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Archives for March 2007

Lewes Arms Boycotts Greene King

March 8, 2007 By Jay Brooks

The small town of Lewes, England (population @16,000) is located near the southern coast, due south from London in the district of East Sussex. It’s also home to Harvey’s Brewery, which has been there along the Ouse River since the late 1700s. According to an e-mail I received from Florrie, a Lewes resident, Greene King‘s Pub Company, which bought the Lewes Arms eight years ago, has dropped local brewer Harvey’s from the pub. A website has been set up by the “Friends of the Lewes Arms” to help bring back the local beer to the local pub. Here’s what the locals have to say:

The Friends of the Lewes Arms are campaigning to have Harveys beer, brewed in Lewes, restored to their local pub.

Greene King own the pub and after eight years of failing to sell their own beers in competition with Harveys defied the regulars by withdrawing Harveys completely. This was despite a 1,200-signature petition and a campaign led by the local MP, Norman Baker, and the Town Mayor, Merlin Milner.

The campaign includes a successful boycott which has cut trade to a fraction of previous levels. Volunteers maintain a vigil outside the pub at what used to be peak times.

We continue to appeal to Greene King to restore Harveys to the Lewes Arms and save the remarkably diverse group which used the pub as a communal living room.

As recently as last November, the Lewes Arms was a vibrant, quirky pub, crammed to the rafters at busy times and no doubt highly profitable.

The campaign has nothing to do with the company which brews Harveys. It has everything to do with local communities, genuine local pubs, and consumer choice and all things Greene King claims to support.

We are keen to make contact with other pubs and communities who feel they have suffered at the hands of Greene King, for whatever reason.

The Harveys Brewery in Lewes.
 

This is one of the reasons that the landscape of authentic British pubs is fast becoming a distant memory. The tied house system that exists in the UK is undermining communities and diversity. It makes perfect sense that a small town would want to support one of their local businesses by drinking their beer. Undoubtedly Harvey’s employs a number of the local residents and pours money back into the local economy. That a large corporation could care less about that is an unfortunate facet of our modern business-dominated society. One has to wonder why Greene King cannot understand the local loyalties at work here and accept that fact as a part of doing business in a town with a local brewery.

Or perhaps they can indeed understand it but ignore it in the drive for ever more growth and profits as irrelevant. But it’s this very insistence of profits before people that so undermines what’s really important in our world. I think it’s a sad fact that most people see work as a necessary evil that must be done to further more important ends, such as putting food on the table, raising and educating their children, and putting a roof over their heads. Few people, I think, truly love what they do for a living. It may be a cliche, but it’s still true that nobody ever said on their deathbed that they wished they’d spent more time at the office. Yet business increasingly sets the agenda of how are lives are shaped and managed in a bewildering array of ways.

Otherwise, how is it possible that an entire community, including the local government, can come together and make their wishes known only to have them completely ignored by a business entity wanting to business in that community? It’s not as if the pub wasn’t profitable (at least according to what I’ve read), but as far as I can tell, Greene King simply wanted to make more money by offering only their own beer instead of having to buy the Harvey’s locally. Plus, their own beer hadn’t been selling in the pub, either, which was undoubtedly costing them money in spoilage. Now a smart Publican might think the way to run a successful business is to offer the products that his customer wants. But I guess that’s not the British way and it’s certainly not the corporate way. Greene King is large enough that they could just shut down the pub rather than give in to local pressure. And the Friends of the Lewes Arms acknowledges that possibility, too. I think it says something about how askew our priorities are that Greene King’s hegemony is more important than customer happiness which leads to profitability. It simply isn’t enough that Greene King turn a profit, they have to do it the way they want to, everyone else be damned. And I’m certain Greene King is well with their legal rights, because the court system favors business, too. Corporate citizenship is as much a joke in the UK as it is here, hollow words bandied about to get positive PR whenever necessary. But the longer we forget that corporations are made up of people and hold them as accountable as we would would anyone else, the more frequently these sort of incidents will become.

The Friends of the Lewes Arms website has many suggestions on how to help them in their struggle and includes links to the many ties their plight has been chronicled by the British press.

Local residents outside their local, the Lewes Arms.

Filed Under: Editorial, News Tagged With: Business, Europe, Great Britain

Super Bowl Ads Examined

March 6, 2007 By Jay Brooks

There was interesting article in Advertising Age yesterday called Why A-B Is King of ‘USA Today’s’ Puffed-Up Poll. It’s about the USA Today Ad Meter, which is the standard used to judge the effectiveness of commercials aired during the Super Bowl and specifically whether or not it represents an accurate measurement. Since A-B is usually the winner of this contest and spends much more money than anyone else, I found it interesting to see what the advertising experts thought about their effectiveness.

Filed Under: News Tagged With: National

Beer Bottle Workshop

March 5, 2007 By Jay Brooks

Last Thursday afternoon I attended a Glass Bottle Workshop put on by the California Small Brewers Association. It was held at and hosted by Lagunitas Brewing in Petaluma, California. A few dozen brewers, suppliers and one journalist packed in the party balcony at Lagunitas to talk about beer bottles. First, some interesting facts about the beer bottle industry today.

In 1985, there were 110 glass plants in the United States. Today, that number has dropped to less than half, or 49 remaining glass plants. Of those, 42 of them (or about 84%) are owned by the three largest companies; Owens-Illinris oe O-I (19 plants), Saint-Gobain (14) and Anchor (8). Seven companies own the remaining eight, with Gujarat Glass International owning two and the rest operating a single plant each. Like most modern industries today, consolidation has whittled the landscape of glass manufacturers down to a few giants with a handful of small players hanging on for dear life. Typically, that’s good news if you’re a big consumer of glass but not so good if you’re a small player. Part of the reason for the shakeup in glass makers ocurred in 1992-94, when there was a huge decline in the market, caused primarily when most soft drink companies converted from glass to plastic bottles. Longnecks far outsell the shorter Heritage bottle and twist-offs currenty outsell non-twist off.

The breakdown of glass bottles is currently as follows:

  1. 85% Beer
  2. 17% Food
  3. 9% Beverages
  4. 5% Non-Food Jars
  5. 5% Wine
  6. 3% Spirits
  7. 3% FAB (Flavored Alcoholic Beverages)

Tony Magee (from Lagunitas) and Mark House (from Pyramid) led a round table panel discussion about issues facing small brewers regarding bottles.

Later Magee led a tour of Lagunitas’ new bottling line, installed last January, by the Italian company Sympak.

After some supplier presentations and an open discussion, the afternoon ended with a beer social. Here Dan Del Grande from Bison Brewing enjoys a pint from Lagunitas.

And here’s a story about an O-I plant in Colorado entitled the House of Glass from the Scripps Howard News Service.

Filed Under: Events Tagged With: Bay Area, Beer Suppliers, Brewing Equipment, California, Other Events

Philly Craft Beer Festival

March 3, 2007 By Jay Brooks

3.3

Philly Craft Beer Festival

Philadephia Cruise Terminal, The Navy Yard, 5100 South Broad Street, Philadelphia, Pennsylvania
first session 12-4 p.m., second session 6-10 p.m.
631.957.7035 [ website ]

 

Filed Under: Uncategorized Tagged With: Uncategorized

Session #1: Not Your Father’s Stout

March 2, 2007 By Jay Brooks

For our first session of Beer Blogging Friday I chose an old local favorite, San Quentin’s Breakout Stout from Marin Brewing. I must confess that it’s been at least several years since I’d tasted it and, as such, was looking very forward to finding out how much it had changed or I had changed in the intervening time. Since there are no real rules, I’ve decided to approach the Session as I would any session of drinking beer, with good conversation and camaraderie. So while the talk may be imaginary, the beer is not.

As far as the theme goes, my father never drank stouts and given that I’m now approaching fifty I’d say very few of our fathers did in fact drink stout at all. I may taking things too literally, but perhaps apart from Guinness, I feel comfortable saying our father’s generation was not one who embraced dark beer. In Dutch Wonderland — the part of eastern Pennsylvania where I grew up — folks were fiercely loyal to local brands. A wholesale distributor in the Keystone State recently quipped that Anheuser-Busch’s market share there is roughly half of what it is in other states. And as he further points out, there are more “old school” breweries and beer brands than any other place. So my father and men of his age drank Yuengling, Reading, Schmidt’s and Schaefer, light (colored) beers one and all. Yuengling did have a Porter but I don’t recall anyone ever drinking it until I was an adult.

As far as I know, the only dark beer my father — stepfather, really — ever drank was in fact a Guinness. And that’s because I brought him a bottle of it from New York City, where I discovered it, along with Bass and Pilsner Urquell, at the jazz clubs I frequented when I lived there in the late 1970s. Compared to what I’d drank in my earlier teens, these were like nothing I’d ever tasted — and I liked it.

I’d had a few ales growing up, Genesee Cream Ale, especially in that minimalist green can, was a teen favorite among my peers, and Yuengling had their Lord Chesterfield Ale. Then there was Ballantine which relatives in New Jersey seemed to prefer. But Bass and Guinness were worlds different from those and seemed positively exotic by comparison. That seems odd now, with the two imports more pedestrian among the exponentially wider field of available beers today, but it really was a different time. But enough about my father.

San Quentin’s Breakout Stout is made by friend Arne Johnson, head brewer at Marin Brewing, who’s been brewing there for a dozen years. I mention this because I’ve been thinking lately about some thoughts Alan McLeod had on “Do We Love The Beer Or Brewer?” He mentioned it in conjunction with a discussion Lew Bryson heated up over what, as writers, we owe the beer industry. And I know this may sound a bit wishy-washy, but I can see merits in both sides of this debate. Certainly we must be honest and forthright in our opinions and free to dislike a beer if we truly believe it to be inferior in some way. But — and Lew pointed this out, too — that doesn’t mean people who hate gueuze should write critically about it or that bad samples should create a bad review, especially if the sample went bad while cellared by the critic. If a brewery sends a bad sample, that’s another matter.

But back to Alan’s query, who do we love? I assume I’m not too atypical among my colleagues in having many close friends who are brewers. In such an insular and incestuous industry it’s all but inevitable that you see the same people at events, tastings, festivals, etc. over and over again. To my mind, it would be stranger still to not have brewer friends under such conditions. There are a lot of great people in this industry. Frankly, it’s one of the reasons I love my job. Among other industries I have known or worked in, brewing has perhaps the lowest ratio of assholes (let’s call in the A-Ratio) I’ve yet encountered. There are a few to be sure — you know who you are — but by and large the brewing community is one I want to be a part of and support precisely because of the people in it. I used to work in the music business once upon a time and by contrast the A-Ratio was quite high. And once you met a “rock star” who was so full of himself and a mess of a human being, it was truly hard to listen to his music in quite the same way afterward. You could still appreciate his talents and artistry, but only up to a point. Because once you knew what a wanker he was and how he treated the people around him, etc. you no longer wanted his music to be in the background of your life anymore. At least that was my reaction.

So what does that mean for brewers versus their brew? Knowing who made a beer I think does indeed influence at least our approach to a beer, even as we try to be as objective as possible. It would be naïve to believe otherwise. Think about it this way. Someone hands you a beer and says try this, it’s a new one from Russian River Brewing. Now if you like other beers you’ve had from them, you’ll likely be more inclined or predisposed to evaluate it, if not more favorably, at least with greater care and latitude than if the beer was presented as being from a brewer whose efforts you generally didn’t care for. That’s just human nature. In effect it’s Aristotle’s syllogisms occurring naturally in the real world.

It’s also the reason that we always evaluate beer in competition blindly, often double blind (meaning we don’t even know whose beers are entered). I do agree with Alan when he writes that we “have to remember that the subject matter itself is the important thing.” But unless you’re tasting it blind, I also think it’s practically impossible to separate it from outside influence, and to me that means other factors are also important to varying degrees. In quantum physics in the first half of the last century, physicists had a problem with light. Sometimes it behaved like a particle and sometimes like a wave. Eventually they figured out that light behaved as one or the other based on the kind of experiment you used to examine it. And this led to the idea that it was impossible to adopt the role of independent observer in any experiment because scientists couldn’t separate themselves from the world they were observing. They couldn’t step out of a door and be outside the universe, and that also meant that there would always be some part of any experiment that was influenced by the observer. This is known as the “observer effect,” which is defined as follows. “The observer effect refers to changes that the act of observing has on the phenomenon being observed.”

And as arcane a reference as that is, I think it also applies to tasting and evaluating beer. We could call it the “taster effect,” and define it as the influences on the act of tasting a beer changes the experience and has an effect on the beer being tasted. Does it mean objectivity is impossible? Maybe, but hopefully as professionals we can get to a very high degree of objectiveness and play down the outside influences, large and small, as best we can. I think that’s the best we can hope for, that with experience and diligent study we reach a point where our evaluations are internally consistent, that is we tend to view the same defects and positive qualities the same way regardless of the beer. You may at this point be thinking I’ve veered off track here, so let’s get back to the brewer. Do we love the brewer or the beer? I think it’s a little of both. The beer may be the primary reason we’re all here but as the creator of the stuff we all love, he or she can’t be ignored entirely either. Different brewers make their beer in different ways, of course, meaning their influence directly effects the final product. Knowing who made a beer also reveals something subtle about it. It tells us about intention, about what they were trying to make. It tells us what ingredients are more likely to have been used. It may tell us something about the water used, or any number of factors that effect the taste of the beer. If you enjoy the beers of a particular brewer then you know at least there’s a high degree of probability that you’ll also enjoy a new effort by that brewer. It’s no guarantee, obviously, but it offers you a reasonable assumption and ultimately I think changes how you approach tasting that beer. I don’t think that’s a bad thing, just something I think we should acknowledge and be aware of. Because we don’t live a vacuum, separated from the rest of the world with just our beer. The whole world conspired together to put that glass of beer in our hands at that particular moment in time. Every single preceding moment influenced what we will do next, whether it gets a good or a bad review. And for that, I love the brewer, too, because he made the beer in my hand. Of course, after I taste it, I may decide I hate him just as passionately, fickle critic that I may be.

Speaking of which, I’ve got a stout sitting here in front of me which I’m letting come up to room temperature. Arne’s stout is a beautiful murky black with a mocha-colored head. Thick Brussels lace stick and then cascade down the sides of the glass. It has the aroma of silky smooth chocolate, the kind you’d smell after the milk chocolate is melted in huge vats at the candy factory. There are whiffs of bitter coffee lying underneath, poking through to mix with the cocoa. Swirling it in my mouth, the bitter coffee dominates while his little sister chocolate cries for attention and tugs at my sides. It’s very smooth and creamy, and you only detect its strength — 7% abv — toward the end, as it’s rushing down your throat. The finish is clean, with hints of bitterness lingering pleasantly below the surface, urging you on for another sip. And I give into temptation and indulge myself.

It’s a really fine stout and I think I’m enjoying it now more than even when I’d tried it before. It’s easy to see why it’s won so many medals, at least eighteen at last count. Does it matter that the brewer is a friend. I don’t know, but I’d happily have another pint with him tomorrow.

Filed Under: Editorial, Reviews, The Session Tagged With: Bay Area, California

The Session: Beer Blogging Friday Coming

March 1, 2007 By Jay Brooks

Happy March! Stan Hieronymus over at Appellation Beer had a wacky idea a couple of weeks back, and invited the beer bloging community to join him in his gentle madness. The idea is simple enough. Once a month, in our case, on the first Friday of each month any beer bloggers who want to participate will all blog on that day on the same subject or theme. For the first time around, we’ll all be writing about stouts, and the theme is “Not Your Father’s Stout.” One blog will play host and the hosts will rotate from month to month. Stan will host the first one tomorrow and Alan McLeod of A Good Beer Blog will host the April gathering, announcing the theme shortly after March 2, and I’ll be tackling May.

I also created a logo for the event in an effort to tie the event together visually. If you’re planning on participating, I’d encourage you to grab the logo from the logo page I set up. The logo is there in different sizes and with slightly different text. I also included the original photoshop file if you want to download it and muck about with it to personalize it for your blog. I’d suggest that we all leave “The Session” text alone and personalize only the rest of the image, either the text on the mat or some other modification. I say that because we want the logo to act as a marker to inform readers of who is participating in the online event. I think we need to maintain some consistency of appearance for it to be easily recognizable and to help this idea be successful.

Filed Under: News, The Session

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