, our new product development relationship with Minott Wessinger connects us with a very special guy when it comes to innovation.”

Under Mr. Wessinger’s leadership, the Sparks and Steel Reserve brands have grown at triple and double digits respectively. Miller plans to build on their innovative and highly differentiated positionings and continue their impressive growth by leveraging Miller’s first class marketing, sales and distribution platforms.

“I’m very excited about the new relationship with Miller and confident that they will take Sparks and Steel Reserve to the next level with great marketing and sales support,” said Mr. Wessinger. “The U.S. beverage market is changing rapidly and there are tremendous opportunities for us to create new brands that bring value to consumers, wholesalers and retailers.”

Both Sparks and Steel Reserve are already brewed by Miller under a contract brewing agreement with McKenzie River. Under the new agreement, the parties have also agreed to a long-term contract brewing relationship. The majority of Sparks and Steel Reserve volume is currently distributed by U.S. wholesalers who also carry Miller brands.

McKenzie River has successfully built national distribution of both the Sparks and Steel Reserve brands through seeding in independent C-stores followed by expansion into chain convenience stores and supermarkets. Miller intends to increase the channel penetration of the brands.

Besides acquiring great brands, Miller also gains access to Mr. Wessinger’s creativity and entrepreneurial winning streak through a formal product development relationship.

“Our new relationship with McKenzie River will enable Miller to tap into emerging consumer trends and leverage new brands through our national system of distributor partners,” Mr. Adami said.

Filed Under: News Tagged With: Business, National, Press Release

Valley Brews for Summer

July 3, 2006 By Jay Brooks

Stocton’s Valley Brewing has announced two new releases, a Belgian-style wit beer and a weizenbock.

From the press release:

Summer “Soulstice” Wit
5.5% ABV
Both bitter and sweet orange peel, Coriander seed and a little Grains of Paradise, almost borders on a Saison, enjoy.

No More Mr. Weize Guy
7.7% ABV
Big monster for the summer heat. Lots of dried fruits in the nose and flavor with hints of chocolate.

Filed Under: Beers Tagged With: California, Northern California

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