Wednesday’s ad is for Pabst Blue Ribbon, from 1942. It’s a fairly odd cartoon with two window washers, all in red, jumping off a building and using their buckets as parachutes, just so they get a couple of beer. The pun-filled ad is actually titled “‘DOUBLE-HOPPED’ is why it’s DOUBLE DRY .. and Double-Flavored, too!” I don’t think I realized that Pabst had made an ale, and it was called “Pabst Blue Ribbon Double-Dry Ale,” no less. The ad copy certainly suggests they were emphasizing the beer’s hop character, and then even mention the brewing process for this beer, or at least part of it. “First, you see, hops are added as usual, in the brew kettles. Then, in a unique and costly process, huge sacks of succulent young hop blossoms are suspended in the tanks as the ale ages.” I don’t know how unique that was, it sounds pretty much like dry-hopping, though maybe it was unusual in the U.S. at the time. Or could simply have been adspeak hyperbole.
Archives for December 28, 2016
Patent No. WO2000078665A1: Beer Container
Today in 2000, US Patent WO 2000078665 A1 was issued, an invention of William Field Warwick, assigned to Carlton and United Breweries, for his “Beer Container.” Here’s the Abstract:
A beer container comprises an inner hollow shell (11) of blow moulded PET to hold beer, an outer hollow shell (12) of moulded high density polyethylene enclosing and supporting the inner shell and a spear structure (13) including a dispenser tube (14) extending from a bottom interior region of the inner shell (11) through to a dispensing outlet (16) at the top of the outer shell (12). Spear structure (13) incorporates valves (25, 26) for supply of pressurising gas into the interior of inner shell (11) and for dispensing beer through the dispensing outlet (16), both valves being formed of PET. When the container has been emptied of beer, the outer shell (12) can readily be separated from the inner shell (11) and spear structure (13) to allow separate recycling of the high density polyethylene material and the PET material.
Patent No. 596366A: Stopper Fastener
Today in 1897, US Patent 596366 A was issued, an invention of Robert S. Graham, for his “Stopper Fastener.” There’s no Abstract, although in the description it includes these claims:
This invention relates to a new and useful improvement in devices for holding corks in bottles, the object being to utilize the expansion of the contents of a bottle as an active medium to lock the fastener in position.
The object of my invention is to provide a non-expansible fastener, which is to be inserted loosely in position on the cork in the neck of the bottle manually or by machine, as desired, after which no further manipulation thereof is required, the contents of the bottle expanding and forcing the cork outwardly and locking the fastener and the cork in place. When the fastener has been locked in place, it willy firmly hold the cork against further outward movement, and by providing a hole in the fastener a corkscrew may be inserted to remove the cork, which can easily be done, or the fastener may be first pulled out of place by the introduction of the end of a corkscrew or other instrument thereunder and the cork subsequently removed.