Saturday’s ad is a trade ad by the United States Brewers Foundation, from 1959. Featuring a foursome bowling, the text starts with “What a great feeling to see all the pins go down…” followed by the tagline “Good for you!” “A strike! You did it.” Ah, bowling. But I especially love the end. “A glass of beer adds so much fun to so many occasions. And it really picks you up, too!”
Archives for June 14, 2014
Beer 101 Poster
This would make a great Father’s Day gift, if only I had found it sooner. This beautiful-looking poster was created by Russell van Kraayenburg for Chasing Delicious. It’s in their Kitchen 101 section, which is a series of educational culinary infographic posters. The Beer 101 poster is available in several sizes, including 8.5 x 11, 12 x 18 and 24 x 36. It’s not perfect. I didn’t look at every single beer on it, but they did call IPAs “Indian Pale Ale.” Given that for each of the 72 beers, they show color, carbonation, head characteristics, suggested glass, food pairing, alcohol range, hoppiness, maltiness, fruity esters and adjuncts, it’s an ambitious job. There’s bound to be things we can quibble with, but overall it seems to be a nice job, and it certainly packs a lot of information into its attractive design.