Archives for August 2013
Today’s infographic provides “3 Reasons to Drink Beer From A Glass,” and while I could probably come up with a few more, it’s a good solid list, which is why I’m always the asshole wherever I go who insists on a glass, even if everybody else is drinking straight from the bottle or can.
Today’s infographic is a series of them done for a Spanish brewery, Cervesa Moritz. Today is also the beginning of La Tomatina, which takes place each year on the last Wednesday of August in Bunol, Spain. La Tomatina is essentially the world’s biggest food fight, so it seemed the perfect day to feature posters from Spain. They were created by Brands & Roses, a Spanish ad agency in 2011. A total of six were apparently done, and there are three shown below. You can see more of the project at Relaja Elcoco.
Tuesday’s ad is for Grain Belt, from 1953. According to the ad, Grain Belt is “America’s Party Beer.” But my favorite part of the ad copy is that Grain Belt is also a “friendly” beer, a term common in 1950s advertising. So if you want to have a kick ass party, you’ll need “the friendly Beer with the friendly flavor.”
For a number of years, Whole Foods Market has carried a decent selection of craft beer and better imports, and has been steadily increasing their commitment to good beer. They have an especially decent selection for a national chain. Last week, they announced that they were taking it one step father, and opening a “6,000-square-foot, two-story craft beer brewery and tap room,” according to a story in the Silicon Valley Business Journal. This will be their first grocery store to include a brewery. The 27,291-square-foot grocery store where the brewery will occupy the rooftop, will be located at 700 The Alameda in San Jose. The company broke ground on Wednesday, and expects to include “a wall for growing hops.” The San Jose Whole Foods & Brewery is expected to open in the summer of 2014.
Today’s infographic is a chart for pairing cheese with beer, and other alcohol, put together by Artisanal Premium Cheese, with four basic kinds of cheese and some general suggestions. Offhand, their suggestions actually aren’t that sound. If there’s anything I’ve learned about pairing cheese and beer, it’s that you can’t really make generalities. They also have a plate and pairings page that attempts to provide more information, but even that seems woefully simplistic. But at least they’re acknowledging that beer and cheese can be paired.
Monday’s ad is an another early ad for the Italian brewery Birra Pedavena, which closed in 1937, but reopened again in 1998 as La Bierreria Pedavena. The man struggling with the giant beer glass looks to me like he might be King Gambrinus.