Wednesday’s ad is for Schaefer from 1957. It’s a clever one, showing a bottle of Schaefer Beer with a beer glass perpendicular with the text “For real enjoyment … turn this ad slowly to the right.” So if you did, the beer would pour out of the bottle and into the glass. I love the other tagline. “Schaefer beer it’s Real beer!”
Archives for August 1, 2012
Switzerland Beer
Today in 1291, Switzerland founded their Swiss Confederation.
Switzerland
Switzerland Breweries
- Ackermann
- Aktienbrauerei Flims Surselva AG
- Alpenperle
- Altes Tramdepot Brauerei Restaurant AG
- Amicale des Brasseurs de Vollèges
- Arlibrau
- Bartis
- Bäsibräu
- Benedix Klosterbräu
- Bertbier
- BFM Brasserie des Franches-Montagnes
- Biera Engiadinaisa
- Bieraria Tschlin SA
- Bière Buse
- Bière du Boxer SA
- Bières de Neuch
- Bierfreunde Baselbiet
- Biermanufaktur Maienfeld
- Birraria
- Birrificio Ticinese SA
- BK Bier-kultur AG Öufi-Brauerei
- Brasserie Artisanale du Bourg
- Brasserie Artisanale du Château
- Brasserie Artisanale Sierrvoise
- Brasserie de La Côte
- Brasserie de l’Ours
- Brasserie de Murailles
- Brasserie du Bief
- Brasserie Du Cardinal
- Brasserie du Chauve
- Brasserie du Trio
- Brasserie L’Enclave
- Brasserie Valaisanne / Walliser Bier
- Brasserie Haldemann
- Brasserie Schwarzbuebe Bier
- Brasserie Trois Dames
- Brasseurs des Grottes
- Brauage du Garage à la Plage
- Brau AG Langenthal (Hasli-Bier)
- Braubude Basel
- Brauerei Aare Bier
- Brauerei A. Egger AG
- Brauerei Adler AG
- Brauerei Baar AG
- Brauerei BierVision Monstein AG
- Brauerei BoFo Bräu
- Brauerei Egger
- Brauerei Falken AG
- Brauerei Felsenau AG
- Brauerei Fischerstube AG
- Brauerei H. Müller AG
- Brauerei Karbacher AG
- Brauerei Karbacher
- Brauerei Kündigbräu GmbH
- Brauerei Locher AG
- Brauerei Rosengarten AG
- Brauerei-Roscha-Bräu
- Brauerei Schützengarten AG
- Brauerei.sh (Hegaustross)
- Brauerei Stadtbühl
- Brauerei Stadtguet
- Brauerei St. Johann
- Brauerei Unser Bier AG
- Brauerei Usterbräu
- Brauerei Wabräu
- Brauerei Wetzel
- Brauerei Ziegel Hof
- Brauerei zum Papagei: Spezialitätenbrauerei am Zimmerberg
- Brauerei zur Euelwies
- Brauhaus Sternen AG
- Brauverein Dagmersellen
- Brauverein Pfäffikon
- Brauwerkstatt Egghubel
- Brauwerkstatt Jegenstorf
- Brew Brothers
- Buechibärgerbier
- Burgdorfer Gasthausbrauerei
- Calanda Brauerei
- Cave des Brasseurs
- Celsius (Brasserie Artisanale d’Ayent)
- Christen-Bier
- Churer Stadtbier
- Churerbier
- Côte
- Degenbier
- Desperados
- Docteur Gab’s (Dérochet)
- Dorfgassbier
- ECM Bräu
- Egger
- Eichof
- Entlebucher Bier
- Erusbacher & Paul
- Faex
- Faiseurs de Bière
- Falken
- Feldschlösschen Getränke AG
- Felsenau
- Freiburger Biermanufaktur
- Fleisch & Brau
- Gaggia-Bräu
- Gasthof-Brauerei zum Frohsinn
- Gnädinger Bräu
- GoldküstenBräu
- Granicum Grenchner-Bräu
- Grenchner-Bräu
- Gutknecht’s Hammer-Bier
- Haldengut
- Hardeggerperle
- Hasebärgbraui
- Häxebräu
- Haxli Schwändi Bräu
- Heineken Switzerland AG
- Heinzenbräu
- Herzbräu
- Hohgant
- Hopfen Tropfen
- Hörnlibräu (Brauverein Fischenthal)
- HuM (hopfenundmalz)
- Hundsbräu
- Huus Braui
- Ittinger
- Jorat
- Jungfraubräu
- Knuddelbräu
- Kocher Bräu
- Kornhausbräu
- Kündigbräu AG
- La Bière de Posieux (La Croix-Blanche)
- La Brasserie des Murailles Sàrl
- Lägere Bräu
- Lawinenbräu
- Les Brasseurs Genève
- Les Brasseurs Lausanne
- Les Brasseurs Nyon
- Les Frères Papinot
- Lindenbergbräu
- Lindenmatte Bier
- Löwengarten
- Lupuvis
- Luterbächlihof
- Magie-Bräu
- Maupas
- Mein Emmental
- Mettle-Bier
- Mobile Brauerei
- Mondlinger Bräu & Randen Bräu
- Murerbier
- Muster Hausbrauerei
- Oberson (Chastelbach-Bier)
- Octopus-Bräu
- Officnia della Birra
- Öufi Brauerei
- Over Board
- Père Jakob
- Pilatusbräu
- Raben Brau
- Ramseier Suisse
- Ramseier Suisse AG
- Rappi Bier Factory GmbH
- Rathaus Brauerei
- Reinecke Bräu
- Remise Braui
- Richie Bräu
- Roscha-Bräu
- Rössli-Bier
- Rüedel
- Rugenbräu AG
- Rüüs Bier
- Sauhofbräu
- Scherlibräu
- Schlossbraui Nürensdorf (Gnos & Gnos)
- Schützengarten
- Seetal Bier
- Sonnenbräu AG
- Stadtguet
- Starrest
- Steinegger Bräu
- Steinfels
- Stiär Biär
- Storm & Anchor
- Strättligen Bier
- Suonen-Bräu
- Talchern Bräu
- Tannzapfenbräu
- Tiersteiner Bräu Stäuble
- Tillien
- Trotten-Bräu
- Turbinenbräu
- Ueli Bier
- UG Bräu
- Unterländer Bräu
- Valaisanne
- Valeis
- Verein Luzerner Bier Brauer (LuBB)
- VIB (Verein Interessierter Bierbrauer)
- Vouivre
- Wädi-Brau-Huus AG
- Wabräu
- Walliseller Bier
- Warteck Brauerei and Getränke
- Wasserämter Mikro-Brauerei
- Ziegelhof
- Zöbi-Bier
- Zur grünen Amsel
- Zurich Airport Beer
- Zwergenbräu
Switzerland Brewery Guides
Other Guides
- CIA World Factbook
- Official Website
- U.S. Embassy
- Wikipedia
- Wikipedia’s Beer and Breweries in Switzerland
Guilds: Bierconvent International e.V; Swiss Brewers Association (Schweizer Brauerei-Verband)
National Regulatory Agency: Swiss Federal Office for Agriculture
Beverage Alcohol Labeling Requirements: Labels must include the following information: Name of product, Name and address of producer and importer (if applicable), Product designation, Alcohol content or actual alcoholic strength, Volume (in metric quantities only), Country of origin, Net content, Special instructions for use or storage (if applicable)
Drunk Driving Laws: BAC 0.05%
- Full Name: Swiss Confederation
- Location: Central Europe, east of France, north of Italy
- Government Type: Formally a confederation but similar in structure to a federal republic
- Language: German (official) 63.7%, French (official) 20.4%, Italian (official) 6.5%, Serbo-Croatian 1.5%, Albanian 1.3%, Portuguese 1.2%, Spanish 1.1%, English 1%, Romansch (official) 0.5%, other 2.8%
- Religion(s): Roman Catholic 41.8%, Protestant 35.3%, Muslim 4.3%, Orthodox 1.8%, other Christian 0.4%, other 1%, unspecified 4.3%, none 11.1%
- Capital: Berne (Bern)
- Population: 7,655,628; 96th
- Area: 41,277 sq km, 136th
- Comparative Area: Slightly less than twice the size of New Jersey
- National Food: Cervelat; Fondue; Rösti
- National Symbols: Edelweiss; Alphorn; Swiss Cross
- Affiliations: UN
- Independence: Swiss Confederation founded, August 1, 1291
- Alcohol Legal: Yes
- Minimum Drinking Age: 16 for beer and wine in most cantons (though 18 in some); 18 in all cantons for spirits
- BAC: 0.05%
- Number of Breweries: 75
- How to Say “Beer”: bier / bière / birra / biera, gervosa
- How to Order a Beer: Ein Bier, bitte / Une bière, s’il vous plait / Una birra, per favore / in biera, per plaschair
- How to Say “Cheers”: Prost / Votre Santé, Santé / Salute / Viva
- Toasting Etiquette: When proposing a toast, wait until everyone has been served a drink (whether it is wine or mineral water) and then say, “Prost” (cheers, in German). The toast in German-speaking Switzerland is prost; in French-speaking Switzerland, it is votre santé or simply santé; in Italian-speaking Switzerland, salute. After your host has proposed a toast, look directly at him or her and respond, preferably in the local language. Then, clink glasses with everyone at the table, or at least those within your reach. Only then may you take your first sip.
Alcohol Consumption By Type:
- Beer: 31%
- Wine: 50%
- Spirits: 18%
- Other: 1%
Alcohol Consumption Per Capita (in litres):
- Recorded: 10.56
- Unrecorded: 0.50
- Total: 11.06
- Beer: 3.10
WHO Alcohol Data:
- Per Capita Consumption: 10.4 litres
- Alcohol Consumption Trend: Stable
- Excise Taxes: Yes
- Minimum Age: 16 (18 for spirits)
- Sales Restrictions: Hours, location, specific events
- Advertising Restrictions: Yes
- Sponsorship/Promotional Restrictions: Yes
Patterns of Drinking Score: 1
Prohibition: None
Bud Light Beer Camp?
Did anybody else see this? I was watching the Colbert Report last night, as I often do, and happened to catch a commercial for “Bud Light Beer Camp.” If I’d had a beer at the time, I might have done a spit take. As litigious as Anheuser-Busch InBev has been, is it really possible that they could not have noticed that Sierra Nevada has been running a pretty high profile beer camp now for several years? Sierra Nevada Beer Camp has to date done at least 43 beer camps (I did #41), which is how many are listed at the Beer Camp website. But since 43 was held in 2011, it’s probably closer to 50 by now. Certainly, there’s been enough of them for ABI to have noticed. [UPDATE: Since I originally posted this, a colleague sent me a note that they knew someone who did Beer Camp #67 and believe that it’s closer to 80.]
I can just hear ABI’s lawyers, if the situation was reversed, arguing that this would create confusion in the mind of the consumer. I couldn’t find any of the commercials on YouTube, so I just photographed it on my television screen.
Doing a Google search, all I could find was links to a few comedian’s websites talking about how they were involved in a series of “Bud Light beer camp” ads for Comedy Central. One conedian, Adam Newman, even had an embedded video, but it has been taken down. That site said it was a “six-part Bud Light ‘Beer Camp’ series” and included “other hilarious comedians Trevor Williams, Zack Poitras, Craig Rowin, and Jermaine Fowler.” He said it was “running this summer on Comedy Central.”
A second Bud Light Beer Camp commercial ran at the end of the Colbert Report, and that one included a screen promoting the Port Paradise Music Festival, which appears to be a two-day music festival and cruise to the Bahamas that they’re sponsoring.
I assume that even with all of Sierra Nevada’s resources, they still won’t be taking ABI to court over this, though I imagine if the situation was reversed, that’s exactly what Bud would do.
Benin Beer
Today in 1960, Benin gained their Independence from France.
Benin
Benin Breweries
Benin Brewery Guides
Other Guides
- CIA World Factbook
- Official Website
- U.S. Embassy
- Wikipedia
Guild: None Known
National Regulatory Agency: None
Beverage Alcohol Labeling Requirements: Not Known
Drunk Driving Laws: BAC 0.05%
- Full Name: Republic of Benin (f.k.a. Dahomey)
- Location: Western Africa, bordering the Bight of Benin, between Nigeria and Togo
- Government Type: Republic
- Language: French (official), Fon and Yoruba (most common vernaculars in south), tribal languages (at least six major ones in north)
- Religion(s): Catholic 27.1%, Muslim 24.4%, Vodoun 17.3%, Protestant 10.4% (Celestial 5%, Methodist 3.2%, other Protestant 2.2%), other Christian 5.3%, other 15.5%
- Capital: Porto-Novo
- Population: 9,598,787; 89th
- Area: 112,622 sq km, 102nd
- Comparative Area: Slightly smaller than Pennsylvania
- National Food: La Pate
- National Symbol: Leopard
- Affiliations: UN, African Union
- Independence: From France, August 1, 1960
- Alcohol Legal: Yes
- Minimum Drinking Age: None
- BAC: 0.05%
- Number of Breweries: 1
- How to Say “Beer”: bière
- How to Order a Beer: Une bière, s’il vous plait
- How to Say “Cheers”: santé
- Toasting Etiquette: N/A
Alcohol Consumption By Type:
- Beer: 45%
- Wine: 13%
- Spirits: 14%
- Other: 28%
Alcohol Consumption Per Capita (in litres):
- Recorded: 1.15
- Unrecorded: 1.00
- Total: 2.15
- Beer: 0.49
WHO Alcohol Data:
- Per Capita Consumption: 1.2 litres
- Alcohol Consumption Trend: Stable
- Excise Taxes: Yes
- Minimum Age: None
- Sales Restrictions: No
- Advertising Restrictions: No
- Sponsorship/Promotional Restrictions: No
Patterns of Drinking Score: 2
Prohibition: None