Thursday’s ad is for Blatz beer, from 1948. Showing an orange tree supposedly with both California and Florida oranges on it, along with the Blatz beer bottles. Based on the ad copy, it looks like they were going after bigger breweries brewing in multiple breweries around the country when they state that they’ve “brewed only in Milwaukee for 97 years.” They also suggest that customers should be patient and wait for the Milwaukee beer to arrive in California … or Florida.
Archives for June 27, 2013
How Cool Is Your Beer?
Today’s infographic is a chart of Suggested Serving Temperatures. It’s from a nice blog post entitled How Cool is Your Beer? on Fermented Waves, written by the assistant brewer at Boundary Bay Brewery in Washington. The chart he shows of Suggested Serving Temperatures is from Randy Mosher’s book Tasting Beer.
Hello, Is It Beer You’re Looking For?
First Willie Nelson did ads for Taco Bell to pay his back taxes, and now Lionel Richie is apparently doing the same thing, crooning a version of his hit song “Hello, Is It Me You’re Looking For” to pay the $1.1 million he owes in back taxes to the IRS. The ad itself is pretty funny, a man in searching his refrigerator, presumably looking for a beer, when we here Richie singing his song, and then the man sees him singing through the back of the refrigerator. Cut to the inside of the icebox, and there’s Lionel Richie, dressed in white, sitting a white piano in an all-white room.
He stops playing long enough to fill a pint glass of beer using the new Tap King dispenser from the Lion Nathan Brewery. Richie reportedly was paid $1.5 million for the ad, which should get him out of hot water with the taxman. The only thing that would have made it better would have been if he’d actually sung “hello, is it beer you’re looking for?”
If the ad won’t play (the embed code has been giving me error messages off and on), try this link here or watch it on AdWeek or Australia’s newspaper The Age.