Tuesday’s ad is for Grain Belt, from 1953. According to the ad, Grain Belt is “America’s Party Beer.” But my favorite part of the ad copy is that Grain Belt is also a “friendly” beer, a term common in 1950s advertising. So if you want to have a kick ass party, you’ll need “the friendly Beer with the friendly flavor.”
Archives for August 27, 2013
For a number of years, Whole Foods Market has carried a decent selection of craft beer and better imports, and has been steadily increasing their commitment to good beer. They have an especially decent selection for a national chain. Last week, they announced that they were taking it one step father, and opening a “6,000-square-foot, two-story craft beer brewery and tap room,” according to a story in the Silicon Valley Business Journal. This will be their first grocery store to include a brewery. The 27,291-square-foot grocery store where the brewery will occupy the rooftop, will be located at 700 The Alameda in San Jose. The company broke ground on Wednesday, and expects to include “a wall for growing hops.” The San Jose Whole Foods & Brewery is expected to open in the summer of 2014.
Today’s infographic is a chart for pairing cheese with beer, and other alcohol, put together by Artisanal Premium Cheese, with four basic kinds of cheese and some general suggestions. Offhand, their suggestions actually aren’t that sound. If there’s anything I’ve learned about pairing cheese and beer, it’s that you can’t really make generalities. They also have a plate and pairings page that attempts to provide more information, but even that seems woefully simplistic. But at least they’re acknowledging that beer and cheese can be paired.