Thursday’s ad is for Schlitz, from the 1970s. It’s an environmental ad, and by “Don’t Drop Our Name Here,” they mean not to drop your empty cans on the beach and litter. They even created a new contraction for the ad copy, suggesting where you could put your empties. “The nearest trashcan’ll do.” Conservation of letters, too, I suppose.
Archives for September 5, 2013
Beer Logos Around The World
Today’s infographic shows beer logos around the world, with one for each country. It was created by The Logo Company, and based on the comments, not without a little controversy. I can’t say I blame many of the people complaining, ignoring Uruguay, the Philippines and Belgium, choosing Heineken for both the Netherlands and where Belgium should be does seem unforgivable. The creator, Simon McArdle, tried gamey to defend his choices but comes across as not really seeming to understand how badly flawed the effort ended up being. Ah well, at least it’s pretty to look at.
Click here to see the map full size.
Dinner In The Beer Garden: A New Cookbook Needs Your Support
My good friend Lucy Saunders, the beer cook, has a new cookbook on beer and food, Dinner In The Beer Garden, that’s she hoping to publish through Kickstarter. Like everything she does, it looks awesome. For as little as $15, you can get a copy of it as an e-book, and for a mere $25, you can be one of the very first on planet beer to put her recipes to the test with your favorite beers, using your own paperback copy of the book. For higher pledges, there’s even more cool stuff you can get, like t-shirts, signed copies, hoodies, and for the Pièce de résistance pledge, she’ll come and cook five of the recipes in the book for you and 12 guests.
[The book itself is] about pairing craft beer with plant-based recipes, enjoyed outdoors in gardens and other social spaces. This isn’t about traditional biergarten food like ham hocks and bratwurst. It’s a cookbook for people who like carrots and kale — as well as butter, fish, cheese and chocolate! Profiles of gorgeous brewery gardens, a chapter on the history and design of beer gardens, and juicy color photographs of recipes turn the book into a tasty read. Recipes are both original and contributed by home cooks and chefs in the craft brewing community.
Most of the hard work is already done; most of the recipes have been created and tested, photographs taken, and discussions with the printer — one she’s used for previous projects — have begun. All she needs is a little help from her friends to make her new cookbook appear in all of our hands, and the recipes inside filling our stomachs with deliciousness. If you love great food and beer, please consider pledging to become a backer of Lucy’s book at whatever level you feel comfortable.
Lucy showing off one of her other cookbooks, “The Best of American Beer & Food” during GABF in 2007.